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INDONESIA
SYNERGY: Jurnal Bisnis dan Manajemen
Published by Pelantar Press
ISSN : 27770354     EISSN : 27770346     DOI : https://doi.org/10.52364/synergy
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SYNERGY: Jurnal Bisnis dan Manajemen terbitan Pelantar Press bertujuan untuk memfasilitasi para peneliti khususnya di bidang Bisnis dan Manajemen untuk menyebarluaskan hasil penelitiannya, Serta menyebarkan ilmu untuk membangun ilmu baru kepada masyarakat luas. Jurnal ini memuat naskah Ilmu Bisnis dan Manajemen yang meliputi: Pemasaran, Sumber daya manusia, Manajemen Strategis, Keuangan, Sistem manajemen informasi, Kewiraswastaan, Manajemen operasional, Perilaku konsumen, Pemasaran, layanan Tata kelola perusahaan, Etika bisnis, Kepemimpinan, Manajemen Pengetahuan, Perpajakan, Bisnis Berbasis Kearifan Lokal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 56 Documents
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Pengaruh Kompetensi Terhadap Kinerja Karyawan Pada PT. PLN Indonesia Power UBP Mahakam Nurul Izzah; Sofia Ulfa Eka Hadiyanti; Askiah Askiah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.74

Abstract

This study aims to analyze the effect of competence on employee performance at PT PLN Indonesia Power UBP Mahakam. Competence in this research comprises five dimensions: knowledge, skills, selfconcept, personal characteristics, and motives. The study employs a quantitative approach with a survey method, involving the entire population of 50 employees using a total sampling technique. Data were collected through questionnaires and analyzed using simple linear regression. The results show that competence has a positive and significant effect on employee performance. Among the dimensions, knowledge and skills are the most dominant factors in improving work quality, task execution, and responsibility. These findings underscore the importance of competence development as a key strategy to enhance performance and competitiveness, particularly in the dynamic energy sector. Therefore, management at PT PLN Indonesia Power UBP Mahakam is advised to continuously develop training and competence development programs to support the achievement of the company’s strategic goals
Peran Usaha Industri Kecil Pangan Terhadap Pengembangan Wilayah di Kecamatan Tuah Madani Kota Pekanbaru Yasser Hamidi; Trisla Warningsih; Dahlan Tampubolon
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.75

Abstract

This study aims to analyze the influence of production factors (working capital, labor, raw materials, and technology) on the production output of small food industries and to analyze the role of small food industries in regional development in Tuah Madani District, Pekanbaru City. The research method used a quantitative approach with Cobb-Douglas multiple regression analysis to answer the first objective, while the second objective was analyzed using the Location Quotient (LQ) and multiplier effect methods. The research population consisted of 138 small food industry units in Tuah Madani District. A sample of 58 businesses was selected using the Slovin formula with a significance level of 10% and purposive sampling technique. The results showed that the four production factors simultaneously had a significant effect on production output with an F-value of 386.502 and a significance level of 0.000. The regression model formed had excellent predictive power with an R² value of 96.7%, meaning that 96.7% of the variation in production output could be explained by the variables of working capital, labor, raw materials, and technology. Partially, raw materials have the most significant influence with a coefficient of 0.635 and a t-value of 7.515, followed by technology with a coefficient of 0.139 and a t-value of 3.841. The Location Quotient analysis shows a value of 2.54, indicating that the small food industry is a base sector in Tuah Madani District. The multiplier effect analysis produced a value of 4 for the income multiplier and employment multiplier, indicating a significant multiplier effect on the regional economy. Small-scale food industries have proven to play an important role in regional development through the absorption of local labor (70.7% of whom are women), increased community income, and the creation of an economic multiplier effect that influences other economic sectors
Pengaruh Viral Marketing dan Fear of Missing Out (FoMO) Terhadap Keputusan Penggunaan Jasa Pada Self Photo Studio Anxietive Kota Pekanbaru Helda Rizki Amalia; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.77

Abstract

This study aims to examine the extent to which viral marketing and Fear of Missing Out (FoMO) influence the decision to use services at Anxietive self-photo studio in Pekanbaru. The research employs a quantitative approach. The sample was selected using purposive sampling with total of 100 respondents, data were collected through observation, interviews, questionnaires, documentation, and literature review. The data were analyzed usis SPSS sofwere by condusting several tests, including validity and reliability tests, classical assumption tests {normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, t-test, F-tests, and the coefficient of determination (R2). The result show that viral marketing and fear of missing out (FoMO) have a significant simultaneous effect on the decision to use services. Furthermore, the coefficient of determination (R2) indicates that viral marketing and fear of missing out (FoMO) strongly influence the decisions to use services at Anxietive self-photo studio in Pekanbaru
Pemberdayaan Masyarakat Melalui Pesan Komunikasi Berbasis Sosial, Ekonomi dan Budaya untuk Pengembangan Wisata Pesisir di Kampung Bandar Pekanbaru Zulkarnain Zulkarnain; Asnika Putri Simanjuntak; Lamun Bathara; Ardi Gustri Purbata; M. Irsyad Nur; Habib Irsya
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.80

Abstract

This study explores community empowerment through social, economic, and cultural communication in developing community-based tourism in Kampung Bandar, Pekanbaru. Using a qualitative approach supported by quantitative methods, the research aimed to provide a comprehensive understanding of community involvement in tourism management and promotion. Data was gathered from Focus Group Discussions (FGDs) with the Tourism Awareness Group and surveys from tourists visiting Kampung Bandar. The results indicate that community empowerment, which includes skill development, knowledge enhancement, and technology use, significantly influences tourism management and promotion. The community in Kampung Bandar acknowledges the importance of preserving local culture as a key tourism attraction, yet they still need further training in using digital technology, especially social media, for tourism promotion. Furthermore, strengthening communication networks among stakeholders such as local communities, tourism operators, and the government can speed up decision-making and foster collaboration in managing tourism destinations. Economic empowerment through micro-enterprises linked to tourism, such as local cuisine and handicrafts, has increased local income and boosted tourism competitiveness. This study suggests a need for capacity building, technology-focused training, and enhanced collaboration between the public and private sectors to maximize Kampung Bandar's tourism potential.
Eksplorasi Perceived Ease of Use (PEOU), Perceived Usefulness (PU), dan Trust terhadap adopsi fintech di Riau dengan menggunakan perspektif Consumer Culture Theory (CCT) Afrizal Malik; Syafaruddin Z; septian wahyudi
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.72

Abstract

This study explores the influence of Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Trust on fintech adoption in Riau using the Consumer Culture Theory (CCT) perspective. The findings indicate that PEOU has a significant impact on fintech adoption, with a regression coefficient of 0.837, a standard error of 0.040, a t-value of 21.185, and a significance of 0.000 (p 0.05). This suggests that the easier a fintech system is to use, the more likely it is to be adopted by the public in Riau. Additionally, PU also significantly influences fintech adoption, with a regression coefficient of 0.101, a standard error of 0.028, a t-value of 3.641, and a significance of 0.000 (p 0.05). This finding highlights consumers are more inclined to adopt fintech if they perceive tangible benefits such as transaction efficiency and broader financial access. However, Trust does not significantly impact fintech adoption, as indicated by a regression coefficient of 0.013, a standard error of 0.015, a t-value of 0.883, and a significance of 0.379 (p 0.05). This suggests that fintech users in Riau prioritize functionality and ease of use over trust when deciding to adopt financial technology services. The simultaneous analysis confirms that PEOU, PU, and Trust collectively influence fintech adoption, with an F-value of 5837.754 and a significance of 0.000 (p 0.05). Moreover, the Adjusted R Square value of 0.993 indicates that the model explains 99.3% of the variance in fintech adoption. These findings align with the CCT perspective, emphasizing that fintech adoption in Riau is driven more by pragmatic factors such as ease of use and perceived benefits rather than trust-related concerns 
Pengaruh Variasi Produk dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Chatime Living World Pekanbaru Ela Marlianda; Annisa Mardatillah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.82

Abstract

This study is to Analyze and Explain the Effect of Product Variation and Product Quality on Consumer Satisfaction at Chatime Living World Pekanbaru. Using Variables (X1) Product Variation: Size, Price, Appearance and Product Availability. Variables (X2) Product Quality: Product Characteristics, Conformity to Specifications, Durability, Reliability and Design. Variables (Y) Consumer Satisfaction: Experience, Customer Expectations and Needs. Type of Descriptive Survey Research with Quantitative Research method. Data Collection Techniques Used: Observation, Questionnaire, Interview and Documentation. Research Results Product Variation contributes 188.45% to Consumer Satisfaction. Product Quality is more dominant with a contribution of 233.31%. This means that although both have a significant influence, product quality has a greater influence in shaping consumer satisfaction. Suggestions for Product Innovation Add new flavor variants to attract consumers. Maintain Quality Ensure that the taste, ingredients, and presentation remain consistent. Improve Service Conduct regular training for Employees. Use customer input for continuous improvement. Focus on the 20-30 year old age segment, especially women, through promotions that are in line with trends

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