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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 255 Documents
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Pengaruh Sustainable Fashion, Slow Fashion dan Fast Fashion terhadap Environmental Sustainability Hermawan, Budi Dharma; Astono, Anjar Dwi
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/rgn6fb98

Abstract

Technological advancements have transformed fashion into a form of self-expression and culture. The fashion industry in Indonesia has had a positive economic impact but poses challenges to environmental sustainability. Gen-Z tends to favor Fast Fashion, which pollutes the environment with textile waste. Conversely, Slow Fashion and Sustainable Fashion emphasize quality, production ethics, and environmentally friendly materials. This study explores the influence of these three fashion concepts on environmental sustainability. Slow Fashion and Sustainable Fashion can reduce the negative impact of the fashion industry through sustainable practices and recycled materials. This research focuses on the importance of shifting consumption towards more responsible fashion to preserve the environment. The research method used is quantitative, distributing questionnaires to a population of 142 respondents using non-probability sampling techniques, and processed using SPSS 29.
Pengaruh Kualitas Produk, Usability dan Responsiveness Chatbot terhadap Kepuasan Konsumen Roughneck 1991 di Shopee Sumampouw, Jhovan Davidson Frebert; Meliana, Vina
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kk24h317

Abstract

This study aims to analyze the influence of product quality, chatbot usage, and chatbot responsiveness on customer satisfaction with Roughneck 1991 on the Shopee marketplace. A quantitative research method was employed by distributing questionnaires to 160 individuals who had previously purchased Roughneck 1991 products and used its chatbot feature on Shopee. The data were collected using purposive sampling and analyzed through multiple linear regression to determine the extent to which the three variables contribute to customer satisfaction. The results show that product quality has a significant effect on customer satisfaction, chatbot usage significantly affects customer satisfaction, and chatbot responsiveness also has a significant influence on customer satisfaction. The study concludes that product quality is the most dominant factor influencing customer satisfaction, followed by chatbot usage and chatbot responsiveness. These findings provide practical implications for the Roughneck 1991 brand in optimizing its marketplace sales strategy by enhancing product quality and further developing its chatbot features.
Pengaruh Product Placement terhadap Brand recall Kopiko Pada Konsumen Milenial Penonton Drama Korea Hunarko, Dea Rolianti; Iskandar, Donant Alananto
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/wev2jh48

Abstract

This study analyzes the effectiveness of Kopiko’s Product Placement in Korean dramas compared to other brands such as Samsung, Pepsi, and Subway. The analysis focuses on three dramas: Vincenzo, Taxi Driver season 2, and Hometown Cha-Cha-Cha. The study examines frequency of appearance, involvement of main characters, and narrative context in influencing Brand recall. Results show that despite fewer appearances, Kopiko maintains strong Brand recall due to strategic placement and character interaction. These findings suggest that Product Placement effectiveness is determined not only by frequency, but also by the quality of narrative integration.
Pengaruh Kelancaran Transaksi, Keamanan Tabungan, Kemudahan Penggunaan terhadap Loyalitas Pengguna Gen Z Aplikasi Bank Jago Auliya, Audy; Dara, Siti Ruhana
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/k2qacx14

Abstract

The purpose of this research is to determine the partial and simultaneous influence of transaction smoothness, savings security, and user convenience on user loyalty of the Bank Jago application. The research method used is a quantitative approach. The sampling technique used was non-probability sampling and the sampling used was purposive sampling with a sample of 180 people. The target respondents were Gen Z as users of the Bank Jago application in Jakarta. The measurement scale in this study used a Likert scale. The measuring instrument used is a questionnaire. Data analysis using multiple linear regression models. The results of this study indicate that transaction smoothness has no influence on user loyalty, savings security and ease of use partially have an influence on user loyalty, and transaction smoothness, savings security, and ease of use simultaneously have an influence on user loyalty.  
When Digital Transformation Fails: Evidence from Rural Banking and the Rise of Compliance-Driven Digitalization Siringoringo, Monang; Simatupang, Batara Maju; Budhijana, Bambang; Pracoyo, Antyo
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/e18bhw08

Abstract

Digital transformation is widely regarded as a key driver of competitiveness and governance in the banking sector. However, empirical evidence from smaller financial institutions remains inconsistent. This study investigates why digital transformation fails to improve governance and competitiveness in rural banking institutions (BPR/BPRS). Drawing on the Resource-Based View (RBV), Dynamic Capability Theory, and Institutional Theory, digital transformation is conceptualized as a multidimensional construct comprising core banking systems, integrated channeling systems, and reporting systems (Bharadwaj et al., 2013; Verhoef et al., 2021). Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that digital transformation does not significantly influence governance or competitiveness. Furthermore, human capital does not moderate these relationships. These findings challenge the dominant assumption that digitalization inherently enhances organizational performance (Vial, 2019). Instead, this study introduces the concept of compliance-driven digitalization, where technology adoption is driven by regulatory pressure rather than strategic intent. This study contributes by providing a failure-based explanation of digital transformation in emerging financial systems.

Page 26 of 26 | Total Record : 255

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