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Ignatius Ario Sumbogo
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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Strategi Optimalisasi Retribusi Pelayanan Parkir Tepi Jalan Umum Berdasarkan Perda No. 1 Tahun 2024 Laia, Juliana Adek Putri; Tobing, Artha Lumban; Pasaribu, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4512

Abstract

This study aims to analyze how the implementation strategy of on-street parking retribution can be optimized in accordance with the latest regulation outlined in Regional Regulation No. 1 of 2024. The research uses a descriptive qualitative method with a case study approach, where data was collected through interviews with parking managers, parking attendants, and analysis of related policy documents. The results show that although Regional Regulation No. 1 of 2024 has the potential to increase parking retribution, several obstacles were identified in its implementation, such as insufficient supervision, limited parking infrastructure, and irregularities in retribution collection. Therefore, it is recommended that local governments strengthen supervision mechanisms, improve parking facilities, and implement technology in the retribution collection system. This study is expected to contribute to regional policy in optimizing parking retribution to support regional development and improve public services.
Adaptasi Kebijakan Pembangunan Berkelanjutan Terhadap Risiko Banjir Rob Di Wilayah Pesisir Belawan Sigalingging, Anggitha Serevina; Manalu, Dimpos; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4513

Abstract

This study examines the adaptation of sustainable development policies to mitigate the risk of tidal flooding in the coastal area of Belawan, specifically in Belawan Bahagia Village, Medan Belawan District. The researchaims to analyze the effectiveness of current policies in addressing tidal flood risks and identify the challenges faced in their implementation. Using a qualitative approach, data were collected through interviews, observations, and document analysis. The findings reveal that while the community is highly aware of the risks posed by tidal flooding, the existing policies, such as the construction of embankments and drainage systems, are not fully effective due to limited resources and insufficient community involvement. The study concludes that enhancing community participation, improving infrastructure, and fostering collaboration between the government, private sector, and local communities are crucial for developing more effective and sustainable adaptation strategies.
Pengaruh Adaptasi Sosial Dan Dukungan Sosial Terhadap Culture Shock Mahasiswa Rantau Nias Di Uhn Medan Gulo, Ellenvis; Siagian, Nalom; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4514

Abstract

This study aims to analyze the influence of social adaptation and social support on culture shock experienced by Nias migrant students at HKBP Nommensen University Medan. The research employs a quantitative method with an explanatory approach. The sample consists of 82 students selected using a simple random sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that social adaptation has a significant negative effect on culture shock, meaning that better social adaptation leads to lower levels of culture shock. Social support also has a significant negative effect on culture shock, showing that higher social support reduces culture shock levels. Simultaneously, social adaptation and social support significantly influence culture shock among Nias migrant students. This study is expected to provide insights for migrant students and educational institutions in supporting students' social adaptation processes.
Strategi Pengarusutamaan Gender Di Lembaga Non Pemerintah: Studi Kasus Di Gereja BNKP Zega, Destri Pinta Sari; Manalu, Dimpos; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4515

Abstract

This study examines gender mainstreaming strategies in the BNKP Church as a non governmental institution that plays a crucial role in the social and religious life of the community. The research aims to analyze the strategies implemented by BNKP to promote gender mainstreaming and identify the challenges that persist in the process. This study employs a qualitative method with a descriptive approach, in which data is collected through in-depth interviews with BNKP Synod office administrators and female pastors. The findings indicate that BNKP has implemented various gender mainstreaming strategies, such as providing access to theological education for women, creating opportunities for them to become pastors, and organizing women's empowerment programs. Despite progress in gender mainstreaming within BNKP, further efforts are required to ensure more substantive equality, as BNKP still faces challenges, including a deeply rooted patriarchal culture, gender stereotypes that limit women's roles in leadership, and the double burden that women continue to bear. Gender Mainstreaming, Gender Equality, Women's Leadership, BNKP.
Generasi Z di Era Politik Digital: Bagaimana Media Sosial Membentuk Kecemasan dan Antusiasme dalam Pilkada Bogor 2024 Herwanto, Dony Putro; Febrianti, Dwika
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4516

Abstract

With Generation Z's increasing reliance on digital platforms for information, social media has become an important battleground in shaping their political attitudes and behaviours. Political content that is freely spread on social media under the pretext of political education or personal branding, often influences anxiety which ultimately gives birth to apathy, although on the one hand, it can create high enthusiasm among Generation Z as novice voters in the democratic party. The purpose of the study was to determine the extent to which social media platforms affect the anxiety and enthusiasm of generation Z, and how interaction with political content on social media can affect generation Z's perceptions and attitudes towards elections. This research uses quantitative methods to collect data from first-time voters who are active on social media. The results show that political content disseminated through social media can increase anxiety among Generation Z, especially when the information received is negative or frightening. On the other hand, positive campaigns and calls to participate in elections through these platforms can increase their enthusiasm to vote. The conclusion of this study emphasises that social media has a significant impact in influencing Generation Z's political emotions.
Optimalisasi Kepemimpinan Camat Untuk Meningkatkan Kinerja Pegawai Dalam Meningkatkan Pelayanan Publik Di Kecamatan (Studi Kasus Kantor Camat Kinali Kabupaten Pasaman Barat Sumatera Barat) Putra, Michael Ade; Panjaitan, Maringan; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4518

Abstract

Sub-district leadership plays a crucial role in improving employee performance to improve the quality of public services at the sub-district level. This study aims to analyze the strategy for optimizing sub-district leadership in improving employee performance at the Kinali Sub-district Office, West Pasaman Regency, West Sumatra. The method used in this study is a qualitative approach with data collection through interviews, observations, and documentation studies. The results of the study indicate that optimizing sub-district leadership is carried out through increasing supervision, providing motivation, and strengthening coordination between employees and the community. Factors that support leadership optimization include clear administrative authority and adequate resource support, while the main obstacles faced are lack of employee discipline and limited access to relevant training. The conclusion of this study confirms that effective sub-district leadership contributes significantly to improving employee performance and the quality of public services. Recommendations proposed include improving the performance evaluation system, technology-based employee training, and strengthening transparency in the public service process.
Implementasi Kebijakan Transportasi Publik Bus Listrik Dalam Mengurangi Kemacetan Di Kota Medan Olivia, Anggi Ananda; Panjaitan, Maringan; Dedona, Laurencia Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4519

Abstract

: The implementation of public transportation policies in Medan City, particularly through the introduction of electric buses, aims to tackle the increasing problem of traffic congestion. This study evaluates the execution of this policy and its effects on traffic flow. The results show that the policy encompasses the establishment of infrastructure, including dedicated bus lanes and charging stations; however, challenges persist regarding coordination among agencies and efforts to engage the public. Electric buses have considerable potential to alleviate congestion due to their greater passenger capacity compared to private vehicles. The effectiveness of this policy is also affected by factors such as population density and travel behaviors. Consequently, it is essential to improve public awareness of the advantages of eco-friendly transportation. In summary, this policy requires enhanced support from the government, community, and private sector to positively influence mobility and environmental outcomes.
Pengaruh Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Kedokteran UHN Medan Silaban, Fitri Suriani Br.; Manalu, Darma; Simangunsong, Ridhon
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4521

Abstract

This study aims to analyze the influence of price and lifestyle on iPhone purchasing decisions among Faculty of Medicine students. iPhone products are known for their premium quality which is a symbol of social status, so they are chosen by many students who prioritize a modern lifestyle. This research used a quantitative method with a survey approach, where data was obtained through questionnaires distributed to 96 students from the Faculty of Medicine. The analysis technique used is multiple linear regression to determine the influence of price and lifestyle on iPhone purchasing decisions. The research results show that these two variables, price in accordance with product quality and lifestyle that supports social status, have a significant influence on purchasing decisions. These findings provide a deeper understanding of the factors that influence premium product purchasing decisions, especially among students.
Evaluasi Sistem Manajemen Persediaan untuk Mencegah Stockout Dan Mencapai Kepuasan Pelanggan (Studi Kasus Industri Distribusi Listrik) Pratiwi, Kuniarti; Nurjanah, Siti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4526

Abstract

Inventory management plays a vital role in ensuring product availability and customer satisfaction, particularly in the electrical distribution industry, where demand tends to be dynamic. This study aims to evaluate the effectiveness of inventory management systems at PT XYZ, which has implemented an ERP system integrated with e-Kanban, yet still faces challenges in fulfilling customer demand on time. A key issue identified is the high rate of delivery delays, reaching 61%, primarily caused by manual buffer stock management and inconsistent forecasting accuracy. The analysis methods employed include the calculation of Economic Order Quantity (EOQ), Safety Stock (SS), Reorder Point (ROP), and Mean Absolute Percentage Error (MAPE) to measure forecasting accuracy. The results show that EOQ ranges from 102 to 207 units per order, with significant potential for reducing ordering costs. However, 62.5% of products have actual Safety Stock below optimal levels, increasing the risk of stockouts. The current ROP has not effectively triggered timely reorder due to a lack of consideration for weekly demand fluctuations. The average MAPE value of 14.19% indicates sufficient forecast accuracy, though several products exceed 30%, reflecting notable discrepancies between forecasted and actual demand. In conclusion, the current inventory system at PT XYZ requires improvement, especially in the adjustment of SS and ROP based on real-time data and the automation of buffer stock management. These measures are expected to reduce the risk of stockouts, improve inventory cost efficiency, and maintain customer satisfaction.
Strategi Brand Positioning terhadap Brand Awareness Pada Merek Lokal Koto Batu Mayank Sari, Yulianti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4567

Abstract

This study aims to analyze brand positioning strategies to enhance brand awarenessof Koto Batu, a local handmade jewelry brand using natural gemstones and pure silver, craftedby local artisans. Using a descriptive qualitative approach through participant observation, indepth interviews, and literature review, the research explores how Koto Batu builds a distinctivebrand identity through healing benefits, ethnic-modern aesthetics, and social value such aswomen's empowerment and environmental awareness. SWOT analysis indicates that Koto Batu’sstrengths lie in product differentiation, emotional value, and unique design, but challengesremain in limited digital exposure and weak visual identity. Opportunities arise from thegrowing trends of wellness, while threats come from emerging local competitors with similarpositioning. A strong and consistent brand positioning strategy can reinforce brand perception,improve consumer awareness, and expand Koto Batu’s market reach.

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