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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 255 Documents
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Analisis Narasi Visual dan Brand Image NCT 127 Dalam Promosi Album ‘Walk’ Di Instagram Ni Made Eni Dwi Ayuni; I Gusti Ayu Agung Dewi Sucitawathi Pinatih; Ni Made Prasiwi Bestari; Jonathan Jacob Paul Latupeirissa
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/5tmmhc03

Abstract

This research aims to analyze the digital communication strategy of the @nct127 Instagram account in building a brand image through the promotion of the ‘Walk’ album. The study employs a qualitative descriptive method with a literature study approach, observing visual and narrative elements on social media. The results indicate that the promotion of the ‘Walk’ album successfully constructs a "Neo Culture" brand image through a multimodal communication approach that integrates persuasive copywriting, urban-street aesthetics, and interactive audio-visual synchronization. The use of Instagram Reels as a digital narrative engine significantly increased audience engagement and established a consistent visual identity. In conclusion, the orchestration of high-quality visual narratives and interactive features is the key factor in maintaining NCT 127's position as a trendsetter in the global music industry.
TikTok dan Konstruksi Branding Tempat : Studi Kualitatif Blok M sebagai Ruang Gaya Hidup Anak Muda Salman Salman; Hanum Salsabila; Zhafirah Muthmainnah Giani
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/48n44m20

Abstract

This study aims to analyze the role of TikTok in shaping young people's perceptions of the Blok M area's branding as a contemporary lifestyle destination. The study employed a qualitative approach with a constructivist paradigm through in-depth interviews with five informants, supported by non-participatory observation and documentation. The results indicate that TikTok serves as both an initial trigger and a reinforcement in the perception-forming process. Visual and narrative representations circulating on TikTok construct the image of Blok M as a dynamic, creative urban space, closely aligned with the values ​​of self-expression, freedom, and youth community. This study also found a cyclical relationship between digital and in-person experiences, where exposure to TikTok content influences visitation intentions, while on-site experiences reinforce or adjust initial perceptions. While most informants perceived a match between expectations and reality, there were also discrepancies, such as more crowded conditions and exaggerated expectations. These findings confirm that place branding is increasingly influenced by user-generated content and the dynamics of participatory media. Thus, TikTok plays a cultural mediator in shaping regional identity in the digital age.
Pengaruh Diskon Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Desa Batunagodang Siatas Kabupaten Humbang Hasundutan Aprilidia Rojelita Siringoringo; Natalia E.T. Sihombing; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/1etwc612

Abstract

This study aims to analyze the effect of Discount (X_1) and Free Shipping (X_2) on Purchasing Decisions (Y) on the Shopee marketplace in Batunagodang Siatas Village, Humbang Hasundutan Regency, both partially and simultaneously. The research method used is a quantitative approach with a sample of 87 respondents. Data were collected through questionnaires, including primary and secondary data, which were then tested using validity, reliability, and classical assumption tests. Data analysis was carried out using multiple linear regression which produced the equation Y = 5.945 + 0.230X_1 + 0.649X_2. The results of hypothesis testing through the t-test showed that the Discount variable had a significant and positive effect on purchasing decisions (t_count 4.577 > t_table 1.989). The Free Shipping variable also showed a significant and positive effect with a t_count value of 6.334 > t_table 1.989. Overall, the coefficient of determination (R Square) of 0.363 indicates that the independent variables contribute 36.3% to purchasing decisions. Meanwhile, the remaining 63.7% is influenced by other variables not examined in this study, such as price, product quality, promotion, consumer trust, and service quality.
Pengaruh Corporate Social Responsibility dan Customer Retention terhadap Business Performance Melalui Business Continuity UMKM Pertamina Ali Fikryansyah Nuur; Donant Alananto Iskandar
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ep98ee15

Abstract

This study aims to analyze the influence of Corporate Social Responsibility (CSR) and Customer Retention on Business Performance, with Business Continuity as an intervening variable, among MSMEs fostered by Pertamina in Jakarta. A quantitative approach was employed by distributing questionnaires to 160 respondents. Data were analyzed using multiple linear regression and path analysis with the help of SPSS software. The results show that CSR and Customer Retention have a positive and significant effect on Business Continuity. Both variables also have a direct impact on Business Performance. Business Continuity significantly mediates the relationship between Customer Retention and Business Performance, but does not significantly mediate the relationship between CSR and Business Performance. These findings indicate that the success of CSR programs and customer retention efforts contributes not only to short-term outcomes but also to sustaining MSME operations. This study provides practical implications for optimizing CSR strategies to enhance the competitiveness and sustainable growth of MSMEs.
Strategi Komunikasi Digital Instagram @steamy_bitess dalam Membentuk Brand Image di Kalangan Followers Alifia Zhafira Yulianti; I Gusti Ayu Agung Dewi Sucitawathi Pinatih; Ni Made Prasiwi Bestari; I Gusti Agung Ananda Putra
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/4v7gaf06

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital akun Instagram @steamy_bitess dalam membentuk citra merek di kalangan pengikutnya. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi literatur, mengamati konten visual, fitur interaktif, dan pola keterlibatan digital. Hasil penelitian menunjukkan bahwa @steamy_bitess berhasil membangun citra merek yang profesional dan inovatif melalui estetika visual yang konsisten, seperti palet warna hangat dan fotografi makanan berkualitas tinggi. Selain itu, penggunaan fitur Instagram secara optimal seperti Sorotan untuk bukti sosial dan Reels untuk keterlibatan dinamis efektif mengubah promosi satu arah menjadi dialog interaktif. Strategi terintegrasi ini tidak hanya meningkatkan kepercayaan pengikut tetapi juga memperkuat posisi merek sebagai pelopor dalam kategori mangkuk hotpot siap saji. Secara keseluruhan, sinergi antara konsistensi visual dan komunikasi interaktif merupakan faktor kunci dalam menjaga citra merek yang positif dan berkelanjutan di era digital.
Efektivitas Strategi Komunikasi Publik BP3MI dalam Sosialisasi Khusus Program Desa Migran Emas Melisa Rohmah; I Gusti Ayu Agung Dewi Sucitawathi Pinatih; Melati Budi Srikandi; Ni Made Prasiwi Bestari
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/dhrkxz61

Abstract

Penelitian memiliki tujuan untuk menganalisis efektivitas strategi komunikasi publik yang dilakukan oleh badan atau lembaga khusus migran BP3MI, terkait sosialisasi Program Desa Migran Emas. Dalam penelitian ini metode yang digunakan adalah pendekatan kuantitatif dengan menggunakan teknik pengumpulan data, melalui penyuluhan dan penyebaran kuesioner kepada masyarakat sasaran program. Terkait hasil penelitian menunjukkan bahwa adanya strategi komunikasi publik yang diterapkan cukup efektif. Hal ini ditunjukkan oleh tingkat pemahaman masyarakat yang tinggi terkait program setelah mengikuti kegiatan sosialisasi dari BP3MI. Pesan yang disampaikan bagi masyarakat dan juga sasaran program dinilai jelas, sesuai dengan kebutuhan serta karakteristik audiens Hal ini dapat diindikasikan dapat diterima dengan baik oleh informal. Di sisi lain metode komunikasi tetap muka terbukti mampu meningkatkan interaksi antara komunikator dan komunikan serta memperkuat Proses penyampaian pesan yang dimaksud strategi komunikasi publik. Bukan hanya berfungsi sebagai media penyampaian informasi, namun menjadi sarana yang dapat mendorong respon positif serta partisipasi aktif masyarakat dalam program tersebut. Walaupun begitu terdapat sebagian kecil masyarakat yang belum sepenuhnya memahami maupun merespon program secara optimal. Kesimpulan yang dapat diambil dari penelitian ini diperlukan upaya peningkatan strategi komunikasi publik agar jangkauan sosialisasi dapat lebih merata dan inklusif. Serta penyampaian informasi terkait dengan program migran dalam sebuah desa menjadi lebih jelas untuk membantu.
Influence of Influencer Credibility on Consumer Attitude Towards Product and Advertising, and Its Impact on Purchase Intention Prasetya, Dimas; Wahyudi, Triyono Arief
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/b7tpkw44

Abstract

This study analyzes the influence of influencer credibility on attitude towards product and attitude towards advertising, as well as its impact on purchase intention in the automotive industry on the YouTube platform. The research employs an online survey with 168 respondents who follow automotive influencers. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that influencer credibility positively affects attitude towards product but does not influence attitude towards advertising. Furthermore, attitude towards product and attitude towards advertising positively impact purchase intention. These findings suggest that while influencer credibility can enhance a positive attitude toward a product, it does not necessarily lead to greater acceptance of advertisements. The study's implications highlight the importance of selecting influencers with strong reputations and expertise to enhance consumer attitudes toward products and increase purchase intention. Additionally, companies should ensure that their marketing strategies include engaging and relevant advertisements for their target audience.
Pengaruh Transformasi Digital, Kompetensi Digital, Reskilling Dan Budaya Digital Terhadap Kinerja Karyawan (Studi Pada Bank Tabungan Negara Cabang Jayapura) Karubaba, Simson Hendrick; Simatupang, Batara Maju; Budhijana, R. Bambang; Pracoyo, Antyo
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/r3cnn753

Abstract

Abstract: This study aims to analyze the variables that influence employee performance at PT Bank Tabungan Negara (Persero) Tbk, Jayapura branch. The endogenous variables used in this study are employee performance, while the endogenous variables are Digital Transformation, Digital Competence, Reskilling, and Digital Culture. This study used a sample of 82 respondents who were permanent employees at the company. The analytical method used in this study was quantitative data analysis. The data processing technique used in this study was Structural Equation Modeling using the SmartPLS 4.0 application. The results of this study indicate that the variables Digital Transformation, Digital Competence, and Digital Culture have a positive effect on employee performance, while the results for the Reskilling variable have no effect on employee performance.  Keywords: Digital Transformation, Digital Competence, Reskilling, Digital Culture and Employee Performance.   Abstrak : Penelitian Penelitian ini bertujuan untuk menganalisis variabel-variabel yang mempunyai pengaruh terhadap kinerja karyawan pada PT Bank Tabungan Negara (Persero) Tbk cabang Jayapura. Variabel endogen yang digunakan dalam penelitian ini adalah kinerja karyawan dan variabel endogen menggunakan Transformasi Digital, Kompetensi Digital, Reskilling dan Budaya Digital. Penelitian ini menggunakan jumlah sampel sebanyak 82 responden yang merupakan karyawan tetap pada perusahaan. Metode analisis yang digunakan didalam penelitian ini adalah menggunakan metode analisis data kuantitatif. Teknik pengolahan data yang digunakan pada penelitian ini adalah dengan metode Struktur Equation Modelling menggunakan aplikasi SmartPLS 4.0. Hasil dari penelitian ini menunjukkan bahwa variabel Transformasi Digital, Kompetensi Digital dan Budaya Digital berpengaruh secara positif terhadap kinerja karyawan, sedangkan hasil pada variabel Reskilling tidak berpengaruh terhadap kinerja karyawan. 
The Effect of Organizational Culture, Compensation, Job Satisfaction, And Work Environment on The Performance of Employees at Bank “Bantara” In the Jakarta Area Argakoesoemah, Mohamad Ramadhan; Verina, Rizky Nanda
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/m0qjp991

Abstract

This research aims to analyse the performance of employees at Bank "Bantara" in the Jakarta Area by considering factors such as organizational culture, compensation, job satisfaction, and work environment. These factors were chosen as independent variables due to their potential impact on employee performance, which is the dependent variable. The researcher used the Statistical Structural Equation Modelling (SEM) method specifically the Partial Least Square (PLS) approach supported by SmartPLS, to process the data obtained from a questionnaire survey conducted online using Google Form. The results indicated that Organizational Culture and Work Environment have a positive and significant effect on Employee Performance, whereas Compensation and Job Satisfaction have a positive effect but not significant on Employee Performance.
Pengaruh Color Gradient, Upper Material, dan Advanced Footwear Technology terhadap Keputusan Pembelian Nike ZoomX Ramadhan, Nico Putra; Astono, Anjar Dwi
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/acyrh310

Abstract

This study aims to analyze the effect of color gradient, upper material, and advanced footwear technology on purchasing decisions of Nike Zoom X running shoes in Indonesia. A quantitative method was employed with a sample of 153 respondents who had purchased the product, analyzed using multiple linear regression. The results indicate that both partially and simultaneously, all three variables significantly influence purchasing decisions. However, the regression coefficients are negative, suggesting that improvements in these aspects do not necessarily increase purchase decisions, as they are influenced by other factors such as price and perceived value. The Adjusted R² value of 0.645 shows that the model explains 64.5% of the variance in purchasing decisions. This study highlights the importance of balancing product innovation, pricing, and perceived value to enhance product attractiveness in the running shoe market.

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