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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 255 Documents
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Pola Komunikasi Ayah Tunggal Dengan Anak Pasca Perceraian Dalam Perspektif Family Communication Pattern Theory kusumawati, Dyah; Agustrijanto, Agustrijanto
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/a0pcyx24

Abstract

Single Fatherhood as a consequence of divorce creates distinctive relational and communicative challenges within post-divorce family dynamics. Changes in parental roles and living arrangements require fathers to renegotiate interaction patterns in order to maintain emotional bonds with their children. This study aims to identify and classify father–child communication patterns in post-divorce contexts based on Family Communication Patterns Theory (FCPT). A qualitative case study design with purposive sampling was employed, involving three single fathers as key informants. Data were collected through in-depth interviews and analyzed using the Miles and Huberman interactive model. The findings indicate that single fathers tend to construct communication characterized by openness, emotional responsiveness, and child-centered interaction strategies. Despite structural and emotional challenges following divorce, participants demonstrated adaptive communication practices that support relational continuity and emotional well-being. These findings contribute to the understanding of paternal communication roles within non-traditional family structures and highlight the importance of flexible communication orientations in maintaining healthy father–child relationships.
Fungsi Kitchen Equipment and Utensils Dalam Menunjang Operasional Hot Kitchen Di Grandkemang Hotel Jakarta Hia, Martinus; Iskandar, Donant Alananto
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/97cqry83

Abstract

This study aims to analyze the function of Kitchen equipment and Kitchen utensils in supporting hot Kitchen operations at Grandkemang Hotel Jakarta. The development of the tourism industry requires hotels to provide high-quality food and beverage services; therefore, the availability and proper utilization of Kitchen equipment are important factors in supporting the food production process. This research employs a descriptive qualitative method, with data collected through direct observation and interviews with Kitchen staff. The findings indicate that adequate and well-functioning Kitchen equipment and Kitchen utensils play a significant role in improving work efficiency, maintaining consistency in food quality, and supporting coordination among Kitchen sections. Furthermore, systematic Kitchen equipment management contributes to the smooth operation of the hot Kitchen and enhances the overall quality of hotel services. 
Pentingnya Penerapan Metode FIFO Dalam Meningkatkan Standar Kualitas Produk Pastry Di Hotel Sheraton Grand Jakarta Hia, Martinus; Iskandar, Donant Alananto
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/w5v08187

Abstract

This study examines the importance and effectiveness of implementing the First-In-First-Out,  inventory method in the pastry kitchen of Sheraton Grand Jakarta to improve product quality, reduce food waste, and enhance operational efficiency. Using a descriptive qualitative case-study approach, data were collected through structured observations, semi-structured interviews with pastry staff at multiple hierarchical levels, SOP review, pastry product quality assessment. The findings reveal that although pastry staff demonstrate strong conceptual understanding of FIFO, its practical implementation remains inconsistent. Key barriers include incomplete labeling, ineffective storage layout, unclear responsibility for stock rotation, and limited routine supervision. Inconsistent FIFO application was associated with sensory quality issues—particularly aroma degradation in dairy-based products and increased avoidable waste. Conversely, consistent FIFO adherence resulted in more uniform taste, texture, lower discard rates, smoother production flow. The study recommends standardized labeling, zoned storage systems, clear accountability per shift, targeted training, integration of FIFO checks into HACCP procedures.
Membangun Loyalitas Penggemar melalui Interaksi Parasosial: Studi Kasus pada Komunitas NCTzen Bali Pratiwi, Haningtiyas Firly; Putri, Putu Riana Artyanti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/a0jqqw59

Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana interaksi parasosial membangun loyalitas penggemar dalam komunitas NCTzen di Bali. Menggunakan metode tinjauan pustaka (literature review), data dikumpulkan dari berbagai literatur ilmiah yang relevan dengan perilaku fandom K-pop dan teori interaksi parasosial Schramm serta Hartmann. Hasil penelitian menunjukkan bahwa platform digital seperti LYSN Bubble dan Weverse memfasilitasi komunikasi dua arah semu yang menciptakan keintiman emosional mendalam bagi penggemar. Interaksi ini bertransformasi menjadi loyalitas yang kuat, baik secara finansial melalui pembelian produk maupun secara perilaku melalui aksi kolektif di tingkat lokal. Keberadaan komunitas di Bali memperkuat ikatan tersebut dengan mengubah pengalaman individu menjadi identitas kelompok yang solid. Disimpulkan bahwa interaksi parasosial merupakan motor utama dalam mempertahankan eksistensi dan dedikasi penggemar terhadap idola di era digital.
Pengaruh Keamanan Data dan Kemudahan Penggunaan Terhadap Minat Menggunakan Aplikasi Bale by BTN Pada Masyarakat Kec. Medan Timur Karo-Karo, Jani Putri Nasrani Br; Sihombing, Natalia E.T.; Manalu, Darma
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kfzese10

Abstract

The purpose of this study is to determine the effect of data security and ease of use on interest in using the BALE by BTN application among the community of Medan Timur District. The method used is a quantitative approach. Data were collected through questionnaires distributed to a sample of 100 respondents. The data analysis methods employed include instrument testing, classical assumption tests, and hypothesis testing using SPSS version 25. The results show that data security has a positive and significant effect on interest in using the application, as indicated by the t-value of the data security variable (X1), which is greater than the t-table value (2.297 > 1.984) with a significance level of 0.024 < 0.05. Ease of use also has a positive and significant effect on interest in using the application, as indicated by the t-value of the ease of use variable (X2), which is greater than the t-table value (3.964 > 1.984) with a significance level of 0.000 < 0.05. Simultaneously, data security and ease of use have a positive and significant effect on interest in using the application, as indicated by the F-value being greater than the F-table value (24.939 > 3.09) with a significance level of 0.000 < 0.05. The coefficient of determination (R²) is 0.340, meaning that data security and ease of use explain 34.0% of the variance in interest in using the application, while the remaining 66.0% is influenced by other variables not examined in this study.
Pengaruh Citra Destinasi Dan Promosi Digital Terhadap Minat Berkunjung Wisatawan Pada Objek Wisata Di Kecamatan Pangururan Kabupaten Samosir Harianja, Regina Patrisia; Sihombing, Natalia E.T.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/3849yf73

Abstract

The purpose of this study is to determine the influence of destination image and digital promotion strategies on tourists' interest in visiting tourist attractions in Pangururan District, Samosir Regency. Destination image refers to tourists' perspectives regarding the attractions, facilities, and uniqueness of the place. On the other hand, digital promotion is a marketing method carried out through online platforms to attract tourists' attention. These two factors are very important in increasing tourist interest in visiting. The method used in this study is quantitative by conducting a survey. Questionnaires were distributed to 100 respondents taken by accidental sampling technique. To analyze the data, instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing were carried out. The results of the partial test (t-test) showed that destination image had a t-value of 7.957 which was more than 1.66 and a significance of 0.000 which was less than 0.05. In addition, digital promotion showed a t-value of 7.650 which was also more than 1.66 and a significance of 0.000 which was still below 0.05. In the simultaneous test (F test), the calculated F value was 21.461, which was greater than 3.09 with a significance of 0.000, which was less than 0.05.  
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Wisatawan Di Taman Alam Lumbini Berastagi Barus, Yestiara Litna Boru; Sihombing, Natalia E.T.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/pcc6jj42

Abstract

This study aims to analyze the influence of service quality and facilities on tourist satisfaction at Lumbini Berastagi Nature Park, both partially and simultaneously. Lumbini Nature Park is a leading natural and religious tourism destination in Karo Regency that offers the beauty of pagoda architecture and a spiritual atmosphere. Along with the increase in tourist visits to the Berastagi area, understanding the factors that drive visitor satisfaction is crucial for the sustainability of destination management. The research method used is a quantitative approach with a sample of 96 respondents determined using the Lemeshow formula. Data were collected through questionnaires and analyzed using multiple linear regression, classical assumption tests, and hypothesis tests (t-test and F-test) using SPSS 27 software. The results showed that service quality (X_1) has a positive and significant effect on tourist satisfaction (Y) with a t_{count} value of 2.992 > t_{table} 1.985. Likewise, the facility variable (X_2) has a positive and significant effect with a t_{count} value of 5.966 > t_{table} 1.985. Simultaneously, both variables have a significant effect with an F_{count} value of 21.466 > F_{table} 3.09 and a significance level of 0.000. The coefficient of determination (R^2) value of 30.1% indicates the contribution of the independent variables in explaining tourist satisfaction, while the rest is explained by other factors outside this study. This study recommends that managers prioritize facility maintenance as the most dominant factor in influencing visitor satisfaction.
Pengaruh Transformasi Digital, Kelengkapan Fasilitas Dan Disiplin Kerja Terhadap Peningkatan Pelayanan Di Kantor Camat Silima Pungga Pungga Situmorang, Puja; Manalu, Darma; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/4pvcy725

Abstract

This study aims to analyze the influence of digital transformation, completeness of facilities, and work discipline on improving services at the Silima Pungga-Pungga Sub-district Office, both partially and simultaneously. The research method used is a quantitative approach with a sample of 99 respondents determined through a purposive sampling technique. Data were collected using a questionnaire and analyzed through instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing (t-test and F-test). The results of the study indicate that partially, the digital transformation variable has a positive and significant effect on improving services (t_{count} 4.301 > t_{table} 1.956). Completeness of facilities also has a positive and significant effect (t_{count} 3.474 > t_{table} 1.956), as does work discipline (t_{count} 5.974 > t_{table} 1.956). Simultaneously, the three independent variables significantly influence service improvement with an F_{count} value of 44.312 > F_{table} of 3.09. The results of the coefficient of determination (R^2) test show that the variables of digital transformation, completeness of facilities, and work discipline are able to explain the variation in service improvement by 58.3%, while the remaining 41.7% is influenced by other variables outside this research model. Based on these findings, it is recommended that relevant agencies continue to strengthen technology adoption, optimize facility maintenance, and maintain consistent employee work discipline to achieve excellent public service.
Pengaruh Digital Marketing Terhadap Niat Berkunjung Wisatawan Ke Destinasi Wisata Kecamatan Balige (Satu Study Pada Dinas Kebudayaan Dan Pariwisata Kabupaten Toba) Siagian, Rio S.; Sainturi, Charles Makmur; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/w3nytt23

Abstract

This study aims to analyze and explain the effect of digital marketing on tourists' intention to visit tourist destinations in Balige District, Toba Regency. The independent variables in this study include content quality, engagement, ease of access to information, and electronic word of mouth (e-WOM), while the dependent variable is tourists' intention to visit. The study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 96 respondents who were tourists or potential tourists who obtained information about Balige tourist destinations through digital media. The data analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination tests (R²). The results showed that, partially, content quality, engagement, ease of access to information, and e-WOM had a positive and significant effect on tourists' intention to visit. Simultaneously, the four digital marketing variables were also proven to have a significant effect on tourists' intention to visit the Balige District tourist destination. The coefficient of determination value shows that digital marketing variables are able to explain most of the variation in tourist visitation intent, while the rest is influenced by other factors outside the research model. These findings confirm that optimizing digital marketing strategies through the presentation of informative and credible content, increasing audience interaction and engagement, ease of access to information, and strengthening positive reviews in digital media are strategic factors in increasing tourist visitation intent.
Dakwah Radio di Era Media Baru: Reinventing Strategi dan Konten untuk Meningkatkan Jangkauan Aldin Adama
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/hwghz553

Abstract

This article aims to analyze and formulate strategies for reinventing radio dakwah (Islamic propagation) in the face of the new media landscape to enhance its reach and relevance. The method employed is a systematic literature review, examining various scientific literature, journals, and books related to dakwah in new media, digital media trends, audience behavior, and broadcasting media management. The research findings indicate that traditional radio dakwah faces significant challenges from shifting digital audience behavior but holds substantial opportunities through platform convergence. It is found that reinvention strategies must include multi-platform adoption, the development of interactive and visual bite-sized content, and the optimization of data-driven measurement. This article concludes that transforming into a content hub and collaborating with digital influencers are key to creating a more effective and measurable dakwah ecosystem in the new media era, thereby sustaining and expanding its influence amidst intense media competition.

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