Kalbisocio: Jurnal Bisnis dan Komunikasi
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Articles
224 Documents
<![CDATA[Mitos Budaya dalam Ritual Rebo Wekasan : (Analisis Semiotika Roland Barthes dalam Film Inang) ]]>
<![CDATA[Affifah, Shintya Tifanny]]>;
<![CDATA[Yudha, Reza Praditya]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i1.3283
<![CDATA[Penelitian ini bertujuan untuk memahami makna Rebo Wekasan yang direpresentasikan dalam Film Inang. Rebo Wekasan adalah ritual yang memiliki mitos bagi sebagian masyarakat Jawa. Penelitian ini dilakukan dengan pendekatan kualitatif dan metode semiotika Barthes untuk menganalisa makna denotasi, konotasi, dan mitos. Hasil penelitian menemukan bahwa makna denotasi yang terdapat dalam film Inang yaitu beberapa masyarakat Jawa masih mempercayai dan melakukan rangkaian ritual Rebo Wekasan. Sedangkan makna konotasi dalam Film Inang ditunjukkan dalam ekspresi, perilaku, dan gerak-gerik keresahan para tokoh ketika menjalankan ritual Rebo Wekasan. Terdapat pula mitos yang ditunjukkan dalam keragaman makna dan ritual budaya di setiap daerah. Film Inang menunjukkan bahwa ritual Rebo Wekasan versi Film Inang tidak mewakili budaya Jawa secara umum. Sebuah film merepresentasikan budaya secara estetis, dramatis, dan subjektif.]]>
<![CDATA[Manajemen Sampah dalam Pemanfaatan Potensi Sampah Secara Optimal (Studi Kasus Kota Bogor) ]]>
<![CDATA[Zulkifli, Zainuddin]]>;
<![CDATA[Kusnaedi, Ujang]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i1.3296
<![CDATA[Produksi sampah setiap hari kian meningkat seiring dengan bertambahnya jumlah produk dan pola konsumsi masyarakat. Konsekuensinya masalah sampah menjadi terabaikan seperti pengelolaan sampah yang sulit dikendalikan oleh masayarakat. Permasalahan sampah ini semakin meningkat dari tahun ke tahun. Tujuan dari penelitian ini adalah untuk mengetahui pengelolaan pengelolaan sampah yang dilakukan oleh Dinas Lingkungan Hidup Kota Bogor melihat fungsi manajemen yaitu perencanaan, pengorganisasian, pelaksanaan dan pengawasan. Penelitian ini menggunakan analisis kualitatif dengan mengambil studi kasus pada Dinas Lingkungan Hidup Kota Bogor. Teknik pengumpulan data dilakukan dengan wawancara, studi kepustakaan, dan dokumentasi melalui sumber data primer dan sekunder. Hasil penelitian menunjukkan bahwa pengelolaan pengelolaan sampah oleh Dinas Lingkungan Hidup Kota Bogor telah terlaksana dengan baik mulai dari tahap perencanaan, pengorganisasian, pelaksanaan, dan pemantauan, meskipun masih ada beberapa bagian yang perlu diperbaiki seperti masalah SDM dan juga karena keterbatasan lahan untuk pengelolaan sampah.]]>
<![CDATA[Pengaruh Kemudahan Sistem, Keamanan Sistem dan Tampilan Aplikasi Mobile Banking terhadap Kepuasan Nasabah dengan Kualitas Layanan Sebagai Variabel Intervening ]]>
<![CDATA[Mustika Raudhatul Jannah]]>;
<![CDATA[Siregar, Suzanna Lamria]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i1.3302
<![CDATA[This study aims to analyze the influences of System Easiness, System Security and Application Display of Mobile Baking on Customer Satisfaction with Service Quality as intervening variable. this study uses kuantitative method . Respondents are obtained through the distribution of questionnaires in the form of google forms via Whatsapp and Instagram direct message. The number of respondents satisfies the criteria for mobile banking users is 106 people, consisting of 70 men and 36 women. Hypothesis testing was carried out using Inner Model and Outer Model approach based on Partial Least Square (PLS). The results of study indicate that the system security and application display through service quality have a positive effect on customer satisfaction of mobile banking. On the other hand, the ease of system does not affect the customer satisfaction of mobile banking]]>
<![CDATA[Strategi Komunikasi Humas DKPP melalui Media Sosial Instagram ]]>
<![CDATA[Arief, Irfan Fauzi]]>;
<![CDATA[Rosana, Anita]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i1.3329
<![CDATA[Penggunaan media sosial adalah metode yang efektif untuk menyebarkan informasi ke berbagai kelompok. Pakar kehumasan dituntut untuk mengelola media sosial secara efektif agar informasi terkait sengketa pemilu dapat dikomunikasikan dengan baik dan akurat kepada publik. Dalam penelitian ini, peneliti menentukan bagaimana strategi kehumasan DKPP melalui media sosial Instagram. Tujuannya untuk mengetahui bagaimana DKPP PR menggunakan Instagram untuk komunikasi mereka. Penelitian ini menggunakan metode penelitian kualitatif. Dari hasil penelitian ini, didapati bahwa strategi humas DKPP melibatkan penerapan pendekatan komunikasi Management by Objectives (MBO), yang terbentuk melalui kolaborasi antara tim media sosial dan konsultasi dengan pimpinan untuk menetapkan pesan yang tepat yang akan disampaikan kepada publik guna mencapai tujuan yang diharapkan. DKPP juga aktif menyediakan konten media sosial yang informatif dan terkini untuk menarik perhatian serta memperoleh kepercayaan masyarakat. Mereka memanfaatkan segmentasi pengguna internal untuk menyebarkan informasi kepada pemangku kepentingan pemilu dan masyarakat secara lebih efektif.]]>
<![CDATA[Pengaruh Unsur Pokok Produk Pariwisata terhadap Peningkatan Jumlah Pengunjung di Taman Wisata Matahari Cilember, Bogor ]]>
<![CDATA[Hia, Martinus]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i1.3513
<![CDATA[This study aims to determine the influence of the main elements of tourism on increasing the number of visitors at Matahari Tourism Park. There are four variables in this research, namely attractions, accessibility and amenities and an increase in the number of visitors. This research uses quantitative methods using random sampling techniques. Distribution of closed questionnaires to 100 respondents who were visitors to Matahari Tourism Park. The tests used in this research are validity testing, reliability testing, hypothesis testing and multiple regression analysis. The results of this research show that the variables of attraction, accessibility and amenities influence the increase in the number of visitors at Matahari Cilember Tourism Park at the same time.]]>
<![CDATA[Variabel Penentu Loyalitas Melalui Kepuasan Pada Katering Sehat ]]>
<![CDATA[Meytianni, Devia Fajar]]>;
<![CDATA[Meliana, Vina]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i2.4353
<![CDATA[This study aims to determine the influence of service quality, price and brand trust on customer loyalty through Customer satisfaction. This study uses a quantitative method with purposive sampling techniques sampling. The respondents of this study were 215 who had consumed Yellow Fit Kitchen's healthy catering. The data analysis techniques used are simple regression and path analysis tests. The results of this study show that service quality affects Customer satisfaction, price affects Customer satisfaction, brand trust affects Customer satisfaction and Customer satisfaction affects customer loyalty.]]>
<![CDATA[Personal Branding Sebagai Peningkatan Jumlah Streams Karya Musik Suara Kayu ]]>
<![CDATA[Gea, Joanito]]>;
<![CDATA[Nurjanah, Siti]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i2.4358
<![CDATA[This research aims to analyze the application of personal branding as a digital marketing strategy for the music group Suara Kayu. The research method used is qualitative with a case study approach, involving in-depth interviews, observations, and related literature analysis. The results show that strong personal branding can enhance the attractiveness and recognition of the music group on digital platforms, increase fan interaction, and expand market reach. Suara Kayu has successfully built a consistent and authentic image through creative content and active social media interaction, which positively contributes to their digital marketing strategy. This study provides valuable insights for musicians and music marketing managers in developing effective personal branding communication in the digital era.]]>
<![CDATA[Analisis Minat Penggunaan Platform Merdeka Mengajar Dengan Sikap Guru SMP XYZ Bekasi Sebagai Variabel Intervening ]]>
<![CDATA[Setyaningrum, Prima]]>;
<![CDATA[Susanto, Hendro]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i2.4359
<![CDATA[Platform Merdeka Mengajar (PMM) was created to help teachers understand the kurikulum merdeka, implement the kurikulum merdeka and develop teacher competency. The research aims to analyze interest in using PMM. This research uses the Technology Acceptance Model and Theory of Planned Behavior approach. The research population was XYZ Bekasi Middle School teachers who used PMM. Data analysis using SmartPLS 3.2.9. The research results show that the perceived usefulness and perceived convenience of PMM will have a positive and significant effect on attitudes towards using PMM; perceived usefulness of PMM has a direct positive and significant effect on interest in using PMM; Perceived usefulness of PMM will not influence attitudes towards using PMM through the attitude variable; the perceived ease of PMM has a direct effect on interest in using PMM; The perceived ease of PMM will have a positive and significant effect on attitudes towards using PMM through the attitude variable; and namely the attitude of PMM users will have a positive and significant effect on interest in using PMM.]]>
<![CDATA[Analisis Minat Guru dalam Mengadopsi LMS Sokrates di SMP dan SMA-K Strada Tangerang ]]>
<![CDATA[Liniarti, Tri]]>;
<![CDATA[Susanto, Hendro]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i2.4361
<![CDATA[This study aims to analyze teachers' interest in adopting Socrates LMS using TAM. Data were collected through pretest, interviews, and online surveys on 123 junior high and senior high school teachers at Strada schools and hypothesis testing was processed using SmartPLS 4.0. The results showed that perceived ease had a positive and significant effect on perceived usefulness, while perceived ease and perceived usefulness had a positive effect on teachers' attitudes in using Socrates LMS. Perceived usefulness had a positive and significant effect on teachers' interest, while perceived ease did not have an effect on teachers' interest in using Socrates LMS. Teachers' attitudes toward Socrates LMS had a positive and significant effect on teachers' interest. In addition, perceived ease and perceived usefulness had a positive and significant effect on interest in using mediated by teachers' attitudes toward Socrates LMS. This study provides implications for the Strada Association to be able to set strategies to build user trust so as to foster interest in using Socrates LMS.]]>
<![CDATA[Faktor Penentu Brand Trust Pada Oronamin C Melalui Brand Image ]]>
<![CDATA[Astuti, Prida Ariani Ambar]]>;
<![CDATA[Deanra, Tresia]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i2.4362
<![CDATA[A brand is an essential element for a company in building trust and image. Therefore, many methods can be used, one of which is using brand ambassadors and increasing brand awareness. This research aims to identify and analyze the extent to which the influence of brand ambassadors Vincent and Desta, then brand awareness affects brand trust though the brand image of oronamin C. A positivist paradigm with a quantitative approach is used in this study, with an explanatory survey method conducted on Instagram followers of @oronaminc.id. The collected data was then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modelling (SEM)-PLS method. The results of this study show that brand ambassadors do not directly significantly influence brand trust. However, brand ambassadors significantly influence brand trust through the brand image formed on the Oronamin C product with value of 10.9%. Meanwhile, brand awareness has a direct significant impact on brand trust with value of 41,9% and significantly influences brand trust through the brand image with value of 25,1%]]>
