cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ignatius Ario Sumbogo
Contact Email
ignatius.sumbogo@kalbis.ac.id
Phone
+6285812024824
Journal Mail Official
lpp@kalbis.ac.id
Editorial Address
Jalan Pulomas Selatan Kav 22, Kayu Putih, Jakarta Timur 13210
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
 6   7   8   9   10 
Analisis Tingkat Kepuasan Nasabah Dan Bentuk Promosi Terhadap Program Tabungan Pada Bank ABC Danial Kesa, Deni
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4383

Abstract

The Indonesian banking sector has undergone swift expansion propelled by technology innovations. Companies confront competition by enhancing customer pleasure with diverse offerings customized to meet consumer requirements, hence insuring customer retention. This study seeks to examine the influence of customer satisfaction (X) on the Savings Program (Y) at PT Bank ABC. The study population comprises both existing and potential clients of PT Bank ABC. The study utilizes a descriptive quantitative methodology, employing questionnaires as the principal instrument for data collection. The analytical approach employs multiple linear regression, facilitated by SPSS Statistics 25 software. The outcomes of multiple assessments demonstrate that customer satisfaction has a positive and substantial impact on the Savings Program and the techniques employed by the organization.
Pengaruh Website Information Dan Brand Awareness Melalui Minat Orang Tua Dalam Memilih Sekolah DI SDSC Bare, Maria Magdalena; Susanto, Hendro
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4357

Abstract

The aim of this research is to analyze the influence of school websites and brand awareness in influencing parents' decisions in choosing an elementary school at SDSC. The research population was respondents who were parents of students at SDSC, collecting 534 respondents. The data collection method is quantitative with descriptive analysis techniques and inferential analysis. The research results show that information on the website and brand awareness have a positive and significant effect on interest, meaning that the information presented on the SDSC school website has a large and significant impact in attracting interest in choosing an elementary school.
Strategi Dalam Mengoptimalisasi Konten Di Tiktok Effa Design Dalam Upaya Meningkatkan Engagement Rate Fadhilah, Syarifah; Nurjanah, Siti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4360

Abstract

In the digital era, TikTok has become a vital tool for business promotion with over 1 billion active users. The "Effa Design" TikTok account, focusing on graphic design, has 31,200 followers and an Engagement Rate (ER) of 5.25%. Despite this, increasing the ER remains a priority. Key strategies include content quality, posting consistency, follower interaction, hashtag usage, and trend following. Challenges include TikTok's algorithm, competition, and rapid trend changes. This qualitative case study aims to identify effective strategies to boost the ER of "Effa Design." Data were collected from the account owner, TikTok experts, and followers through interviews, observation, and documentation, and validated using triangulation. Analysis revealed strategies like niche consistency, content variation, hooks, active interaction, relevant hashtags, and personal branding. Interviews emphasized consistent, relevant content and routine evaluations based on TikTok insights. The CESM Framework was applied, focusing on building trust and commitment, enhancing customer engagement through satisfaction and positive emotions, and considering behavioral intentions, WOM, and performance.
Penciptaan Karya Seni Instalasi Interaktif Make Noise Not the Art di Sicap Liberte Dakar Senegal Indrabakti, Moch Hasrul
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4364

Abstract

The creation of this artwork employs a practice-based research approach, exploring plastic waste materials and transforming them into interactive installations. The artistic approach in this creation utilizes media art to embody the conceptual ideas. The production process of the artwork is divided into several stages: field observation of everyday objects in the community of Dakar, design, electronic device study, and assembly of the artwork. Additionally, other artistic approaches include the use of readymade and plastic recycling. The result of this creation process is presented in a park near the residential area in Sicap Liberté.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Pt Alfamart Jl. Bambu, Medan Zega, Ellen Gracia; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4417

Abstract

In the current era of globalization, the business world has experienced significant developments, especially the retail business. PT Alfamart is one of the retail businesses with the highest consumer value in Indonesia that provides daily needs. This study aims to determine whether Service Quality and Price affect Customer Satisfaction at PT Alfamart Jl. Bambu, Medan. Research Method: Shows that Service Quality (X1) does not have a positive and significant effect on Customer Satisfaction (Y), Price (X2) has a positive and significant effect on Customer Satisfaction (Y). While Service Quality (X1) and Price (X2) simultaneously have a significant effect on Customer Satisfaction (Y). Conclusion: The results of this study can be concluded that Service Quality (X1) does not have a positive and significant effect on Customer Satisfaction (Y), Price (X2) has a positive and significant effect on Customer Satisfaction (Y), while Service Quality (X1) and Price (X2) simultaneously have a significant effect on Customer Satisfaction (Y).
Pengaruh Harga, Lokasi Dan Jenis Produk Terhadap Keputusan Pembelian Di Pasar Uka Terjun Medan Marelan Agustina, Lisa; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4418

Abstract

The objective of this study to determine the effect of price, location and type of product on purchasing decisions, using quantitative research methods. The location of the study was at the UKA Terjun market, with 110 respondents who had shopped at the UKA Terjun market. Data collection was carried out by distributing questionnaires, using a Likert Scale. Data were processed using SPSS Version 25. Data analysis used multiple linear regression, and from the results of the data analysis, the multiple regression coefficient of variable X1 (Price) is 0.178, variable X2 (Location) is 0.251, variable X3 (Type of Product) is 0.707, and the R Square value is 0.444. It can be concluded that price, location and type of product have a positive and significant effect on purchasing decisions both through partial tests (t-test) and simultaneous tests (F-test). Price, Location, Product Type and Purchasing Decisions
Pengaruh Harga Dan Kepercayaan Merek Terhadap Minat Beli Air Minum Aqua Galon Di Medan Perjuangan Gulo, Suci Sang Primadona; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4420

Abstract

The need for clean water is currently increasing, especially the need for drinking water, because the population is increasing. However, through current development innovations, people do not experience difficulties in getting clean drinking water and have passed the laboratory test as drinkable. This study aims to determine the effect of price and brand trust on the public's repurchase interest in Aqua gallon drinking water in Medan Perjuangan District. Research Methods: Shows that Price (X1) has a negative effect and does not have a significant effect on purchasing interest (Y), brand trust (X2) has a positive and significant effect on purchasing interest (Y). While price (X1) and Brand Trust (X2) simultaneously have a significant effect on purchasing interest (Y). Conclusion: The results of this study can be concluded that Price (X1) has a negative effect and does not have a significant effect on purchasing interest (Y), brand trust (X2) has a positive and significant effect on purchasing interest (Y), while price (X1) and brand trust (X2) simultaneously have a significant effect on purchasing interest (Y)
Pengaruh Kualitas Produk Dan Promosi Terhadap Volume Penjualan Bubuk Teh Gambir Bersama Di Pakpak Bharat Bancin, Sampeida; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4443

Abstract

This study aims to determine the effect of product quality on sales volume and to determine the effect of promotion on sales volume of Gambir Tea Powder consumers in Salak District. The type of research used in this study is a quantitative approach. The population in this study were all Gambir Tea Powder Consumers. Based on the Slovin formula, the sample used in this study was 100 respondents who were taken randomly representing each village. The results of the study showed that product quality significantly affects purchasing decisions, this is shown in the results of the partial test (t-test) The calculated t value (X1) 16.350 > t table 1.984 significance value 0.000 < 0.05 and the results of the partial test (t-test) The calculated t value (X2) 17.525 > t table 1.984 significance value 0.000 < 0.05. The coefficient of determination (R2) was obtained at 0.784, meaning that the Purchasing Decision variable can be explained by the product quality and promotion variables by 78.4% and the remaining 21.6% is influenced by other variables outside the variables of this study. The conclusion in this study is that product quality and promotion have a positive and significant effect on sales volume for consumers of Gambir Tea Powder in Salak District, Pakpak Bharat Regency.
Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Skincare Scarlett Whitening Di Universitas HKBP Nommensen Medan Siringo-ringo, Honi Yunika Sandella; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4474

Abstract

This study aims to determine the Influence of Celebrity Endorsers on Purchasing Decisions for Scarlett Whitening Skincare at HKBP Nommensen University, Medan. The influence given by celebrity endorsers in this study was measured through Attractiveness, Trustworthiness, and Expertise. The type of research used in this study is a quantitative approach. The population in this study were all HKBP Nommensen University Students in Medan who had or were using Scarlett Whitening skincare products. Based on the Slovin formula, the sample used in this study was 98 respondents. The sampling technique in this study was by using a non-probability sampling technique with Purposive sampling. From the results of this study, it can be concluded that Celebrity Endorsers influence the Purchasing Decision for Scarlett Whitening Skincare at HKBP Nommensen University, Medan.
Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Di Pajus (Pajak Usu) Medan Anggresia, Feni; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4479

Abstract

This research aims to analyze the influence of price and location on consumer purchasing decisions at USU Tax, one of the traditional markets in Medan with a strategic location and competitive prices. The research method used is quantitative with a non-probability sampling technique. Data analysis was carried out using multiple linear regression using SPSS. The research results show that price and location significantly influence purchasing decisions, this is shown in the results of the partial test (t test) t value (The coefficient of determination (R2) was obtained at 0.818, meaning that the Purchase Decision variable can be explained by the Price and Location variables 81.8% and the remaining 18.2% is influenced by other variables outside the variables of this research. The conclusion in this research is that price and location have a positive and significant effect on consumer purchasing decisions in Pajus.

Page 8 of 23 | Total Record : 224

 6   7   8   9   10 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik) Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi Vol. 10 No. 2 (2023): KALBISOCIO, Jurnal Bisnis dan Komunikasi Vol. 10 No. 1 (2023): Kalbisocio, Jurnal Bisnis dan Komunikasi Vol. 9 No. 2 (2022): Kalbisocio, Jurnal Bisnis dan Komunikasi Vol. 9 No. 1 (2022): Kalbisocio, Jurnal Bisnis dan Komunikasi Vol. 8 No. 2 (2021): Kalbisocio, Jurnal Bisnis dan Komunikasi Vol. 8 No. 1 (2021): Kalbisocio, Jurnal Bisnis dan Komunikasi Vol. 7 No. 2 (2020): Kalbisocio, Jurnal Bisnis dan Komunikasi Vol. 7 No. 1 (2020): Kalbisocio, Jurnal Bisnis dan Komunikasi More Issue