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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian J.CO Donut Dan Coffee Di Centre Point Medan Pardosi, Fitri Apriani; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4409

Abstract

J.CO Donut and Coffee is one of the most successful brands in meeting customer demand in the Indonesian donut and coffee industry. J.CO has grown rapidly since its inception in 2005, emphasizing unique product flavors, high quality, and modern and comfortable store designs. With a concept that combines urban and modern lifestyles, this donut brand has succeeded in attracting customers from various circles. Research Method : Shows that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y). While Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y). Conclusion : The results of this study can be concluded that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y), while Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Pengaruh Potongan Harga Terhadap Keputusan Pembelian Pakaian Jadi Di Matahari Medan Fair Zega, Rini Puspa; Sianturi, Charles M.; Sihombing, Natalia E.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4419

Abstract

Apparel is a very competitive sector, the large number of choices and brands make price cuts an effective marketing tool. At Matahari Medan Fair, the presence of various brands and products means that price cuts can significantly influence purchasing decisions. In addition to price cuts, external factors such as fashion trends, social needs and shifting consumer preferences also play a role. However, price cuts remain a dominant factor influencing purchasing decisions, especially among price-sensitive buyers. Various studies show that price cuts can improve purchasing decisions, especially in the clothing retail sector. Price discounts have a significant influence on the decision to purchase apparel at Matahari Department Store Medan Fair. Research Method: Shows that price discounts (X) have a positive and significant effect on purchasing decisions (Y). Conclusion: The results of this research can be concluded that price discounts (X) have a positive and significant effect on purchasing decisions (Y).
Pengaruh Equity Merek Terhadap Keputusan Pembelian Mie Instan Di Kalangan Mahasiswa Kota Medan Marbun, Nurpika; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4421

Abstract

The objective of this research to measure brand equity on purchasing decisions, using quantitative research methods. The location of the study was in Medan City, with respondents totaling 100 respondents who consume instant noodles. Data collection was carried out by distributing questionnaires, using a Likert Scale. Data were processed using SPSS version 26. Data analysis using multiple linear regression, and the results of data analysis showed that the multiple regression coefficient of variable X1, (Brand Awareness) is 0.076, variable X2, (Brand Association) is 0.139, variable X3, (Perceived Quality), is 0.098, variable X4, (Brand Loyalty) is 0.775 and the R square value is 0.590. It can be concluded that brand awareness, brand association, perceived quality, and brand loyalty have a positive and significant effect on purchasing decisions both through partial tests (t-test) and simultaneous tests (F-test).
Pengaruh Harga Dan Persepsi Konsumen Terhadap Keputusan Pembelian Produk Pada E-commerce Shopee Di Kecamatan Medan Tembung Maduma, Novita Tiur; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4422

Abstract

The rapid progress of internet has had a positive impact on the business world. One of the sectors most positively affected is marketplace and e-commerce. The high use of e-commerce and marketplaces in Indonesia is triggered by changes in people's habits, who now prefer convenience and speed. This research aims to find out how much influence price and consumer perception have on Shopee E-commerce purchasing decisions in Medan Tembung District. The data analysis method used is an instrument test consisting of validity and reliability tests, classic assumption tests consisting of normality tests, heterosdecadasticity tests, multiple linear regression analysis tests and hypothesis tests consisting of t-tests and coefficient of determination tests (R2). Based on hypothesis testing with the t test, the value of tcount is 10.256 > ttable, which is 1.986 and the significant value of the Price variable is 0.000 < 0.05. It can be concluded that price has a positive and significant effect on product purchasing decisions at Shopee e-commerce in Medan Tembung District.
Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Di Kantor Desa Lolofaoso Nias Selatan Waruwu, Priska Dini Yanti; Sihombing, Natalia E.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4423

Abstract

This study aims to evaluate the influence of Leadership Style and Work Discipline on Employee Performance at the Lolofaoso Village Office, South Nias. The research method used involves a survey of village officials and statistical data analysis to identify the relationship between the leadership style applied by the village head and the level of work discipline with individual performance results. The findings of this study are expected to provide strategic insights to companies to improve leadership effectiveness and encourage better work discipline in order to improve overall employee performance. This research was conducted using a qualitative method. Data collection techniques using a questionnaire. Based on the hypothesis testing with the t test, the t-test value was obtained 6.747> t table which was 1.989 and the significant value of the Leadership Style variable was 0.000 <0.05. So it can be concluded that Leadership Style has a positive and significant effect on Employee Performance at the Belawan Main Port Authority.
Analisis Budaya Organisasi Dan Kinerja Dengan Pengembangan Karir Karyawan Kantor PTPN Regional 1 Medan Simamora, Venny Chyntia; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4424

Abstract

The purpose of this study was to determine the relationship between organizational culture values ​​and employee performance on the career development of administrative employees at the PTPN IV Regional 1 Medan City Office with an organizational culture called AKHLAK. This type of research is qualitative. The data collection method used was an open interview technique. The data analysis technique used was data reduction, data grouping, then presented in the form of descriptive narratives and then continued with drawing conclusions. The results of the study showed that the implementation of the AKHLAK organizational culture values ​​had been implemented after being socialized and evaluated periodically. Employee performance evaluation is based on the SOP and performance standards that have been set. Based on the results of the data analysis, it was concluded that the AKHLAK cultural values ​​had a positive impact on employee performance and employee performance was the basis for employee career development at the PTPN IV Regional 1 Medan City Office. Organizational Culture Values, Performance, Career Development
Pengaruh Harga, Kualitas Dan Merek Produk Thrifting Terhadap Keputusan Pembelian Di Pasar Sambu Kota Medan Sihombing, Erika Juliana; Sianturi, Charles M.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4425

Abstract

The purpose of this research is to measure the influence of price, quality and brand of thrifting products on purchasing decisions by students at Sambu Market, Medan City. This research uses quantitative methods with non-probability sampling techniques and a purposive sampling approach with a sample size of 100 respondents. The data collection technique was carried out by distributing questionnaires to students with thrifting purchases no later than the last year. Data were analyzed using multiple regression analysis which began with tests of validity, reliability, classical assumptions, coefficient of determination, F test and t test which were carried out using SPSS version 25. Based on the partial t test and simultaneous F test, it is known that the three independent variables Price, Quality and Brand have a positive and significant effect on thrifting purchasing decisions by students at Sambu Market, Medan City. Based on the coefficient of determination R2, it is known that the three independent variables explain data variability of 0.761% in purchasing decisions for thrifting products.
Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sabun Wajah Poise Pada Mahasiswi UHN Medan Gultom, Anathasya Brace Br; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4426

Abstract

This study aims to determine the effect of brand image and promotion on purchasing decisions of female students of HKBP Nommensen University. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the brand image variable is 4.307 where the value is> from t table 1.985 and the significant value for the brand image variable is 0.000 <from the significance level of 0.05 (5%). So it can be concluded that brand image has a positive and significant effect on purchasing decisions for Poise brand facial soap. And the f test obtained an f-count value of 45.760 where this value is> from the f table of 3.09. Along with the significant value is 0.000 <from the significance level of 0.05. So it can be concluded that simultaneously brand image and promotion together have a positive and significant effect on purchasing decisions for Poise brand facial soap.
Pengaruh Faktor Mindset dan Motivasi Terhadap Minat Berwirausaha Mahasiswa Universitas HKBP Nommensen Medan Hombing, Katarina Uli P. Br.; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4435

Abstract

Entrepreneurial interest among students is a key factor in fostering young, innovative, and independent entrepreneurs. This study aims to analyze the influence of mindset and motivation on the entrepreneurial interest of students at HKBP Nommensen University, Medan. Mindset, particularly a growth mindset, plays a crucial role in shaping adaptive thinking and openness to business opportunities, while motivation, both intrinsic and extrinsic, serves as a primary driver in making entrepreneurial decisions. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to students from various study programs who have an interest in entrepreneurship. Multiple linear regression analysis was used to examine the relationship and influence of independent variables (mindset and motivation) on the dependent variable (entrepreneurial interest). The results indicate that a positive entrepreneurial mindset significantly enhances students' interest in starting a business. Additionally, motivation, especially internal factors such as the drive for financial independence and self-actualization, strongly influences students' decisions to pursue entrepreneurship. Therefore, universities need to develop a more practical entrepreneurship curriculum and implement programs that foster entrepreneurial mindset and motivation to encourage more students to become entrepreneurs.
Analisis Pengaruh Harga, Kualitas Produk, dan Tren Terhadap Keputusan Pembelian Thrifting Pada Generasi Z di Kalangan Mahasiswa Universitas HKBP Nommensen Medan Simanjorang, Lasmina Kajol; Manalu, Darma; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4436

Abstract

This study aims to determine the effect of price, product quality, and trends on thrifting purchasing decisions on Generation Z among HKBP Nommensen University Students Medan. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the price variable was 2.530 where the value was > from t table 1.986 and the significant value for the price variable was 0.013 <0.05 (5%). For the product quality variable, the t-count value was 0.960 where the value was <from t table 1.986 and the significant value for the product quality variable was 0.340 >0.05 (5%). For the trend variable, the t-count value was 5.874 where the value was >1.986 and the significant value for the trend variable was 0.000 <0.05 (5%). So it can be concluded, price and trend have a positive and significant effect on thrifting purchasing decisions among Generation Z among HKBP Nommensen University Students. While product quality does not have a positive and insignificant effect on thrifting purchasing decisions among Generation Z among HKBP Nommensen University Students Medan. And the f test obtained an f count value of 20.300 where this value is > from f table of 3.09. Along with a significant value of 0.000 < from a significance level of 0.05. So it can be concluded that simultaneously price, product quality and trends together have a positive and significant effect on thrifting purchasing decisions among Generation Z.

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