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Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside

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Published by Gapenas Publisher

ISSN : 27979733 EISSN : 27770540 DOI : https://doi.org/10.53363/yud

Core Subject : Economy,

Economics, Econometrics & Finance

Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside editorials, reviews, research articles and short communications on following topics: Finance Accounting Budget Investment decision Financing decision Dividend decision Working capital decision Strategy Inside Corporate strategy Strategic planning Communication Research & Development Management Risk Management Management functions Operations Management Management science International Business Management Organizational Behavior Portfolio Management

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 143 Documents

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PENGARUH STRATEGI HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN DI SUPERMARKET YOGYAKARTA Leki, Nafsir; Zuraida, Lukia
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.124

Purpose: This study aims to analyze the effect of pricing strategy and sales promotion on consumer purchase intention in supermarkets in Yogyakarta using the SEM-PLS approach. SEM-PLS is chosen due to its ability to handle complex models with multiple latent variables, even with small sample sizes and non-normally distributed data. Methodology/approach: The research was conducted in supermarkets in Yogyakarta using a quantitative approach. Data were collected through a questionnaire with a Likert scale of 1-5 and analyzed using the SmartPLS software. The study involved testing the measurement model (validity and reliability) and the structural model (path coefficients, R², bootstrapping significance, effect size, and predictive relevance). Results/findings: The findings indicate that both pricing strategy and sales promotion have a significant positive effect on consumer purchase intention. The model demonstrates good predictive relevance, suggesting that pricing and promotional strategies are crucial factors influencing consumer behavior in supermarkets. However, this study is limited to a specific supermarket setting in Yogyakarta, and the results may not be generalizable to other retail contexts or regions. Limitations: This study is limited to a specific supermarket setting in Yogyakarta, and the results may not be generalizable to other retail contexts or regions. The relatively small sample size may also affect the robustness of the findings. Contribution: This research contributes to the field of marketing, particularly in retail and consumer behavior studies. The findings provide valuable insights for supermarket managers and marketing strategists in optimizing pricing and promotional strategies to enhance consumer purchase intention

DAMPAK LOAN TO DEPOSIT RATIO (LDR) DAN NON PERFOMING LOAN (NPL) TERHADAP PERTUMBUHAN HARGA SAHAM PADA BANK BUMN KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA Wahyu, Didin Rasyidin; Yuliah, Yuliah; Fahreza, Lisa Ananda
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 4 No. 3 (2024): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v4i3.115

The state-owned banking sector faces challenges such as fluctuating financial performance, fluctuating stock prices, and adequate capital needs. This creates uncertainty among investors and requires effective strategies to improve the company's performance and value in the face of fierce competition. This study aims to determine the Effect of Loan to Deposit Ratio (LDR) and Non-Perfoming Loan (NPL) on Stock Price Growth in Conventional SOEs Banks listed on the Indonesia Stock Exchange for the 2015-2023 period. The population in this study is Conventional State-Owned Banking Companies listed on the Indonesia Stock Exchange (IDX) in the 2015-2023 period. The sample in this study is 4 Conventional SOE banking companies with a research time of 9 years so that 36 samples obtained by Saturated Sampling Technique are produced. The results of this study are that the Loan to Deposit Ratio (LDR) and Non-Perfoming Loan (NPL) have a simultaneous effect. Partially, the Loan to Deposit Ratio (LDR) has no effect and NonPerforming Loans (NPL) have a negative effect on stock price growth

PENGARUH MODAL KERJA DAN PENJUALAN TERHADAP LABA PADA PERUSAHAAN FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA Muhidin, Muhidin; Wahyu, Didin Rasyidin; Yuliah, Yuliah
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 4 No. 3 (2024): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v4i3.116

This research observes fluctuations in working capital in pharmaceutical companies listed on the Indonesia Stock Exchange (BEI) during the 2018-2023 period and this research also explores the relationship between sales and net profit, with a focus on how sales can affect pharmaceutical companies' net profit. This research aims to determine the effect of Working Capital and Sales on Net Profit in Pharmaceutical Companies listed on the Indonesia Stock Exchange (BEI) for the 2018-2023 period. This research uses associative causality research methods with quantitative data types. 9 (nine) companies were selected from a total of 14 pharmaceutical companies as samples using the purposive sampling method. Analysis uses multiple linear regression with the help of SPSS version 26.0. The results of the t test show that partially, Working Capital and Sales have a significant effect on Net Profit, with a sig value below 0.05 for each working capital ratio of 0.023 with a value of tcount > ttable (2.347 > 2.007) and sales of 0.004 with value tcount > ttable (3.059 > 2.007). The results of the f test also show that simultaneously, these two ratios have a significant effect on Net Profit, with a calculated F value of 77.494 > F table 3.18 and a significant value of 0.000 < 0.05. Thus, the conclusion of this research is that both partially and simultaneously, Working Capital and Sales on Net Profit have a significant effect on Net Profit in the Pharmaceutical Companies studied

ANALISIS IMPLEMENTASI KARTU KREDIT PEMERINTAH DAERAH (KKPD) PADA PEMENRINTAH PROVINSI SULAWESI SELATAN Siagian, Boyke Martz
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.125

This study analyzes the implementation of Local Government Credit Cards (KKPD) in the South Sulawesi Provincial Government. The implementation of the KKPD aims to increase efficiency and transparency in regional financial management. This study identifies the implementation process, obstacles faced, and the impact of KKPD on regional financial management. The results of the study show that although the implementation of the KKPD has started well, there are still obstacles related to networking and socialization in several regions. The positive impact of the KKPD includes reducing the use of cash and increasing the transparency of financial transactions. This study provides recommendations for improving the KKPD implementation process in the future.

PENGARUH KOMPETENSI, SKEPTISISME PROFESIONAL, DAN ETIKA PROFESI AUDITOR TERHADAP KUALITAS AUDIT (SURVEY PADA KANTOR AKUNTAN PUBLIK DI KOTA MEDAN YANG TERDAFTAR PADA OJK) Siagian, Dewi Asriyani; Rahmadhani, Sari Nuzullina
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.126

This study investigates the influence of auditor competence, professional skepticism, and professional ethics on audit quality among public accounting firms in Medan registered with the Financial Services Authority (OJK). Using a quantitative approach that combines descriptive and verification methods, the research collects data from 108 respondents representing auditors with varied educational and professional backgrounds. Multiple regression analysis reveals that each of the independent variables—auditor competence, professional skepticism, and professional ethics—has a significant positive impact on audit quality. In addition, the simultaneous influence of these factors explains a substantial proportion of the variability in audit quality. The findings underscore the importance of enhancing technical competencies, maintaining a critical mindset, and adhering to high ethical standards for improving the reliability and accountability of financial reporting. The study concludes with recommendations for auditors and regulatory bodies to further strengthen audit practices and bolster public trust in financial disclosures.

ANALISIS PENILAIAN TINGKAT KESEHATAN BANK MENGGUNAKAN METODE CAMEL SELAMA PANDEMI (STUDI KASUS PADA PT. BPD PAPUA PERIODE 2021-2023) Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Toii, Indra Eka Wardana; Damanik, Lisa Gresti Sella
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.128

This research was conducted to evaluate the health condition of banks during the COVID-19 pandemic. The analysis was carried out using the CAMEL approach, using several financial ratios, namely CAR (Capital Adequacy Ratio), KAP (Productive Asset Quality), ROE (Return on Equity), BOPO (Operating Costs to Operating Income), and LDR (Loan to Deposit Ratio). The method used in this study is descriptive with a quantitative approach. The data analyzed is sourced from the Published Financial Statements of PT. BPD Papua during the period 2021 to 2023. The results of the analysis show that during the pandemic, the level of financial health of PT. BPD Papua is generally in the healthy category, supported by high capital strength, good credit and expense management, and stable liquidity conditions.

PENGARUH RASIO LIKUIDITAS DAN RASIO SOLVABILITAS TERHADAP PROFITABILITAS PADA BANK MEGA SYARIAH TAHUN 2015-2023 Ananda, Gusnita Putri; Rafidah, Rafidah; Kurniyati, Kurniyati
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.129

Sharia Bank is a bank that carries out business activities based on sharia principles, or principles of Islamic law regulated in the fatwa of the Indonesian Ulema Council such as the principles of justice and balance ('adl wa tawazun), benefit (maslahah), and does not contain gharar, maysir, usury, unjust and objects that are haram. This research aims to determine the effect of liquidity ratios and solvency ratios on profitability. This research method uses a quantitative method, the sample selection uses a purposive sampling technique which is the determination of the sample and certain criteria, the financial reports studied in 2015-2023 are the financial data of Mega Syariah bank, the data used is secondary data, the data analysis technique uses multiple linear regression. Classic assumption tests, namely (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test). Hypothesis testing (t test and f test) and coefficient of determination (r-square). The results of this research show that partially the liquidity ratio and solvency ratio have a significant effect on profitability. Simultaneously, the liquidity ratio and solvency ratio have a significant effect on profitability.

THE ROLE OF BRAND POSITIONING AND BRAND EXPERIENCE IN INCREASING PARENTAL SOCIALIZATION AND BRAND LOYALTY: A STUDY ON MOTORCYCLE BRANDS IN INDONESIA Sutisna, Sutisna; Wiguna, Wahyu
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 3 No. 3 (2023): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v3i3.130

This study aims to investigate the role of brand positioning and brand experience as an antecedent for parent socialization and brand loyalty. This research is quantitative. The product brands studied are Yamaha, Honda and Suzuki motorcycles marketed in Indonesia. The respondents of this study were 414 respondents spread across West Java and Banten Provinces. The data analysis method uses the structural equation model (SEM-PLS). The study results show that Brand positioning and brand experience plays a role in improving parent socialization and brand loyalty.Socialization from parents to children plays a role in increasing brand loyalty. This research can add insight into how brand positioning is very important and should be done consistently because it will impact parent socialisation and customer loyalty

ANALYSIS OF THE LEADING ECONOMICS SECTOR OF BANTEN PROVINCE BEFORE AND DURING THE COVID-19 PANDEMIC Dewi, Mia Clarissa; Wawanudin, Wawanudin; Kurniawan, Bambang
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.131

The Covid-19 pandemic that occurred throughout 2020 caused the economic condition of the Banten Province to contract or grow negatively by 3.38%. Of all the existing sectors, some of them were able to grow positively. With all the potential possessed by Banten Province, it is necessary to conduct a study of the leading sectors needed for planning for sustainable development. The purpose of this research is to analyze the leading sectors before the pandemic and after the Covid-19 pandemic. The approach used in this research is quantitative with the method of location quotient (LQ) analysis, shift share and typology klassen. Based on the results of the analysis, there are three leading and competitive sectors to be developed which are categorized as advanced and rapidly growing sectors prior to the Covid-19 pandemic, namely: a) wholesale and retail trade; repair of cars and motorcycles; b) transportation and warehousing; c) and real estate. Meanwhile, during the Covid-19 pandemic, the water supply, waste management, waste and recycling sectors became a sector that still survived as a superior, competitive sector and was categorized as a developed and rapidly growing sector.

DAMPAK EKONOMI DIGITAL TERHADAP PERKEMBANGAN PASAR MODAL DI INDONESIA Wallep, Imanuel Markutoja; Minami, Gabriela Putri; Rade , Stefanus Don
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.132

This study analyzes the impact of the digital economy on the development of the capital market in Indonesia, focusing on infrastructure transformation, changes in investor behavior, funding innovation, and challenges and opportunities that arise in the digital era. The results show that digitalization has increased the accessibility, efficiency, and liquidity of the capital market through the adoption of technologies such as cloud computing, blockchain, and online investment platforms. The number of capital market investors jumped significantly, dominated by millennials who use mobile applications, while infrastructure innovations by KSEI cut transaction times and increased market capitalization. However, this transformation is also accompanied by challenges such as low financial literacy, cyber vulnerability, and regulations that lag behind technological developments. On the other hand, the digital economy opens up strategic opportunities, including the growth of the Islamic capital market, AI-based product innovation, and increased financial literacy and inclusion through digital education and micro-investment integration. This research recommends holistic strategies in the form of regulatory reform, strengthening digital security, synergies between stakeholders, and developing an inclusive and sustainable ecosystem. By optimizing the role of the digital economy, Indonesia's capital market has the potential to become a major pillar of national and regional economic growth

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Contact Name Yudi Nur Supriadi

Contact Email admin@gapenas-publisher.org

Phone +6285885400000

Journal Mail Official admin@gapenas-publisher.org

Editorial Address Gg. H.Ridan No.48 RT. 002/002 Kelurahan Poris Plawad Indah Kecamatan Cipondoh Tangerang

Location Kota tangerang, Banten INDONESIA

Abstract

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Contact Name
Yudi Nur Supriadi

Contact Email
admin@gapenas-publisher.org

Phone
+6285885400000

Journal Mail Official
admin@gapenas-publisher.org

Editorial Address
Gg. H.Ridan No.48 RT. 002/002 Kelurahan Poris Plawad Indah Kecamatan Cipondoh Tangerang

Location
Kota tangerang,

Banten

INDONESIA