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Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
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PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK PEKERJAAN TERHADAP LOYALITAS KARYAWAN DI PT. BUMA CIMA NUSANTARA UNIT CINTA MANIS Sudarta Sudarta; Areni Areni
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.159

Abstract

This research was conducted with the aim of knowing the effect of individual characteristics and job characteristics jointly and partially on employee loyalty at PT. Buma Cima Nusantara Unit Cinta Manis. This type of research is associative. The sample used was 68 employees at PT. Buma Cima Nusantara Unit Cinta Manis with sampling technique using purposive sampling. The data used in this study are primary data. The data collection method used was through questionnaires and documentation. The data analysis technique used is Multiple Linear Regression Analysis Technique, F test, t test, and the coefficient of determination. The results of this study based on multiple linear regression indicate that individual characteristics and job characteristics have a positive effect on employee loyalty at PT. Buma Cima Nusantara Unit Cinta Manis. The results of simultaneous hypothesis testing indicate that there is a significant effect of individual characteristics and job characteristics on employee loyalty at PT. Buma Cima Nusantara Unit Cinta Manis. The results of the t test show that there is a significant effect of individual characteristics or job characteristics partially on employee loyalty at PT. Buma Cima Nusantara Unit Cinta Manis. The results of the coefficient of determination indicate that the contribution of changes in individual characteristics and job characteristics is 15.6%. While the remaining 84.4% was contributed by other variables not included in this study
PENGARUH KELOMPOK RUJUKAN TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MEREK WARDAH (STUDI KASUS MAHASISWI DI PEKANBARU) Marroaini Marroaini
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.160

Abstract

This study aims to determine the influence of referral groups on purchasing decisions for Wardah brand cosmetics among female students in Pekanbaru. To achieve this goal, research was carried out on a sample of 94 female students. The analysis model used is the Multiple Regression Analysis model, while testing the hypothesis using statistical tests, namely the F test, t test, and determination test (R2), Based on the results of the analysis described in the discussion, it is proven that not all variables in the reference group can influence the decision to purchase Wardah brand cosmetics. Based on Fcount statistics, it shows that simultaneously or not, the variables of friendship groups, shopping groups, work groups, virtual community groups, and consumer activist groups influence the purchasing decisions of Wardah brand cosmetics for female students in Pekanbaru. The Consumer Activist Group variable has a dominant influence on the decision to purchase Wardah brand cosmetics for female students in Pekanbaru
ANALISIS PERBANDINGAN PENDAPATAN ASLI DAERAH DANA ALOKASI UMUM DANA ALOKASI KHUSUS SEBELUM DAN PADA SAAT PANDEMI COVID-19 DI PROVINSI SUMATERA SELATAN Melia Dwi Khairunisa; Nelly Maslina; Darul Amri
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.161

Abstract

Covid-19 is a disease that until now still affects the world community, especially Indonesian citizens.The spread of the Covid-19 virus in Indonesia until now continues to spread widely, not only spread in urban areas, this spread extends to rural areas resulting in thousands or even hundreds of thousands of people dying due to corona virus infection. Such as in Sumatra, especially South Sumatra Province. Since April 2020, several regions in South Sumatra have been included in the red zone, including the cities of Palembang, Prabumulih, Lubuk Linggau, Ogan Komering Ulu (OKU) and Banyuasin. This is due to the rapid transmission of the Covid-19 virus which resulted in South Sumatra being ranked 7th in the highest confirmed cases in Indonesia. In this sampling. Researchers use sampling technique method, namely Non probability sampling using saturated sampling. The sample in this study was all members of the population of 17 provincial districts in South Sumatra. The data used uses secondary data in the form of audited Financial Statements. The analysis tool in this study used the Difference Test. The results showed that there were significant differences in the General Allocation Fund (DAU) and Special Allocation Fund (DAK) before and during the COVID19 pandemic, while in Regional Original Revenue (PAD) there was no significant difference before and during the COVID-19 pandemic in South Sumatra Province
PENGARUH PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUTUSAN PEMBELIAN KOPI DI KABUPATEN JOMBANG : Studi Kasus: Cafe Sunny Siti Nafisatul Azizatul Qumairoh; Siti Nur Qomariyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.149

Abstract

This research was conducted with the aim to determine the effects of product and price on consumer loyalty through coffee purchasing decisions carried out at the Sunny Jombang café. Product and prices have an important role in the process of creating consumer loyalty because products are things that are traded, while prices are things that act as a medium of exchange to get the desired product. In order to create consumer loyalty, consumer must go through the purchasing decision proses for product, in this study the metho iused was quantitative research method with a total sample taken of 96 respondent and questionnaires distributed using the probability sampling method of simple random sampling. From the research that has been done, the results are as follows: 1) product have has an effect on purchasing decisions 2) prices have effect on purchasing decisionsi 3) product have no effect on consumer loyalty 4) prices have an effect on consumer loyalty 5) purchase decisions have had an effect on consumer loyalty 6) product influence consumer loyalty through the purchasing decision of Sunny Jombang café consumer 7) prices affect consumer loyalty through the purchasing decision of the Sunny Jombang café consumer
ANALISIS JALUR PENGARUH PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUTUSAN PEMBELIAN KOPI DI KABUPATEN JOMBANG: Studi Kasus : Coffee Shop Convo Fifin Nur Hidayati; Siti Nur Qomariyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.150

Abstract

This study aims to determine the path analysis of the effect of product and price on consumer loyalty through coffee purchasing decisions at research locations, to determine the direct effect of product and price on purchasing decisions at Coffee Shop Convo. The method used in this study is a quantitative research method, and samples taken in this study were 96 respondents using the method of distributing questionnaires using Simple random sampling. The results of the study show that: (1) Products have a significant effect on purchasing decisions. (2) Price has a significant effect on purchasing decisions. (3) Products have a significant effect on consumer loyalty. (4) Price has no significant effect on consumer loyalty. (5) Purchase decisions have a significant effect on consumer loyalty. (6) Products do not affect consumer loyalty through purchasing decisions (7) Prices affect consumer loyalty through purchasing decisions
PENGARUH BELANJA MODAL, BELANJA BARANG DAN JASA, DAN BELANJA TAK TERDUGA TERHADAP PENYERAPAN ANGGARAN PADA PEMERINTAH KABUPATEN/KOTA DI PROVINSI SUMATERA SELATAN Desir Rohma Dyna; Nelly Masnila; Riza Wahyudi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.164

Abstract

The purpose of this research is to find out the effect of capital expenditures, good and services expenditures, and unexpected expenditures on budget absorption at the government of the district/city in South Sumatera Province. The population in this research are all district/cities in South Sumatera Province which is includes 17 district/cities with saturated sampling, the population were used as sample so the sample of this research was 17 district/cities in South Sumatera. The data used in this research is secondary data obtained from the website of the Audit Board of Republik Indonesia with an observation year of 5 years. The analysis data method used in this research was multiple regression analysis method. Based on the results of data processing through the IBM SPSS Statistic Software that had been analyzed, it is concluded that the capital expenditures, good and services expenditures affect budget absorption and unexpected expenditures did not affect budget absorption at the Government of the District/City in South Sumatera Province
STRATEGI SOCIAL MEDIA MARKETING DAN CONTENT MARKETING TERHADAP BRAND IMAGE PERUSAHAAN (NONNA KITCHEN) Zidny Ilma Hasan
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.165

Abstract

This study aims to examine the role of social media marketing and content marketing in shaping brand image in Nonna Kitchen. This study used quantitative methods. Data was collected through a survey with the help of questionnaires and instant messaging media distributed to 120 people who had visited Nonna Kitchen.  The data obtained is then processed to test the hypothesis using the help of smartPLS 3.3.0 software. Analysis of quantitative data showed that the two hypotheses tested were significantly supported by the data. This study found important points through the results of the analysis of questionnaire instruments, namely social monitoring strategy and easy to understand content are the main factors in shaping Nonna Kitchen's brand image.
DILEMA INDONESIA ANTARA INDUSTRI ROKOK DALAM NEGERI DAN KERANGKA KERJA WORLD HEALTH ORGANIZATION – FRAMEWORK CONVENTION ON TOBACCO CONTROL Zidny Ima Hasan; Muhammad Izma Imansyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.167

Abstract

This research was motivated by Indonesia's attitude that refused to ratify the FCTC framework, besides that Indonesia's position was listed as the only country that had not ratified the WHO-FCTC framework out of 38 countries in Southeast Asia and the Western Pacific. While Indonesia itself is known as a country with a very high level of consumption and production of tobacco products, even occupying the top three positions in the world. In this study, researchers aim to give an idea, what kind of dilemma faced and what are the influential factors in it. Not only domestic dilemmas but dilemmas at the international level related to the existence of WHO as a world health organization. With the theory of cooperation dilemma as the main foundation and human security as a supporting concept. The research method used is qualitatively descriptive. Obtained from interview/correspondence data, literature studies, and other documents related to Indonesia's dilemma against WHO-FCTC. Based on the results of the study, it shows that Indonesia is indeed experiencing a dilemma on two sides. Dilemmas on the internal side include problems in the economic and health fields, while in the external sphere cooperative relations with WHO are at stake. This dilemma is an important point in decision making carried out by Indonesia. Although it does bring up the posibility of other problems
INTRODUCTION OF MARKET ORIENTATION TYPES IN PROCESS DEVELOPMENT FACILITIES USING BRAND MANAGEMENT AND BRAND PERFORMANCE Edward Wilson Gozali; Yolanda Masnita
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.168

Abstract

The aim of this study is to find out how market orientation types facilitate the development of brand management processes (management strategic brand and internal brand), and brand performance. using data collected from brand executives. The results of this study indicate that proactive and reactive market orientations influence internal branding and strategic brand management. The mediating role of strategic brand management in the relationship between internal orientation mediates the relationship between PMO and brand performance. Also, strategic brand management and internal branding mediate the relationship between responsive market orientation (RMO) and brand performance. Results also show that market turbulence negatively moderates the relationship between strategic brand management and brand performance. Limitations/research implications – Building on the literature from brand management, organizational capabilities and market orientation, this study describes the role of PMO and RMO in influencing strategic brand management and different internal brands, and subsequently, brand performance. The perspectives used in this research provide insight into how organizations can develop and manage brands from a process perspective
PENGARUH ENTERTAINMENT, CUSTOMIZATION, INTERACTION, WORD OF MOUTH, DAN TREND TERHADAP CONSUMER PURCHASE BEHAVIOUR PADA SOSIAL MEDIA INSTAGRAM Retno Rahayu; Sri Vandayuli Riorini
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.169

Abstract

Behavior is a real human action that can be observed directly. While consumers are people who participate in buying or using a product. Therefore, consumer purchasing behavior is a decisionmaking method used to evaluate, obtain, use, or regulate goods and services. This research was conducted with the aim of examining and analyzing the influence of Entertainment, Customization, Interaction, Word of Mouth, and Trends on Consumer Purchase Behavior on Instagram SocialMedia. This research is a qualitative approach. Sampling was used by purposive sampling technique, resulting in 109 respondents. By using SPSS software. The results of this study are that Entertainment, Interaction, Word of Mouth, and Trend have a positive influence on Consumer Purchase Behavior. Meanwhile, Customization has no influence or no negative effect on Consumer Purchase Behavior

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