cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Erwin Dwika Putra
Contact Email
erwindwikap@gmail.com
Phone
-
Journal Mail Official
onsardi@umb.ac.id
Editorial Address
http://jurnal.imsi.or.id/index.php/jmmib/about/editorialTeam
Location
Unknown,
Unknown
INDONESIA
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
 18   19   20   21   22 
PENGARUH REPUTASI, DAN ELEKTRONIC WORD OF MOUTH TERHADAP KEPERCAYAAN PELANGGAN SHOPEE Rizki Ramadani; Khairul Bahrun
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to determine the influence of reputation and electronic word of mouth on consumer trust among Shopee customers among Management Students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu. The population used in this research consists of 120 Management Students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu. The sampling technique used was purposeful sampling based on established criteria, involving 120 respondents. Data collection techniques included observation, documentation, and questionnaires. The processed data were analyzed using SPSS 24 formulas. Based on the research results and analysis of the influence of the variables Reputation and Electronic Word of Mouth  on Customer Trust in Shopee Customers among Management Program Students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu,  the  following  conclusions  can  be  drawn:  Reputation   has  a  positive  and significant effect on Customer Trust  among Shopee customers among Management Program students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu. Keywords: Reputation, Electronic Word of Mouth, Consumer Trust
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN TERHADAP KINERJA KARYAWAN Syaifudin Nofrianto; Ade Tiara Yulinda
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of work discipline and the work environment on employee performance at the Bengkulu City Fire and Rescue Service. The independent variables in this study are work discipline (X₁) and work environment (X₂), while the dependent variable is employee performance (Y). This study used a quantitative approach with multiple linear regression. Data were collected through questionnaires distributed to 96 respondents who were active employees of the Bengkulu City Fire and Rescue Service. Data analysis was performed using SPSS. The analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, simultaneous F-tests, and coefficients of determination (R²). The results of the study indicate that work discipline and the work environment have a positive and significant influence on employee performance. The multiple linear regression analysis yielded the equation Y = 9.204 + 0.421(X₁) + 0.583(X₂), with a coefficient of determination (R²) of 0.593, meaning that 59.3% of the variation in employee performance can be explained by these two variables. The F-test showed that the calculated F-value (67.690) was greater than the F-table (3.09) and a significance level of 0.000 < 0.05, indicating that simultaneously, work discipline and the work environment significantly influence employee performance. Keywords: work discipline, work environment, employee performance
PENGARUH MOTIVASI KERJA DAN PENGEMBANGAN KARIER TERHADAP RETENSI KARYAWAN PADA PT. BUKIT ANGKASA MAKMUR Selfira Putri Utami; Khairul Bahrun
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of work motivation and career development on employee retention at PT. Bukit Angkasa Makmur. The main issue addressed is the high turnover rate, which negatively affects operational stability and increases company costs. This research employs a quantitative approach using a survey method by distributing questionnaires to 160 respondents selected through purposive sampling. Data analysis was conducted using multiple linear regression to examine the partial and simultaneous influence of each variable. The results show that work motivation (X₁) and career development (X₂) have a significant influence on employee retention (Y). The obtained regression equation is: Y = 10.474 + 1.780 X₁ + 0.210X₂. The coefficient of determination (R²) value of 0.353 indicates that 35.3% of the variability in employee retention can be explained by work motivation and career development. The t-test results indicate that work motivation (t = 5.102; sig. = 0.000) and career development (t = 4.801; sig. = 0.000) significantly affect retention partially. The F-test shows an F value of 42.731 with a significance of 0.000, meaning that both variables simultaneously have a significant effect on employee retention. All hypotheses (H₁, H₂, and H₃) are accepted. This study confirms that effectively designed strategies to enhance motivation and career development have a direct impact on increasing employee retention within the organization. Keywords : work motivation, career development, employee retention
PENGARUH GREEN MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GARNIER (Studi Kasus Pada Konsumen Toko LOVA di Kota Bengkulu) Silvi Ardila; Mardhiyah Dwi Ilhami
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of green marketing and brand image on the purchase decisions of Garnier products among consumers at LOVA Store in Bengkulu City. This research is a descriptive quantitative study. The population in this study consists of consumers who purchase Garnier products at LOVA Store. Data collection techniques used include observation, interviews, and questionnaires. Data analysis techniques involve descriptive analysis, inferential analysis using SPSS, and the coefficient of determination analysis (R²). The results show that green marketing has a positive influence on consumer purchase decisions. This means that the better the green marketing strategies implemented, the higher the tendency of consumers to make purchases. Brand image also has a positive effect on purchase decisions. The better the brand image formed in the minds of consumers, the more likely they are to choose and buy Garnier products. Simultaneously, green marketing and brand image have a positive and significant influence on purchase decisions. This indicates that implementing environmentally friendly marketing strategies and maintaining a consistent brand image can enhance consumer purchase decisions for Garnier products. Keywords: Green marketing, brand image, purchase decision, Garnier, Bengkulu City
PENGARUH KOMUNIKASI DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI DI DINAS KETAHANAN PANGAN DAN PERIKANAN BENGKULU TENGAH Sisil Nomavi Yure; Ratnawili Ratnawili
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of communication and organizational culture on employee job satisfaction at the Food Security and Fisheries Agency of Central Bengkulu. This research is a quantitative descriptive study. The population in this research consists of employees of the Food Security and Fisheries Agency of Central Bengkulu. Data collection techniques used include observation and questionnaires. The data were analyzed using descriptive analysis, multiple linear regression analysis, and the coefficient of determination (R²). The results of the study show that communication has a positive and significant effect on employee job satisfaction at the Food Security and Fisheries Agency of Central Bengkulu. This means that the better the communication among employees, the higher their level of job satisfaction. However, organizational culture does not have a significant effect on employee job satisfaction at the agency. A low level of organizational culture implementation corresponds to a lower level of employee job satisfaction. Nevertheless, communication and organizational culture together have a positive and significant effect on employee job satisfaction. This implies that when both communication and organizational culture are strong, employee job satisfaction will increase. Keywords: Communication, Organizational Culture, Employee Job Satisfaction.  
DETERMINAN KEPUTUSAN PEMBELIAN DITINJAU DARI ASPEK EKUITAS MEREK DAN KUALITAS PRODUK Setya Mariana; Veny Puspita; Melvi Yansi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of brand equity and product quality on motorcycle purchase decisions at the Astra Honda Dealership in Tanah Patah, Bengkulu City. This research is motivated by the highly competitive automotive industry, which requires companies to build strong brand equity and maintain product quality to enhance consumer purchasing decisions. The independent variables in this study are brand equity and product quality, while the dependent variable is the purchase decision. The research method used is a quantitative method with an associative approach. The population in this study was all consumers who purchased Honda motorcycles at the Astra Honda Dealership in Tanah Patah, Bengkulu City. The sampling technique used purposive sampling with a sample size of 150 respondents. Data collection was carried out through a questionnaire using a Likert scale. The data analysis method used was Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS 4 software.The results showed that brand equity had a positive and significant influence on the purchase decision for Honda motorcycles at the Astra Honda Dealership in Tanah Patah, Bengkulu City. Product quality also had a positive and significant influence on purchase decisions. Furthermore, brand equity and product quality simultaneously significantly influenced consumer purchase decisions. This indicates that the better consumers' perceptions of Honda brand equity and product quality, the higher their purchase decisions. Keywords: Brand Equity, Product Quality, Purchase Decision, Astra Honda Dealership.
PENGARUH PELAYANAN, FLEKSIBILITAS PEMBAYARAN DAN PERSYARATAN PINJAMAN KREDIT TERHADAP MINAT MENGGUNAKAN LEASING FIF CABANG KETAHUN Jeni Setiawati; Melvi Yansi; Eko Wediyanto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is entitled The Influence of Service, Payment Flexibility and Credit Loan Requirements on Interest in Using Leasing Fif Branch Ketahun. The research population is all customers who take out FIF Branch Leasing credit loans, and is determined as a sample of 120 people. The data collection technique uses questionnaires and data analysis using SEM. The results of this study prove that the service has a positive and significant effect on the interest in using FIF leasing. The results of the analysis show that the services provided by the leasing party FIF Ketahun Branch make a real contribution to increasing the interest of oil palm farmers. Payment flexibility has the strongest positive and significant effect on interest in using FIF leasing. Loan terms have a positive and significant effect on interest in using FIF leasing. Service, payment flexibility, and loan terms simultaneously affect interest in using FIF leasing. Simultaneously, the three independent variables were able to explain 61.5% of the variation in customer interest in Ketahun's District (R-Square 0.615). This confirms that the combination of excellent service, adaptive payment system, and simple requirements procedures is a very effective and powerful strategy in encouraging oil palm smallholders' interest in using FIF Ketahun's Branch leasing services. Keywords: Service, payment flexibility, loan terms and interest in reuse
PENGARUH KECEMASAN FINANSIAL, LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF Rini Windiyani; Idham Lakoni; Eko Wediyanto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of financial anxiety, financial literacy, and lifestyle on the consumptive online shopping behavior of Shopee PayLater users among students in Bengkulu City. The increasing phenomenon of Buy Now Pay Later (BNPL) service usage among students has encouraged consumptive behavior due to easy access to digital credit, modern lifestyles, and poor financial management. This research employed a quantitative approach using an associative method. The population in this study consisted of students in Bengkulu City who use Shopee PayLater. The sampling techniques used were purposive sampling and snowball sampling, with a total sample of 150 respondents. Data were collected through questionnaires using a Likert scale and analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the assistance of SmartPLS version 4 software.The results of this study indicate that financial anxiety has a positive and significant effect on the consumptive online shopping behavior of Shopee PayLater users. Financial literacy has a negative and significant effect on consumptive behavior, meaning that the higher the level of financial literacy, the lower the students’ consumptive behavior. Lifestyle also has a positive and significant effect on the consumptive online shopping behavior of Shopee PayLater users. Simultaneously, financial anxiety, financial literacy, and lifestyle significantly influence the consumptive online shopping behavior of Shopee PayLater users among students in Bengkulu City. This study is expected to contribute to the development of financial management knowledge and serve as a consideration for students to be wiser in using digital financial services. Keywords: Financial Anxiety, Financial Literacy, Lifestyle, Consumptive Behavior, Shopee PayLater
PENGUATAN TATA KELOLA ADMINISTRASI, MANAJEMEN KEARSIPAN, DAN PELAYANAN PUBLIK MELALUI PROGRAM MAGANG Febri Helenia Putri; Rekho Adriadi; Novliza Eka Patrisia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation and contribution of the internship program in strengthening administrative governance and public services at the Talo Sub-district Office. The method used is a qualitative descriptive approach through participatory observation, documentation, and analysis of the administrative processes during the internship. The results of the study indicate that the internship program contributed to improving the orderliness of administrative correspondence through more systematic and well-documented scheduling and disposition. In addition, the organization of archives and the preparation of personnel documents according to operational standards strengthened the accountability and efficiency of the agency's internal work. In terms of public services, involvement in providing administrative information and operational support also improved procedural clarity, service effectiveness, and the quality of interactions between officials and the public, while providing relevant professional experience for students in understanding the dynamics of government bureaucracy. Keywords: Internship, Public Administration, Governance, Archives Management, Public Service
FAKTOR PENENTU TERHADAP MINAT INVESTASI DI PASAR MODAL Riana Tri Mukti; Idham Lakoni; Melvi Yansi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether financial literacy, financial efficacy, and technological development influence investment interest in the capital market among students in Bengkulu City. This study uses a quantitative explanatory research method to determine the influence of the independent and dependent variables. The sample size in this study was 150. The analysis used in this study is Smartpls Version 4 2026. The results of the path coefficient analysis show that Financial Literacy (X₁) positively and significantly influences students' investment interest in Bengkulu City (Y), with a path coefficient of 0.478, t-statistic 6.586 (>1.96), and p-value 0.000 (<0.05). Financial efficacy (X2) positively and significantly influences students' investment interest in Bengkulu City (Y), with a path coefficient of 0.119, t-statistic 5.872 (>1.96), and p-value 0.000 (<0.05). Technological development (X3) positively and significantly influences students' investment interest in Bengkulu City (Y), with a path coefficient of 0.323, t-statistic 5.626 (>1.96), and p-value 0.000 (<0.05). Simultaneously, the three independent variables (X₁, X₂, X₃) influence the investment interest of students in Bengkulu City (Y) with an R-squared value of 0.840 and an Adjusted R-squared value of 0.837. This means that 84.0% of the variation in investment interest is explained by this model, while 16.0% is influenced by external factors. The partial effect indicates a dominant order: Financial Literacy (47.8%) > Financial Efficacy (11.9%) > Technological Development (32.3%), with all p-values ​​0.000. Keywords: Financial Literacy, Financial Efficacy, Technological Development, and Investment Interest

Page 20 of 22 | Total Record : 213

 18   19   20   21   22 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol. 7 No. 1 (2026): Juli Vol. 6 No. 2 (2025): Desember Vol. 6 No. 1 (2025): Juli Vol. 5 No. 2 (2024): Desember Vol. 5 No. 1 (2024): Juli Vol. 4 No. 2 (2023): Desember 2023 Vol. 4 No. 1 (2023): Juli 2023 Vol. 3 No. 2 (2022): Desember 2022 Vol 3, No 1 (2022): Juli 2022 Vol. 3 No. 1 (2022): Juli 2022 Vol. 2 No. 2 (2021): Desember 2021 Vol. 2 No. 1 (2021): Juli 2021 Vol 2, No 2 (2021): Desember Vol 2, No 1 (2021): Juli Vol. 1 No. 2 (2020): Desember 2020 Vol. 1 No. 1 (2020): Juli 2020 Vol 1, No 2 (2020): Desember Vol 1, No 1 (2020): Juli More Issue