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INDONESIA
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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PENGARUH REPUTASI, DAN ELEKTRONIC WORD OF MOUTH TERHADAP KEPERCAYAAN PELANGGAN SHOPEE Ramadani, Rizki; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The objective of this research is to determine the influence of reputation and electronic word of mouth on consumer trust among Shopee customers among Management Students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu. The population used in this research consists of 120 Management Students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu. The sampling technique used was purposeful sampling based on established criteria, involving 120 respondents. Data collection techniques included observation, documentation, and questionnaires. The processed data were analyzed using SPSS 24 formulas. Based on the research results and analysis of the influence of the variables Reputation and Electronic Word of Mouth  on Customer Trust in Shopee Customers among Management Program Students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu,  the  following  conclusions  can  be  drawn:  Reputation   has  a  positive  and significant effect on Customer Trust  among Shopee customers among Management Program students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu. Keywords: Reputation, Electronic Word of Mouth, Consumer Trust
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN TERHADAP KINERJA KARYAWAN Nofrianto, Syaifudin; Yulinda, Ade Tiara
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the influence of work discipline and the work environment on employee performance at the Bengkulu City Fire and Rescue Service. The independent variables in this study are work discipline (X₁) and work environment (X₂), while the dependent variable is employee performance (Y). This study used a quantitative approach with multiple linear regression. Data were collected through questionnaires distributed to 96 respondents who were active employees of the Bengkulu City Fire and Rescue Service. Data analysis was performed using SPSS. The analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, simultaneous F-tests, and coefficients of determination (R²). The results of the study indicate that work discipline and the work environment have a positive and significant influence on employee performance. The multiple linear regression analysis yielded the equation Y = 9.204 + 0.421(X₁) + 0.583(X₂), with a coefficient of determination (R²) of 0.593, meaning that 59.3% of the variation in employee performance can be explained by these two variables. The F-test showed that the calculated F-value (67.690) was greater than the F-table (3.09) and a significance level of 0.000 < 0.05, indicating that simultaneously, work discipline and the work environment significantly influence employee performance. Keywords: work discipline, work environment, employee performance
PENGARUH MOTIVASI KERJA DAN PENGEMBANGAN KARIER TERHADAP RETENSI KARYAWAN PADA PT. BUKIT ANGKASA MAKMUR Utami, Selfira Putri; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to analyze the effect of work motivation and career development on employee retention at PT. Bukit Angkasa Makmur. The main issue addressed is the high turnover rate, which negatively affects operational stability and increases company costs. This research employs a quantitative approach using a survey method by distributing questionnaires to 160 respondents selected through purposive sampling. Data analysis was conducted using multiple linear regression to examine the partial and simultaneous influence of each variable. The results show that work motivation (X₁) and career development (X₂) have a significant influence on employee retention (Y). The obtained regression equation is: Y = 10.474 + 1.780 X₁ + 0.210X₂. The coefficient of determination (R²) value of 0.353 indicates that 35.3% of the variability in employee retention can be explained by work motivation and career development. The t-test results indicate that work motivation (t = 5.102; sig. = 0.000) and career development (t = 4.801; sig. = 0.000) significantly affect retention partially. The F-test shows an F value of 42.731 with a significance of 0.000, meaning that both variables simultaneously have a significant effect on employee retention. All hypotheses (H₁, H₂, and H₃) are accepted. This study confirms that effectively designed strategies to enhance motivation and career development have a direct impact on increasing employee retention within the organization. Keywords : work motivation, career development, employee retention
PENGARUH GREEN MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GARNIER (Studi Kasus Pada Konsumen Toko LOVA di Kota Bengkulu) Ardila, Silvi; Ilhami, Mardhiyah Dwi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the influence of green marketing and brand image on the purchase decisions of Garnier products among consumers at LOVA Store in Bengkulu City. This research is a descriptive quantitative study. The population in this study consists of consumers who purchase Garnier products at LOVA Store. Data collection techniques used include observation, interviews, and questionnaires. Data analysis techniques involve descriptive analysis, inferential analysis using SPSS, and the coefficient of determination analysis (R²). The results show that green marketing has a positive influence on consumer purchase decisions. This means that the better the green marketing strategies implemented, the higher the tendency of consumers to make purchases. Brand image also has a positive effect on purchase decisions. The better the brand image formed in the minds of consumers, the more likely they are to choose and buy Garnier products. Simultaneously, green marketing and brand image have a positive and significant influence on purchase decisions. This indicates that implementing environmentally friendly marketing strategies and maintaining a consistent brand image can enhance consumer purchase decisions for Garnier products. Keywords: Green marketing, brand image, purchase decision, Garnier, Bengkulu City
PENGARUH KOMUNIKASI DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI DI DINAS KETAHANAN PANGAN DAN PERIKANAN BENGKULU TENGAH Yure, Sisil Nomavi; Ratnawili, Ratnawili
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to examine the influence of communication and organizational culture on employee job satisfaction at the Food Security and Fisheries Agency of Central Bengkulu. This research is a quantitative descriptive study. The population in this research consists of employees of the Food Security and Fisheries Agency of Central Bengkulu. Data collection techniques used include observation and questionnaires. The data were analyzed using descriptive analysis, multiple linear regression analysis, and the coefficient of determination (R²). The results of the study show that communication has a positive and significant effect on employee job satisfaction at the Food Security and Fisheries Agency of Central Bengkulu. This means that the better the communication among employees, the higher their level of job satisfaction. However, organizational culture does not have a significant effect on employee job satisfaction at the agency. A low level of organizational culture implementation corresponds to a lower level of employee job satisfaction. Nevertheless, communication and organizational culture together have a positive and significant effect on employee job satisfaction. This implies that when both communication and organizational culture are strong, employee job satisfaction will increase. Keywords: Communication, Organizational Culture, Employee Job Satisfaction.  

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