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JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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PENERAPAN STRATEGI DIGITAL MARKETING MELALUI INFUENCER PADA UMKM BURGOUTH DI GEGERKALONG BANDUNG Boedianto, Raden Mochamad Raka; Ramadhan, Ady Tia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.245

Abstract

This study explores the effectiveness of digital marketing strategies and the role of influencers in increasing product sales for small businesses in the context, using the local fast-food brand "Burgouth" in Bandung as a case study. Employing a qualitative approach, data were gathered through interviews, observations, and documentation. The findings indicate that social media platforms such as Instagram and TikTok significantly enhance audience reach and help establish a strong brand image. Collaborations with influencers were shown to improve consumer trust and purchasing interest, particularly when aligned with the audience’s lifestyle. Diverse content strategies— including educational, promotional, and entertaining materials also contributed to higher engagement and brand awareness. The study concludes that a well targeted market approach, effective use of digital platforms, and strategic influencer partnerships are essential for the success of digital marketing initiatives among small businesses in today’s digital era. Keywords: Digital Marketing
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI PRAKTIK BIDAN MANDIRI Noorzaman, Auliya Fitriana; Ramadhan, Ady Tia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.246

Abstract

This study aims to understand how patients interpret their service experiences at the Independent Midwife Practice of Hj. Iim Maryati, located in Batujajar, West Bandung. The main focus of this research is to explore patients' perceptions of service quality based on the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy, as well as how these experiences influence their level of satisfaction or dissatisfaction. This research employs a qualitative approach using a case study method. Data were collected throughin-depth interviews, direct observation, and documentation. The data were then analyzed using Miles and Huberman's interactive model, which includes data reduction, data display, and conclusion drawing. The results showed that each dimension of service quality was subjectively interpreted by patients based on their personal experiences. Factors such as interpersonal communication, emotional comfort, and empathy of health workers played a major role in shaping patient satisfaction. This study recommends a more humanistic and patient-centered service approach to improve the quality of independent midwifery practice services. Keywords: patient experience, service quality, satisfaction, independent midwife, case study, SERVQUAL.
ANALISIS KINERJA APARATUR DESA DALAM PENGELOLAAN ALOKASI DANA DESA (ADD) PERSPEKTIF EKONOMI ISLAM Kartina, Remi; Mukadar, Amir; Zulyanto, Aan; Marini, Marini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This research aims to analyze the performance of village officials in managing Village Fund Allocations (ADD) from an Islamic economic perspective. The performance of village officials is an important factor in achieving ADD management goals, namely improving community welfare and sustainable village development. This research uses a qualitative approach with descriptive methods, where data is obtained through interviews, observation and documentation. The research results show that the management of ADD by village officials has generally been carried out in accordance with the principles of accountability and transparency. However, there are several weaknesses, such as a lack of community participation and low understanding of village officials about the principles of Islamic economics, such as justice, efficiency and collective benefit. From an Islamic economic perspective, ADD management must be carried out by prioritizing the values ​​of trust, justice and responsibility to realize community welfare. This research concludes that optimizing the performance of village officials in managing ADD requires increasing human resource capacity, active involvement of the community, and comprehensive application of Islamic economic principles. Recommendations are given to the village government and related parties to strengthen supervision and training regarding ADD management according to Islamic values. Keywords: Village Apparatus Performance, Fund Allocation, Islamic Economics, Financial Management.
TANTANGAN DAN STRATEGI MANAJEMEN KEUANGAN PADA UMKM CV BIDWI KARYA Nursyafa, Rani Rifania; Heriyanto, Heriyanto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This research aims to analyze the challenges and formulate a financial management strategy in CV. Bidwi Karya uses a SWOT analysis approach. CV. Bidwi Karya still faces obstacles in financial management, especially due to the use of manual recording methods which are at high risk of errors and delays in reports. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats that a company faces. The results of the study show that CV. Bidwi Karya has a fairly systematic recording system and a clear team structure as a strength, but still has weaknesses in terms of technology and recording efficiency. Opportunities that can be leveraged include the adoption of modern accounting software and improving team competencies, while threats that need to be anticipated are industry competition and regulatory changes. Based on these findings, several strategies were formulated such as digitization of the financial system, human resource training, and cooperation with financial consultants. This strategy is expected to be able to increase the efficiency, accuracy, and resilience of CV financial management. Bidwi Karya in facing internal and external challenges. Keywords: financial management, strategy, digitalization
PERAN PEMERINTAH DESA DALAM PENGEMBANGAN DESA WISATA SEBILO KECAMATAN PINO KABUPATEN BENGKULU SELATAN Habib, Muhammad
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The development of the tourism sector is an important strategy in encouraging national and regional economic growth. The Government of Indonesia through various policies, including Undang-Undang Nomor 6 Tahun 2014 tentang Desa,, has given broad authority to villages to manage local potential independently, including the development of tourist villages. This study aims to describe the role of the Village Government in the development of Sebilo Tourism Village, Pino District, South Bengkulu Regency. Sebilo Village is one of the pioneer tourism villages that carries the concept of religious, natural, cultural, and culinary history. Through the support of village funds and local government grants, as well as the initiation of the formation of Tourism Awareness Groups, the Sebilo Village Government seeks to optimize the potential of local tourism to improve the welfare of the community. This research shows that collaboration between the village government and the community, especially the youth, is the key in transforming Sebilo Village from an ordinary bathing location to an attractive tourist destination. With a participatory approach and based on local potential, the development of tourism villages is expected to be able to encourage sustainable village economic growth and become a model for the development of tourism villages in other regions. Keywords: Village Government, Tourism Village, Community Empowerment, Sebilo, South Bengkulu.
ANALISIS KINERJA APARATUR DESA DALAM PENYELENGGARAAN PEMERINTAHAN DI DESA SENDAWAR KABUPATEN SELUMA Soviana, Heliza
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to analyze the performance of village apparatus in the administration of government in Sendawar Village, Seluma Regency. The data collection technique was through observation, in-depth interviews, and documentation, and involved eight key informants consisting of village heads, village secretaries, village officials, and the community. The results of the study show that in general, the performance of village officials in Sendawar Village still faces various serious obstacles, especially in terms of low productivity and service quality due to the lack of human resource competence, limited understanding of main tasks and functions, and low mastery of information technology such as computers. Although there are village officials who already have higher education, the collective performance is still not optimal, reflected in the slow completion of public administration, low attendance discipline, and lack of clarity in service procedures. From the aspect of responsiveness, the community assesses that village officials tend to be slow to respond to administrative needs such as correspondence and other services. In terms of responsibility, the implementation of duties is not fully in accordance with the principles of good administration, and there are still inconsistencies between policy and implementation. In terms of accountability, community involvement in village deliberations is still minimal and uneven, resulting in a lack of transparency and public participation in village decision-making. These findings show that there is a need for intensive coaching, continuous training of apparatus competencies, and strengthening a digital-based village governance system in order to achieve effective, efficient, and participatory village governance. Keywords: Village Apparatus Performance, Village Government, Productivity, Service Quality, Responsiveness, Accountability
PENGARUH BRAND LOVE, CUSTOMER TRUST DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN MS GLOW Arianti, Devi Fitri; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the influence of Brand Love, Customer Trust, and Brand Image on MS Glow Customer Loyalty. The case study focuses on users of MS Glow products in Pasar Kepahiang Sub-district, Kepahiang Regency. This research is a descriptive quantitative study, with the population being MS Glow product users in the area. The sampling method used is proportional sampling, with a total of 140 respondents. Data collection was carried out using a questionnaire. Data analysis techniques included multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing. Based on the data processing results using SPSS 25, the regression equation obtained is: Y2.761+0.162 X1 +0.191 X2+0.309 X3 ei with an R Square (R³) value of 0.366, meaning that the independent variables contribute 36.6% in influencing the dependent variable. The hypothesis test results show that Brand Love, Customer Trust, and Brand Image collectively have a positive and significant effect on Customer Loyalty. Keywords: Brand Love, Customer Trust, Brand Image, and Customer Loyalty.
PENGARUH SERVANT LEADERSHIP, KOMUNIKASI INTERPERSONAL DAN KARAKTERISTIK INDIVIDU TERHADAP KOMITMEN ORGANISASI PADA KARYAWAN Onsardi, Onsardi; Febriyansah, Rano; Wahyudi, Dedy
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the influence of servant leadership, interpersonal communication, and individual characteristics on organizational commitment among employees of PT. Galempa Sejahtera Sejahtera Bersama (GSB) in the BLW Empat Lawang region. The type of research used is quantitative research with a descriptive approach. The data collection techniques used are observation, documentation, and questionnaires. The data analysis techniques used include descriptive analysis, inferential analysis using SPSS, and determination analysis.The results of this study indicate that servant leadership has a positive effect on organizational commitment. This means that the better the servant leadership, the higher the organizational commitment. Interpersonal communication has a positive and significant effect on organizational commitment. This means that the better the interpersonal communication, the higher the organizational commitment. Individual characteristics have a positive and significant effect on organizational commitment. This means that the better the individual characteristics, the higher the organizational commitment. Servant leadership, interpersonal communication, and individual characteristics simultaneously or collectively have a positive and significant impact on employee organizational commitment at PT. Galempa Sejahtera Bersama (GSB) in the BLW Empat Lawang region. This means that if the levels of servant leadership, interpersonal communication, and individual characteristics are good, they will enhance employee commitment. Keywords: Servant Leadership, Interpersonal Communication, Individual Characteristics, Organizational Commitment
PENGARUH PACKAGING PRODUK, MEREK PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO KATULISTIWA KOTA BENGKULU Saputra, Dio; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The purpose of this study is to determine the influence  of product packaging, and product brands on purchase decisions at the Katulistiwa store in Bengkulu City the population used in this study is 90 respondents. The sampling technique used pourpose sampling based on certain criteria that had been set for a total of 90 respondents. Observation data collection techniques, documentation and questionnaires. The conclusion of the research results is as follows: Product Packaging has a positive effect on consumer Purchase Decisions at the Bengkulu City Katulistiwa Store. Product brands have a positive effect on consumer purchase decisions at the Makkulu City Katulistiwa Store.  Product quality has a positive effect on consumer purchase decisions at the Bengkulu City Equatorial Store. Product packaging, product branding, and product quality affect consumer purchasing decisions. Keywords: Product Packaging, Product Brand, Product Quality, Purchase Decision
PENGARUH GAYA HIDUP DAN DIFERENSIASI TERHADAP KEPUTUSAN PEMBELIAN HP IPHONE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UM BENGKULU Pagulintra, Rajib; Ekowati, Sri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of lifestyle and differentiation on the decision to purchase an iPhone for students of the Faculty of Economics and Business, UM Bengkulu, both partially and simultaneously. The object of this study was students of the Faculty of Economics and Business, UM Bengkulu Class of 2021-2022 with a sample of 130 people. This study used data collection methods by means of observation and distributing questionnaires. The data analysis technique used in this study used instrument testing, respondent response analysis, classical assumption testing, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results of this study indicate that lifestyle has a positive and significant effect on purchasing decisions in students of the Faculty of Economics and Business, UM Bengkulu. The differentiation variable shows a positive and significant effect on students of the Faculty of Economics and Business, UM Bengkulu. From the results of the study, it can be concluded that lifestyle and differentiation have a partial and simultaneous effect on purchasing decisions in students of the Faculty of Economics and Business, UM Bengkulu. Keywords : Lifestyle, Differentiation and Purchasing Decisions

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