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INDONESIA
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Articles 195 Documents
KONTRIBUSI BAWASLU KOTA BENGKULU DALAM MENYELENGGARAKAN PEMILU 2024 Syaputra, Nedy Ramadhan; Rosidin, Rosidin; Adriadi, Rekho; Darmi, Titi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.234

Abstract

This study aims to analyze the role of the Election Supervisory Agency (Bawaslu) of Bengkulu City in implementing the supervision of the 2024 Simultaneous Election and identify the obstacles faced. The research method used is a qualitative approach with a case study type. Data collection techniques were carried out through in-depth interviews, observation, and documentation, with triangulation techniques to test the validity of the data. The results of the study indicate that the Bengkulu City Bawaslu carried out supervision actively, participatory, and adaptively through preventive, repressive, and educational approaches. Supervision was carried out directly in the field and digitally using the SIWASLU system. However, there were obstacles in terms of the number of supervisors, budget limitations, political pressure, and low public participation. This study suggests strengthening human resource capacity, utilizing technology, and increasing public political literacy to increase the effectiveness of election supervision. Keywords: Bawaslu, election supervision, democracy, Bengkulu City, 2024 Election
PENGARUH PERCEIVED VALUE TERHADAP TOURIST SATISFACTION: STUDI KASUS BANGKA BELITUNG Rini, Lamia Eva; Sahputri, Rindi Ardika Melsalasa; Sihombing, Septiana
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.235

Abstract

Bangka Belitung Province has strong potential for tourism development, supported by natural beauty and cultural diversity. Increasing revisits is a key indicator of tourism success and regional economic growth. This study aims to examine the influence of perceived value, specifically quality value, emotional value, and social value on tourist satisfaction. Using a quantitative approach and SEM-PLS analysis, data were collected from tourists who visited Bangka Belitung. Results show that emotional value (p = 0.000) and social value(p = 0.032) significantly affect tourist satisfaction, while quality value (p = 0.067) does not. These findings suggest that emotional and social experiences are stronger predictors of satisfaction than perceived service quality. Practical implications recommend destination managers to prioritize emotional engagement and social interaction in experience design. Future studies are encouraged to include additional variables such as e-WOM, destination uniqueness, and tourist demographics to expand the conceptual framework. Keywords: Satisfaction; Perceived Value; emotional value; social value; quality value
ANALISIS PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) TERHADAP PENINGKATAN MUTU PELAYANAN DI PUSKESMAS UJUNG KARANG BENGKULU TENGAH Julianti, Julianti; Aprianty, Henny; Sakti, Budiman
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.236

Abstract

The quality of service at the Puskesmas (Community Health Center) is a measure of the quality of health services provided to the community. Good service quality is very important in ensuring equitable and effective health access, as well as increasing community satisfaction and health. The aim of this research is to analyze whether Organizational Citizenship Behavior (OCB) has a positive and significant effect on the improvement of service quality at Puskesmas Ujung Karang. This study uses a quantitative approach. The research will be conducted at Puskesmas Ujung Karang in Central Bengkulu Regency. This Puskesmas is located at Jl. Bengkulu - Kepahiang, Ujung Karang, Karang Tinggi District, Central Bengkulu Regency, Bengkulu. The research sample consists of 17 staff members from Puskesmas Ujung Karang (the entire population is taken because the total is less than 100) and 80 patients who have received services at Puskesmas Ujung Karang. In this research, the researcher used questionnaire and documentation data collection techniques. The results of the study indicate that there is an influence of Organizational Citizenship Behavior (OCB) on the improvement of service quality at the Ujung Karang health center, with a t value greater than the t table value. This means that the higher the OCB behavior demonstrated by employees (such as helping colleagues, being loyal to the organization, and taking initiative beyond their main duties), the higher the quality of service provided to the community will be. The correlation coefficient value (R = 0.587) indicates a strong relationship between OCB and service quality. This value falls within the range of 0.50–0.70, which is typically categorized in statistical interpretation as a moderate to strong relationship. This indicates that although there are other factors that may affect service quality, the contribution of OCB is quite significant and cannot be ignored. Keywords: Service Quality Improvement, Organizationional Citizenship Behavior (OCB), Puskesmas Ujung Karang
MODEL GATE KEEPER PUSAT PELAYANAN KESEHATAN MASYARAKAT (Studi di Unit Pelayanan Teknis Daerah Kesehatan Masyarakat Ujung Karang Kabupaten Bengkulu Tengah) Hadiwijaya, Hafiz; Alexsander, Alexsander; Dani, Rahiman
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.237

Abstract

Basically, health centers in the BPJS era act as gate keepers. Gate keeper is a concept of a first-level health service system that acts as a provider of basic health services, functions optimally according to its competency standards and provides health services according to medical service standards. The purpose of this study was to analyze how Ujung Karang Health Center plays the role of gatekeeper in the public health service system (Study at the Ujung Karang Public Health Technical Service Unit, Central Bengkulu Regency) and to analyze the obstacles in implementing the gatekeeper model at Ujung Karang Health Center, Central Bengkulu Regency. The approach used in this study is a qualitative approach. This research will be conducted at the Ujung Karang Public Health Technical Service Unit, Central Bengkulu Regency). This UPTD is located on Jalan Bengkulu - Kepahiang, Ujung Karang, Karang Tinggi District, Central Bengkulu Regency, Bengkulu. Data collection techniques used in the study were in-depth interviews, observation, and documentation. This study uses triangulation techniques through three data collection techniques, namely interviews, observations, and documentation. Based on interviews and observations, this study found that the Ujung Karang Public Health UPTD has carried out its function as a gatekeeper in the health service system quite effectively. This role is reflected in the implementation of initial services, patient monitoring, referral systems, and the diversity and quality of services. However, there are still obstacles in terms of limited medical personnel, supporting facilities, limited referral systems, and access to medical personnel training. Therefore, it is necessary to strengthen the capacity of resources to support the optimization of the role of UPTD as the main implementer of first-level health services. Keywords: Gatekeeper Model, Ujung Karang Public Health UPTD
ANALISIS PENERAPAN DISIPLIN APARATUR SIPIL NEGARA DILINGKUNGAN SEKRETARIAT DAERAH KABUPATEN BENGKULU TENGAH Raflesia, Rona Pirtha; Sakti, Budiman; Alexsander, Alexsander
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.238

Abstract

The Regional Secretariat (Setda) of Central Bengkulu Regency is one of the regional apparatus that functions as a center for administrative and strategic coordination in the implementation of government at the district level. As an organization, every member of the organization, both at the highest and lowest levels, must have discipline in carrying out their duties. As a member of the organization in the Regional Secretariat, of course, it is the State Civil Apparatus (ASN) who works in the Regional Secretariat itself. ASN discipline is not only in carrying out obligations but of course also discipline against the prohibitions that have been determined. If the obligations and prohibitions are violated, then ASN who commits violations should receive disciplinary sanctions, in accordance with the State Civil Service Agency Regulation Number 6 of 2022 concerning the Implementation Regulation of Government Regulation Number 94 of 2021. Without the discipline of ASN within the Regional Secretariat, it is difficult for the Regional Secretariat to achieve good performance. Therefore, this research is focused on ASN discipline on obligations and prohibitions as well as disciplinary sanctions. This research is a qualitative descriptive research, with the method of utanma data collection is interviews with informants. The information used is 6 people. The results of the research conducted show that not all obligations and prohibitions have been implemented by ASN within the Regional Secretariat of Central Bengkulu Regency consistently. Especially in the aspect of the obligation to come to work every working day, to go to work on time and to return to work after the time and the prohibition of leaving the workplace during working hours. ASN who violate discipline are given disciplinary sanctions in accordance with State Civil Service Agency Regulation Number 6 of 2022 concerning Implementation Regulations of Government Regulation Number 94 of 2021. The decision-makers at the Regional Secretariat of Central Bengkulu Regency are advised to improve the discipline of ASN in their environment and provide disciplinary sanctions against ASN who do not comply with obligations and prohibitions by not distinguishing between one ASN and another.  Keywords: Discipline on obligations, discipline on prohibitions and disciplinary sanctions.
PERAN KEPEMIMPINAN KEPALA SEKOLAH DALAM MENINGKATKAN KINERJA GURU DI SD NEGERI PASIRWARU KABUPATEN BANDUNG Putri, Nasya Kalsum Kencana; Rojak, Abdul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.239

Abstract

Penelitian ini bertujuan untuk mengetahui peran kepemimpinan kepala sekolah SD Negeri Pasirwaru Kabupaten Bandung dalam upaya peningkatan kinerja guru. Sasaran utama penelitian ini adalah strategi kepemimpinan yang diterapkan kepala sekolah dalam menciptakan kondisi yang mendukung terciptanya peningkatan kinerja guru secara berkelanjutan. Penelitian ini merupakan penelitian yang menggunakan metode kualitatif deskriptif. Teknik pengumpulan data menggunakan teknik observasi, wawancara dan dokumentasi. Teknik analisis data menggunakan reduksi data, display data dan penarikan simpulan/verifikasi. Hasil penelitian menunjukkan bahwa kepemimpinan kepala sekolah SD Negeri Pasirwaru Kabupaten Bandung telah memberikan kontribusi positif terhadap peningkatan kinerja guru dan mutu pembelajaran. Kepala sekolah menerapkan gaya kepemimpinan demokratis dan kolaboratif. Strategi kepemimpinan yang digunakan berfokus pada pembinaan, pemberdayaan, dan kerjasama, dengan dukungan berupa pengarahan, fasilitasi, supervisi, dan pelatihan. Namun, supervisi dan evaluasi kinerja guru belum dilakukan secara rutin dan mendalam, serta tanggapan terhadap permasalahan masih perlu ditingkatkan agar kepemimpinan dapat berjalan lebih optimal dan berdampak luas terhadap peningkatan profesionalisme guru dan mutu pendidikan
STRATEGI PEMASARAN DESTINASI WISATA KAMPUNG DURIAN DI KABUPATEN BENGKULU TENGAH Dwiputri, Armarani Septia; Sakti, Budiman; Dani, Rahiman
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.240

Abstract

This study aims to analyze the marketing strategy of Kampung Durian tourist destinations and identify the challenges faced in their implementation. The research uses a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation. The results of the study show that the marketing of Durian Village is quite successful in attracting tourists through the main attraction in the form of durian agrotourism, the involvement of local communities, and the beautiful rural natural atmosphere. However, marketing strategies still face obstacles in terms of limited infrastructure, low human resource capacity managers, lack of digital promotion, and low awareness of people outside the region. Therefore, it is necessary to improve services, strengthen destination branding, and integrate cross-sector promotion so that Durian Village can develop sustainably. Keywords: Tourism Marketing, Tourist Destinations, Durian Village
PENGARUH NCT DREAM SEBAGAI BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP PERILAKU IMPULSIVE BUYING PADA PRODUK TOS TOS TORTILLA CHIPS Rosulliya, Suci; Fitria, Ida Jalilah
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.241

Abstract

The Korean Wave phenomenon spreads through various channels, such as music, dramas, and culinary experiences, influencing daily activities and primarily targeting teenagers and adults who are fans of Korean Pop. One interesting behavior that entrepreneurs can learn from this phenomenon is impulsive buying behavior. Korean Pop fans, also known as Kpopers, often go to great lengths to collect items related to their idols, such as merchandise, music albums, photocards, and more, despite these items often being relatively expensive. Therefore, selecting the right brand ambassador and brand image can attract significant interest, especially if the target audience consists of Korean Pop fans. This decision has the potential to provide substantial benefits for companies. One product targeting Kpopers is Tos Tos, a brand under PT. Dua Kelinci, which adopted a marketing strategy by partnering with a brand ambassador for its product launched in 2014, initially named Krip Krip Tortilla and later rebranded as Tos Tos Tortilla Chips in 2022. This study aims to determine the simultaneous influence of NCT Dream as Brand Ambassador and Brand Image on the impulsive buying behavior of Tos Tos Tortilla Chips snack products. Additionally, it seeks to identify the partial influence of NCT Dream as Brand Ambassador and Brand Image on the impulsive buying behavior of Tos Tos Tortilla Chips snack products.The research employs a quantitative method, with the population consisting of consumers of Tos Tos Tortilla Chips x NCT Dream. The sample includes 100 respondents selected using purposive sampling. The data analysis in this study uses "Multiple Linear Regression" with SPSS 25 as the analytical tool. The results of the analysis show that, simultaneously, the brand ambassador and brand image significantly influence impulsive buying behavior. Partially, the brand ambassador significantly influences impulsive buying behavior, and brand image also has a significant partial influence on impulsive buying behavior. Keywords : Brand Ambassador, Brand Image, Impulsive Buying Behaviour.
ANALISIS KUALITAS PELAYANAN PENDIDIKAN DI SEKOLAH MENENGAH ATAS NEGERI 7 KOTA BENGKULU TAHUN 2025 Hesti, Sarwinda; Sakti, Budiman; Aprianty, Henny
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.242

Abstract

This study aims to analyze in depth the quality of educational services at SMA Negeri 7 Bengkulu City. The focus of this research is on various aspects of educational services such as physical facilities, quality of educators, administrative services, and interaction between teachers and students. The method used is qualitative descriptive with data collection techniques in the form of in-depth interviews, direct observation, and document analysis. The research involved a variety of key informants including school principals, teachers, administrative staff, and students. The results of the study show that despite efforts to improve the quality of services, there are still several weaknesses that need to be corrected immediately, such as the uneven availability of infrastructure facilities and the lack of training to improve teacher competence. These findings make an important contribution to policy-making in improving the quality of education services at the secondary school level. Keywords: quality of service, education, quality, student satisfaction, secondary school
ANALISIS PENERAPAN APLIKASI JKN MOBILE PADA PESERTA BPJS CABANG SOREANG DI FKTP PUSKESMAS PADAMUKTI DENGAN MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL Mardiana, Lira; Satya, R. Rama
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.244

Abstract

Penelitian ini menganalisis penerapan aplikasi JKN Mobile pada peserta BPJS Kesehatan Cabang Soreang di FKTP Puskesmas Padamukti, menggunakan metode Technology Acceptance Model (TAM). Program JKN dan aplikasi JKN Mobile bertujuan memudahkan akses layanan kesehatan. Penelitian kualitatif dengan studi kasus ini melibatkan 10 informan peserta BPJS aktif melalui wawancara mendalam dan observasi di Puskesmas Padamukti. Data dianalisis untuk memahami persepsi dan pengalaman peserta. Hasil penelitian ini menunjukkan bahwa Persepsi Kegunaan (PU) sangat tinggi, dirasakan dari penghematan waktu dan kemudahan administrasi, terutama fitur antrean online. Persepsi Kemudahan Penggunaan (PEOU) cukup positif, namun kendala teknis dan sinyal masih terjadi. Sikap Terhadap Penggunaan (ATU) dan Niat Perilaku Berkelanjutan (BIU) cenderung positif, dengan mayoritas berencana terus menggunakan aplikasi karena kepraktisan dan kemudahan. Faktor kontekstual seperti karakteristik individu (usia dan literasi digital) dan dukungan Puskesmas yang baik dalam pelayanan antrean, meskipun sosialisasi masih kurang merata, turut memengaruhi