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JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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PENGARUH LITERASI KEUANGAN DAN MANAJEMEN KEUANGAN TERHADAP TINGKAT KESEJAHTERAAN KEUANGAN PADA RUMAH TANGGA DI DESA CIPATIK KECAMATAN CIHAMPELAS Hermawanti, Risma
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.219

Abstract

This research was carried out on a group of households domiciled in Cipatik Village. This investigation aims to measure the extent of the influence between Financial Literacy and Financial Management on Financial Welfare, both individually and collectivelyin households in Cipatik Village. The research design used is a descriptive method and an associative method. Households living in Cipatik Village played a role as an analysis unit in this research. The number of samples involved in this research is 98 respondents. The sample withdrawal procedure applied is Probability Sampling. The analytical approach used is multiple linear regression analysis. The questionnaire, along with testing its validity and reliability, functions as a research instrument. The results of the study showed an influence, both partially and simultaneously, on exogenous variables (financial literacy and financial management) on endogenous variables (welfare). In this case, financial literacy has been proven to have a positive and significant influence on financial welfare with a contribution of 13%, and financial management also has a positive and significant influence on financial welfare with a contribution of 12.2%. Overall, the combination of financial literacy and financial management has a positive and significant influence on financial well-being with a total contribution of 25.2%. Consequently, this research emphasizes the importance for households to deepen financial literacy and understanding, as well as maintain and improve financial management practices, in order to achieve improved household financial welfare. Keywords: Financial Literacy and Financial Management on Financial Welfare
ANALISIS GAYA KEPEMIMPINAN DALAM MENINGKATKAN MOTIVASI KERJA DI PERUSAHAAN INTERNATIONAL BUSINESS FUTURES (IBF) TRADER Aminah, Siti; Ramadhika, Alda
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.220

Abstract

The purpose of this study was to see how manager/leader leadership styles impact employee work motivation in International Business Futures (International Business Futures (IBF)) Traders. In the dynamic digital commerce industry, leadership is essential to create a productive work environment and support employee morale. This study uses a qualitative approach with a descriptive method, where data is collected through in-depth interviews, observations, and documentation of managers and employees at IBF Trader. The results of the study show that IBF Trader uses a situational leadership style, which combines authoritarian, supportive, and transformational leadership styles according to the needs of the organization and employees. Managers act as assertive leaders in providing direction, but managers are also able to build supportive and teaching relationships with employees. Employee work motivation is enhanced through a combination of a performance-based reward system and a personalized approach to understanding individual needs. The conclusion of this study found that a flexible and flexible leadership style increases employee work motivation. By implementing the right leadership strategy, companies can create a better work environment, improve employee performance, and better achieve organizational goals. Keywords: Leadership Style, Work Motivation, Situational Leadership.
KEPUASAN PENGGUNA TERHADAP INFORMASI LOWONGAN KERJA DI JOBSTREET (STUDI KASUS PADA FRESH GRADUATE KAB. BANDUNG BARAT) Hidayat, Adelia Oktavia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.221

Abstract

Di Indonesia, tingkat pengangguran di kalangan lulusan baru (fresh graduate) sering menjadi perhatian. Banyak lulusan baru yang kesulitan mendapatkan pekerjaan karena kurangnya informasi yang relevan dan akurat tentang lowongan kerja. Tujuan penelitian ini adalah untuk menganalisis tingkat kepuasan pengguna terhadap informasi lowongan kerja yang disediakan oleh platform JobStreet, dengan fokus pada lulusan baru (fresh graduate) di Kabupaten Bandung Barat, karena seperti kurangnya akses internet di beberapa daerah atau kurangnya kesesuaian antara lowongan kerja yang tersedia dengan keterampilan lulusan baru. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan objek penelitiannya adalah fresh graduate di Kabupaten Bandung Barat. Data dikumpulkan menggunakan kuesioner dengan sampel 100 responden yang menggunakan pendekatan purposive sampling dan diolah menggunakan rumus slovin. Data yang didapat diolah menggunakan program SPSS versi 26. Hasil ini menggunakan uji regresi lidi yang sederhana antara variabel ke informasi lowongan kerja di jobstreet dengan kepuasan pengguna mendapatkan nilai yang berpengaruh positif dari hasil uji regresi bernilai 0,283. Dan menghasilkan nilai 55.4% yang menunjukkan bahwa pengaruh yang disumbangkan dari variabel independen informasi lowongan kerja di Jobstreet terhadap variabel terikat kepuasan pengguna. Dan mempunyai nilai t hitung 11, 027 > t tabel 1,292 dengan signifikansi yang diperoleh <0.001 ini menunjukkan berarti informasi lowongan kerja di jobstreet memiliki pengaruh yang signifikan terhadap kepuasan pengguna.
PENGARUH HARGA DAN KESADARAN MEREK TERHADAP MINAT MEMBELI PADA E-COMMERCE SHOPEE Pribowo, Muhamad Galy Njoman Ari; Herfianti, Meiffa; Nengsih, Mimi Kurnia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.222

Abstract

This study analyzes the influence of price and brand awareness on the buying interest of students of the Department of Informatics and Business of the Bangka Belitung State Manufacturing Polytechnic on the Shopee e-commerce platform. This research is motivated by the high use of e-commerce among students which is influenced by factors such as competitive prices and strong brand awareness. A quantitative approach was applied, with data collection through a questionnaire survey involving 90 respondents. Multiple linear regression is a useful method of analysis to assess the relationship between dependent variables (purchase intent) and independent variables (price and brand awareness). The research findings show that, both separately and in combination, price and brand awareness significantly and positively influence students' purchase intentions. Price has a significance value of 0.000 on its own, while brand awareness has a significance value of 0.002, both smaller than 0.05. Buying interest is significantly affected with an F value of 687.630, and a significance value of 0.000. The compatibility rate of the regression model was very high, with a determination coefficient (R²) of 94.2%, meaning 94.2% variation in students' buying interest with price variables and brand awareness.Keywords: Price, Brand Awareness, Buying Interest, E-Commerce  
ANALISIS STRATEGI PEMASARAN PADA TOKO BUAH MONIC KOTA CURUP Fachrurrozy, M. Fachrurrozy; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.223

Abstract

This research aims to analyze the marketing strategies implemented by the Monic Fruit Shop in Curup City to increase sales and strengthen its position in the local market. The method used in this research is a SWOT analysis which identifies the strengths, weaknesses, opportunities and threats faced by the store. The results of this research can be concluded that the results of the IFAS matrix calculation are the weighted score for the strength factors, namely 2.17 IFAS overall weakness factors with an average score of 1.82, indicating that the strength factors are stronger than the weakness factors. The result of the EFAS matrix calculation is that the weighted score for the opportunity factor is 2.24. and threats, the overall results obtained from EFAS with an average score of 0.1.75 indicate that the opportunity factor is stronger than the threat factor. The results of the SWOT analysis of marketing strategies to increase sales of the Monic Fruit Shop were the strengths-opportunities strategy because it had a combined SWOT strategy value (4.41) higher than the weaknesses-Opportunities strategy (4.06), strengths-threats strategy (3 .92) weakness-threat strategy and purn (3.57). Marketing Strategy to Increase Sales of the Monic Fruit Shop in Curup City. The marketing strategy carried out by the Monic Fruit Shop in Curup City to increase sales involves utilizing existing strengths and taking advantage of available opportunities. In this case, Monic Fruit Shop can optimize promotional strategies through existing social media to expand market reach. Keywords: Marketing Strategy, EFE Matrix, IFE Matrix, SWOT Matrix.
PENGARUH PROMOSI ONLINE TERHADAP PENINGKATAN MINAT PENGUNJUNG DI PARIWISATA PUSAT PELATIHAN GAJAH DI DESA SUKA BARU KECAMATAN MARGA SAKTI SEBELAT Sumiati, Pipit; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.224

Abstract

This study aims to examine the influence of online promotion on the increase in visitor interest at the Elephant Training Center in Suka Baru Village, Marga Sakti Sebelat District. The research was conducted from September 2024 to January 2025. The sample for this research is the interest of visitors at the Elephant Tourism Center in Suka Baru Village, Marga Sakti Sebelat District. This research used quantitative methods on 80 respondents. The sampling technique is probability sampling. The method used in this research is a quantitative method with simple regression analysis using SPSS 24 for windows. The research results and hypotheses in this study show that the online promotion variable has a partial positive effect on visitor interest at the Elephant Tourism Training Center in Suka Baru Village, Marga Sakti Sebelat District. Keywords: Online Promotion, Increasing Visitor Interest
ANALISIS PENGAKUAN PENDAPATAN JASA IKLAN BERDASARKAN PSAK NO. 34 PADA PERUSAHAAN MEDIA CETAK PT. MEDIA BENGKULU EKSPRESS Afrianti, Melta; Ranidiah, Furqonti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.225

Abstract

This research aims to determine the recognition of advertising services income based on PSAK No.34 at the print media company PT Media Bengkulu Ekspress. This research uses data collection techniques through observation, interviews and documentation. The subjects in this research were 4 people consisting of the General Manager, Advertising, Marketing Manager and Finance Admin. The research method used is descriptive qualitative in recognizing advertising services revenue based on PSAK NO.34, 4 methods namely Percentage of Completion, Completed Contract method, Revenue Recognition and Revenue Recognition at the Time of Payment. The results of this research indicate that PT Media Bengkulu Ekspress has complied with PSAK No. 34 to recognize revenue in advertising services by increasing relationships and approaching consumers, then submitting a cooperation proposal to obtain a cooperation contract agreement, after the contract has been agreed, the advertisement will aired and advertisements that have been recapped in accordance with the initial agreement will be billed to obtain final results which will be considered income. Keywords: Revenue Recognition
PENGARUH KARAKTERISTIK INDIVIDU, KARAKTERISTIK PEKERJAAN DAN KOMPENSASI TERHADAP KOMITMEN ORGANISASI Wahyudi, Dedy; Onsardi, Onsardi; Utama, Yeriza Nur Permata
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.226

Abstract

The purpose of this study is to analyze how individual characteristics, job characteristics and compensation affect Employee Organizational Commitment (PT. Indomarco Adi Prima Bengkulu Branch Stock Point Salebar). The sampling method is using the total sampling method. This study was conducted quantitatively descriptively and involved 44 respondents. Observation, interviews, and questionnaires were used to collect data. Instrument testing, classical assumption testing, simple linear regression, coefficient of determination (R2), and hypothesis testing (t test) and f test were used to analyze the data. This shows that individual characteristics, job characteristics and compensation have a positive and significant effect on Employee Organizational Commitment (PT. Indomarco Adi Prima Bengkulu Branch Stock Point Salebar). Keywords: Individual Characteristics, Job Characteristics, Compensation and Employee Organizational Commitment
PENGARUH DIVERSIFIKASI PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Ganata, Bima Akbar; Islamuddin, Islamuddin
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.232

Abstract

Purchase decisions are one of the key factors determining the success of a business, especially in the food and beverage industry. This study aims to analyze the influence of product diversification, price, and promotion on customers' purchase decisions at Brens Bakery, Kota Manna, South Bengkulu. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to Brens Bakery customers and analyzed using multiple linear regression techniques. The results indicate that product diversification has a positive and significant effect on purchase decisions, suggesting that the more diverse the products offered, the greater the likelihood of customers making a purchase. Price also has a positive and significant effect, meaning that appropriate pricing aligned with product quality and customers' purchasing power can enhance purchase decisions. Additionally, promotion has a positive and significant influence on purchase decisions, demonstrating that effective marketing strategies can increase product appeal and encourage customers to buy. This study confirms that product diversification, price, and promotion are the primary factors influencing customers' purchase decisions at Brens Bakery. Therefore, management is advised to continuously enhance product variety, set competitive prices, and optimize promotional strategies to increase customer purchases. Keywords: Product Diversification, Price, Promotion, Purchase Decision
PENGARUH BRAND LOVE DAN E-WOM TERHADAP CUSTOMER ENGAGEMENT PADA PRODUK SKINTIFIC DI TIKTOK SHOP (STUDI KASUS MAHASISWA FEB UNIVERSITAS MUHAMMADIYAH BENGKULU) Sari, Della Wahyuni Puspita; Indriani, Reni
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.233

Abstract

Skintific products are one of the brands that utilize TikTok Shop, successfully attracting consumers' attention with a more personal and interactive approach and building closer relationships with its users through Brand Love and e-WOM strategies. This study aims to analyze the effect of brand love and e-WOM (electronic word of mouth) on customer engagement on Skintific products on TikTok Shop. The respondents used were 140 FEB students from Bengkulu University through an online survey. Respondents were selected purposively, namely respondents aged 18-30 years and had experience with Scientific products, especially on TikTok Shop. The data obtained were then analyzed using a multiple linear regression model. The results of the study showed that brand love had a positive effect on customer engagement on Skintific products on TikTok Shop, with the results of the t_count test > t_table (3.199 > 2.266). Then, E-WOM had a positive effect on customer engagement on Skintific products on TikTok Shop, with the results of the t_count test > t_table (9.361 > 2.266). Furthermore, Brand love and e-WOM have a positive effect on customer engagement on Skintific products on TikTok Shop with the results of the F_count test 118.418 > F_count 19.488. Keywords: Customer Engagement, Brand Love, E-Wom, Tiktok Shop

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