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INDONESIA
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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BRAND TRUST MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN CELEBRITY ENDORSER TERHADAP PURCHASE DECISION Ritanti Aulia Muswara; Hasnah Rimiyati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to analyze the influence of social media marketing and celebrity endorsers on purchase decisions through band trust in Glad2Glow skincare consumers in the Shopee marketplace in the Special Region of Yogyakarta. The subjects in this study were consumers who had purchased Glad2Glow. The sample consisted of 160 respondents selected using a purposive sampling method with the criteria of being at least 17 years old, having purchased and used Glad2Glow skincare in the last 6 months through the Shopee marketplace, consumers domiciled in the Special Region of Yogyakarta, having seen Syifa Hadju promote Glad2Glow skincare on Instagram. The analysis method used Structural Equation Modeling Partial Least Squares (SEM PLS) with Smart PLS software. Based on the data analysis that has been done, the results show that social media marketing has a positive and significant effect on band trust. Celebrity endorsers have a positive and significant effect on band trust. Brand trust has a positive and significant effect on purchase decisions. Social media marketing has a positive and significant effect on purchase decisions. Celebrity endorsers have a direct positive and significant effect on purchase decisions. Brands continue to mediate social media marketing on purchase decisions. Brand trust mediates celebrity endorsers towards purchase decisions. Keywords: purchase decision; brand trust; celebrity endorser; social media marketing.
ANALISIS KEBERHASILAN SISTEM REWARDS DAN PUNISHMENTS DALAM MENINGKATKAN KINERJA KARYAWAN Nabila Dwiputri Gunawan; Resya Dwi Marselina
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to analyze the effectiveness of the reward and punishment system in improving employee performance at PT. Tunas Dwipa Matra. The background of this study is based on the importance of human resource management through the implementation of rewards and sanctions to increase motivation, discipline, and work productivity. However, based on company data from 2022–2024, fluctuations in employee performance and an increase in disciplinary violations were still found. This study used a qualitative approach with a descriptive method through data collection techniques consisting of interviews, observations, and documentation involving informants selected through purposive sampling from management and employees. The results showed that the reward system, in the form of bonuses, incentives, best employee awards, and career development opportunities, was able to increase work enthusiasm, responsibility, and employee motivation, while the punishment system, in the form of verbal warnings, written warnings, and administrative sanctions, played a role in enforcing work discipline. However, there were still obstacles such as perceptions of unfairness, lack of transparency, and inconsistency in policy implementation. The conclusion of this study indicates that the reward and punishment system has contributed to improving employee performance, but its effectiveness has not been optimal. Therefore, the company needs to improve objectivity, transparency, and consistency in order to create a fair and productive work environment. Keywords: Reward, Punishment, Employee Performance.
PENGARUH EFISIENSI OPERASIONAL DAN KREDIT BERMASALAH TERHADAP KINERJA KEUANGAN: BUKTI EMPIRIS DARI INDUSTRI PERBANKAN Enang Suherman; Ida Jalilah Fitria
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to examine and analyze the effect of operational efficiency, proxied by the Operating Expenses to Operating Income ratio (BOPO), and credit risk, proxied by the Non-Performing Loan (NPL) ratio, on banking financial performance measured by Return on Assets (ROA). The population in this study covers all conventional banking institutions listed on the Indonesia Stock Exchange (IDX). Using a purposive sampling method, samples were selected based on consistent financial reporting and consecutive publications during the observation period. The data analysis method employed is multiple linear regression analysis to test the variables both partially and simultaneously. The theoretical framework of this research is rooted in Stewardship Theory to explain the BOPO efficiency ratio, as well as Information Asymmetry Theory and Risk-Return Trade-Off Theory to explain the NPL credit risk variable. The partial results indicate that BOPO has a negative and significant effect on ROA, suggesting that high operational inefficiency decreases bank profitability. Similarly, NPL exhibits a negative and significant effect on ROA, signifying that an accumulation of non-performing loans forces banks to increase provision costs, which erodes net profit. Simultaneously, BOPO and NPL exert a significant effect on banking financial performance. These findings provide practical contributions for bank management in formulating integrated risk mitigation strategies in the era of financial digitalization to maintain profitability stability. Keywords: BOPO, Financial Performance, Non-Performing Loan (NPL), Return on Assets (ROA), Banking.

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