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Contact Name
GENESIS SEMBIRING DEPARI
Contact Email
genesissembiring@gmail.com
Phone
+6285359562521
Journal Mail Official
admin@formosapublisher.org
Editorial Address
Jl. Ir Juanda No 56b, Medan
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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Articles 493 Documents
Impact of Service Quality, Product Excellence, and Timely Delivery on Customer Satisfaction in Lazada’s E-Commerce Platform Muhamad Amirulloh; Muhammad Akbar Kadapi; Ramlah Puji Astuti
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14511

Abstract

This study investigates the impact of service quality, product quality, and delivery punctuality on customer satisfaction in Lazada’s e-commerce platform. Using a quantitative approach with purposive sampling, data were collected from 333 Lazada users. Validity, reliability, and multiple linear regression analyses were applied. Results show that service quality and product quality significantly influence customer satisfaction (p = 0.001), while delivery punctuality does not (p = 0.778). Simultaneous testing indicates a significant combined effect of all variables (p = 0.000). The R² value of 0.139 suggests that 13.9% of satisfaction variance is explained by the studied variables. The study highlights the importance of service and product quality, and recommends further exploration of other influencing factors such as pricing and user experience.
Teachers' Beliefs and Practices Regarding the Genre-Based Approach to English Learning in Junior High School Shafira Zulmeida; Basikin
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14513

Abstract

This study aims to investigate English teachers' beliefs and practices regarding the Genre-Based Approach in the classroom, as well as the effectiveness of its implementation in improving students' language understanding and skills. A case study was conducted in three junior high schools, including one private school, with data collected through interviews, classroom observations, and teaching module analysis. The results show that most teachers had a limited understanding of GBA, with only one teacher demonstrating deeper knowledge. Teachers' beliefs about GBA were influenced by three factors: the importance of GBA, its impact on students, and the sources of their beliefs. This study highlights the importance of professional development and curriculum support to enhance the implementation of GBA in English language teaching.
Is the Cost of Corporate Debt Affected by the Volume and Intensity of Carbon Emissions? Sukoco, Y. Djoko; Gumanti, Tatang Ary; Ariyani, Vivi
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14514

Abstract

This study aims to examine the impact of carbon risk on the debt costs of non-financial companies listed on the Indonesia Stock Exchange (idx) from 2017 to 2023. Carbon risk is proxied by carbon emission volume and carbon emission intensity, which are considered more closely aligned with the government's goal of achieving net-zero emissions by 2060. The hypothesis is tested using fixed-effects regression on a 1,023-unbalanced panel dataset. The results show that before the implementation of the Financial Services Authority Regulation (POJK) No. 51 of 2017, carbon risk had a significant negative impact on corporate debt costs. Following the implementation of the regulation, the negative effect of carbon risk on the cost of debt weakened and became statistically insignificant positive direction. This indicates that creditors have begun to internalize the carbon risk in their assessment of corporate borrowing costs.
Audit Fees as Moderation of the Influence of Code of Ethics, Audit Tenure and Public Accounting Firm Rotation on Audit Quality in the Perception of External Auditors Leni Maulina; Adam Zakaria; Achmad Fauzi
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14515

Abstract

With audit fees acting as a moderating variable, this study attempts to investigate the effects of the code of ethics, audit tenure, and audit firm rotation on audit quality. Using WarpPLS 8.0 software and the Partial Least Squares technique, a quantitative approach was adopted. Participants in a professional training program run by the Indonesian Institute of Certified Public Accountants (IAPI) were auditors or public accountants. 131 respondents were given questionnaires to complete during the session in order to collect data. The findings show that audit quality is positively but statistically insignificantly impacted by the audit fee, audit tenure, and code of ethics. On the other hand, audit quality is positively and significantly impacted by the rotation of public accounting firms. Additionally, there is no discernible moderating effect of audit fees on the association between audit quality and the code of ethics, audit tenure, or firm rotation. According to these results, even if the factors are directionally favorable, their influence is insufficient to significantly improve audit quality within the parameters of this study
Legal Implementation of the Provisions of Working Hours for Workers Who Receive Wages Under Umk (Case Study of Coffee Shops in Cirebon City) Ahmad Rivaldi; Ifan Firman Maulid; Farridzky Salsabila; Harmono; Gusti Yosi Andri
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14532

Abstract

 Labor's role and position in national development are crucial. Therefore, employment development aims to improve the quality of labor and its participation in development. In addition, employment development also aims to increase protection for workers and their families, in line with human dignity and as mandated by the 1945 Constitution Article 27, paragraph 2: Every citizen has the right to work and a livelihood that is worthy of humanity. This study aims to examine the enforcement of legislation concerning MSME workers, specifically on working hours and salaries, in alignment with existing laws and regulations, while taking into account the constraints encountered by business operators in adhering to government policies. Methods. The research employed is empirical. Normative research is an investigative methodology that integrates normative and empirical viewpoints. The research on three coffee shops in Cirebon reveals a common issue concerning salaries, specifically that workers receive compensation below the Regency/City Minimum Wage (UMK). These data suggest that several business owners encounter similar issues with the remuneration provided to their employees. This contradicts the pay regulations stipulated in the Labor Law (Law No. 13/2003). The study's results indicate that research on the MSME sector reveals persistent issues in applying labor legislation concerning wages. The primary impediment to enforcing legal protections for workers in MSMEs arises not from employers' errors or ignorance but from the prevailing wage standards.
Legal Protection of Famous Trademarks Under the Principle of Good Faith From a Legal Perspective in Indonesia Achmad Arrizal; Tasya Aura Octaviany; Sonia Fitri Anggrayani; Dudung Hidayat; Raden Handiriono
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14547

Abstract

In the age of globalization, prominent brands play a crucial role in shaping customer identity and trust while enhancing product competitiveness in the global market. This paper examines the legal safeguarding of renowned trademarks in Indonesia, grounded in the principle of good faith as outlined in Law Number 20 of 2016 about Trademarks and Geographical Indications. This study employs normative juridical research methodologies to examine the preventative and repressive legal protection of renowned trademarks, alongside the implementation of the concept of good faith in trademark registration and utilization. The results show that although regulations have adopted protections for well-known brands, their implementation still faces various challenges, such as weak oversight and lack of legal certainty, which have the potential to harm rights holders and consumers. Therefore, to create effective and fair brand protection, the legal system must be strengthened by establishing a database of well-known brands, accelerating legal processes, educating the public, and collaborating across sectors.
Legal Evaluation of the Implementation of Licensing for Small and Medium Enterprises From the Perspective of Legal Certainty (Majalengka Regency Case Study) M. Zidane Alfauzan; Moh. Patra Aditya; Adyatma Saputra; Raden Handiriono; Triana Justitia Mahardeka
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14548

Abstract

The regulations governing business licensing procedures for Indonesia's small business sector encounter obstacles in implementation and adherence to applicable laws. Law Number 6 of 2023 is a legislative foundation anticipated to streamline the licensing process for small and medium enterprises. However, there are still obstacles to understanding and implementing it. The problems we studied in this study include how to regulate the legal arrangements regarding business license procedures for the small and medium business sector, what the legal consequences are for violations of business license procedures, and how the implementation of Law No. 6 of 2023 on the growth of small and medium enterprises. This study examines the regulation of business licensing procedures for small and medium firms, the legal ramifications of violations of these procedures, and their effects on expanding the small and medium company sector. This study employs a normative juridical legal method, using descriptive analysis of pertinent rules and interviews with important stakeholders as supplementary data sources. This study aims to elucidate the efficacy of licensing requirements for small and medium enterprises and its impact on economic development within the sector.
Protection of Models Due to Defaults in Agreements in the Modeling Industry Wafa Az-Zahra; Tiara Sakinah Najat; Nursyifa; Moh Sigit Gunawan; Raden Handiriono
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14556

Abstract

A work agreement between a modeling agency and a talent model is a contract that regulates the rights and obligations of both parties. However, agencies often make mistakes, including paying the talent model late.  This study aims to examine the types of defaults that often occur in modeling agreements and the legal protection that can be provided to the model as an aggrieved party.  Using a normative juridical approach and looking at the practice of agreements and court rulings in this industry, it was found that legal protection of the model is still lacking.  This is due to poor contract clauses, poor understanding of the model, and lack of oversight from the relevant agencies. Therefore, regulations must be improved to protect the model from infringement, and fairer agreements are needed. Article 1243 of the Civil Code (Civil Code) states that the guilty party must pay the aggrieved party. Suppose the modeling agency is late in paying the talent model's salary. In that case, they are responsible for promptly paying according to the contract, paying the model's losses, paying a fine if there is a penalty clause, and facing legal consequences if the delay causes negative impacts.
Do People Buy Because They Are Afraid of Missing Out? A Case Study of Jalan Flamboyan Manado Ni kadek Meivi Jayanti; Abraham Leslie Petir Lelengboto
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14564

Abstract

The increasing popularity of Jalan Flamboyan as a culinary destination in Manado City is largely driven by social media promotions, particularly through user-generated reviews that influence consumer behavior. This study aims to examine the impact of Electronic Word of Mouth (E-WOM) on Purchase Intention, with Fear of Missing Out (FOMO) acting as a mediating variable. Employing a quantitative research design, data were collected from 180 respondents using structured questionnaires and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that E-WOM significantly influences FOMO (path coefficient = 0.29) and directly affects Purchase Intention (path coefficient = 0.68). Furthermore, FOMO has a significant direct impact on Purchase Intention (path coefficient = 0.331) and serves as a complementary mediator in the relationship between E-WOM and Purchase Intention. The results suggest that online reviews not only shape consumer perceptions but also trigger emotional responses such as FOMO, which in turn enhance purchase intentions. These insights highlight the strategic importance of leveraging E-WOM and urgency-based marketing approaches to effectively drive consumer engagement and conversion.
Legal Liability for Companies Regarding the Prohibition of Worship for Workers Said Saleh; Sherin Audia Maharani; Sania Faridha Farasanti; Irma Maulida; Deni Yusup Permana
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14567

Abstract

This study discusses the prohibition of worship for workers in beauty companies around Cirebon Regency based on labor laws in Indonesia. Freedom of worship is a basic right of every human being guaranteed by the 1945 Constitution and Law Number 13 of 2003 concerning employment. However, there are still companies that limit their workers to worship, as happened in the city of Surabaya. The same thing also happened in one of the cosmetics companies around Cirebon Regency, Company X. This paper uses normative juridical methods, with data from literature studies and interviews with several workers at Company X and the Manpower Office as our supporting data. This research is expected to provide insight for companies, legal practitioners, and the general public in understanding the rights and obligations of workers and the company's obligations to workers. The study's results show that company X's policies are contrary to regulations and can be considered discriminatory, adversely affecting employee welfare and company reputation. Legal consequences that can be imposed on companies include administrative sanctions, civil lawsuits, and criminal charges under applicable regulations.  If the company does not have company regulations, it can be subject to criminal sanctions, including a fine of at least Rp.5,000,000 (five million rupiah) and a maximum of Rp.50,000,000 (fifty million rupiah).