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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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Implementation of Consumer Legal Protection in Electronic Transactions Iqbal Yuzha Pratama; Rhiznanda Fazrin Maulana; Fajri Panggabean; Harmono; Dadan Taufik Fathurohman
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14568

Abstract

The development of online transactions through social media presents convenience and risks for consumers, mainly due to the lack of regulations and legal protection mechanisms.  The goal of this study is to look at how Law Number 8 of 1999 on Consumer Protection is applied to online transactions and see how much legal protection consumers get. The method utilized is normative legal and follows the law. The problem being studied is how customers are protected by law when they buy things online through social media The study's results show that although normative protection has been regulated, its implementation is still weak due to low law enforcement, a lack of information, and often irresponsible business actors. This study recommends strengthening regulations, consumer education, and stricter law enforcement.
Legal Protection of Trusmi Batik Copyright in the Perspective of National Cultural Protection Rika Mustikawati; Anggita Dwi Kurniawati; Moh. Sulaiman; Harmono; Dadan Taufik Fathurohman
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14600

Abstract

Trusmi batik is a national cultural asset that requires legal protection. Therefore, local governments must participate in maintaining this cultural heritage so that it becomes the pride of the nation. This study discusses the legal protection of the copyright of Trusmi batik from the perspective of national cultural protection, with a focus on consumer protection. The objectives of the research are to find out how to implement the Copyright Law and the government's strategic steps, especially the government of Cirebon Regency, to protect the cultural heritage of batik in Trusmi Village. This study will use the empirical Judicial method, which uses a qualitative approach through interviews and case studies to analyze the application of copyright in the batik industry.  The study's results show that even though the Laws and Regulations on Copyright have been implemented, there are still obstacles in law enforcement and understanding among craftsmen. On the other hand, consumers are often less aware of the importance of copyright, so they risk buying products that infringe copyright.  This article suggests the need for socialization and education about copyright, as well as cooperation between the government, artisans, and consumers, to create a better ecosystem for copyright and consumer protection in the batik industry.
The Influence of Brand Image, Packaging Blister and Product Placement in Korean Dramas on Kopiko Candy Purchase Decisions Suestri; Sri Riyanti; Ramlah Puji Astuti
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14602

Abstract

One of the many strategies implemented by Kopiko candy to expand its market reach is product placement in Korean dramas. This study aims to investigate and examine the influence of brand image, blister packaging, and product placement in Korean dramas on the purchasing decisions of Kopiko candy. This is an associative study using quantitative data. The population in this study consists of Indonesian individuals who have purchased Kopiko candy and have watched Korean dramas. The sample size is 100 individuals, selected using purposive sampling with the following criteria: Indonesian citizens who have bought Kopiko at least once and have watched one or more of the following Korean dramas: Vincenzo, Hometown Cha-Cha-Cha, Yumi's Cells, Mine, Little Women, Today's Webtoon, and Taxi Driver. The analysis method used is multiple linear regression analysis. The findings of the study indicate that overall, brand image, blister packaging, and product placement in Korean dramas have a significant and positive influence on Kopiko candy purchasing decisions. When analyzed partially, each variable—brand image, blister packaging, and product placement—also shows a significant and positive impact on purchasing decisions.
Social Media and Planned Behaviour: Impact on TikTok Purchase Intentions Patricy, Aklin Nindya; Dewi, Citra Kusuma
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14610

Abstract

Social media nowadays significantly affects consumer buying habits, especially in the beauty sector. As a developing social commerce network, TikTok presents chances for companies like Wardah to increase sales and visibility. In order to impact online purchase intention using the Theory of Planned Behavior, this emphasizes the necessity of planned social media marketing that incorporates influencer credibility, platform utilization, and marketing content. Users of TikTok in Indonesia who had seen advertisements for Wardah participated in a quantitative survey. Partial least squares (PLS) and structural equation modeling (SEM) were used to examine the data. The findings show that purchase intention is positively impacted by marketing on social media, highlighting the significance of user interaction, reliable influencers, and focused tactics for Wardah's TikTok expansion.
The Effect of Social Media on Purchasing Decisions Through Consumer Motivation on Thevioletas Fast Fashion Muslim Clothing Products Sylva Maharani Fahira; Dela Resita Dewi; Lis Tatin Hernidatiatin
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14630

Abstract

This study examines how social media affects consumer motivation and buy decisions for fast fashion Muslim garment business Thevioletas. A quantitative and survey method was utilised to collect data from 111 social media users via an online questionnaire. Social media strongly influences consumer motivation and buying decisions, as shown by a R Square value of 0.843. Validity and reliability assessments confirmed the study instruments' correctness and consistency with a Cronbach's Alpha of 0.928. Consumer motivation indirectly influences social media and purchasing decisions, even if it does not directly effect social media engagement. These findings underline the importance of effective digital marketing and a full understanding of motivational factors like trends, self-identity, comfort, and religious beliefs to boost Muslim fashion product purchases.
The Effect of Person Job Fit and Work Autonomy on Innovative Behavior of Media Workers in Cirebon Sari Aulia Rahma; Indra Darnah
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14632

Abstract

Creativity, innovation, and expertise are widely recognized as important competitive advantages that greatly enhance the survival and efficiency of organizations in a corporate environment. In this case, appropriate person job fit and job autonomy can drive employee innovation, which in turn drives competitive advantage in today's changing business environment. The study aims to analyze the extent to which independent variables influence the dependent variable. By collecting data and conducting analysis, this study contributes to how person job fit and job autonomy can influence the increase in innovative behavior of employees. The hypothesis is derived theoretically and then tested empirically using statistical analysis with a quantitative study of 130 respondents working in media companies in Cirebon. The results of the study indicate that there is an influence between person job fit and employee innovative behavior. Furthermore, the results of the study also reveal that job autonomy also influences innovative behavior.
The Effect of Financial Literacy, Motivation, and Herding Effect on Investment Decisions with Emotional Intelligence as a Moderating Variable Vira Regina Salsabila; Tri Neliana
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14633

Abstract

With emotional intelligence serving as the moderating variable, this study investigates how financial literacy, investment motivation, and herding effect influence investment decisions. The quantitive research targets active students (1997-2012) in Ciayumajakuning who invest in capital market, using purposive sampling (135 sampels). The analysis technique used is Moderate Regression Analysis (MRA). The results in this study indicate that financial literacy and herding effect have a positive value and have a significant effect on investment decisions, while investment motivation has no significant effect, and each independent variable’s impact on the dependent variable cannot be moderated by emotional intelligence variables.  
The Impact of Rate Changes: A Comparative Study on Food and Beverage Companies Ersa Meilinda; Rosiliyah; Ario Purdianto
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14634

Abstract

The purpose of this study was to determine the differences in sales, operating costs, and net income before and after the 11% income tax rate increase. The population in this study were non-cylical consumer companies with a research sample of 24 food and beverage sub-sector companies eliminated by several criteria. The research method used is descriptive and comparative statistics with normality tests, assumption tests, and different tests, researchers use the help of SPSS software version 22. The results showed that there were differences in sales because the increase in VAT had an impact on the increase in selling prices. Then, there are differences in operating costs because VAT is attached to the price of raw materials that the company will purchase, resulting in an increase in the cost of goods manufactured. The increase in the cost of goods produced has an impact on increasing operating costs. Meanwhile, there is no difference in net profit before and after the VAT increase, this is because the company's profit is not directly related to changes in VAT because it has been considered at the time of charging operational costs and the company's profit is more dominantly influenced by changes in income tax.
Legal Review of Priority Watch List Status in Intellectual Property Infringement in Indonesia Amelia; Putri Rihadatul Aisy; Bunga Ghalia De Fidenza; Dudung Hidayat; Raden Handiriono
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14635

Abstract

The development of international law reflects efforts to create a more just, peaceful, and stable global social order. Countries seek to protect so that people can enjoy fundamental rights, including intellectual property rights (IPR). However, in practice, violations of IPR are still rampant, including in Indonesia. The method employed is a normative juridical approach, involving an analysis of national laws and regulations, as well as international legal instruments that regulate the protection of IPR. The study's results show that, although Indonesia has a sufficient legal basis, challenges persist in aspects such as implementation, supervision, and coordination between institutions. The status of the Priority Watch List (PWL) provides pressure, while also presenting an opportunity for Indonesia to improve its laws, strengthen enforcement, and increase public awareness of respecting IPR in the digital era.
The Effect of Full Range Leadership and Safety Climate on Safety Performance is Mediated by Safety Motivation Dewi Shanty; Bahtiar Usman; Yanki Hartijasti
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14655

Abstract

- This study aims to examine the extent to which safety motivation mediates the influence of full range leadership and safety climate on safety performance within the coal mining industry in Indonesia.A quantitative method was employed using cross-sectional and one-shot data techniques through a structured questionnaire distributed via Google Form. Data were processed using AMOS 23 and SPSS 26 software.Safety motivation fully mediates the influence of transformational, transactional, and laissez-faire leadership on safety performance. Safety motivation partially mediates the influence of safety climate on safety performance. Limitations and Recommendations – Future researchers may consider involving employees from other mining sectors such as nickel, sand, and gold or another industry. Respondents should also include individuals beyond staff-level positions. Originality/Value – This study investigates the influence of full range leadership and safety climate on safety performance, with safety motivation as a mediator. It presents a novel contribution by not merely replicating previous studies. Moreover, it incorporates both leadership style and safety climate in analyzing safety performance. The object of this study is the coal mining industry in Indonesia.

Page 40 of 50 | Total Record : 493

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