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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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Video Content Marketing as a Strategy to Increase Brand Awareness of PT Trusmi Group Properties on Social Commerce TikTok Nadya Fatia Mahendra; Rezha Dwi Lestari; Misbak; Tiara MusThiarsih
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14681

Abstract

In the digita$l era$, socia$l media$ ma$rketing ha$s become importa$nt for increa$sing bra$nd a$wa$reness a$nd expa$nding a$udience rea$ch. TikTok ha$s emerged a$s a$ popula$r pla$tform a$mong the people, known for its crea$tive a$nd intera$ctive content. Levera$ged TikTok to increa$se its bra$nd a$wa$reness. The compa$ny enga$ges in crea$ting releva$nt content a$nd exploring innova$tive digita$l ma$rketing stra$tegies, especia$lly through TikTok's intera$ctive content a$nd promotiona$l fea$tures, to rea$ch a$ wider a$udience. This resea$rch a$ims to exa$mine the role of TikTok in increa$sing bra$nd a$wa$reness a$t PT Trusmi Group Housing which opera$tes in the Property sector. By a$na$lyzing the va$rious ma$rketing stra$tegies used on TikTok, a$nd their impa$ct on consumer perception a$nd memory, this resea$rch is expected to provide va$lua$ble insights for compa$nies in designing more effective digita$l ma$rketing ca$mpa$igns. In a$ddition, this resea$rch will a$lso explore the fa$ctors tha$t influence the success of ca$mpa$igns on TikTok, including content crea$tivity, intera$ction with users, a$nd the use of influencers.
The Role of Workload, Job Stress, and Compensation in Enhancing Outsourced Employee Perfomance: Evidence from PT PLN (Persero) Unit Layanan Pelanggan Majalengka Akhmad Saeful Mulki; Ifan Sihabudin; Sunimah; Anna Suzana
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14682

Abstract

This study aims to determine the influence of workload, work stress, and compensation on the job performance of field employees in an energy distribution company. This research uses a quantitative approach with a total sampling method, in which the entire population of 102 field employees is used as respondents. Data were collected using a Likert scale questionnaire and analyzed with the help of the SPSS program. The analysis was carried out through validity and reliability tests, classical assumption tests, and multiple linear regression to examine the influence of each variable on job performance. The results of the study show that: 1) Workload has a positive and significant effect on employee job performance; 2) Work stress has a positive and significant effect on job performance; and 3) Compensation has a positive and significant effect on job performance. Simultaneously, workload, work stress, and compensation significantly influence the job performance of field employees.
The Influence of Value Added Capital Employed (VACA) and Structural Capital Value Added (STVA) on Return on Assets (ROA) at Indonesian Government Banks Caroline Eka Putri Oktaviani; Ita Janah; Ario Purdianto
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14683

Abstract

In addition to being a supporting component, knowledge also plays a decisive role in the development of a company with a competitive edge. A descriptive approach and a quantitative method are the research methodologies employed. All banks owned by the Indonesian government between 2019 and 2023 made up the study's population. Through assessment, the sample was employed. With a significant value (α) of 0.076 and a t-count value of 1.825, the study's findings were found to be greater than 0.05 (0.076> 0.05). The study's partial results revealed a t-count value of 2.944 and a significance value (α) of 0.006, meaning that 0.006 is less than 0.05.
The Influence of the 5A Customer Path on Online Purchasing Decisions (Case Study: 3SECOND Kuningan) Affan NurFadillah Zein; Wenda Surya Lugina; Jefry Romdony; Yono Maulana
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14684

Abstract

The purpose of this study is to analyze the influence of variables in the Customer Path 5A concept (Aware, Appeal, Ask, Act, and Advocate) on Online Purchasing Decision among users of 3SECOND products through multiple linear regression analysis. Quantitative research was used to collect data through the distribution of questionnaires. This study involved 150 respondents, selected using the Hair et al 2021 method (6x25) to take samples. Criteria relevant to the research objectives were used to select respondents. Data were collected using a questionnaire with a Likert scale (1–5). Based on the results of the study, it can be concluded that the 5A Customer Path (Aware, Appeal, Ask, Act, and Advocate) has a significant influence on the online purchasing decisions of 3SECOND products in Kuningan. Each stage in the 5A model plays a role in shaping perceptions, interest, interaction, purchasing decisions, and consumer loyalty to the 3SECOND brand.
Efforts to Resolve Defaults in Crossing Ticket Sale and Purchase Agreement: at Merak-Bakauheni Port Aliyyah Fitrah Ramadan; Fadel M Diyatmo; Muhammad Zidan Diyatmo; Iis Krisnandar; Zelfi Ghaffar Aufiya
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14685

Abstract

Default is a form of negligence or non-conformity in carrying out obligations as required, either due to negligence or intentionality. Buying and selling is a transaction between sellers (verkoper) who intend to transfer ownership (eigendom) of an item to a buyer (koper) in exchange for a certain amount of money, as stated in Article 1457 of the Civil Code. In addition to examining the form and mechanism of dispute settlement that emerge, this study attempts to investigate the reasons that lead to defaults in the crossing ticket buy-and-sale agreement. The method used is empirical juridical with a qualitative approach, namely, examining the application of legal norms based on data and realities that occur in the field. This study also examines the role of treaty principles, including pacta sunt servanda, the principle of good faith, and the principle of legality, in determining the obligations of the parties and their legal implications. In addition, various dispute resolution mechanisms, such as negotiation, mediation, arbitration, and litigation, along with their effectiveness, were also examined. It is anticipated that the findings would further knowledge of Indonesian treaty law and dispute resolution procedures, particularly as they relate to purchasing and selling crossing tickets.  
Analysis of Human Resource Management in Improving Employee Performance in the Workplace Feriandy
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14694

Abstract

This study aims to analyze the role of human resource management (HRM) in improving employee performance in the workplace. In an era of increasingly tight business competition, effective HR management is the main key for organizations to achieve competitive advantage through increasing employee productivity and work quality. The study uses a qualitative approach with a literature method. review , which examines various theories, concepts, and previous research results related to HR practices, employee development, organizational culture, leadership, and reward systems that affect performance. The results of the analysis indicate that strategic HR management, including proper planning, ongoing training, performance evaluation, and a supportive organizational culture, inspiring leadership, and a fair reward system, significantly increase employee motivation, loyalty, and productivity. This study provides theoretical and practical contributions for organizations in designing holistic HR policies to improve performance sustainably.
The Influence of Credit Risk, Operational Efficiency, Liquidity, and Profitability on Company Value (Empirical Study on Banking Subsector Companies on the Indonesia Stock Exchange for the 2021-2024 Period) Agus Ari Widana; Henny Rahyuda; Sayu Ketut Sutrisna Dewi; Ida Bagus Ketut Surya
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14696

Abstract

The stock price, a gauge of firm value, reflects the market's assessment of the company's performance and prospects for the future. The company's high value indicates that investors have faith in management's capacity to allocate resources and promote sustained expansion. This study aims to investigate the relationship between credit risk, profitability, liquidity, and operational efficiency and corporate value. The study's population consists of the 40 banking subsector companies that were listed on the Indonesia Stock Exchange between 2021 and 2024. The sample strategy used in this study was non-probability sampling utilizing saturation sampling methodology. Data is taken from the company's financial filings for 2021–2024. The data analysis approach used in this study was multiple linear regression analysis using SPSS software. The results showed that while profitability has a positive effect on firm value, operational effectiveness and liquidity have a negative effect, and credit risk has no effect at all. The study's conclusions can lead the development of investment plans that provide the highest rate of return and provide a basis for strategic decisions relating to initiatives to increase business value.
Legal Protection Against Trademark Label Substitution: Analysis Based on Law Number 20 Of 2016 Concerning Trademarks and Geographical Indications Nur Alma Azizah; Nandita Listia Aprilia; Leistiana; Dudung Hidayat; Raden Handiriono
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14736

Abstract

Replacement labels on products that use registered trademarks are a crucial issue in the protection of intellectual property rights, as stipulated in Law No. 20 of 2016 concerning Trademarks and Geographical Indications. The method used is normative juridical research with a qualitative approach, through literature studies and interviews with legal experts and practitioners in the field of intellectual property. The study's results indicate that current regulations do not specifically address the protection of illegally modified brand labels, leaving legal loopholes that permit abuse. Although the Act grants exclusive rights to trademark owners and imposes the threat of sanctions against violators, its implementation remains limited due to the lack of adequate oversight mechanisms and weak law enforcement. In addition, dispute resolution in cases like this tends to be complex because it involves a complaint and requires difficult proof. At the same time, the litigation process is often time-consuming and expensive. Therefore, this study recommends the need for regulatory reform through more specific implementing regulations, such as Government Regulations on the Use of Trademarks by Third Parties, as well as increased public supervision and education on the protection of trademark rights to ensure legal certainty and justice for registered trademark holders.
Utilization of Film Copyright Through Digital Applications in Modifying Original Works: A Study of Film Novel Adaptations Ike Yulita; Akhmad Fadlan; Nurul Iza Ananda; Dudung Hidayat; Irma Maulida
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14738

Abstract

The advancement of digital technology has transformed the creation and consumption of intellectual works. Digital applications facilitate the swift modification and adaption of original works, creating new potential but also presenting intricate legal challenges, especially concerning copyright. Original creations, whether music, photographs, films, or software, can be readily altered, amalgamated, and disseminated via diverse digital media. Legal certainty between the creator or copyright holder and an existing work affords comprehensive protection to the copyright owner. For instance, in derivative works, if an individual transforms a written novel into a film, they must adhere to the protocols set forth in the 2002 Copyright Law. This research employs the Normative Juridical methodology. The normative legal research method involves the examination of both written and unwritten positive laws. This is conducted through the examination of literary sources or secondary data. This research seeks to elucidate the constraints involved in converting an original work into a derivative work that retains copyright protection, while also examining the necessity of issuing licenses as a legal safeguard in the adaptation process, especially from novels to films in the digital age.
The Influence of Social Influence and Online Customer Reviews on Consumers' Repurchase Interest with Trust as a Mediation Variable on the Tokopedia Marketplace (Study on Students of the Faculty of Business Economics, Harapan University of Medan) Maulidina Yuliani; Endang Sulistya Rini; Fadli
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14741

Abstract

This study aims to analyze social influence and online customer reviews on repurchase interest through consumer trust in the Tokopedia Marketplace. The type of research used in this study is associative research. The population in this study is students of the Faculty of Business Economics, Harapan University of Medan with a sample taken in this study of 105 respondents. The withdrawal of the sample size was carried out by non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS analysis tool version 3.0. The results of the study directly show that social influence has a positive and insignificant effect on repurchase interest, online customer reviews have a positive and significant effect on repurchase interest, social influence has a negative and insignificant effect on trust, online customer reviews has a positive and significant effect on trust, and trust has a positive and significant effect on repurchase interest. Then the results of the test that were carried out indirectly showed that trust was not able to mediate the relationship between social influence and repurchase interest, but trust was able to mediate the relationship between online customer reviews and repurchase interest.

Page 41 of 50 | Total Record : 493

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