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International Journal of Humanities Education and Social Sciences
Published by CV. AFDIFAL MAJU BERKAH
ISSN : 28081765     EISSN : 28081765     DOI : https://doi.org/10.55227/ijhess.v1i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
International Journal Of Humanities Education and Social Sciences (IJHESS) is to provide a research medium and an important reference for the advancement and dissemination of research results that support high-level research in the fields Culture of Education and Social Science Research . Original theoretical work and application-based studies, which contributes to a better understanding all fields of Education and Social Science Research (Humanities, Education, Sosial Science), this journal publishes articles six times in a year on August, October, December, Februari, April and June. Humanities : Theology Philosophy History Philology Linguistics Literature Art Psychology Archaeology Education: Education Policy and Leadership Business Education Educating the educators Professional Development for teachers in ICT Teacher Evaluation Virtual and remote laboratories Pedagogy Enhancement with E-Learning Course Management Systems Web-based tools for education Games and simulations in Education Learning / Teaching Methodologies and Assessment Curriculum, Research and Development Counselor Education Integrating technology in curriculum: Challenges & Strategies Collaborative & Interactive Learning Tools for 21st Century learning Learning Analysis Student Selection Criteria in Interdisciplinary Studies Global Issues in Education and Research Technology Support for Pervasive Learning Artificial Intelligence, Robotics and Human computer Interaction in Education Mobile/ubiquitous computing in education Web 2.0, Social Networking, Blogs and Wikis Multimedia in Education Social Science: Economics Political Science Sociology History Anthropology Commerce Social Work Home Science Public Administration Pupolation Studies Management Education Physical Education Law Library and Information Science Mass Communication and Journalism Geography Computer Environmental Human Right Tourism
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 1,060 Documents
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Internalization of The Economic Morality Of Pancasila in Economic Behavior on Economic Education Master Students in Universitas Negeri Malang Wahyu Rizki Aris Suseno; Sri Umi Mintarti Widjaja; Sugeng Hadi Utomo
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.211

Abstract

Human behavior related to social life certainly cannot be separated from the study of morality, because in life, humans need to develop an attitude of attention, appreciation, and concern for others, of course, while still internalizing the values of Pancasila in practice. This study uses a qualitative approach to the type of phenomenology. The location of this research is in the Faculty of Economics and Business, State University of Malang. The subject of this research is an active student of Master of Economics Education.The selection of informants carried out in the study was carried out by various criteria using the purposive sampling technique. Data collection techniques using interviews, observation, and documentation. This research concludes that the master students of Economics Education, State University of Malang internalize the economic morality of Pancasila in their economic behavior. Students' knowledge of economic morality is obtained through three educational channels, namely formal, informal, and non-formal education.
The Influence of Price, Product Quality and Service Quality on Consumer Satisfaction at TNA Collection Store of Prambon, Nganjuk M. Anas; Laelatul Zahro; Bayu Surindra
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.212

Abstract

The purpose of this study was to determine the impact of price, product quality and service quality on customer satisfaction at the TNA Collection Prambon Nganjuk store. The samples in this study were consumers/buyers who bought products/goods, whether they made an order/purchase by coming directly to the store. The method used to take the sample was to simple random sampling method and the numbers of samples were calculated by the Slovin formula which obtained total sample of one hundred respondents. The use of quantitative methods used in this study was applied with a causality design technique. The analysis in this study used multiple linear regression analysis. The result of this research was an: 1) The price partially did not have an impact on customer satisfaction. 2) The quality of the product partially affects consumer satisfaction. 3) The quality of service partially had an influence on customer satisfaction. 4) price (X_1), product (X_2) quality and service quality (X_3) simultaneously affected consumer satisfaction as indicated by the results of the f test and the significant probability value was 0.000 <0.05 and the F counted (25,086)>F table (2,698) with the influence of price (X_1), product quality (X_2) and the quality of service (X_3) on customer satisfaction TNA Collection store by 43.9% and the rest was not studied in this study.
Design and Implementation of Economics Teaching Module Based on Discovery Learning, Its Effect on Students' Critical Thinking Ability Dewi Ayu Sakdiyyah; Wahjoedi; Lisa Rokhmani
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.213

Abstract

In 2021, the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia will begin to promote an independent curriculum. This curriculum was developed to support the recovery of learning due to the COVID-19 pandemic. On the other hand, students in the 21st century also need to be empowered with critical thinking skills. So that relevant learning tools are needed to improve students' critical thinking skills. This study aims to produce an economics learning module based on discovery learning in an independent curriculum to improve students' critical thinking skills. The method used in this research is Research and Development (R&D) using the Borg & Gall model. The instruments used in this study were expert validation sheets and critical thinking skills tests given to students in class X6 and X7 at the State Senior High School 5 Taruna Brawijaya, Kediri City. Based on the results of the validation of module experts and material experts on the products developed, the average value of 91.5% indicates that the discovery learning-based economics teaching module is very feasible to be used in the learning process. Meanwhile, based on the results of the independent sample t-test in the Equal variances section, it is assumed that the sig value is known. (2-tailed) of 0.000<0.05. So it can be said that there is a significant difference between the average student learning outcomes in the post-test experimental class and post-test control class. Based on the output descriptive statistics table, it is also known that the average score for the experimental class post-test is 89.50, while the control class post-test is 85.30. So it can be said that this product is effectively used in learning based on the results of the post-test in the experimental class which shows a higher score than the control class. Therefore, it is recommended that the class X economics teacher use this teaching module as an alternative support in the learning process.
Use Of Strategic Management Accounting by Large Manufacturing Companies in Bujumbura Bellini Munezero; Puji Handayati; Satia Nur Maharani
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.214

Abstract

The purpose of this research was to determine the types and extent to which strategic management accounting systems are used by manufacturing companies in Bujumbura. The primary goal of this research is to determine the kind and extent to which strategic management accounting systems are implemented in the manufacturing sector of Bujumbura. Primary data was gathered to attain this goal. Data was collected using a quantitative technique based on descriptive analysis. According to the findings of this study, significant companies in Bujumbura have primarily embraced strategic management accounting methodologies. Strategic planning and budgeting, as well as strategic costing, are the most commonly used strategies. Other strategic management accounting strategies, such as quality costing and customer accounting, do not appear to have been used a lot
Analysis Of Productive Behavior of Underprivileged Families in Sindetanyar Village, Besuk District, Probolinggo Regency Ahmad Noviyanto; Hari Wahyono; Lisa Rokhmani
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.215

Abstract

This research is motivated by the productive behavior of underprivileged families in utilizing social assistance from the Hope Family Program or PKH. This study uses a qualitative approach to the type of phenomenology. The location of this research is in Sindetayar Village, Besuk District, Probolinggo Regency. The selection of these informants used a snowball sampling approach with 10 informants. Data collection techniques were carried out by interview, observation, and documentation. Based on the results of the study, it can be concluded that the work owned by underprivileged families is only sufficient for basic needs and the PKH assistance provided by the government does not change the behavior patterns of underprivileged families who are more likely to use the social assistance to cover debts or buy consumptive goods
Creative Economic Development Strategies and Contributions to the Economic Development of Kediri City 2016-2019 Ellis Susmawati; Sugiono; Subagyo
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.216

Abstract

This research was based on the background that in 2019 the contribution of the creative economy to the national GDP (Gross Domestic Product) was 5.10 percent or Rp. 95 trillion, employment was 19.01 million individual and export value was 22.07 Billion USD. In the City of Kediri, the contribution of MSMEs (Micro, Small and Medium Enterprises) includes the creative economy viewed from GDP (Gross Domestic Product) with the tobacco industry growing at 5.14 percent, without the tobacco industry at 7.02 percent. MSMEs also had a positive impact on reducing the number of open unemployed. In 2014, the unemployment rate in City of Kediri by 8 percent and now (2019) to 3.63 percent. The decline in the open unemployment rate also has an impact on reducing the poverty rate to 7.68 percent. The purpose of this study were to describe: 1) What was the contribution of the creative economy in the economic development of the City of Kediri (GDP - Gross Regional Domestic Product, economic growth, employment and poverty reduction)?, 2) What was the strategy for developing creative economy in the economic development of the City of Kediri?. Study showed: 1. Contribution of creative economy to the Gross Regional Domestic Product of Kediri City: a. Crafts or handicrafts (textile and apparel industry), b. Crafts (leather, leather goods, footwear), c. Crafts (furniture industry), d. Culinary (providing food and drink) e. Visual communication design; movies, animations, videos; publishing; music; Radio and Television f. Performing arts (entertainment and recreation and others), g. Kediri City Economic Growth. The value of Kediri's GRDP in 2019 based on 2010 was in constant prices, reached 90.01 trillion rupiah. This increase was up from 85.34 trillion rupiah in 2018. This showed that during 2019 there was economic growth of 5.47 percent, faster than the previous year's economic growth which reached 5.43 percent. h. employment during the last five years 2014-2019 (in 2019 there were 139,645 workers) the types of employment that employed the most labor were trade, restaurant and accommodation services, around 34.57-42.78 percent (meaning that culinary was included in the category of high labor absorption) and industrial jobs were around 11.59-17.78 percent (including the textile industry). i. Poverty. employment results in the amount of poverty in the city of Kediri experienced a decline where in 2016, it was 23,640 people, in 2017, there was a slight increase to 24,070 people and in 2018, it decreased to 21,900 people. In 2019, the number decreased again to 20,540 people. 2. Creative economic development strategies (plans and actions) are carried out by the quadruple helix (government, industry-private, universities and civil society-communities).
The Influence of Brand Ambassador and Social Media Marketing on Purchase Intention Through Brand Image (Study on Consumers " Sang Dewa Snack") Valma Putri Sabella; Agus Hermawan; Titis Shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.217

Abstract

Brand ambassadors and social media marketing are effective marketing strategies in promotions to encourage purchases. This study aims to determine the direct and indirect effect of brand ambassadors and social media marketing on purchase intention through the brand image of Sang Dewa consumers. This study uses a descriptive explanatory quantitative approach. The population of this research is prospective consumers of Sang Dewa, the sampling technique used purposive sampling totaling 198 respondents. Data analysis of this research was carried out using the SEM Partial Least Square (PLS) method using WarpPLS 7.0 software, descriptive analysis and Sobel test. The results show that: 1) brand ambassadors have a positive and significant direct effect on brand image & purchase intention 2) social media marketing has a direct positive and significant effect on brand image & purchase intention 3) brand image has a direct positive and significant effect on purchase intention 4) brand ambassador has a positive and significant effect on purchase intention through brand image 5) social media marketing has a positive and significant effect on purchase intention through brand image. Based on the results of this study, the researcher provides suggestions, namely adjusting product characteristics with brand ambassador figures and carrying out more effective promotional activities.
The Influence of Product Quality, Brand Image on Purchase Decisions and Brand Trust as Mediation Variables (Study on iPhone Users in Malang City) Nurmalita Sari; Sudarmiatin; Titis Shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.219

Abstract

Smartphone users in Indonesia are ranked among the countries with the most users in the world. The decision to buy a smartphone is inseparable from product quality, brand image, and brand trust in smartphone products. This study aims to determine the direct and indirect effect of product quality, brand image on purchase decisions, and brand trust on iPhone users in Malang. This study uses a descriptive explanatory quantitative approach. The sampling technique used purposive sampling totaling 250 respondents. Data analysis of this research was carried out using the Partial Least Square (PLS) method using WarpPLS 7.0 software. The results show that: 1) product quality has a direct positive and significant effect on brand trust & purchase decisions 2) brand image has a direct positive and significant effect on brand trust & purchase decisions 3) brand trust has a direct positive and significant effect on purchase decisions 4) product quality has a positive and significant effect on purchase decisions through brand trust. 5) brand image has a positive and significant effect on purchase decisions through brand trust. Based on the results of this study, the researchers suggest that this research is not only one product, so it can be generalized widely
Optimization Of Blended Learning With Google Classroom Towards Increasing Students' Learning Outcomes In Relationship Materials Function Of Class VIII SMPN 1 Sawahlunto Tp. 2020/2021 Trisia Siska
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.221

Abstract

Mathematics learning activities at SMPN 1 Sawahlunto during the covid 19 pandemic were previously very weak where only by giving assignments via WA experienced a significant increase by applying blended learning, where students carried out independent learning by participating in learning in google classroom. The average student in class VIII.2 SMPN 1 Sawahlunto at the stage of the second cycle has strongly agreed with blended learning Mathematics with Google Classroom, both in terms of student acceptance on the convenience of Google Classroom and the performance of Google Classroom. Student activity in google classroom in cycle 2 has shown a good average, student activity in answering questions is 66% (good), asking questions 61% (good), Doing activities in LKPD is 62% (good), presentation is 64% (good), opinion is 60% (enough) and writing is 63% (good). Based on the data analysis carried out, it was concluded that learning Mathematics using blended learning with Google Classroom has been running optimally, this is shown by the increase in the results of the evaluation of learning by using the blended learning learning model through Google Classroom with an average of 75.52 and completeness. classic 83%. Observation of the ease of Google Classroom and its performance, more than 50% of students stated strongly agree and agree it was concluded that learning Mathematics using blended learning with Google Classroom was running optimally, this was shown by the increase in the results of the evaluation of learning using the blended learning model through Google Classroom with an average of 75.52 and classical completeness of 83%. Observation of the ease of Google Classroom and its performance, more than 50% of students stated strongly agree and agree it was concluded that learning Mathematics using blended learning with Google Classroom was running optimally, this was shown by the increase in the results of the evaluation of learning using the blended learning model through Google Classroom with an average of 75.52 and classical completeness of 83%. Observation of the ease of Google Classroom and its performance, more than 50% of students stated strongly agree and agree.
Marketing Mix Strategy (7P) for Islamic Boarding School-Based School Marketing Astri Ibadiyah; Agus Hermawan; Imam Mukhlis
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.222

Abstract

This research is based on the fact that educational institutions are always interesting to study. Especially This research is based on the fact that educational institutions are always interesting to study. Especially related to marketing carried out by each institution. It should be noted that educational institutions are service institutions whose essence is that educational institutions can satisfy users of educational services. Every individual has wants and needs related to Education. If satisfied, it will affect the quality of the educational institution. When there is a demand, the customer wants services at the educational institution through programs, then the educational institution conveys the program, then there is a transaction or communication which results in customer satisfaction. The success of education is based on; 1) the magnitude of the interest of prospective students, 2) the increase in the quality of education services, 3) the emergence of satisfaction from education customers. These three things will be realized if supported by the right marketing strategy. So we need a marketing strategy that is in accordance with educational services, which is known as the 7P marketing mix which consists of three elements, namely people, process, and physical evidence. This research uses qualitative research with the type of case study with a multi-case design. Where the researchers conducted a theoretical and in-depth study at two research locus, namely the SMP Mambaus Sholihin Sanankulon Blitar and SMP Bustanul Muta’allimin Dawuhan Blitar. Based on the results of the study it was found that; 1) People in the marketing mix for the school's marketing strategy are the most basic, namely the selection of new student admissions, having superior graduate competencies, excelling in the field of the Qur'an as a guide for Muslims, and financial services that are accountable, friendly, and fast. 2) The process in the marketing mix for the school's marketing strategy is through the implementation of Islamic boarding school education, then promotion through websites, brochures, social media. Then the publication through spiritual teachers, and promotion through the sister school program. 3) Physical evidence in the marketing mix for the school's marketing strategy is to have a strategic school location, a clean and green environment, a magnificent building with complete facilities.

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