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Leti Karmila
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Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Published by Universitas Sumatera Selatan
ISSN : -     EISSN : 2775278X     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmu Komunikasi Balayudha fokus mengkaji pada studi komunikasi dan media. Walapun JIKOBA membahas tentang komunikasi tapi tidak menutup kemungkinan juga terbuka terhadap disiplin ilmu lain yang pendekatannya bersinggungan dengan ilmu komunikasi : Jurnal ini sebagai kajian media kajian ilmiah untuk mengkomunikasikan visi, refleksi, pemikiran konseptual, hasil-hasil penelitian, pengalaman-pengalaman yang menarik di lapangan, dan kajian-kajian kritis tentang isu-isu komunikasi. Jenis tulisan berupa artikel ilmiah (hasil penelitian lapangan, studi pustaka dan artikel konseptual).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 46 Documents
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AKTIVASI OPTIMASI INSTAGRAM BUSINESS ALBANNA.ID DALAM MEMBANGUN BRAND FASHION MUSLIM DI MASYARAKAT KABUPATEN KARANGANYAR Dani, Jeratallah Aram; Syaifudin, Makmun; Syaifullah, Jahid
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.573

Abstract

Instagram marketing is a marketing strategy that uses the social media platform Instagram as a tool to promote businesses, brands and products to audiences. The focus of this research is to reveal Albanna.id's promotional strategy using the social media Instagram. With a case study approach, this research will reveal the steps taken by albanna.id, as the object of research. Primary data was obtained through interviews with the owner and documentation of albanna.id Instagram displays in promotional and sales activities. Secondary data is obtained through observations and observations as well as additional information from the albanna.id admin in each posting plan that has been created and determined with the owner. The results of this research are, albanna.id in making sales on Instagram social media uses the features provided by Instagram, the features used are nametag, pin feed, Instagram highlight, Instagram live, music in feed, insight, auto reply , and hashtags. Keywords: Instagram, Optimization, Promotion
DINAMIKA TRANSFORMASI MEDIA Galihpriambodo; Karin Nurliza Azzahra
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.577

Abstract

ABSTRACTMedia transformation has become one of the most striking trends in recent decades. This transformation has led to significant changes in the way media operates, is distributed, and consumed. One of the most important changes that have occurred is the shift from traditional media to digital media. Traditional media, such as television, radio, and newspapers, have been replaced by digital media, such as the internet, social media, and mobile devices. This change has led to increased accessibility to information and communication, as well as reduced production and distribution costs. Another change that has occurred is the transformation in media business models. Traditional media, which relied on advertising revenue, has faced significant challenges from digital media, which depends on subscription and digital advertising revenue. This change has led to media ownership consolidation, with large media companies increasingly dominating the media industry. Media transformation has also impacted politics. Media has become an increasingly important force in the political process, often acting as an opposition agent to the government. Media transformation has also changed the way political campaigns are conducted, with political campaigns increasingly relying on digital media to reach voters.Kata kunci: media economy, media politics, media transformation
Analisis Fanatisme Online TEUME di Akun Twitter @TREASURE_INA Djayani, Alya; Hepy Prasilia; Naura Rainsyifa Nandra
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.575

Abstract

ABSTRACT Treasure as one of the Korean boy bands that has fanatical fans. Fans from various countries who have become fangirls and fanboys as female and male fans who are fans of their idols will not be separated from social interactions among fans who idolize a group. The form of interactivity of a group of boy band and girl band kpop fans nowadays does not only occur directly but many occur virtually by using social media such as twitter as a medium or tool for exchanging news, videos, photos, and even the schedule of a group's activities. Female fans (fangirls) in a (fandom), which is a term for a collection of people from various countries who support a group, one of which is Teume who idolizes Treasure, has created a fangirling culture seen from their interactivity and productivity in sending messages on Twitter. This study aims to analyze the ineractivity of fans from various countries in using Twitter to produce virtual values of fangirling culture which includes expressions and interactions that occur with fellow fans using virtual ethnographic research methods. This research shows the success of South Korea in shaping a fangirling culture that includes aspects of fan interaction, art, and works on Twitter as a manifestation of the success of K-Pop music in influencing a person's fanaticism towards popular culture from Korea.
Komunikasi Interpersonal Orang Tua Dengan Siswa Penggemar Game Online Di SMP Muhammadiyah 1 Yogyakarta Pamungkas, Guntur; Raharja, Gian; Khotimah, Khusnul
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.576

Abstract

ABSTRACT​ This research aims to understand the role of interpersonal communicationbetween parents and children who often play online games, especially the MobileLegends game. This researchexamines the importance of parental communicationin shaping children's good and correct behavior in various environments,including family, school and society. With a constructivist paradigm, this research uses a qualitative approach through observations and interviews with student SMP 1 Muhammadiyah Yogyakarta and parents of student SMP Muhammadiyah 1 Yogyakarta who are addicted to online games. The research results show that there are communication barriers between parents and children who are addicted to online games and parents need to understand effective communication to overcome this problem. This study also highlights the different communicationmodels adopted by parents and the challenges they face inunderstanding thecommunication needs of their children addicted to online games. Keywords: Interpersonal Communication, Parents, Children, Online Games.
PEMANFAATAN MEDIA SOSIAL YOUTUBE HUMAS DPRD KOTA SURAKARTA DALAM MEMBANGUN CITRA KOMISI IV DI MASYARAKATANALISIS PEMBERITAAN KEGIATAN SIDAK KOMISI IV DPRD KOTA SURAKARTA PADA UNGGAHAN YOUTUBE OLEH HUMAS DALAM MEMBANGUN CITRA POSITIF Nurliya Ikasari, Oktifiana; Rahmad Wisudawanto; Hasbullah Aziz
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.580

Abstract

The upload of inspection activity videos by Commission IV on the @DPRDKotaSurakarta YouTube account has not fully provided transparent information to the public. This can be seen from the video uploads that do not yet fulfill the completeness elements of 5W+1H. Therefore, this research aims to analyze the news coverage of Commission IV's inspection activities posted on YouTube by the public relations office in building a positive image. This research is qualitative and uses primary data sources from YouTube uploads and questionnaires as secondary data sources. The primary data source in this study consists of uploaded videos. This research uses John Fiske's (1990) content analysis model, which reveals that 40 out of 65 uploaded videos of Commission IV's inspection activities have met the 5W+1H news elements. Thus, Commission IV has provided transparent information to the public. To understand the positive image of Commission IV, Sutisna's (2001) image theory was used, leading to the finding that the news videos can build a positive image for Commission IV. This is supported by questionnaire results showing that more than 60% of respondents agree that the video uploads of Commission IV's inspection activities help the public understand the expectations of the Public Relations Office of DPRD Kota Surakarta, comprehend the expectations of Commission IV DPRD Kota Surakarta, facilitate effective communication, influence public perception, reflect positive public expectations and perceptions towards Commission IV, and have a significant and positive impact on Commission IV DPRD Kota Surakarta.
STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PALEMBANG DALAM MENINGKATKAN MINAT WISATAWAN KE KOTA PALEMBANG Riko Fardiansyah
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.625

Abstract

Abstract This research was conducted to determine the tourism communication strategy of the Palembang City Tourism Office in increasing tourism interest in the city of Palembang. This research uses qualitative methods which aim to describe situations or phenomena. This research is a combination of primary data and secondary data. Data collection techniques using observation, interviews and documentation. Data analysis, namely data reduction, data presentation, and drawing conclusions. The research results show that the parties involved in developing tourist objects have implemented tourism communication strategies, but they are not yet optimal. In tourism communication, to seek interest in traveling, a communication strategy is used. The choice of communication strategy must be done very carefully. Mistakes in determining strategy can cause various losses, especially in terms of time, costs and resources. Tourism communication strategies focus, among other things, on: images, natural attractions, community support and advances in information technology. Tourism communication strategies that always highlight natural and cultural attractions as well as the friendliness of our people.   Keywords: Strategy Communication,Tourist, information,

Page 5 of 5 | Total Record : 46

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