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Leti Karmila
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Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Published by Universitas Sumatera Selatan
ISSN : -     EISSN : 2775278X     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmu Komunikasi Balayudha fokus mengkaji pada studi komunikasi dan media. Walapun JIKOBA membahas tentang komunikasi tapi tidak menutup kemungkinan juga terbuka terhadap disiplin ilmu lain yang pendekatannya bersinggungan dengan ilmu komunikasi : Jurnal ini sebagai kajian media kajian ilmiah untuk mengkomunikasikan visi, refleksi, pemikiran konseptual, hasil-hasil penelitian, pengalaman-pengalaman yang menarik di lapangan, dan kajian-kajian kritis tentang isu-isu komunikasi. Jenis tulisan berupa artikel ilmiah (hasil penelitian lapangan, studi pustaka dan artikel konseptual).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 57 Documents
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AKTIVASI OPTIMASI INSTAGRAM BUSINESS ALBANNA.ID DALAM MEMBANGUN BRAND FASHION MUSLIM DI MASYARAKAT KABUPATEN KARANGANYAR Dani, Jeratallah Aram; Syaifudin, Makmun; Syaifullah, Jahid
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.573

Abstract

Instagram marketing is a marketing strategy that uses the social media platform Instagram as a tool to promote businesses, brands and products to audiences. The focus of this research is to reveal Albanna.id's promotional strategy using the social media Instagram. With a case study approach, this research will reveal the steps taken by albanna.id, as the object of research. Primary data was obtained through interviews with the owner and documentation of albanna.id Instagram displays in promotional and sales activities. Secondary data is obtained through observations and observations as well as additional information from the albanna.id admin in each posting plan that has been created and determined with the owner. The results of this research are, albanna.id in making sales on Instagram social media uses the features provided by Instagram, the features used are nametag, pin feed, Instagram highlight, Instagram live, music in feed, insight, auto reply , and hashtags. Keywords: Instagram, Optimization, Promotion
DINAMIKA TRANSFORMASI MEDIA Galihpriambodo; Karin Nurliza Azzahra
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.577

Abstract

ABSTRACTMedia transformation has become one of the most striking trends in recent decades. This transformation has led to significant changes in the way media operates, is distributed, and consumed. One of the most important changes that have occurred is the shift from traditional media to digital media. Traditional media, such as television, radio, and newspapers, have been replaced by digital media, such as the internet, social media, and mobile devices. This change has led to increased accessibility to information and communication, as well as reduced production and distribution costs. Another change that has occurred is the transformation in media business models. Traditional media, which relied on advertising revenue, has faced significant challenges from digital media, which depends on subscription and digital advertising revenue. This change has led to media ownership consolidation, with large media companies increasingly dominating the media industry. Media transformation has also impacted politics. Media has become an increasingly important force in the political process, often acting as an opposition agent to the government. Media transformation has also changed the way political campaigns are conducted, with political campaigns increasingly relying on digital media to reach voters.Kata kunci: media economy, media politics, media transformation
Analisis Fanatisme Online TEUME di Akun Twitter @TREASURE_INA Alya Djayani; Hepy Prasilia; Naura Rainsyifa Nandra
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.575

Abstract

ABSTRACT Treasure as one of the Korean boy bands that has fanatical fans. Fans from various countries who have become fangirls and fanboys as female and male fans who are fans of their idols will not be separated from social interactions among fans who idolize a group. The form of interactivity of a group of boy band and girl band kpop fans nowadays does not only occur directly but many occur virtually by using social media such as twitter as a medium or tool for exchanging news, videos, photos, and even the schedule of a group's activities. Female fans (fangirls) in a (fandom), which is a term for a collection of people from various countries who support a group, one of which is Teume who idolizes Treasure, has created a fangirling culture seen from their interactivity and productivity in sending messages on Twitter. This study aims to analyze the ineractivity of fans from various countries in using Twitter to produce virtual values of fangirling culture which includes expressions and interactions that occur with fellow fans using virtual ethnographic research methods. This research shows the success of South Korea in shaping a fangirling culture that includes aspects of fan interaction, art, and works on Twitter as a manifestation of the success of K-Pop music in influencing a person's fanaticism towards popular culture from Korea.
Komunikasi Interpersonal Orang Tua Dengan Siswa Penggemar Game Online Di SMP Muhammadiyah 1 Yogyakarta Guntur Pamungkas; Gian Raharja; Khusnul Khotimah
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.576

Abstract

ABSTRACT​ This research aims to understand the role of interpersonal communicationbetween parents and children who often play online games, especially the MobileLegends game. This researchexamines the importance of parental communicationin shaping children's good and correct behavior in various environments,including family, school and society. With a constructivist paradigm, this research uses a qualitative approach through observations and interviews with student SMP 1 Muhammadiyah Yogyakarta and parents of student SMP Muhammadiyah 1 Yogyakarta who are addicted to online games. The research results show that there are communication barriers between parents and children who are addicted to online games and parents need to understand effective communication to overcome this problem. This study also highlights the different communicationmodels adopted by parents and the challenges they face inunderstanding thecommunication needs of their children addicted to online games. Keywords: Interpersonal Communication, Parents, Children, Online Games.
PEMANFAATAN MEDIA SOSIAL YOUTUBE HUMAS DPRD KOTA SURAKARTA DALAM MEMBANGUN CITRA KOMISI IV DI MASYARAKATANALISIS PEMBERITAAN KEGIATAN SIDAK KOMISI IV DPRD KOTA SURAKARTA PADA UNGGAHAN YOUTUBE OLEH HUMAS DALAM MEMBANGUN CITRA POSITIF Oktifiana Nurliya Ikasari; Rahmad Wisudawanto; Hasbullah Aziz
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.580

Abstract

The upload of inspection activity videos by Commission IV on the @DPRDKotaSurakarta YouTube account has not fully provided transparent information to the public. This can be seen from the video uploads that do not yet fulfill the completeness elements of 5W+1H. Therefore, this research aims to analyze the news coverage of Commission IV's inspection activities posted on YouTube by the public relations office in building a positive image. This research is qualitative and uses primary data sources from YouTube uploads and questionnaires as secondary data sources. The primary data source in this study consists of uploaded videos. This research uses John Fiske's (1990) content analysis model, which reveals that 40 out of 65 uploaded videos of Commission IV's inspection activities have met the 5W+1H news elements. Thus, Commission IV has provided transparent information to the public. To understand the positive image of Commission IV, Sutisna's (2001) image theory was used, leading to the finding that the news videos can build a positive image for Commission IV. This is supported by questionnaire results showing that more than 60% of respondents agree that the video uploads of Commission IV's inspection activities help the public understand the expectations of the Public Relations Office of DPRD Kota Surakarta, comprehend the expectations of Commission IV DPRD Kota Surakarta, facilitate effective communication, influence public perception, reflect positive public expectations and perceptions towards Commission IV, and have a significant and positive impact on Commission IV DPRD Kota Surakarta.
STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PALEMBANG DALAM MENINGKATKAN MINAT WISATAWAN KE KOTA PALEMBANG Riko Fardiansyah
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.625

Abstract

Abstract This research was conducted to determine the tourism communication strategy of the Palembang City Tourism Office in increasing tourism interest in the city of Palembang. This research uses qualitative methods which aim to describe situations or phenomena. This research is a combination of primary data and secondary data. Data collection techniques using observation, interviews and documentation. Data analysis, namely data reduction, data presentation, and drawing conclusions. The research results show that the parties involved in developing tourist objects have implemented tourism communication strategies, but they are not yet optimal. In tourism communication, to seek interest in traveling, a communication strategy is used. The choice of communication strategy must be done very carefully. Mistakes in determining strategy can cause various losses, especially in terms of time, costs and resources. Tourism communication strategies focus, among other things, on: images, natural attractions, community support and advances in information technology. Tourism communication strategies that always highlight natural and cultural attractions as well as the friendliness of our people.   Keywords: Strategy Communication,Tourist, information,
Persepsi Mahasiswa Terhadap Deskripsi Komunikasi Dakwah Ustadz Hanan Attaki Di YouTube Fatma kumala; Arkan Khalid Ibrahim; Tegar Baihaqi
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 2 (2025): JIKOBA (JURNAL ILMU KOMUNIKASI BALAYUDHA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pandangan mahasiswa mengenai metode komunikasi dakwah Ustadz Hanan Attaki di YouTube sebagai contoh dakwah digital yang responsif. Dengan menggunakan metode kualitatif dan analisis kasus, studi ini menyelidiki bagaimana cara penyampaian yang persuasif, humanis, terjangkau, dan bercerita mempengaruhi pemahaman serta partisipasi mahasiswa dalam menerima pesan agama Islam. Temuan menunjukkan bahwa pendekatan dakwah yang selaras dengan gaya hidup digital anak muda dapat membangun kedekatan emosional dan meningkatkan efisiensi penyampaian pesan keagamaan. Meskipun terdapat kritik yang mengkhawatirkan mengenai pengurangan nilai kesakralan, strategi dakwah yang adaptif dan sesuai konteks tetap dianggap penting dan diperlukan di zaman digital saat ini.
The Role of Posters as Media for Anti-Bullying Counseling among Teenagers: A Literature Review: Peran Poster sebagai Media Penyuluhan Anti-Bullying di Kalangan Remaja: Kajian Literatur faida hapsari; Muhamad Rifa'i Subhi
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 2 (2025): JIKOBA (JURNAL ILMU KOMUNIKASI BALAYUDHA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Bullying is one of the serious problems that still often occurs among adolescents and has a negative impact on the mental health of victims. Counseling is an effective method in increasing awareness about the dangers of bullying, and the selection of appropriate counseling media is very important so that the message can be conveyed optimally. This study aims to analyze the effectiveness of using posters as media for anti-bullying education based on a literature study. This research uses a literature review method with a descriptive qualitative approach. The results of the review show that posters are effective visual media in attracting adolescents' attention, simplifying information, and increasing understanding and awareness about bullying. Attractive visual design, the use of appropriate language, and the relevance of the content to the lives of adolescents are determining factors the success of message delivery. Thus, posters are feasible to use as part of anti-bullying counseling strategies in school and youth environments. Keywords: poster, counseling, bullying, youth, visual media ABSTRAK Bullying merupakan salah satu permasalahan serius yang masih sering terjadi di kalangan remaja dan berdampak negatif terhadap kesehatan mental korban. Penyuluhan menjadi metode efektif dalam meningkatkan kesadaran mengenai bahaya bullying, dan pemilihan media penyuluhan yang tepat sangat penting agar pesan dapat tersampaikan secara optimal. Kajian ini bertujuan untuk menganalisis efektivitas penggunaan poster sebagai media penyuluhan anti-bullying berdasarkan studi literatur. Penelitian ini menggunakan metode kajian literatur dengan pendekatan kualitatif deskriptif. Hasil telaah menunjukkan bahwa poster merupakan media visual yang efektif dalam menarik perhatian remaja, menyederhanakan informasi, dan meningkatkan pemahaman serta kesadaran tentang bullying. Desain visual yang menarik, penggunaan bahasa yang sesuai, dan relevansi isi dengan kehidupan remaja menjadi faktor penentu keberhasilan penyampaian pesan. Dengan demikian, poster layak digunakan sebagai bagian dari strategi penyuluhan anti-bullying di lingkungan sekolah dan remaja. Kata kunci: poster, penyuluhan, bullying, remaja, media visual
Tinjauan Literatur Konsep Tim dan Kelompok dalam Komunikasi Organisasi : Komunikasi Organisasi indah kartono
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 2 (2025): JIKOBA (JURNAL ILMU KOMUNIKASI BALAYUDHA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

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Abstract

Penelitian ini memiliki tujuan untuk mengevaluasi dan mengkaji pengertian tim dan kelompok dalam konteks komunikasi di organisasi dengan menggunakan metode deskriptif kualitatif. Dalam sebuah organisasi, tim dianggap sebagai sekelompok orang yang bekerja sama dengan cara yang terorganisir untuk mencapai tujuan bersama, dengan peran yang saling mendukung dan ketergantungan yang tinggi di antara para anggota. Di sisi lain, kelompok adalah sekumpulan individu yang memiliki tujuan bersama namun biasanya memiliki cara koordinasi dan pembagian peran yang lebih fleksibel. Komunikasi berperan penting dalam membangun sinergi, memperjelas peran, dan menciptakan iklim kerja yang efektif dalam kedua entitas tersebut. Penelitian ini menekankan pentingnya pemahaman mendalam mengenai dinamika komunikasi dalam tim dan kelompok, termasuk peran kepemimpinan, kohesi, dan pola interaksi antaranggota, agar organisasi dapat mengoptimalkan kerja sama dan mencapai tujuan secara efisien.
The STRATEGI PROMOSI FESTIVAL LAMPION SEBAGAI IKON BUDAYA DI KOTA PALEMBANG Ismi Maharani; Agus Srimudin; Adli
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 2 (2025): JIKOBA (JURNAL ILMU KOMUNIKASI BALAYUDHA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism is one of the efforts of regional revenue in exploring sources of local original income (PAD) so that income from the tourism sector gets many visits from within the country and abroad or abroad. The Palembang city government needs to make all events, but tourist destinations are almost in all regions, that is the need for a promotional strategy carried out by the Palembang City Tourism Office. This study aims to find out how the strategy of promoting the lantern festival as a cultural icon in the city of Palembang. This research uses a descriptive qualitative approach, This research uses data collection methods in the form of in-depth interviews, direct observations, and documentation studies. The data analysis techniques used in this study are data reduction, data presentation and Conclusion Drawing and Verification. The results of the study show that the Lantern Festival promotion strategy in Palembang City is designed to strengthen its position as a cultural icon that attracts local, national, and international tourists. The approach used includes a promotional mix such as advertising, public relations, personal selling, and direct marketing. The use of social media is one of the important elements to reach the younger generation who are exposed to global culture.

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