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International Journal of Social Science, Education, Communication and Economics
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 28297350     DOI : https://doi.org/10.54443/sj
Core Subject : Religion, Economy, Humanities, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
International Journal of Social Science, Education, Communication and Economics (SINOMICS Journal) | E-ISSN: 2829-7350 publishes articles or scientific studies related to social science, education, communication, and economics. publishes articles or scientific studies related to social science, education, communication, and economics. The scope of this journal includes: Social Sciences (Archeology, Anthropology, Geography, History, Law, Linguistics, Psychology, Sociology, and Political). Education (educational philosophy, educational psychology, curriculum, educational evaluation, educational administration, educational technology, guidance and counseling, out-of-school education, and general education) Communication Studies (Journalism, Public Relations, Advertising, Media Studies). Economics (development economics, applied economics, monetary economics, public economics, industrial economics, international and regional economics, natural resource economics, human resource economics, and sharia economics).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol. 2 No. 4 (2023): October" : 30 Documents clear
The Influence of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention of E-Commerce Cosmetic Products in Medan City Sjukun, Sjukun; Yulius, Yudi
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.190

Abstract

Electronic word of mouth (E-WOM) and Social Media Marketing are widely used by consumers to explore information about a product. Information obtained from various sources on the internet will affect consumer perceptions of brand image, risk and encourage consumer purchase intention. This study aims to examine the effect of electronic word of mouth, and social media marketing variables on purchase intention with brand image as an intervening variable. This study used a purposive sampling technique on 260 respondents. The study was conducted on all Indonesian citizens in Medan who are interested in buying and using cosmetics through e-commerce and already have income. The method used is the Structural Equation Model with AMOS 24.0 Software. The results of this study indicate that electronic word of mouth has a positive and significant effect on brand image and purchase intention, and social media marketing has a positive effect on brand image and purchase intention and is significant on brand image but not significant on purchase intention. Meanwhile, brand image has a positive and significant effect on purchase intention.
Marketing Strategy for Life Insurance Companies in Reaching the Millennial Generation Lestari, Sri
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.191

Abstract

The current Covid-19 pandemic is a catalyst for social, economic, business and even consumer behavior change. These changes have forced the life insurance industry into a corner with the necessity to make changes on a large scale that may not have been imagined before. Millennials will be the target of all insurance companies, not only digital-based insurance companies, but other insurance companies that have just become aware of the swift technological disruption. In this case, insurance companies face the challenge of educating the millennial generation to become insurance buyers. This study uses the method of literature study. The results of this research are in the form of insurance marketing strategies for millennials including: 1) Explorative business and technology roadmap; 2) Expand digital scale to engage with the millennial generation; 3) Adopt a new method of distribution management; 4) Focus on consumer data governance and management.
The Effect of Top Management Team, Firm Size and Leverage on Earnings Management with Audit Quality as A Moderation Variable Rismawati, Rismawati; Setiany, Erna
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.192

Abstract

This study aims to determine the influence of the Top Management Team, Firm Size and Leverage on earnings management with Audit Quality as a Moderating Variable. This type of research is quantitative research. This study uses secondary data obtained from the Indonesian Stock Exchange (IDX) website. The sample for this research is 24 companies that have conducted an IPO for the 2017-2021 period. This study uses a purposive sampling technique as a sample selection. The analytical method of this study uses multiple linear regression analysis with Eviews 12 as an analytical tool. The result is that the top management team variable has an effect on earnings management. Firm size and leverage variables have no effect on earnings management. Audit quality moderates leverage on earnings management.
Land Profit Sharing For Increasing Productivity Ma'sumah, Siti; Luthfi Hamidi; Ibni Trisal Adam
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.193

Abstract

Indonesia is known for its rich agriculture, and rice is the staple food of the Indonesian people. The production of rice comes from rice fields, which are often managed by their owners or tenant farmers. However, not all rice field owners can efficiently manage their resources, which is why they can involve rice cultivators to help them out. The relationship between the owner of the rice fields and the tenant farmers is divided into two types of cooperation: maro and mertelu. Additionally, this type of cooperation can also be carried out in dry land areas, such as coconut plantations, coffee plantations, and more. This study focuses on the actors involved in maro and mertelu agreements in Banyumas Regency, Cilacap Regency, Kebumen Regency, Banjarnegara Regency, and Purbalingga Regency. The population size of this study is unknown, but based on calculations, a minimum sample size of 97 respondents is required. The criterion for selecting respondents is that they have entered into a maro or mertelu agreement and reside in one of the aforementioned regencies. The findings of the study indicate that individuals who have entered into maro or mertelu agreements do so for a variety of reasons. These reasons include supplementing their income to meet basic and other needs, ensuring they have a job and are not unemployed, and following the orders of the landowner. Some individuals also participate in these agreements because they are unable to purchase their own rice fields and want to work in the industry, while others do so to help those in need.
Exploring Sentimen Analysis Using Machine Learning: A Case Study on Partai Demokrasi Indonesia Perjuangan (PDIP) in the 2024 General Election Kurniawan, Fandi; Al Qorni, Qois
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.194

Abstract

General elections have an important role in democratic systems in all countries. In this context, sentiment analysis plays an important role in revealing the public's views on political parties. This study analyzes sentiment towards the Partai Demokrasi Indonesia Perjuangan (PDIP) in the 2024 General Election using the Naive Bayes algorithm. This method classifies social media content related to PDIP into positive (support) or negative (criticism) categories. The analysis results show 100% precision in identifying positive sentiment, but recall is only 97.11%, indicating that some positive sentiment was missed. For negative sentiment, the precision was 94.33% with a recall of 100%, indicating the ability to recognize negative sentiment but little negative prediction error. This study provides an in-depth understanding of the PDIP's perception in the 2024 General Election, supports better political decision making and provides insight to the PDIP in understanding the public's views.
Analysis of the Influence of Workload on Employee Performance Through Work Stress at Police Unit Office Binjai City Civil Service L. Tobing, Herianto; B, Mesra
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.195

Abstract

The aim of this research is to determine and analyze the influence of workload on employee performance both directly and through work stress at the Binjai City Civil Service Police Unit Office. The type of research is associative quantitative. The population in this study was 90 employees with ASN and honorary status at the Binjai City Civil Service Police Unit Office. The sampling technique in this research uses a saturated sample where the entire population is sampled. The data collection technique that was carried out was by distributing questionnaires. Data analysis in this study used the PLS Structural Equation Model with the Smart PLS 3.0 Application Program. The results of this research show that: 1) Workload has a negative and significant effect on employee performance. 2) Workload has a positive and significant effect on work stress. 3) Work stress has a negative and significant effect on employee performance. 4) Workload has a negative and significant effect on employee performance through work stress at the Civil Service Police Unit Office, Binjai City.
Consequences Of Police Investigations for Investigation Errors That Cause Someone to Become a Suspect/Defendant Suwarto, Suwarto
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.196

Abstract

The police who serve as investigators carry out the investigation process and the police who serve as investigators carry out the investigation. The process of inquiry and investigation is a very important thing in criminal procedural law, because in its implementation it often has to touch on the degree and/or dignity of the individual under suspicion, therefore one of the important mottos in criminal procedural law is that the essence of investigating criminal cases is to to clear up the problem, to pursue the perpetrator of the crime, while preventing innocent people from acting inappropriately. Regarding the authority of investigators, of course there are efforts that can be made by the reported party if he has been named a suspect or other efforts that can be taken by the reported party if an Inquiries/investigation error occurs.
The Influence of Work Motivation and Work Discipline on Employee Performance Mediated by Organizational Commitment at Teungku Fakinah General Hospital Banda Aceh City Fakhrurrazi, Fakhrurrazi; Isa Indrawan, Muhammad
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.197

Abstract

This study aims to see the effect of Work Motivation and Work Discipline on Employee Performance and Organizational Commitment by carrying out research requirements in order to obtain research results in the form of research methods including using associative quantitative research types, this research was conducted at Teungku Fakinah General Hospital, Banda Aceh City, the population was 141 employees and reduced to 104 samples using the slovin technique, data collection techniques were carried out by distributing questionnaires and surveys. The research model used is Path Analysis using research measuring tool in the form of the Smart PLS Version 3.3.3 application. Based on the results of the research that has been done and data analysis as explained in the previous chapter, the following conclusions are conveyed from the results of the research as follows: Work Discipline has a not significant positive effect on Employee Performance. The results can be seen in the Path Coefficients table with an Orginal Sample of 0.298 and P values 0.154 > 0.05 Work Discipline has a positive and significant effect on Employee Organizational Commitment. The results can be seen in the Path Coefficients table with an Original Sample of 0.632 Pvalues 0.000 <0.05. Organizational Commitment has a positive and significant effect on Employee Performance Employee results can be seen in the Path Coefficients table with an Original Sample of 0.614 and P values 0.001 <0.05. Work Motivation has no significant negative effect on Employee Performance. The results can be seen in the Path Coefficients table with an Original Sample of -0.116 and P values of 0.542. Work Motivation has a positive and significant effect on Organizational Commitment. The results can be seen in the Path Coefficients table with an Original Sample of 0.309 P values 0.000 <0.05. Organizational Commitment is able to become an intervening variable and has a positive and significant indirect effect on Work Discipline and Employee Performance. The results can be seen in the Path Coefficients table with an Orginal Sample of 0.388 and P values of 0.002 <0.05. Organizational Commitment is able to become an intervening variable and has a positive and significant indirect effect on Work Motivation and Employee Performance. The results can be seen in the Path Coefficients table with an Original Sample of 0.190 and P values of 0.040 <0.05.
The Relationship of Brand Love, Self-Esteem, Brand Attitude and Brand Loyalty in Facial Care Product Users Nurhalisha, Elvanda; Astuti, Puji
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.198

Abstract

Today's consumers not only fulfill basic needs but also prioritize physical appearance, especially facial care, which is a priority to look better. Having healthy, clean and bright facial skin is the dream of every Indonesian woman. Cosmetics companies certainly carry out strategies to provide benefits and benefits to their consumers to produce an increase in Brand Loyalty. The aim of this research is to determine the relationship between Brand Love, Self-Esteem, Brand Attitude and Brand Loyalty among users of facial care products. This research was conducted on 250 female respondents who used Scarlett, Emina and Whitelab products aged 15 - 40 years in the JABODETABEK area. Data collection was obtained through distributing questionnaires online which was carried out from January to February 2023. This research used the Lisrel Structural Equation Model (SEM) to test the research model. The results of this research show that the four hypotheses proposed are acceptable and one hypothesis is unacceptable. Then, the brand attitude variable has the greatest influence on brand love. Meanwhile, the results show that the proposed research hypothesis does not support the existing hypothesis, namely that the brand attitude variable has no influence on brand loyalty. Therefore, this research implies that brand loyalty is an important factor for a business to be able to maintain its business.
The Influence of Work Motivation on Employee Performance with Organizational Support as an Intervening Variable in BPJS Ketenagakerjaan in the Northern Sumatra Region Amalia, Ira; Farida Ferine, Kiki
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.199

Abstract

The purpose of this research is to find out the influence of work motivation on employee performance with organizational support as an intervening variable. Associative quantitative research type. The population is 98 employees, and the sample uses a saturated sample because it counts the entire population as a sample. Data collection is carried out by distributing questionnaires and primary data is the source. The research model used is path analysis and the measuring tool is sem PLS 3.3. The results of the research show that organizational support has a positive and significant effect on employee performance. Work Motivation has a positive and significant effect on Organizational Support. Work Motivation has a positive and significant effect on Employee Performance. Work Motivation has a positive and significant effect on Employee Performance through Organizational Support.

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