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International Journal of Social Science, Education, Communication and Economics
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 28297350     DOI : https://doi.org/10.54443/sj
International Journal of Social Science, Education, Communication and Economics (SINOMICS Journal) | E-ISSN: 2829-7350 publishes articles or scientific studies related to social science, education, communication, and economics. publishes articles or scientific studies related to social science, education, communication, and economics. The scope of this journal includes: Social Sciences (Archeology, Anthropology, Geography, History, Law, Linguistics, Psychology, Sociology, and Political). Education (educational philosophy, educational psychology, curriculum, educational evaluation, educational administration, educational technology, guidance and counseling, out-of-school education, and general education) Communication Studies (Journalism, Public Relations, Advertising, Media Studies). Economics (development economics, applied economics, monetary economics, public economics, industrial economics, international and regional economics, natural resource economics, human resource economics, and sharia economics).
Articles 416 Documents
Exploring Sentimen Analysis Using Machine Learning: A Case Study on Partai Demokrasi Indonesia Perjuangan (PDIP) in the 2024 General Election Kurniawan, Fandi; Al Qorni, Qois
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.194

Abstract

General elections have an important role in democratic systems in all countries. In this context, sentiment analysis plays an important role in revealing the public's views on political parties. This study analyzes sentiment towards the Partai Demokrasi Indonesia Perjuangan (PDIP) in the 2024 General Election using the Naive Bayes algorithm. This method classifies social media content related to PDIP into positive (support) or negative (criticism) categories. The analysis results show 100% precision in identifying positive sentiment, but recall is only 97.11%, indicating that some positive sentiment was missed. For negative sentiment, the precision was 94.33% with a recall of 100%, indicating the ability to recognize negative sentiment but little negative prediction error. This study provides an in-depth understanding of the PDIP's perception in the 2024 General Election, supports better political decision making and provides insight to the PDIP in understanding the public's views.
Analysis of the Influence of Workload on Employee Performance Through Work Stress at Police Unit Office Binjai City Civil Service L. Tobing, Herianto; B, Mesra
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.195

Abstract

The aim of this research is to determine and analyze the influence of workload on employee performance both directly and through work stress at the Binjai City Civil Service Police Unit Office. The type of research is associative quantitative. The population in this study was 90 employees with ASN and honorary status at the Binjai City Civil Service Police Unit Office. The sampling technique in this research uses a saturated sample where the entire population is sampled. The data collection technique that was carried out was by distributing questionnaires. Data analysis in this study used the PLS Structural Equation Model with the Smart PLS 3.0 Application Program. The results of this research show that: 1) Workload has a negative and significant effect on employee performance. 2) Workload has a positive and significant effect on work stress. 3) Work stress has a negative and significant effect on employee performance. 4) Workload has a negative and significant effect on employee performance through work stress at the Civil Service Police Unit Office, Binjai City.
Consequences Of Police Investigations for Investigation Errors That Cause Someone to Become a Suspect/Defendant Suwarto, Suwarto
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.196

Abstract

The police who serve as investigators carry out the investigation process and the police who serve as investigators carry out the investigation. The process of inquiry and investigation is a very important thing in criminal procedural law, because in its implementation it often has to touch on the degree and/or dignity of the individual under suspicion, therefore one of the important mottos in criminal procedural law is that the essence of investigating criminal cases is to to clear up the problem, to pursue the perpetrator of the crime, while preventing innocent people from acting inappropriately. Regarding the authority of investigators, of course there are efforts that can be made by the reported party if he has been named a suspect or other efforts that can be taken by the reported party if an Inquiries/investigation error occurs.
The Influence of Work Motivation and Work Discipline on Employee Performance Mediated by Organizational Commitment at Teungku Fakinah General Hospital Banda Aceh City Fakhrurrazi, Fakhrurrazi; Isa Indrawan, Muhammad
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.197

Abstract

This study aims to see the effect of Work Motivation and Work Discipline on Employee Performance and Organizational Commitment by carrying out research requirements in order to obtain research results in the form of research methods including using associative quantitative research types, this research was conducted at Teungku Fakinah General Hospital, Banda Aceh City, the population was 141 employees and reduced to 104 samples using the slovin technique, data collection techniques were carried out by distributing questionnaires and surveys. The research model used is Path Analysis using research measuring tool in the form of the Smart PLS Version 3.3.3 application. Based on the results of the research that has been done and data analysis as explained in the previous chapter, the following conclusions are conveyed from the results of the research as follows: Work Discipline has a not significant positive effect on Employee Performance. The results can be seen in the Path Coefficients table with an Orginal Sample of 0.298 and P values 0.154 > 0.05 Work Discipline has a positive and significant effect on Employee Organizational Commitment. The results can be seen in the Path Coefficients table with an Original Sample of 0.632 Pvalues 0.000 <0.05. Organizational Commitment has a positive and significant effect on Employee Performance Employee results can be seen in the Path Coefficients table with an Original Sample of 0.614 and P values 0.001 <0.05. Work Motivation has no significant negative effect on Employee Performance. The results can be seen in the Path Coefficients table with an Original Sample of -0.116 and P values of 0.542. Work Motivation has a positive and significant effect on Organizational Commitment. The results can be seen in the Path Coefficients table with an Original Sample of 0.309 P values 0.000 <0.05. Organizational Commitment is able to become an intervening variable and has a positive and significant indirect effect on Work Discipline and Employee Performance. The results can be seen in the Path Coefficients table with an Orginal Sample of 0.388 and P values of 0.002 <0.05. Organizational Commitment is able to become an intervening variable and has a positive and significant indirect effect on Work Motivation and Employee Performance. The results can be seen in the Path Coefficients table with an Original Sample of 0.190 and P values of 0.040 <0.05.
The Relationship of Brand Love, Self-Esteem, Brand Attitude and Brand Loyalty in Facial Care Product Users Nurhalisha, Elvanda; Astuti, Puji
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.198

Abstract

Today's consumers not only fulfill basic needs but also prioritize physical appearance, especially facial care, which is a priority to look better. Having healthy, clean and bright facial skin is the dream of every Indonesian woman. Cosmetics companies certainly carry out strategies to provide benefits and benefits to their consumers to produce an increase in Brand Loyalty. The aim of this research is to determine the relationship between Brand Love, Self-Esteem, Brand Attitude and Brand Loyalty among users of facial care products. This research was conducted on 250 female respondents who used Scarlett, Emina and Whitelab products aged 15 - 40 years in the JABODETABEK area. Data collection was obtained through distributing questionnaires online which was carried out from January to February 2023. This research used the Lisrel Structural Equation Model (SEM) to test the research model. The results of this research show that the four hypotheses proposed are acceptable and one hypothesis is unacceptable. Then, the brand attitude variable has the greatest influence on brand love. Meanwhile, the results show that the proposed research hypothesis does not support the existing hypothesis, namely that the brand attitude variable has no influence on brand loyalty. Therefore, this research implies that brand loyalty is an important factor for a business to be able to maintain its business.
The Influence of Work Motivation on Employee Performance with Organizational Support as an Intervening Variable in BPJS Ketenagakerjaan in the Northern Sumatra Region Amalia, Ira; Farida Ferine, Kiki
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.199

Abstract

The purpose of this research is to find out the influence of work motivation on employee performance with organizational support as an intervening variable. Associative quantitative research type. The population is 98 employees, and the sample uses a saturated sample because it counts the entire population as a sample. Data collection is carried out by distributing questionnaires and primary data is the source. The research model used is path analysis and the measuring tool is sem PLS 3.3. The results of the research show that organizational support has a positive and significant effect on employee performance. Work Motivation has a positive and significant effect on Organizational Support. Work Motivation has a positive and significant effect on Employee Performance. Work Motivation has a positive and significant effect on Employee Performance through Organizational Support.
Analysis Of Job Satisfaction on Performance with Job Loyalty as An Intervening Variable (Case Study at BPJS Ketenagakerjaan All Medan Raya) Dwi Qurbani, Sabda; Isa Indrawan, Muhammad
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.200

Abstract

This study aims to see whether Job Satisfaction affects performance and loyalty as a supporting variable positively or negatively and has no effect at all using a saturated sample technique. The total population of 118 will be used entirely as research samples using associative quantitative methods and collecting data using a questionnaire. and surveys, as well as using the Smart PLS 3.3 research tool. as a calculation medium and this research model uses Path analysis. The results of this study are Job Satisfaction has a negative effect on performance. It can be proven by this study with the results of Job Satisfaction having a negative and significant effect on performance as evidenced by the original sample value of -0.185 and p values of 0.002 <0.05. Job Satisfaction has a negative effect on Job Loyalty, which can be proven by this study. Job Loyalty has a positive and significant effect on performance. It can be proven by this research. Job Loyalty can be an intervening variable on Job Satisfaction and Performance negatively and significantly Job loyalty can be an intervening variable but negatively with the original sample results of -0.350 and p values of 0.000.
Exploration of YouTube Marketing Communication: Brand Awareness, Brand Image, Brand Trust, and Purchase Intention in the Millennial Generation Pratama, Iyus; Astuti, Puji
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.202

Abstract

In the current era of modernization, advertising is very important for a marketing process. Various types of media can be used to advertise, one of which is on the YouTube platform, which incidentally is the largest digital media today. Advertisements on YouTube (youtube ads) will grow purchase intentions reinforced by brand awareness, brand image and brand trust. The purpose of this research is to explore YouTube marketing communication: brand awareness, brand image, brand trust and purchase intention among the millennial generation in Jabodetabek (Jakarta, Bogor, Depok, Tangerang dan Bekasi). This research was conducted on 309 YouTube user respondents who had seen YouTube advertisements with smartphone brand content (Samsung, Vivo and Oppo). Data collection was obtained through questionnaires that were distributed online using the Google Form media. I use the Lisrel Structural Equation Model (SEM) to test this research model. The results of this study indicate that YouTube ads have a positive effect on brand awareness, brand awareness has a positive effect on purchase intentions, YouTube ads have a positive effect on brand image, brand image has a positive effect on purchase intentions, YouTube ads have a positive effect on purchase intentions. Brand awareness has a positive effect on brand trust and trust has a positive effect on purchase intention.
Analysis The Impact of Economic, Population, Agriculture, and Foreign Investment on Deforestation in Indonesia Farrel Atallah Putra, Muhammad; Gunarto, Toto
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.203

Abstract

This research aims to prove several factors, including GRDP per capita, population density, agricultural land, and foreign direct investment (FDI), which are believed to be the causes of deforestation in Indonesia through the analysis of employs panel data covering 32 provinces in Indonesia from 2011 to 2021. The research findings indicate that population density, agricultural land, and FDI have a positive influence on deforestation in Indonesia, while GRDP per capita exhibits a negative correlation. Behind the research findings affirming the factors contributing to deforestation in Indonesia, government policies also play the most significant role in controlling the deforestation trend in Indonesia, either exacerbating or ameliorating the state of forests.
The Impact of Tourism on The Development of MSMEs in Tulang Bawang West District (Case Study of The Islamic Center Tourism Sector) Anezza, Devis; Gunarto, Toto
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.204

Abstract

The Islamic Center is a tourist attraction in West Tulang Bawang Regency which has the advantage of being a religious tourist attraction. The aim of this research is to determine whether or not there are differences in income and turnover of MSMEs around the Islamic Center tourist attraction before and after the existence of this tourist attraction. This research uses the Stata analysis tool with descriptive statistical analysis methods proven by the Paired Samples Test, with a population of 109 MSMEs and the sample used is 52 MSMEs. The results of this research show that there are differences in income and turnover of MSMEs before and after the Islamic Center tourist attraction. This is indicated by the t value of -17.7844 and the p-value on the income variable is 0.000 so it is <0.05 and the t value is -21.4197 and the p-value on the turnover variable is 0.