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Jurnal Akuntansi, Manajemen dan Bisnis Digital
Published by Universitas Dehasen Bengkulu
ISSN : 28098595     EISSN : 28098692     DOI : https://doi.org/10.37676/jambd
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL AKUNTANSI, MANAJEMEN DAN BISNIS DIGITAL is a peer-reviewed journal. Journal of Accounting, Management and Digital Business invites academics and researchers who do original research in the fields of accounting, management, and Digital Business including but not limited to: Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Digital Business Science Digital Business Managemen Digital Business Technology Financial Technology Digital Marketing Digital Business & E-Commerce Digital Economics Cloud Computing Digital Business Analysis Design Content Creation Statistics Computing UI/UX Design Digital Branding E-Retailing Customer Relationship Management for Digital Business Digital Business Strategic Business Ethics for Digital Business Services Marketing Digital Business Valuation Digital Analytics for Marketing Digital Project Management Content Management Big Data & Business Intelligence Knowledge Management and Innovation Cyber Security for Digital Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 200 Documents
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Influence of Essential Roles of Leadership in Implementing Change Siti Hazrah; Nuri Aslami
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2643

Abstract

Organizational changes can be technical, structural, personal, and physical changes that require new knowledge, skills, and culture. When making changes to an organization, there are many factors that prevent it, such as an organizational culture that resists the changes and weak leadership. Leadership is the driving force behind the success of an organization. Therefore, change leaders need to set change goals, make decisions about them, and decide what changes to make. Using literature review methods, this study aims to determine the implications of the important role of leadership in making change...
Change Management Analysis of the Use of Information Technology in Running MSMEs During the Covid-19 Pandemic Miftahul Husna Hutapea; Nuri Aslami
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2644

Abstract

This study aims to examine how the management of change in the use of information technology can be used to support sustainable business in MSMEs during the Covid-19 pandemic. To survive the COVID-19 pandemic, the role of information technology and change management is very important, because information technology functions as a manager of the information available at that time. Change management provides a structured approach to assisting individuals in business from their current state to their desired state. Change management is concerned with identifying the groups and individuals who must change. Not only that, change management requires the development of customized plans to successfully implement changes. The main goal of change management is to prepare for a smooth and successful transition..
The Role of Halal Supply Chain Management for Slaughter Chicken Business Actors (Case Study of Slaughter Chicken Business in Gunung Manaon Village 1) Halimah Safitry Al-Fauziah; Muhammad Rafli; Siti Aisyah
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2645

Abstract

Chicken meat is one of the products that are in great demand and consumed by the people of Indonesia. Indonesian people generally consume more chicken meat with an average of 7 kg of meat per year compared to consuming beef. North Sumatra is no exception, especially in the village of Gunung Manaon 1. So the purpose of this study is to find out whether the beef chicken business in the village of Gunung Manaon 1 is in accordance with Islamic law, both in the production process, distribution and when it arrives at hand. consumers and what is the role of halal supply chain management in this beef chicken business. The research method used is a qualitative method using descriptive by conducting field observations and direct interviews with business owners, employees and consumers. And from the results of this study, we found that the Chicken Slaughter Business in Gunung Manaon 1 Village was in accordance with existing halal laws. In addition, supply chain management activities in the Chicken Slaughterhouse have also met halal standards according to interview and observation data. Then for the provision of animal feed and the like, it is also necessary to ensure the validity of feed and beverage ingredients, vaccines and vitamins that do not directly affect chicken meat, but this is done to avoid suspicious things....
Application of Change Strategy to Business in the Covid-19 Pandemic Period (Case Study on MSME Bakor Medan) Niki Aulia; Nuri Aslami
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2646

Abstract

This research was attempted to identify the business strategy applied by Micro, Small and Medium Enterprises (MSMEs) actors in experiencing the COVID-19 pandemic in one of the area's city zones. The research subject is an effort to eat with the Bakor Area business brand which is located on Jln. Tempuling City Area. The procedure used is a qualitative research procedure with a descriptive approach. From the results of the research, it is known that MSMEs named Bakor Area know that the exploitation of the internet and social tools as a sales tool and assisted by good quality products and services as a business strategy that is right for application, especially in the midst of the COVID-19 endemic, can not only maintain sustainability Efforts can also increase the network and create a good view of the customers, thereby encouraging the development of the business sector
The Effect Of Green Marketing, Green Product And Trust On Purchase Decisions At KFC BIM Bengkulu City Julela Fitaloka; Merta Kusuma
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2724

Abstract

This study aims to determine the effect of Green Marketing and Green Product and consumer trust on purchasing decisions at KFC BIM Bengkulu City. The population used in this study were all consumers at KFC BIM Bengkulu City, the number of samples used was 75 respondents, using incidental techniques. sampling is the number of indicators times 5. Data collected using the Classical Assumption Test Technique, Multiple Regression Analysis Techniques, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test) The results of this study indicate that partially Green Marketing has a significant effect on purchasing decisions, H1 influence of Green marketing on purchasing decisions at KFC BIM Bengkulu City, H2 influence of Green products on purchasing decisions at KFC BIM Bengkulu City. H3 influence of consumer trust on purchasing decisions at KFC BIM Bengkulu City. While the f-test of Green Marketing (X1), Green Product (X2) and Trust (X3) have a significant influence on purchasing decisions (Y) at KFC BIM Bengkulu City . . Based on a total of 15,211 with a Ftable value of 2.73, namely (15.211 > 2.73) and (sig < = 0.000 < 0.05) it can be said that H4 is simultaneously accepted by the variables of green marketing, green product and trust have a significant effect on purchasing decisions at KFC BIM....
Performance Analysis of the Office of Small and Medium Enterprises Cooperatives in Labuhanbatu Regency Salpiani Munthe; Marliyah Marliyah
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2784

Abstract

This study aims to analyze the performance of the MSME Cooperative Office in Labuhanbatu Regency in carrying out the main tasks and functions of cooperative development. This study uses descriptive research with qualitative data assessment. In collecting data, researchers used interviews, observation and documentation. The results of this study indicate that the performance of the Department of Cooperatives of UMKM in Labuhanbatu Regency in carrying out the main tasks and functions of fostering cooperatives is still less than optimal. Then there are factors that influence the performance found in the field, namely human resource factors and cooperative development factors that have an impact on the performance of the MSME Cooperative Office in Labuhanbatu Regency in carrying out the duties and functions of cooperative development.
The Influence of Work Environment, Work Discipline and Leadership on the Performance of State Civil Apparatus at the Padang Guci Hulu District Office, Kaur Regency Tinsi Afriani; Nia Indriasari; Abdul Rahman
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2818

Abstract

This research aims to know influence of the work environment, work discipline and leadership on State Civil Apparatus performance at Padang Guci Hulu District Office of Kaur Regency. Data were collected through questionnaire methods using census techniques to 22 employee poeple at Padang Guci Hulu District Office. Data processing manually uses multiple regression analysis, the coefficient of determination and hypothesis testing through with t test and F test/Anova. The result of the regression analysis showed
The Influence of Product Quality, Price and Location on Consumer Purchase Decisions for Second Imported Clothing at Janeta Fashion Manna Muhammad Abdullah; Nurzam Nurzam; Ida Ayu Made. E. G
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2821

Abstract

This study aims to determine the effect of product quality, price and location on consumer’s purchasing decisions of import preloved clothing at Janeta Fashion Manna. The sample in this study was taken as many as 10 consumers who made purchasing decisions for 7 days, therefore the total sample was 10 x 7 = 70 consumers. This research is quantitative research using non-probability technique with purpose sampling method. The instrument in this study was a questionnaire which was then processed using the SPSS version 26.0 computer application. The analytical method used is multiple linear regression analysis and hypothesis testing. The results showed that the results of the regression analysis obtained the equation Y= 22.910-0.159X1+0.443X2+0.087X3+4.709. The coefficient of determination is 0.241, which means that product quality, price and location affect purchasing decisions by 24.1%, while the remaining 75.9% is influenced by other variables not examined in this study. The results of the T test at a significance level of 0.05 explained that partially the product quality and location variables did not have a significant influence on the purchasing decision variables because the significance value was > 0.05. While the price variable has a significant influence on the purchasing decision variable because the significance value is <0.05. The results of the F test at a significance level of 0.05 explains that the variables of product quality, price and location have a simultaneous (together) effect on purchasing decisions because the significance value is <0.05.
Factors Affecting Purchase Decisions at the Equator Store Bengkulu City Nurjana Nurjana; Oni Yulianti; Ermy Wijaya
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2843

Abstract

The purpose of this study was to determine the effect of location, image, price, service quality and product quality on purchasing decisions at the Equator Shop in Bengkulu City. The type of research used is a quantitative approach. The data analysis method used is multiple linear regression. The results of our study accept the hypothesis that there is a significant influence between the variables Location (X1), Image (X2), Price (X3), Quality of Service (X4) on Purchase Decisions (Y). It is known that the simultaneous test results show that the value of Fcount > Ftable is 12.877 > 2.22. When tested individually, all independent variables (Location, Image, Price, Quality of Service affect the Purchase Decision (Y).
Implementation Of Supply Chain Management In Social Media – Based Online Shop Store (Case Study: Emstore) Ayu Widyastuti Rafisa; Riska Veronika; Siti Aisyah
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 1 (2023): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i1.2667

Abstract

This article presents the results of research using descriptive qualitative methods on online business actors based on social media, namely Instagram. The purpose of this research is to see how to use social media as a tool for doing business and what obstacles are faced as well as solutions and efforts that have been and or can be done by online business people. Starting from a network that has expanded, how easy it is for us to start a business through the internet that can benefit us as business beginners. The business you do can be promoted through the internet very easily. The results of the study stated that Instagram social media was considered feasible as a medium for selling online with more effective promotions

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