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Jurnal Akuntansi, Manajemen dan Bisnis Digital
Published by Universitas Dehasen Bengkulu
ISSN : 28098595     EISSN : 28098692     DOI : https://doi.org/10.37676/jambd
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL AKUNTANSI, MANAJEMEN DAN BISNIS DIGITAL is a peer-reviewed journal. Journal of Accounting, Management and Digital Business invites academics and researchers who do original research in the fields of accounting, management, and Digital Business including but not limited to: Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Digital Business Science Digital Business Managemen Digital Business Technology Financial Technology Digital Marketing Digital Business & E-Commerce Digital Economics Cloud Computing Digital Business Analysis Design Content Creation Statistics Computing UI/UX Design Digital Branding E-Retailing Customer Relationship Management for Digital Business Digital Business Strategic Business Ethics for Digital Business Services Marketing Digital Business Valuation Digital Analytics for Marketing Digital Project Management Content Management Big Data & Business Intelligence Knowledge Management and Innovation Cyber Security for Digital Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 200 Documents
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The Effect of Income Level on the Financial Behavior of Micro, Small and Medium Enterprises in Lubuklinggau City suyadi suyadi; Irma Idayati; Eri Triharyati; Fitria Fitria; Hardi Mulyono
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 1 (2023): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i1.3529

Abstract

This research was conducted to see The Effect of Income Level on the Financial Behavior Usaha Mikro Kecil dan Menengah di Kota Lubuklinggau. Sampling, using a purposive side. The number of samples was 98 respondents. The analysis tool used was SEM which was run with SmatPLS3.0 software. The results of this study are related to the theme of Influence of Income Level on the The Effect of Income Level on the Financial Behavior Usaha Mikro Kecil dan Menengah di Kota Lubuklinggau.The number of samples in this study used 98 respondents of Micro, Small and Medium Enterprises (MSMEs) in Lubuklinggau with the willingness of respondents to fill out questionnaires with valid data totaling 89 respondents. After testing, it can be concluded that: This study found that income levels had a positive effect on financial behavior. This was due to the results of testing the hypothesis which shows that the income level with financial behavior shows the path coefficient value of the original sample estimate of 0.451 with a significance below 5% which is indicated by the t-statistic value of 5.625 which is greater than the t-table value of 1.984. the P-Value is 0.000. P-value (0.000) < α = 5 This study found that the level of income has a positive effect on financial behavior. This means that the higher the level of income, the better the financial behavior will be and this will have an impact on better financial management. This study made modifications to the data testing because there were several indicator results that did not meet the requirements so dropping or elimination had to be carried out on each variable indicator that did not meet the discriminant validity requirements. This research was useful for the academic environment and MSME managers in Lubuklinggau
The Influence of Relationship Marketing on Debtor Loyalty Mediated By Relationship Quality, Empirical Study at Bank Sumatra Southern Section Silke Sachanovrissa
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.3471

Abstract

One of the strategies implemented by the banking sector is to apply the concept of relationship marketing (RM). Relationship marketing (RM) is very helpful for companies in fostering good relationships with customers, debtors, and shareholders. In this study, the direction of the research was to examine how important the quality of the relationship between regional bank customers (Bengkulu Bank, Jambi Bank and Bank Lampung) had a positive impact in increasing the relationship marketing / RM dimensions (customer trust, customer commitment, and communication) to loyalty. This study uses an explanatory survey approach with a quantitative analysis approach. The population in this study were debtor customers at three regional-owned banks, namely Bengkulu Bank, Jambi Bank and Lampung Bank. The number of research samples were 520 respondents. The sampling method used a purposive sampling approach. The analytical tool used is Structural Equation Modeling (SEM) using the LISREL 8.7 program.
The Influence Of Enterpreneur Perceptions And The Use Of Accounting Prosedures On The Success Of Small And Medium Enterprise At Gallon Water Refill Depots Selebar District Bengkulu City Muhamad Rama Fitra Buana; Ahmad Soleh; Rinto Noviantoro
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.3787

Abstract

The purpose of this study was to analyze the influence of entrepreneur perceptions and the use of accounting procedures on the success of Small and Medium Enterprise at gallon water refill depots, as wide as Bengkulu City. This type of research is descriptive qualitative. Data collection techniques using a questionnaire. The analytical method used is the Validity test using the SPSS (Statistical Product and Service Solusions) version 25.0 program which can be done by looking at the correlation between the scores of each item in the questionnaire. The results of this study indicate that the coefficient of determination of the R square value is 0.096. This means that X1 (Entrepreneur's Perception) and X2 (Accounting Procedures) have a positive effect on (Business Success) Y. but is not significant.
The Effect of Social Media Promotion and Physical Evidence on Staying Decisions at Grage Hotel Bengkulu Shintya Nurhofifah; Merri Anitasari; Yesi Indian Ariska
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4170

Abstract

Along with the development of communication technology, almost all activities are carried out using technology ranging from communication, shopping transactions, promotions and others, so that it can facilitate the dissemination of information.. This study aims to find out the effect of promotion on social media and physical evidence on the decision to stay at the Grage Hotel Bengkulu. The method used in this study was a survey method with a quantitative approach. In this study the data analysis technique used was multiple linear regression. The population in this study were visitors to the Grage Hotel Bengkulu with a sample of 60 respondents. The results of this study are social media promotion factors that have a significant effect on the decision to stay at the Grage Hotel Bengkulu with a significance value of 0.009 <0.05. The physical evidence factor has a significant effect on the decision to stay at the Grage Hotel Bengkulu with a significance value of 0.000 <0.05. Social media promotion factors and physical evidence have a significant effect on the decision to stay at the Grage Hotel Bengkulu. This is evidenced by the statistical results of the F test of social media promotion factors and physical evidence obtained a significance value of 0.000 <0.05.
The Effect of Social Media, Brand Image and Products on Purchasing Decisions at the Mj Shop Manna Bengkulu Selatan Store Rafika Afriyani; Ahmad Sholeh; Rahman Febliansa
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4214

Abstract

The purpose of this study was to determine the effect of social media on purchasing decisions, the effect of brand image on purchasing decisions and the effect of products on purchasing decisions at the MJ Shop Manna Bengkulu Selatan store. This type of research uses quantitative research. The analytical method in this study uses multiple linear regression analysis, the coefficient of determination and hypothesis testing using the t test and f test. The number of samples studied was 100 respondents who bought goods at the MJ Shop Manna Shop, South Bengkulu. The results of the multiple linear regression analysis are Y = 5.045 + 0.375 X1 + 0.104 X2 + 0.430 X3, this illustrates a positive regression direction, meaning that social media variables (X1), brand image (X2) and products (X3) have a positive influence on Purchase decision (Y) at MJ SHOP, South Bengkulu Regency. The magnitude of the coefficient of determination from the calculation results using SPSS can be seen that the coefficient of determination from R square is 0.104. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.819. This means that the value of social media (X1) and the value of brand image (X2) and work facilities (X3) affect the purchase decision (Y) by 81.9% while the remaining 18.1% is influenced by other variables not examined in this study. . The results of the t test at a significance level of 0.05 explain that partially social media, brand image and products have a significant influence on purchasing decisions at MJ SHOP, South Bengkulu Regency.
The Effect of Pricing Policy and Service Quality on Customer Satisfaction at Bunga Laundry in Surabaya Village, Bengkulu City (Case Study on Customers of Bunga Laundry in Surabaya Village, Bengkulu City) Merta Kusuma; Afriana Ananda Putri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4235

Abstract

This study aims to determine the effect of pricing policies and service quality on customer satisfaction in laundry flowers in the Surabaya urban village, Bengkulu city (a case study in laundry interest customers in the Surabaya urban village, Bengkulu city), either partially or simultaneously. There are several factors that will be discussed in this study, including pricing policies and service quality. The objects in this study were customers at Laundry Flowers in the Surabaya Village, Bengkulu City, totaling 140 people. In this research the writer uses data collection methods by means of observation, interviews and questionnaires. There are several data analysis techniques used in this study, namely instrument testing namely validity test, reliability test, classical assumption test, coefficient of determination, and also hypothesis testing. From the results of the multiple linear regression test, the regression equation is as follows: Y = 2.242 + 0.567 (X1) + 0.416 (X2). From the hypothesis test, namely the T test that has been carried out, it can be seen that the variable Pricing Policy (X1) obtained a tcount of 7.180 (higher than the value of ttable, or ttable > 1.97743 (see distribution in table t), and a significance level of 0.000 (significant <0.05) and the variable Quality of Service (X2) obtained a tcount of 7.350 (lower than the value of ttable, or ttable <1.97743 (see distribution in table t), and a significance level of 0.000 (significant > 0.05). So it can be concluded that the hypothesis is accepted, meaning that there is a partial influence between the Pricing Policy (X1) and Service Quality (X2) on the Customer Satisfaction variable (Y).From the F test it is known that the Pricing Policy variables (X1) and Service Quality (X2) are obtained fcount of 114.545 (higher than the ftable value, or ftable > 2.67 (see distribution in table f), and a significance level of 0.000 (significant <0.05). This means that together the variables l Pricing Policy (X1) and Service Quality (X2) have an effect on Customer Satisfaction (Y) on Laundry Flowers in the Surabaya Village, Bengkulu City.
The Influence Of Service Quality And Trust On Customer Satisfaction In The Use Of Bri Mobile (Brimo) In Arga Makmur City Of North Bengkulu Abdul Haris Sahaq; Neri Susanti; Nenden Restu Hidayah
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4238

Abstract

The purpose of this study is to determine the extent to which service quality and trust influence customer satisfaction in using BRI Mobile (BRImo). This research is a qualitative descriptive research that is quantified. The method used is a questionnaire. The sample of this research is 85 respondents. The results showed that multiple linear regression obtained Y=27.918+0.251(X1)+0.186(X2)+4.174, meaning that there is a positive or unidirectional relationship between Service Quality (X1) and Trust (X2) on customer satisfaction in using BRI Mobile (BRImo). The results of the service quality test (X1) show t count 3.438>t table 1.989 and significance 0.000 <0.05, then the results of the hypothesis Ha are accepted and Ho are rejected, meaning that service quality has a positive and significant effect on customer satisfaction in using BRI Mobile. The results of the Trust test (X2) show t count 2.896>t table 1.989 and significance 0.000<0.05, then the results of the hypothesis Ha are accepted and Ho are rejected, meaning that Trust has a positive and significant effect on customer satisfaction in using BRI Mobile. Furthermore, the result of the f table value is 9.190>2.71, it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between service quality (X1) and Trust (X2) on customer satisfaction variable (Y) in the use of BRI Mobile in Arga Makmur city. This can be seen at the significance level of 0.000 <0.05
Bumdes Business Development Strategy Tunas Harapan Ujung Tanjung Village, Lebong Sakti District Lebong District Putra Kurniawan Utama; Siti Hanila; Yun Fitriano
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4302

Abstract

The aim of the study was to determine the business development strategy for BUMDes Tunas Harapan, Ujung Tanjung Village, Lebong Sakti District, Lebong Regency. The sample in this study was 56 people, namely 6 BUMDes business managers and 50 residents of Ujung Tanjung Village, Lebong Sakti District, Lebong Regency. ).The result of the sum of the strengths possessed is 22.350 while the weaknesses are 11.60, then the internal factor quadrant is 22.350 – 11.60 = 10.75 meaning the ability of BUMDes Tunas Harapan Ujung Tanjung Village, Lebong Sakti District, Lebong Regency in utilizing the strengths and minimizing the weaknesses that exist internally. The opportunities that this strategy has are 20.05 and the threats are 11.59. Then the external factor quadrant is 20.05 – 11.59 = 8.46, meaning the high ability of BUMDes Tunas Harapan Ujung Tanjung Village, Lebong Sakti District, Lebong Regency in taking advantage of opportunities and overcoming threats faced by BUMDes in business development . The BUMDes Tunas Harapan strategy for Ujung Tanjung Village, Lebong Sakti District, Lebong Regency supports an aggressive strategy, or SO strategy in the SWOT matrix, namely optimizing performance by developing technology and utilizing village potential by establishing new business fields.
The Influence Of Locus Of Control And Organizational Commitment On Employee Performance At The Regional Secretariat Of Lebong District Nuriana Nuriana; Ida Angriani; M. Rahman Febliansa
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4313

Abstract

The purpose of this study was to determine locus of control and organizational commitment to employee performance at the Regional Secretariat of Lebong Regency. The sample in this study was 79 employees at the Regional Secretariat of Lebong Regency who had become civil servants. The sampling technique is a census. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing. The multiple regression results show a positive direction of regression with the equation Y = 8.641 + 0.312X1 + 0.492 X2. Locus of control has a significant effect on employee performance at the Regional Secretariat of Lebong Regency because the significant value is 0.001 less than 0.05. This illustrates the increasing locus of control, the employee's performance will also increase. Organizational commitment has a significant effect on employee performance at the Regional Secretariat of Lebong Regency because the significant value of 0.000 is less than 0.05. This illustrates that the increasing organizational commitment, employee performance will also increase. Locus of control and organizational commitment have a significant simultaneous influence on employee performance at the Regional Secretariat of Lebong Regency because a significant value of 0.000 is less than 0.05.
The Influence Of Advertising Attraction, Price And Timeliness On Interest Users Of Online Grab Transportation Services In Bengkulu City Asandy Azwar Tanjung; Subandrio Subandrio
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4325

Abstract

The title of this research is the Effect of Advertising Attractiveness, Price and Timeliness on the Interests of Grab Online Transportation Service Users in Bengkulu City. This study aims to determine the effect of advertising attractiveness, price and timeliness on the interest of users of Grab Online Transportation Services in Bengkulu City. The study was conducted from January 2023 until completion.The sample of this research is consumers of Grab Online Transportation Service Users in Bengkulu City, totaling 75 people. The sampling technique is probability sampling. The method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows.Based on the results of multiple linear regression, the following equation is obtained: Y = 1.310 + 0.403 (X1) + 0.458 (X2) + 0.720 (X3). The research results and hypotheses in this study indicate that advertising attractiveness (X1) price (X2) and accuracy Time (X3) has a positive and significant effect both partially and simultaneously on Service User Interest (Y) in Bengkulu City Grab Online Transportation.

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