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Afif Sugi Hendrianto
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Jl. Mastrip Po. Box 164, Kec. Sumbersari, Kab. Jember 68121. Politeknik Negeri Jember, Gedung Jurusan Manajemen Agribisnis
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Jurnal Manajemen Agribisnis dan Agroindustri
Published by Politeknik Negeri Jember
ISSN : 28074130     EISSN : 28073789     DOI : https://doi.org/10.25047/jmaa
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Agribisnis dan Agroindustri is the Agribusiness Management Journal, which was founded in 2021, is the official journal of the Jember State Polytechnic Agribusiness Management Department. The name of the JMAA journal reflects the broad scope of Agribusiness Management such as agribusiness / agro-industry competitiveness, agribusiness / agro-industry value chains, agribusiness / agro-industry supply chains, and agribusiness / agro-industry strategic issues including agro-industry, agribusiness and management sciences.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 7 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2024): June" : 7 Documents clear
Influence of Profile, Education Level, and Business Scale on Productivity of Business Actors in the Coconut Sugar Production Process in Lojejer Village, Wuluhan District Wijayanti, Fifin; Rujito, Hari; Nugroho, Wendy Triadji
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.85

Abstract

This study reveals the effect profile business, educational level and scale of the productivity of coconut sugar farm businesses is to analyze the factors affecting the production process on the productivity of coconut sugar farm businesses. In this study reveals the influence of the factors profiles of business, education, and business scale either jointly or partially, and include also the dominant factors that influence the productivity of coconut sugar farm businesses, particularly businesses coconut sugar Lojejer village, Wuluhan district. The analytical tools used in this research is the analysis of multiple linear regression. Overall the results of this study it can be concluded that the factors profiles of business, education level, and scale simultaneously affect the productivity of coconut sugar farm businesses. Partially, profile entrepreneurs, business scale, while the level of education have a significant effect on productivity is insignificant coconut sugar farm businesses. For the dominant factors affecting the productivity of farm businesses palms sugar is the profile of entrepreneurs.
Casim Coffee Business Development Strategy in Karangpring Village, Sukorambi District, Jember Regency Utami, Bening; Ismail, Andi Muhammad
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.90

Abstract

Casim Coffee Business, a microenterprise in Jember Regency, requires development to enhance its operations. This study aims to: (1) identify and analyze internal and externsal factors influencing the strengths, weaknesses, opportunities, and threats in the development of Casim Coffee Business in Karampling Village, Skollambi District, Jember Regency; (2) formulate alternative strategies for business development; and (3) determine strategic priorities for implementation. The study employs IFE Matrix, EFE Matrix, SWOT Analysis, and QSPM Matrix methodologies. The IFE Matrix yielded a score of 2.882, while the EFE Matrix scored 2.760. According to the IE Matrix, the business is positioned in cell V, which corresponds to a "Maintenance and Sustainment" strategy. SWOT analysis identified 10 alternative development strategies, and the QSPM Matrix prioritized participation in MSME bazaar events and raising product awareness to address the limited local market, with the highest attractiveness score of 6.917.
The Role of Product Quality and Price in Shaping Consumer Purchasing Decisions at Harvest Chicken Express Glenmore Sholehuddin, Muhammad; Setiadevi, Shinta
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.91

Abstract

Competition is getting tougher in the culinary field, making Harvest Chicken Express Glenmore need to understand the factors that influence consumer purchasing decisions when buying products. This study aims to examine and analyze the effects of the independent variables, partially and simultaneously, and determine which has the most dominant effect on the dependent variable. The research method uses a quantitative approach with a survey method with a sample of 40 people. Sampling technique with non-probability sampling technique and incidental sampling approach Multiple linear regression analysis techniques, multiple determination coefficients, F and t-tests,  validity test, reliability test, and classic assumption test (normality test, multicollinearity, and heteroscedasticity) Tests were carried out with the IBM SPSS Statistics 25 software analysis tool. Multiple linear regression equation Y = 5.546 + 0.604X1 - 0.148X2 + 0.574X3 + e. Based on the results of the F test, the independent variables simultaneously have a significant effect on the dependent variable. The adjusted R2 test obtained a value of 74.2%. Based on the t-test, it was found that product quality (X1) and price (X3) had a significant effect, while service quality (X2) had no significant effect on consumer purchasing decisions. The most dominant independent variable influencing consumer purchasing decisions at Harvest Chicken Express Glenmore is product quality.
Strategic Marketing Analysis of Club Roppang Toast: Enhancing Competitiveness through Capital Optimization and Consumer-Centric Approaches Fanianto, Eka Rachmad; Lestari, Datik
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.92

Abstract

Club Roppang Toast Business is a business in the agro-industry sector located on Jalan Srikoyo, Patrang District, Jember Regency, East Java. This business produces toast with various flavors such as sweetened condensed milk, butter, sugar, oreo, chocolate, beng beng, milo, jasuke, honey, choco mozz, cheese, smoked beef. The purpose of this study is to determine the right marketing strategy to be used by the Club Roppang business in order to compete and develop in the future. The method used in this study is the SWOT and QSPM methods, so that several strategic results can be obtained, including (1) Improving good service and maintaining product quality so that consumers remain loyal (2) Adjusting the attractiveness of the Roppang club with changes in lifestyle and as the population increases (3) Increasing the capital used to be able to meet the purchase of raw materials so that it can increase people's purchasing power (4) Carrying out modern recording so that the purchase of raw materials is more efficient so that it can compete with similar products (5) Re-adjusting the prices that have been set with the increasing population so that it increases consumer loyalty (6) Improving less efficient production equipment with the development of technology so that it can adjust to changes in people's lifestyles (7) Competing on price by adjusting the price of raw materials so that it can increase people's purchasing power (8) Optimizing less strategic locations by utilizing promotional media so that it can compete with similar products. Of the eight strategies, the most important results were obtained, namely carrying out a strategy to increase the capital used to be able to meet the purchase of raw materials so that it can increase people's purchasing power.
Analysis of Raw Material Control Using the EOQ Method in the Suwar-Suwir Agro-Industrial Business UD Sari Rasa, Jember Anggraeni, Revani Devita; Kustiari, Tanti; Muksin
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.93

Abstract

Suwar-suwir UD Sari Rasa is an agroindustry business located at Jalan Trunojoyo No. 91, Kauman, Kepatihan, Kaliwates District, Jember Regency, East Java. This business produces shredded sweets made from cassava tape as raw material. Suwar-suwir has a variety of flavor variants consisting of vanilla, pineapple, strawberry, chocolate, and pandan flavors. The purpose of this study was to determine the optimal amount of cassava tape raw material inventory, which should be carried out by the UD Sari Rasa suwar-suwir business, when is the right time to reorder cassava tape raw materials, and what is the optimal total ordering cost to make cassava tape raw materials. procurement of raw materials for cassava tape. The method used in this study is EOQ (Economic Order Quantity), to determine the optimal quantity of raw material orders, ROP (Reorder Point) analysis tool to find out when is the right time to reorder raw materials, Safety Stock analysis tool is used to determine safety stock and Total Cost of Inventory (Total Cost) to calculate the total cost of ordering raw materials. Based on the results of the analysis using the EOQ method, the optimal number of orders for raw materials is 790 Kg of cassava tape with a purchase frequency of 63 times in one year with reordering of raw materials if the inventory reaches 305 Kg of cassava tape with a total inventory cost of Rp. 399.992,000.
Marketing Strategies for Sweet Potato Chips: a Case Study of CV. Mitra Mandiri, Mojokerto Sudarno; Dewi, Yuni Rosita; Anam, Khoirul
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i2.96

Abstract

After the Covid-19 pandemic, the marketing of sweet potato chips produced by CV Mitra Mandiri has become limited. The purpose of this research is to analyze the internal and external factors in the marketing of sweet potato chips, to develop alternative marketing strategies for sweet potato chips, and to determine the appropriate marketing strategy for sweet potato chips. This research utilizes the IE Matrix (Internal-External), SWOT Matrix (Strengths, Weaknesses, Opportunities, Threats), and QSPM (Quantitative Strategic Planning Matrix) analysis. The results of the IE Matrix analysis indicate that CV. Mitra Mandiri in cell V can implement strategies to survive and sustain itself. Based on alternative strategies, the priority strategy with the highest value of 7.57 is to enhance human resources for market control of sweet potato chips through digital marketing.
The Influence of Internal and External Factors on Increasing Youth’s Interest in Hydroponic Agribusiness in Kaliombo Sub-District, Kota Kediri Purbowo, Muhammad Lukman; Astoko, Endro Puji; Helilusiatiningsih, Nunuk
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.97

Abstract

The development of technology in the agricultural sector is so rapid that those who are left behind in utilizing technological advances will not get maximum benefits from their business activities. One of the developments in agricultural cultivation technology is hydroponic technology. The rapid development of agricultural technology is not comparable to the younger generation working in the agricultural sector. The younger generation is less interested in agricultural activities, including hydroponic technology. The purpose of this study is to describe the influence of internal and external factors in increasing the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District, and to analyze the influence of internal and external factors on the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District. The data analysis used in this study used the Likert Rating Scale (SLR) and multiple regression analysis. The multiple linear regression equation in this study is written as Y = 2.476 + 0.142X1 + 0.072X2 + e. The results of the study on the influence of internal and external factors on increasing the interest of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District obtained the following conclusions; internal and external factors that have been carried out by young people in Kaliombo Village, Kediri City District together have played a major role in the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District, internal factors owned by young people influence the interest of young people in hydroponic agribusiness.

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