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Salam Fadillah Alzah
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jurnal.ekonomi.perusahaan@kwikkiangie.ac.id
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
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INDONESIA
Jurnal Ekonomi Perusahaan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 08548153     EISSN : 28301560     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with P ISSN 08548153 and E ISSN 28301560. Hopefully, in this journal, high talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around the following topics: entrepreneurship, marketing, consumer behavior, finance management, human resources management, business practices, and reviews, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 31 No. 1 (2024): March-August 2024" : 7 Documents clear
Influence of promotions, price perceptions, service quality towards customer loyalty through customer satisfaction Gojek in Jakarta Vemberain, Jesselin; Rakhman, Abdullah
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1108

Abstract

The evolution of technology has deeply impacted various industries, notably transportation services, facilitated by advancements like online platforms such as Gojek in Indonesia. In this research, the authors expect the direct and positive influence of promotion, price perception, and service quality on customer satisfaction and the indirect impact on customer loyalty. Questionnaires were distributed to 198 Gojek users in Jakarta. The data analysis using SPSS and WarpPLS suggests strong correlations between promotion, price perception, service quality, customer satisfaction, and customer loyalty. However, while promotion and price perception significantly affect customer loyalty, the impact on service quality is negligible. Customer Satisfaction acts as a mediator between these variables and customer loyalty. Further research can utilize additional variables because the independent variables used in this study can only explain 60% of the purchasing decision process. Other variables explain 40 % of it.
Leadership and human resource management in improving employee welfare: A literature review Lintong, Elisabeth Marlina Sari; Bukidz, Danny Philipe
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1109

Abstract

Leadership plays a very important role in an organization or company. The processes that take place within an organization or company depend on the attitude and leadership style applied. Leadership attitudes and styles in an organization also play an important role in increasing employee satisfaction. Employees who are satisfied with the leadership attitudes implemented by their leaders have the potential to feel appreciated and prosperous. Employee personal well-being is achieved through leadership as a medium. Examining the relationship between leadership and worker well-being as well as the influence of additional factors that bolster it is the aim of this essay. This article examines studies that show a relationship between leadership and worker well-being as well as the mediators and moderators that support that relationship. Using a literature study, the approach looks at leadership philosophies and attitudes in terms of enhancing worker wellbeing. The literature research indicates that there is a noteworthy correlation between employee well-being and leadership. Through intermediate factors, such as welfare forms and leadership styles and processes, leadership may have an impact on employee welfare. Additional findings support the notion that a moderating factor like leadership style might enhance the association between well-being of employees and leadership.
Influence of visual merchandising, creative promotion, and price on purchase decisions in live shopping Shopee Darma, Andrian Mulya; Napitupulu, Elfrida Viesta
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1113

Abstract

Indonesia's internet boom (212.9 million users) fueled e-commerce growth, with Shopee leading the market (158 million visitors). This study explored factors influencing purchase decisions in Jakarta's Shopee live shopping. Live streams offered product visualization, seller interaction, and promotions. We investigated how visual merchandising, creative promotions, and price impacted buying decisions through a survey of 462 respondents. The research found that creative promotions and price significantly influenced purchases, while visual merchandising had no effect.
The power of brand ambassador Twice influences brand image and purchase intention on Scarlett Whitening beauty products Rosari, Theodora Lady; Simamora, Bilson
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1133

Abstract

Previous studies have shown inconsistent results regarding brand ambassadors' influence on purchase intention. This study aims to determine the power of brand ambassadors in influencing brand image and purchase intention of beauty products. This research replicates Oktaviani and Zainurossalamia's (2021) model by differentiating the research context and using the concept of brand ambassadors, brand image, and purchase intention. With Scarlett Whitening's products in mind, the data were collected using questionnaires distributed through Google Forms to 151 respondents selected judgmentally from customers who ever bought and used Scarlett Whitening. Using Structural Equation Modeling (SEM) to analyze the data with the help of WarpPLS 8.0, the study found that brand ambassadors' power positively influences brand image and purchase intention. The author suggests companies consider adding product variants for other skin types. Future researchers can add or use different variables to enrich these research findings.
Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis, marketing mix and Business Model Canvas Utami, Srikandi; Rangkuti, Freddy
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1143

Abstract

Life risks can happen to anyone, including low-income people who are vulnerable to the risk of death and loss of property due to unexpected events. This research uses SWOT analysis, marketing strategy, 7P marketing mix, and Business Model Canvas to find out the causes of sales failure and solutions that can be used as a reference for the sale of Si Bijak microinsurance in the future. This research method uses qualitative methods through literature analysis, data, and information from interviews with 4 (four) subjects directly conducted in November 2023-January 2024 and verified through repeated checks so that it can be analyzed. The results showed the need for repricing and the number of insurance benefits, the addition of diverse marketing communication channels and media, massive sales activities through cooperation with microfinance institutions, social institutions, and communities, development of microinsurance application technology, increasing education/literacy to the public, promotional activities for ease of sales, and supervision and support from regulators.
An investigation into the impact of personal branding and social media marketing on purchase intention among Tiktok Users in the Indonesia grilled sambal market of Jakarta Sunjaya, Cumonley; Setianingsih, Rita Eka; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1149

Abstract

Nowadays, marketing strategies that leverage personal branding and social media significantly shape customer behavior in several industries. The effects on the Jakarta-based TikTok user market for Indonesian Grilled Sambal goods are the primary subject of this research. For this study, we used Google Forms to poll people who met certain age, TikTok, and Iben Ma familiarity/product/influencer requirements. Perceptions of personal branding and social media marketing were examined using descriptive statistics, focusing on how they affected purchase intention. The results showed that the target audience had favorable impressions and a strong propensity to buy, and the study used traditional assumption testing to validate a regression model. The results show how much of an impact these characteristics have on buying habits. The study highlights the revolutionary impact of social media marketing on influencing customer behavior and brand perceptions, drawing from theories such as Social Identity Theory and the Elaboration Likelihood Model of Persuasion. With these findings in hand, marketers targeting specific food niches can improve their social media engagement with customers. The paper goes on to say that more research into the relationship between niche market customer behavior, personal branding, and social media should be pursued.
Evaluating the impact of hexagon fraud on potential financial statement fraud with audit quality as a moderator Winata, Liana Angelina; Suhartono, Sugi; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1157

Abstract

Agency theory states that fraudulent financial reporting involves deliberate actions that misrepresent financial data, often driven by conflicting interests between agents and principals. On the other hand, the GONE theory attributes fraud to greed, opportunity, needs, and exposure. This study investigates the influence of the fraud hexagon on the likelihood of fraudulent financial reporting, with audit quality as a moderating factor. Therefore, the authors purposively selected 40 industrial sector companies listed on the Indonesian Stock Exchange from 2020 to 2022, ending with 120 observations as the sample. Data analysis with pooling tests and MRA tests reveals that total asset accrual and holding multiple positions contribute to the potential for fraudulent financial reporting. However, financial targets, CEO education, engagement in government projects, and industry nature exhibit no significant impact. Additionally, the moderating effect of audit quality fails to mitigate the positive influence of financial targets and industry nature on fraudulent financial reporting potential. Future research can employ logistic regression and incorporate additional independent variables.

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