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International Journal of Education and Social Science (IJESS)
Published by International Peneliti Ekonomi, Sosial dan Teknologi
ISSN : -     EISSN : 26862239     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other
IJESS International Journal of Education and Social Science is an international, peer-reviewed journal publishing articles on all aspects of EDUCATION and SOCIAL SCIENCES. IJESS International Journal of Education and Social Science welcomes submissions of the following article types: (1) Papers: reports of high-quality original research with conclusions representing a significant advance, novelty or new finding in the field; (2) Topical Reviews: written by leading researchers in their fields, these articles present the background to and overview of a particular field, and the current state of the art. Topical Reviews are normally invited by the Editorial Board; (3) Comments: comment or criticism on work previously published in the journal. These are usually published with an associated Reply. IJESS International Journal of Education and Social Science publishes four issues per year, published by IPEST, International Peneliti Ekonomi, Sosial dan Teknologi, Indonesia, and published in English. Focus and Scope: IJESS publishes original research from all areas of the Social Sciences (Miscellaneous)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 160 Documents
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The Effectiveness of Story-Based Learning in Enhancing Speaking Confidence of Fifth-Grade Students in Elementary Schools: A Literature Review Sarjani, Tiarnita Maria; Nabila, Farah; Sormin, Eunike Gracia; Reni, Monica Intan
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.628

Abstract

This study aims to examine the effectiveness of story-based learning in enhancing the speaking confidence of fifth-grade elementary school students through a literature review. The main research question addressed is how story-based learning influences students’ speaking confidence and what strategies contribute to its success. This study employed a qualitative literature review method by analyzing relevant empirical studies on storytelling, paired storytelling, hand puppets, digital storytelling, and public speaking classes. The findings consistently indicate significant improvements in students’ speaking skills and self-confidence, as evidenced by increased post-test scores, strong statistical significance (p < 0.05), and positive behavioral changes such as greater courage, fluency, and expressiveness. The review concludes that story-based learning is an effective and comprehensive pedagogical strategy for fostering speaking confidence and active classroom participation among fifth-grade students.
Relationship Marketing Strategy in Building Customer Loyalty for Local Decapterus SPP (Muroaji) Products Lestari, Citra Elya; Salami, Muhammad Musyfiq
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.636

Abstract

This study analyzes the implementation of relationship marketing strategies in building customer loyalty for Local Decapterus SPP (Muroaji) products at PT Satya Trinadi Komira Perkasa. This research uses a qualitative approach with a descriptive method. Data were collected through observation, interviews, and documentation involving informants consisting of directors, managers, and marketing staff. Data analysis was conducted using a descriptive method, and validity was tested using triangulation techniques. The results show that the relationship marketing strategy implemented by PT Satya Trinadi Komira Perkasa has been running well and plays an important role in increasing customer loyalty. This is reflected in consistent product quality, open and responsive communication, and fast and responsible complaint handling. However, the company still faces constraints in the form of dependence on fishing seasons and supply limitations. Therefore, the company needs to continuously evaluate and strengthen its strategies to maintain long-term relationships with customers.
The Application of Maslow's Theory to The Work Motivation of Village Heads Kania, Siti Adira; Rohida, Leni
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.639

Abstract

The problem in this study is to determine how the application of Abraham Maslow's theory can explain the work motivation of village officials, especially hamlet heads, in Maniskidul Village, due to the imbalance in the fulfillment of work needs at each hierarchy of needs according to the theory. The objective of this study is to identify the elements that determine the work motivation of hamlet heads. This study adopts an interpretive qualitative methodology, including participatory observation, in-depth discussions, and a review of archives relevant to the research. The results indicate that financial compensation, health insurance, and employment security relatively fulfill physiological and safety needs. Harmonious village-community relations and mutual cooperation enable the fulfillment of social needs. However, there are no adequate competency development and reward mechanisms to fulfill the needs for self-actualization, esteem, and beauty. This condition shows that social affiliation and cultural legitimacy have a greater influence on the motivation of hamlet heads than formal incentives. According to the study, village bureaucratic reform must accommodate the fulfillment of higher-level needs by implementing a reward system, work environment management, and training. For more comprehensive and measurable results, it is recommended that the study be expanded using a mixed method.
Public Perception of AI Dubbing Technology Implementation on The SripokuTV Youtube Channel Utami, Rizka Pratiwi; Santoso, Budi; Ardiansyah, Arif
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.649

Abstract

This study aims to analyze public perception in Palembang City toward the use of Artificial Intelligence (AI)-based dubbing technology on the SripokuTV YouTube channel. The research employs a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. Data were collected through an online questionnaire and analyzed using descriptive statistics and a Likert scale. The findings indicate that public perception tends to be positive, with an average index score of 83.86% (agree category). AI dubbing technology is considered beneficial, easy to use, and capable of improving audience comfort and information comprehension. However, several limitations remain, particularly in terms of intonation, emotional expression, and the naturalness of the generated voice. Despite these limitations, the level of public trust in the credibility of the information remains high. This study concludes that AI dubbing technology is feasible to be implemented in digital media and has strong potential for further development, especially with improvements in technical quality and strengthening of ethical and transparency aspects.
Use of Social Media Instagram and Tiktok in Promoting Wedding Clothing Services Manalu, Zulfa Salsabila; Santoso, Budi; Aridansyah, Arif
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.650

Abstract

This study aims to analyze the use of social media, particularly Instagram and TikTok, as promotional tools for a wedding attire service business represented by the @RickyIDM account. The background of this research is driven by the rapid development of digital technology, which has shifted marketing strategies from conventional methods to digital-based approaches, especially through visually oriented social media platforms. This research employs a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation involving account managers and consumers. The data analysis process was conducted through data reduction, data display, and conclusion drawing, supported by triangulation techniques to ensure data validity. The findings reveal that the utilization of Instagram and TikTok by @RickyIDM has significantly contributed to increasing brand awareness, audience engagement, and consumer trust. The implemented strategy reflects the concept of Integrated Marketing Communication (IMC), characterized by consistent and integrated messaging across platforms, as well as Social Media Marketing principles, including content creation, content distribution, interaction, and community building. However, several challenges were identified, such as dependency on digital trends and platform algorithms, as well as discrepancies between the visual expectations formed on social media and the actual service experience. In conclusion, social media plays a strategic role in enhancing the promotion of wedding attire services. Nevertheless, it requires adaptive, consistent, and data-driven content management to achieve optimal results.
Utilization of Kartu Amalan Media to Improve Mathematics Learning Outcomes of Grade VI Students on Integer Numbers Ulfah, Farida; Wulandari, Tri Candra
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.482

Abstract

This study aims to improve the learning achievement of sixth-grade students at SD Islam Sabilillah Malang on integer material through the implementation of the Think Pair Share (TPS) learning model assisted by Kartu Amalan media. Kartu Amalan consists of Kartu Kebaikan representing positive integers and Kartu Kekurangan representing negative integers, making the abstract concept of integers more concrete and meaningful for students. This study employed a Classroom Action Research (CAR) design consisting of two cycles. Data were collected through student activity observation sheets and AKM-based written tests. The results showed an increase in the average learning achievement score from 67.32 (pre-cycle) to 79.00 in cycle I and 83.19 in cycle II. The percentage of students who met the minimum learning objective criteria increased from 38.71% to 87.09%. Student activity on Think, Pair, and Share indicators also improved significantly in each cycle. It is concluded that the TPS learning model assisted by Kartu Amalan media is effective in improving students’ mathematics learning achievement on integer numbers.
Journalists’ Perceptions of Press Release Quality at the Institut Teknologi Sumatera Rudiyansyah; Tina Kartika; Andy Corry Wardhani
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.652

Abstract

This study aims to explore how journalists interpret the quality of press releases produced by the Public Relations Office of the Sumatera Institute of Technology (Itera), particularly in relation to news values and the practical needs of journalistic work. The research employs a descriptive qualitative method by collecting data through in-depth interviews with six journalists from local and national media who routinely receive and process Itera’s press releases into news articles. The findings indicate that journalists view Itera’s press releases as having met basic technical standards, including the completeness of the 5W+1H elements, the use of the inverted pyramid structure, and adherence to standard Indonesian language conventions. However, journalists also identified several areas needing improvement, particularly the simplification of scientific terminology, deeper elaboration of research and technological innovations, and broader angles so that releases are not solely focused on ceremonial events. Additionally, journalists emphasized the need for an increased number of releases, better access to expert sources, and a more narrative and publicly relevant writing style. This study highlights that the effectiveness of a press release is not solely determined by the completeness of its data but also by the ability of public relations practitioners to produce messages that carry strong news value, making them more engaging and beneficial for both journalists and the public. Therefore, the study recommends strengthening science communication skills, increasing the volume of press releases, and adjusting writing styles to better meet media needs.
The Effect of Discipline on Employee Performance Harsono, Yhonanda; Turmuzi; Pertiwi, Indah
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.657

Abstract

This study aims to determine the effect of discipline on employee performance at PT. Pasti Jaya Tehnik Tangerang. The population in this study consisted of employees of PT. Pasti Jaya Tehnik Tangerang. The sample used was 30 employees of PT. Pasti Jaya Tehnik Tangerang. This research is quantitative in nature. The data analysis methods used include validity testing, reliability testing, product-moment correlation, coefficient of determination, simple linear regression, and significance testing (t-test). Based on the results of the study, it is known that discipline (X) and employee performance (Y) show that discipline at PT. Pasti Jaya Tehnik Tangerang has a positive and significant effect on employee performance. The correlation result is 0.695, indicating a strong relationship. The coefficient of determination shows that discipline contributes 48.31% to employee performance at PT. Pasti Jaya Tehnik Tangerang, while the remaining 51.69% is influenced by other factors not examined in this study. The discipline variable as the independent variable and employee performance as the dependent variable show a calculated t-value of 5.114, while the t-table value is 2.048 (tcalculated > ttable), meaning that H0 is rejected and Ha is accepted.
The Effect of Dividend Policy and Environmental, Social, and Governance Performance on Company Value Saksono Budi; Afridayani; Abdullah Mubarok
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.676

Abstract

This study aims to obtain empirical evidence on the effect of Dividend Policy and ESG Performance on Company Value. This type of research uses associative quantitative research using secondary data taken from the IDX website and the websites of each company listed on the Indonesia Stock Exchange for the period 2019 to 2023. The sampling method uses purposive sampling using several criteria according to research needs. The samples in this study were 6 companies with a total observation of 30 samples. Hypothesis testing was carried out using the Eviews 12 application. The results of the data analysis showed that simultaneously dividend policy and ESG performance had an effect on company value. While partially it showed that dividend policy had no effect on company value and ESG performance had an effect on company value.
The Effect of Product Quality, Price, Shop Atmosphere, and Service on Coffee Shop Consumers' Purchase Decisions Felix Tri Wicaksono; I Ketut Suamba; I Gede Setiawan Adi Putra
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.679

Abstract

The rapid growth of independent modern coffee shops in Denpasar City has transformed the competitive landscape from transactional orientation toward an experience-based economy (third place). This study aims to analyze consumer perceptions and examine the direct and indirect effects of product quality, price, store atmosphere, and service on purchase decisions through the mediating role of customer satisfaction. Employing a quantitative explanatory approach, the research surveyed 100 consumers of modern independent coffee shops in Denpasar City, selected via purposive-accidental sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Descriptive findings indicate that price and purchase decision are perceived at a high level, whereas product quality, store atmosphere, service, and customer satisfaction are rated at a moderate level. Inferentially, all independent variables exert positive and significant effects on both customer satisfaction and purchase decision. Store atmosphere emerges as the strongest predictor of customer satisfaction (? = 0.489; f² = 0.553, large effect), while price demonstrates the strongest direct influence on purchase decision (? = 0.246). Customer satisfaction functions as a complementary partial mediator, with the largest mediation effect occurring through the store atmosphere pathway (60.3% of total effect). The structural model explains 57.4% of the variance in customer satisfaction and 65.4% in purchase decision. The study concludes that consumer purchase decisions in Denpasar's coffee shop sector are shaped by two simultaneous pathways: a transactional pathway driven by price efficiency, and an experiential pathway consolidated through affective satisfaction. These findings reveal a phenomenon of spurious loyalty high visitation frequency coupled with moderate emotional commitment highlighting the vulnerability of behavioral retention in a hyper-competitive market with low switching costs. Practical implications suggest that coffee shop managers should prioritize (1) servicescape optimization, particularly spatial comfort and authentic integration of Balinese cultural identity; (2) supply chain coordination to ensure product consistency from upstream farmers to downstream service delivery; and (3) enhancement of service responsiveness and personal connection to transform transactional visits into sustained relational loyalty. From an agribusiness perspective, the study underscores the strategic importance of linking upstream coffee production quality with downstream consumer experience to ensure long-term market sustainability.

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