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International Journal of Education and Social Science (IJESS)
Published by International Peneliti Ekonomi, Sosial dan Teknologi
ISSN : -     EISSN : 26862239     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other
IJESS International Journal of Education and Social Science is an international, peer-reviewed journal publishing articles on all aspects of EDUCATION and SOCIAL SCIENCES. IJESS International Journal of Education and Social Science welcomes submissions of the following article types: (1) Papers: reports of high-quality original research with conclusions representing a significant advance, novelty or new finding in the field; (2) Topical Reviews: written by leading researchers in their fields, these articles present the background to and overview of a particular field, and the current state of the art. Topical Reviews are normally invited by the Editorial Board; (3) Comments: comment or criticism on work previously published in the journal. These are usually published with an associated Reply. IJESS International Journal of Education and Social Science publishes four issues per year, published by IPEST, International Peneliti Ekonomi, Sosial dan Teknologi, Indonesia, and published in English. Focus and Scope: IJESS publishes original research from all areas of the Social Sciences (Miscellaneous)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 155 Documents
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The Effectiveness of Story-Based Learning in Enhancing Speaking Confidence of Fifth-Grade Students in Elementary Schools: A Literature Review Sarjani, Tiarnita Maria; Nabila, Farah; Sormin, Eunike Gracia; Reni, Monica Intan
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.628

Abstract

This study aims to examine the effectiveness of story-based learning in enhancing the speaking confidence of fifth-grade elementary school students through a literature review. The main research question addressed is how story-based learning influences students’ speaking confidence and what strategies contribute to its success. This study employed a qualitative literature review method by analyzing relevant empirical studies on storytelling, paired storytelling, hand puppets, digital storytelling, and public speaking classes. The findings consistently indicate significant improvements in students’ speaking skills and self-confidence, as evidenced by increased post-test scores, strong statistical significance (p < 0.05), and positive behavioral changes such as greater courage, fluency, and expressiveness. The review concludes that story-based learning is an effective and comprehensive pedagogical strategy for fostering speaking confidence and active classroom participation among fifth-grade students.
Relationship Marketing Strategy in Building Customer Loyalty for Local Decapterus SPP (Muroaji) Products Lestari, Citra Elya; Salami, Muhammad Musyfiq
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.636

Abstract

This study analyzes the implementation of relationship marketing strategies in building customer loyalty for Local Decapterus SPP (Muroaji) products at PT Satya Trinadi Komira Perkasa. This research uses a qualitative approach with a descriptive method. Data were collected through observation, interviews, and documentation involving informants consisting of directors, managers, and marketing staff. Data analysis was conducted using a descriptive method, and validity was tested using triangulation techniques. The results show that the relationship marketing strategy implemented by PT Satya Trinadi Komira Perkasa has been running well and plays an important role in increasing customer loyalty. This is reflected in consistent product quality, open and responsive communication, and fast and responsible complaint handling. However, the company still faces constraints in the form of dependence on fishing seasons and supply limitations. Therefore, the company needs to continuously evaluate and strengthen its strategies to maintain long-term relationships with customers.
The Application of Maslow's Theory to The Work Motivation of Village Heads Adira Kania, Siti; Rohida, Leni
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.639

Abstract

The problem in this study is to determine how the application of Abraham Maslow's theory can explain the work motivation of village officials, especially hamlet heads, in Maniskidul Village, due to the imbalance in the fulfillment of work needs at each hierarchy of needs according to the theory. The objective of this study is to identify the elements that determine the work motivation of hamlet heads. This study adopts an interpretive qualitative methodology, including participatory observation, in-depth discussions, and a review of archives relevant to the research.. The results indicate that financial compensation, health insurance, and employment security relatively fulfill physiological and safety needs. Harmonious village-community relations and mutual cooperation enable the fulfillment of social needs. However, there are no adequate competency development and reward mechanisms to fulfill the needs for self-actualization, esteem, and beauty. This condition shows that social affiliation and cultural legitimacy have a greater influence on the motivation of hamlet heads than formal incentives. According to the study, village bureaucratic reform must accommodate the fulfillment of higher-level needs by implementing a reward system, work environment management, and training. For more comprehensive and measurable results, it is recommended that the study be expanded using a mixed method.
Public Perception of AI Dubbing Technology Implementation on The SripokuTV Youtube Channel Pratiwi Utami, Rizka; Santoso, Budi; Ardiansyah, Arif
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze public perception in Palembang City toward the use of Artificial Intelligence (AI)-based dubbing technology on the SripokuTV YouTube channel. The research employs a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. Data were collected through an online questionnaire and analyzed using descriptive statistics and a Likert scale. The findings indicate that public perception tends to be positive, with an average index score of 83.86% (agree category). AI dubbing technology is considered beneficial, easy to use, and capable of improving audience comfort and information comprehension. However, several limitations remain, particularly in terms of intonation, emotional expression, and the naturalness of the generated voice. Despite these limitations, the level of public trust in the credibility of the information remains high. This study concludes that AI dubbing technology is feasible to be implemented in digital media and has strong potential for further development, especially with improvements in technical quality and reinforcement of ethical and transparency aspects.
Use of Social Media Instagram and Tiktok in Promoting Wedding Clothing Services Manalu, Zulfa Salsabila; Santoso, Budi; Aridansyah, Arif
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.650

Abstract

This study aims to analyze the use of social media, particularly Instagram and TikTok, as promotional tools for a wedding attire service business represented by the @RickyIDM account. The background of this research is driven by the rapid development of digital technology, which has shifted marketing strategies from conventional methods to digital-based approaches, especially through visually oriented social media platforms. This research employs a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation involving account managers and consumers. The data analysis process was conducted through data reduction, data display, and conclusion drawing, supported by triangulation techniques to ensure data validity. The findings reveal that the utilization of Instagram and TikTok by @RickyIDM has significantly contributed to increasing brand awareness, audience engagement, and consumer trust. The implemented strategy reflects the concept of Integrated Marketing Communication (IMC), characterized by consistent and integrated messaging across platforms, as well as Social Media Marketing principles, including content creation, content distribution, interaction, and community building. However, several challenges were identified, such as dependency on digital trends and platform algorithms, as well as discrepancies between the visual expectations formed on social media and the actual service experience. In conclusion, social media plays a strategic role in enhancing the promotion of wedding attire services. Nevertheless, it requires adaptive, consistent, and data-driven content management to achieve optimal results.

Page 16 of 16 | Total Record : 155

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