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INDONESIA
Jurnal Penelitian
Published by Universitas Merdeka Malang
ISSN : 14107295     EISSN : 28097688     DOI : https://doi.org/10.26905/jp
Core Subject : Economy, Education, Social, Engineering,
Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Penelitian: Published by the Institute for Research and Community Service (LPPM) the University of Merdeka Malang as a forum for research publications that support the development of science, technology, economy, environment, and society in empowering the community. The scope of the journal is community empowerment through creative economy and entrepreneurship towards a sustainable environment friendly with the fields of study: empowerment, creative economy and entrepreneurship, and the environment. Jurnal Penelitian welcomes submissions of complete and original research manuscripts, which are not under review in any other conferences or journals. The journal is the official publication of the Institute for Research and Community Services University of Merdeka Malang.
Arjuna Subject : Umum - Umum
Articles 57 Documents
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Exploring the Dimensions of Religious Tourist Satisfaction at Gua Maria Ambarawa: A Phenomenological Investigation Setiamani Buulolo; Pranoto
Jurnal Penelitian Vol. 22 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16447

Abstract

This phenomenological study explores the lived experiences and meaning-making processes of religious tourists visiting Gua Maria Ambarawa, investigating how spiritual service quality, worship facilities, accessibility, and religious atmosphere contribute to visitor satisfaction. Employing an interpretive qualitative approach, this research engaged 100 purposively selected participants through in-depth phenomenological interviews, participant observation, and hermeneutic analysis of tourist narratives. Four primary experiential dimensions emerged: spiritual service as divine mediation (prayer services, spiritual guidance, religious information, ritual ceremonies, worship timing); sacred infrastructure as embodied faith (worship capacity, cleanliness as spiritual purity, liturgical equipment, contemplative spaces, supporting facilities); accessibility as pilgrimage preparation (road conditions, transportation, parking, location accessibility); and religious atmosphere as numinous experience (sacred ambiance, tranquility, religious ornamentation, spiritual atmosphere). Through thematic analysis and phenomenological reduction, the research demonstrates that visitor satisfaction transcends conventional service quality metrics, representing holistic spiritual transformation where pilgrims construct meaning through embodied encounters with the sacred. The findings reveal that 86.6% of satisfaction variance reflects these experiential dimensions, while 13.4% represents the irreducible mystery of individual spiritual journey and divine encounter. This study contributes to religious tourism phenomenology by demonstrating how quantitative satisfaction correlates with qualitative spiritual transformation, offering implications for sustainable sacred site management that honors both visitor spiritual needs and religious authenticity while fostering interfaith dialogue and community development.
The Effectiveness of the Implementation of the Ease of Doing Business Policy on Investment Growth in East Java Norma Isnawati; Wijaya, Andy Fefta; Moh Said
Jurnal Penelitian Vol. 22 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16459

Abstract

Increasing investment is a national strategic priority to boost economic growth, job creation, and regional competitiveness. A key challenge in realizing investment lies in the complexity of licensing, especially environmental permits that require compliance with technical standards and sectoral regulations. To address this, the government implemented a risk-based business licensing policy through digital systems OSS and JOSS. This qualitative study analyzes the effectiveness of this policy in East Java, using a framework of institutional capacity and effectiveness, viewed from the perspective of collaboration among policy actors. Findings show that OSS and JOSS systems have improved licensing efficiency, accelerated Business Identification Number (NIB) issuance, and strengthened DPMPTSP’s role as the implementing institution. However, challenges remain in environmental licensing, including weak cross-sectoral coordination, limited human resources, inconsistent spatial and environmental data, and the absence of a structured collaborative mechanism involving local governments, businesses, and environmental oversight institutions. These barriers hinder optimal implementation. The study concludes that digital innovation alone is insufficient for successful policy outcomes. Effective implementation also requires regulatory consistency, institutional strengthening, and adaptive collaborative governance to respond to the complexity and dynamic nature of cross-sectoral policies, especially in environmentally sensitive areas.
Customer Journey Analysis and Funnel Strategy Based on Social Media in Leather Craft SMEs Fransiskus Xaverius Agung Perkasa Jampur; Pratita, Bernadeta Wahyu Astri; Vinno Christmantara
Jurnal Penelitian Vol. 22 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16460

Abstract

This study analyzes the effectiveness of digital marketing strategies in a leather product SME in Malang City using two approaches: Customer Journey Mapping (CJM) and Marketing Funnel Analysis. The SME relies on Instagram and WhatsApp as its main interaction and sales channels but faces low user engagement and limited conversion of inquiries into transactions. A descriptive qualitative method was applied based on the analysis of customer conversations and social media insights. Data were collected from exported WhatsApp chats, Instagram Direct Messages (DMs), and customer interviews and surveys. The analysis included persona categorization, mapping of funnel stages (awareness, interest, consideration, conversion, loyalty), and identification of touchpoints, activities, emotions, and pain points, complemented by conversion rate calculations. The results show that most customers interact through WhatsApp (62.6%), with an overall conversion rate of 35.48%. The transition from interest to consideration recorded the highest drop-off, while customer loyalty and repeat orders emerged as the SME’s strongest asset. Interactions involving the owner achieved higher conversions than those managed by the admin, indicating the importance of personalized communication. CJM analysis also identified key pain points in sizing accuracy and product revisions, although these challenges were partly mitigated through after-sales support. Overall, the study concludes that digital marketing for SMEs can be strengthened by leveraging funnel and CJM-based insights to improve content quality, enhance communication performance, and optimize customer experience. These findings offer practical guidance for developing more targeted and data-driven digital marketing strategies within a business intelligence framework.
The Conformity of The Legal Concept of a Sole Shareholder Limited Liability Company With That of A Limited Liability Company as a Legal Entity Andreassari, Letizia Dessy; Sari, Salmaa Puspita
Jurnal Penelitian Vol. 22 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16461

Abstract

This research is motivated by the current legal phenomenon with the Omnibus Law on Job Creation, which allows the establishment of Limited Liability Companies with only one person, known as a sole proprietorship (as referred to in this law). This company is formed by electronically filling out the required forms through the Ministry of Law and Human Rights (Article 13 of Minister of Law and Human Rights Regulation Number 21 of 2021 concerning the Requirements and Procedures for the Registration of Establishment, Changes, and Dissolution of Limited Liability Companies). In this context, the individual acts as the founder, shareholder, and concurrently as the director of the sole proprietorship. One of the main differences in the form of a company lies in the aspect of liability. In the legal context, both the Limited Liability Company as a sole proprietorship and the Limited Liability Company as a corporate legal entity are recognized as legal entities with rights and legal obligations. Therefore, the conformity of the legal concept of the Limited Liability Company as a sole proprietorship with the Limited Liability Company as a corporate legal entity depends on compliance with the requirements and legal provisions applicable to each form of the Limited Liability Company, taking into account the business and financial needs of the company owner. The two issues addressed in this research are the nature of the Limited Liability Company as a Legal Entity and the conformity of the legal concept of the Limited Liability Company as a sole proprietorship with the Limited Liability Company as a Corporate Legal Entity. In line with the focus and issues raised, this research employs a normative method that considers law as a normative system. The research relies on documents, primarily regulations in Civil Law, Commercial Law, and Law Number 40 of 2007 concerning Limited Liability Companies to explain and address the conformity of the legal concept of the Limited Liability Company as a sole proprietorship with the Limited Liability Company as a corporate legal entity.
The Business Environment Dynamics and Adaptive Strategies for Sustainability A Case Study of a State-Owned Meat Processing Company in Jakarta: Dynamics and Adaptive Strategies for Sustainability Rendy Riyanto; Sri Wahyuni
Jurnal Penelitian Vol. 22 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16466

Abstract

Objective: This study aims to analyze the dynamics of the business environment and formulate adaptive strategies focused on sustainability for a state-owned beef processing company. Specifically, this research examines the impact of sustainable operational management on environmental and financial performance. Findings: The analysis shows that high waste ratios and a lack of real-time technology are internal weaknesses that can be addressed. The implementation of adaptive strategies has significant potential to improve environmental performance (waste and carbon footprint reduction) and financial performance (cost efficiency). Originality/Value: This study offers a unique contribution by integrating business environment analysis, operational strategy, and performance impacts into a single, coherent framework, specifically within the context of the meat processing industry in a developing country. Practical/Policy Implications: The results of this study offer practical guidance for managers in designing efficient and sustainable operational strategies. For policymakers, these findings can serve as a basis for formulating regulations and incentives that encourage the industry to adopt more responsible and competitive business practices.
Marketing Mix, Motivation, and Attitude Correlation Towards Purchase Intention in Rural Tourism Sri Wahyuni; Atik Aprianingsih
Jurnal Penelitian Vol. 22 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16487

Abstract

Experiential nature-based tourism has become a hype after the COVID-19 pandemic. Nonetheless, not every special interest tourism provider like SAREMA in Garut is able to ride this wave. Therefore, this research is going to unveil the conventional 7Ps Marketing Mix and psychological aspect to analyze the most dominant factor in driving customers’ decisions in this niche market segment. The study is constructed using a quantitative method by utilizing survey data from 210 respondents using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test a mediation model. The bootstrapping result was that the Product, Place, Promotion, People, and Process had no positive correlation towards Customer Attitude. Meanwhile, Price, Physical Evidence, Push Motivation, and Pull Motivation show positive correlation. Through this analysis, it is proven that Customer Attitude is still relevant as the highest and strongest mediator (O = 0.711, ρ = 0.000) of Purchase Intention. This research show that service products like tourism cannot solely rely on traditional 7Ps as their marketing strategy methods. However, the 7Ps remain as ‘hygiene factor’ (a primary antecedent to prevent customers’ dissatisfaction) while the psychological constructs (Push and Pull Motivation) need to be captured in the marketing strategy to increase the destination’s attractiveness.
The Influence of Store Atmosphere on Customer Satisfaction and Revisit Intention: A Study on Customers of Café Nakoa Malang Susilo, Eko Agus; Almer Rasyid; Pamungkas, Dimas Septiono Tri Bagus
Jurnal Penelitian Vol. 22 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16513

Abstract

This study aims to analyze the influence of store atmosphere on customer satisfaction and revisit intention among consumers of Café Nakoa, Bethek branch, Malang City. The research is based on the growing trend of coffee shops in urban areas and the importance of creating a store atmosphere that enhances customers’ experiences. Store atmosphere is considered a key factor in shaping customer perception, comfort, and loyalty. This research uses a quantitative approach with an explanatory research type. Data collection was conducted through a questionnaire distributed to 90 respondents who were customers of Café Nakoa Bethek. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. The variables studied include store atmosphere (X), customer satisfaction (Z), and revisit intention (Y). The results indicate that store atmosphere has a positive and significant influence on customer satisfaction and revisit intention. Moreover, customer satisfaction also significantly affects revisit intention. Another finding reveals that customer satisfaction mediates the indirect effect of store atmosphere on revisit intention. These results imply that optimizing store atmosphere can be a key strategy for enhancing consumer loyalty and business sustainability in the café industry.

Page 6 of 6 | Total Record : 57

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