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GENESIS SEMBIRING DEPARI
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Formosa Journal of Social Sciences (FJSS)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28300246     DOI : https://doi.org/10.55927/fjss.v1i2
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences
Formosa Journal of Social Sciences (FJSS) is a peer reviewed international journal that covers the fields of scientific research, literature studies and academic scholarship that study social groups and, more generally, human interactions. FJSS is a quarterly publication also cover articles on extended fields of social science. FJSS publishes articles quarterly on march, june, september and December.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2023): March 2023" : 10 Documents clear
Message Design Logic on Lecturer @buiramira's TikTok Account Mujawaroh Annafi; Sri Hastjarjo; Ign. Agung Satyawan
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.2924

Abstract

Social media is growing rapidly, such as Twitter, Facebook, Instagram and TikTok. TikTok is known as an entertainment social media. Various content is presented by creators from different professions. One of them is Padjadjaran University Communication Management Lecturer Ira Mirawati with the TikTok account @buiramira. He made his account as a means to spread informative messages related to final year student activities. Using message design logic theory, this article aims to find out the message design logic on that account. The method used in this research is a qualitative method with case studies. Data collection is done by document study. The results show that the most dominant message design logic is conventional design logic with unifunctional conventional structures, followed by expressive design logic with multifunctional structures, and rhetorical design logic with unifunctional structures
Reception Analysis Study on Marketing Communication Strategies in Wardah Cosmetic Advertisements ("Shampoo – the Real Hijab Expert") Hebby Ilma Dini; Sri Hastjarjo; Ign. Agung Satyawan
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.2978

Abstract

Shampoo – The Real Hijab Expert, this product is segmented for Muslim women who wear the hijab. This research was conducted to find out about the audience of wardah advertisements, especially for Muslim women in Islamic organizations who have various backgrounds regarding the contents of messages in wardah cosmetic advertisements "Shampoo - The Real Hijab Expert". This study uses a qualitative methodology, namely through the method by conducting an interview with several predetermined informants. And this research uses a theory in the form of Encoding-Decoding from Stuart Hall. The findings in this study indicate that there are several categories in analyzing reception from audiences based on a variety of different backgrounds. From the findings of this study, there are 2 (two) categories, namely Dominant Hegemonic, Negotiated Reading and there is no Oppositional in this study
Marketing Communication Strategy of Organic Argotourism Beji Makmur by Gapoktan in Increasing the Number of Visitors in Wonogiri Siti Aminah; Pawito; Mahendra Wijaya
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3058

Abstract

The development of tourism objects in Beji cannot be separated from the role of the local Gapoktan. Gapoktan's main obstacle in promoting organic village tourism is the lack of knowledge about using social media. The purpose of this study was conducted to determine the marketing communication strategy for Beji Makmur organic agrotourism by Gapoktan in increasing the number of visitors to Wonogiri. The method used in this research is a qualitative research method. This type of research uses a qualitative descriptive type. The informants interviewed were Gapoktan, PPL and visitors. The results of this study are Gapoktan as the manager in carrying out the marketing communication strategy for Organic Agrotourism in increasing the number of visitors including three marketing activities, namely first promotion, the second is personal selling and then the third is public relations activities
The Dynamic of the United States Political Elites Construction on Taliban in Afghanistan (Case Study of the US Presidents’ Throughts on Terrorism Policies, from President Josh W. Bush to President Joe Biden in 2001-2021) Muhammad Arif Ikhsanudin
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3078

Abstract

This study aims to find out and analyze how the thought construction of the president of the United States can influence policies on eradicating terrorism and the war between the US and the Taliban that has been going on for 20 years. The US government began to focus more on terrorism after September 11, 2001, or the so-called 9/11 tragedy, which caused the two symbols of the United States, the World Trade Center (WTC) and the Pentagon, to become targets for attacks by Al-Qaeda. The leader of Al-Qaeda, Osama bin Laden, is known to be hiding in Afghanistan, the territory of the Taliban. The US considered the Taliban to be protecting Osama, so it immediately sent military troops to Afghanistan, and war broke out between the US and the Taliban. During these two decades, the United States has been led by four presidents with different constructions of thought in providing policies, particularly on the issues of terrorism and the war in Afghanistan. Based on this, the authors analyze the thought construction of each president to see the impact of the US Presidential Policy in fighting terrorism and the war between US and Taliban in Afghanistan
The Effect of Electronic Word of Mouth (E-WOM) and Positive Image on Interest in Voting for Gibran Rakabuming Raka in the 2020 Solo Pilkada (Research Study on the Millennial Generation in Solo City) Rifki Aulia; Andrik Purwasito; Sri Hastjarjo
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3179

Abstract

Electronic word of mouth and positive image is among the methods that can be used to promote oneself in the 2020 elections without a direct campaign. This study aims to analyze the impact of e-wom, new media, social media, and positive image as a campaign tool by the 2020 Libertadores of Surakarta mayor and with mayor Gibran Rakabuming Raka and the practice firm. This type of research is a quantitative method of surveying using berganda linear analytics, followed by validity and religious testing tests to test variable worthiness. The emphasis of this study was the people of the city of Surakarta z and the millennial generation since 21-41. (1) variables (x1) electronic word of mouth by Surakarta city on social media can significantly impact the selective interest, judging from regression coefficient value of 0.259 and a significant number of.000< 0.05 appears small. (2) variables (x2) also have a positive and significant impact on the selective interest, this can be seen from the large positive regression value of 0.652 and a significant number of.000< 0.05 appears smaller. The conclusion may be made that e-wom and positive image significantly impact the interest in selecting couples for mayors and 2020 vice mayor of Surakarta
Public Information Disclosure and Community Digital Literacy During a Pandemic Anasta Novi Hidayati; Andre Noevi Rahmanto; Albert Muhammad Isrun Naini
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3289

Abstract

One of the government's obligations is to provide public information to the public in order to maintain democratic stability and realize public-oriented governance. Efforts to provide good and correct information to the public include efforts to provide information about Covid-19. Because it is undeniable that widespread misleading information circulating in the public sphere of the network has generated debate about its potential dangers to democracy, organizations and individuals. However, as part of the information society and digital society, we are not only passive in receiving information. There must be digital literacy in terms of receiving, filtering, disseminating and producing information that has implications for the public. There are several digital literacy competencies that we must have, because now we live in a digital era, therefore we must improve our good digital literacy skills, not only being able to operate tools, but also being able to use digital media with full responsibility
Analysis of Mass Media Convergence (Case Study of the Shooting of Brigadier J by Former Propam Chief Ferdy Sambo) Retno Barunawati Ayu; Ismi Dwi Astuti Nurhaeni; Prahastiwi Utari
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3312

Abstract

Television as a conventional media is felt to still exist to withstand the onslaught of existing new media. However, currently, the majority of Indonesian people pay more attention to the following information regarding the murder of Brigadier J which involved the Head of the Propam Polri Division, Ferdy Sambo. This can be seen from the results of the Indonesian Political Indicator survey which showed that 76.2 percent of respondents had heard the news that the National Police Chief had announced Sambo as a suspect in the shooting of Brigadier J. Currently, many people have various framing and speculation regarding the mastermind behind the premeditated murder of Brigadier J. From the research conducted using a qualitative approach with the case study method with random sampling technique to 10 respondents who followed the Brigadier J murder case from television, it was found that some Indonesian people tend to assume that Ferdy Sambo was the main mastermind behind the Brigadier J shooting case, while Another assumption is that the public is of the view that Ferdy Sambo deliberately created a scenario to cover up the real incident
Communication Management of the Ngayogjazz Founders in Building a Sustainable Music Festival Hendra Dwi Wibowo; Ismi Dwi Astuti Nurhaeni; Andre Noevi Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3342

Abstract

Festivals are tourism activities that are considered as one of the fastest growing forms of recreational activity. Ngayogjazz is a form of festival that has involved the local community since 2007 until now. Interestingly, Ngayogjazz claims that the festivals they regularly hold in tourist villages represent cultural events. Researchers want to focus on the communication management of Ngayogjazz founders in building a sustainable festival, besides this festival is a non-profit event. The author conducted a descriptive analysis to describe the problem in the form of a description. By conducting an analysis using management functions within the organization, namely planning, organizing, actuating, and controlling, the results of the research found that communication management in the Ngayogjazz community applies horizontal communication patterns with informal communication models
Framing Analysis of the Dynamics of Sexual Violence by Female Santri in Online Media Portals (Case Study Kompas.com Daily News and Republika for July 2022) Dara Nabila Dianti; Ismi Dwi Astuti N; Prahastiwi Utari
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3406

Abstract

This study aims to carry out a framing analysis of news texts contained in online media portals regarding cases of sexual violence that occurred against female students at the Shiddiqiyyah Islamic Boarding School, Jombang. Through descriptive qualitative research methods, researchers try to process existing data in the form of online media portal news using framing analysis formed by the Entmant model. The results obtained an interpretation through framing that Kompas.com tends to focus on the whereabouts of accused perpetrators who committed sexual violence and female students victims who are still experiencing trauma in their lives, while the Republika media portal tends to focus on the existence of the Shiddiqiyyah Jombang Islamic Boarding School which is suspected of actually hindering the process law enforcement if the operating license is not revoked. This illustrates that each editor has its own framing method and cannot be compared
Multiplatform Radio: Maintaining Existence and Performing Media Functions in the Digital Age Dinda Nur Ardilla; Andre Noevi Rahmanto; Sudarmo
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3577

Abstract

The pattern of public consumption of media is starting to shift to online-based platforms. Local private radio especially, has big challenges in the digital era. The focus of this study is to analyze the use of digital technology in supporting K Radio's analogue broadcasts, which is one of the local radio stations in Jember. This study uses a qualitative method with 3 data collection techniques, namely in-depth interviews, direct observation, and utilizing documents. The results showed that K Radio was quite successful in implementing media convergence to support terrestrial channels. As a news radio, K Radio also continues to carry out its function as a mass media which cannot be separated from providing information, education, entertainment and exercising social control

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