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Journal of Trends Economics and Accounting Research
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27457710     DOI : https://doi.org/10.47065/jtear.v2i4.266
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Trends Economics & Accounting Research memuat artikel pada bidang Ekonomi, Akuntansi dan Manajemen. Namun tidak tertutup untuk menerima artikel pada bidang sejenis, seperti: 1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. Risk Management, 15. Syariah banking, 16. Economics of Sharia, 17. Islamic Capital Market, 18. Financial accounting, 19. Managerial accounting, 20. Behavioral accounting, 21. Tax accounting, 22. Public Sector Accounting, and 23. Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 379 Documents
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Pengaruh Profitabilitas, Leverage, Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Sektor Healthcare Ainiyyah Mascida Eka Putri; Ani Hidayati
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1477

Abstract

This research aims to test and determine the influence of Profitability, Leverage and Company Size on Company Value in Healthcare Sector Manufacturing Companies listed on the Indonesia Stock Exchange (BEI) in 2018 - 2022. Profitability is measured by Return On Assets (ROA), Leverage is measured by Debt to Equity (DER), Company Size is measured by Market Capitalization (MC) and Company Value is measured by Price to Book Value (PBV). This type of research is quantitative research. The population used in this research is healthcare sector manufacturing companies listed on the Indonesia Stock Exchange (BEI). The technique used was the Purposive Sampling technique and obtained 7 manufacturing companies in the healthcare sector to be used as samples. The analysis techniques used in this research are classical assumption analysis, multiple linear regression analysis and hypothesis testing which are processed using the SPSS version 25 program. In this research the results show that profitability and company size partially have a positive and significant effect on company value, while leverage partially has a negative and insignificant effect on company value and profitability, leverage and company size simultaneously or together have a significant effect on company value
Pengaruh Kualitas Produk dan Inovasi Digital Marketing Terhadap Keputusan Pembelian Ulang Pelanggan Mcdonald’s Rolando, Benediktus; Dea, Alhima Nurmala
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1484

Abstract

This study aims to analyze the impact of product quality and digital marketing innovation on the repurchase decisions of McDonald's customers in Indonesia. Employing a quantitative approach with a survey method, data were collected through online questionnaires distributed to McDonald's customers. The collected data were analyzed using multiple linear regression to determine the influence of product quality and digital marketing innovation on repurchase decisions. The research results indicate that product quality has a positive and significant effect on repurchase decisions, with a regression coefficient of 0.45 and a p-value < 0.05. This means that the better the product quality, the higher the likelihood of customers making repeat purchases. Additionally, digital marketing innovation also has a positive and significant effect, with a regression coefficient of 0.38 and a p-value < 0.05. This suggests that more innovative digital marketing strategies lead to higher customer repurchase decisions. The regression model shows a good fit with an Adjusted R² of 0.62, indicating that 62% of the variation in repurchase decisions can be explained by product quality and digital marketing innovation. This research contributes to the development of marketing theory by highlighting significant factors influencing repurchase decisions. Practically, the findings provide managerial implications for McDonald's to enhance product quality and digital marketing innovation as strategies to boost customer repurchase decisions. By optimizing the use of digital technology in marketing activities and ensuring product quality that meets customer expectations, McDonald's can maintain and increase customer loyalty through repurchases.
Determinan Keputusan Pembelian Pengguna E-Commerce Tiktok Shop: Digital Marketing, Fitur Live Streaming, Online Customer Review, Content Marketing Komsi Koranti; Syntha Noviyana; Sriyanto; Nila Anjar Ramadhona
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1487

Abstract

Current technological developments are in line with the increasing number of internet users. Internet users make it easier for people to meet their needs, such as online shopping. The purpose of this study was to analyze the influence of digital marketing, live streaming features, online customer reviews, content marketing on purchasing decisions and to determine the independent variables that have the most dominant influence on purchasing decisions on the Tik Tok Shop e-commerce application. This research method uses primary data with the test stages carried out, namely validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, F test, t test and coefficient of determination. Data collection was carried out using a questionnaire instrument with data collected from 100 respondents. The sampling method in this study is non-probability sampling with a purposive sampling technique. The testing tool used is SPSS. The results of the study showed that purchasing decisions were simultaneously influenced by digital marketing variables, live streaming features, online customer reviews, content marketing. Purchasing decisions were partially influenced by live streaming features, online customer reviews, and content marketing. digital marketing did not have a significant influence on purchasing decisions. Content marketing is the variable that has the strongest influence on purchasing decisions.
Determinan Keputusan Pembelian Pada E-Commerce Shopee: Perspektif Live Streaming, Diskon dan Gratis Ongkos Kirim Tia Chisca Anggraeni
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1702

Abstract

The aim of this research is to determine the influence of Live streaming, Price Discounts and Free Shipping on Purchasing Decisions on Shopee E-commerce partially and simultaneously. The analysis method in this research uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, T Test (Partial), F Test (Simultaneous), and Coefficient of Determination Test (R2). The data used in this research is primary data obtained using a questionnaire instrument with a sample size of 100 respondents. The method for taking this sample is non-probability sampling with a purposive sampling technique. Data was processed using SPSS v.23 tools. Based on the results of the T test research, it shows that the Live streaming variable partially has no and significant influence on the purchasing decision variable. Meanwhile, the Price Discount and Free Shipping variables partially have a positive and significant effect on purchasing decisions on Shopee e-commerce. Then the results of the F test show that the variables Live streaming, Price Discounts and Free Shipping simultaneously have a significant influence on purchasing decisions on Shopee e-commerce. The results of the coefficient of determination (R2) show that the influence of Live streaming, Price Discounts and Free Shipping on purchasing decisions is 59.7%, while the remaining 40.3% is the contribution of other variables not included in this research, for example service quality, promotions, and so on.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan di Industri Restoran Nasution, Sri Wanti
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1714

Abstract

The aim of this research is to find out and analyze the various factors that influence customer satisfaction. In this research, researchers carried out a quantitative associative approach. Associative research is research that aims to determine the influence or relationship between two or more variables. Data analysis is statistical in nature with the aim of testing research hypotheses that have been applied previously. The population in this research is all consumers with a sample of 20 consumers taken randomly. The data collection technique in this research is by using a questionnaire. The data analysis technique used is to carry out multiple linear regression analysis. In this research, the multiple linear regression analysis method uses SPSS 22 software. The results of this research are that service quality has a significant effect on customer satisfaction. Price influences consumer satisfaction. Meanwhile, service quality and price together influence customer satisfaction. It can be seen that the calculated t value for the service quality variable (X1) is 2.337 > t table 2.093 and the significant value is 0.005 < 0.05, so ha is accepted and ho is rejected. Meanwhile, t calculated for the price variable (X2) with a calculated t value = 2.612 > t table = 2.093. So the decision is that Ha is accepted and Ho is rejected.
Determinan Keputusan Pembelian Produk Skincare Avoskin Beauty Melalui Minat Beli Sebagai Variabel Intervening Sariyati; Guyub Nuryanto; Aulia Okta Rizki
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1788

Abstract

The aim of this research is to determine and analyze the influence of Celebrity Endorser, Electronic Word of Mouth (E-WOM), and Brand Image on Purchase Decisions for Avoskin Beauty Skincare Products through Purchase Interest as an Intervening Variable. This research method uses primary data which can be obtained by distributing questionnaires to consumers of Avoskin Beauty Skincare products with the help of Google form media. The test stages used are descriptive test, validity test, reliability test, structural model test (inner model), path coefficient test, mediation test (indirect effect). This research used a questionnaire instrument and processed data from 100 respondents. Sampling used a purposive sampling approach. The tool used is SmartPLS 3.2.9 software. The research results show that the Electronic Word of Mouth (E-WOM) variable and the Brand Image variable influence Purchase Interest as an Intervening variable. Meanwhile, the Celebrity Endorser variable has no effect on Purchase Interest as an Intervening variable. The Celebrity Endorser variable and the Brand Image variable influence purchasing decisions, while the Electronic Word of Mouth variable has no influence on purchasing decisions. The Purchase Interest variable has no effect on Purchase Decisions. The Celebrity Endorser variable and the Electronic Word of Mouth variable do not have a significant effect on Purchase Interest as an intervening variable on purchasing decisions. Meanwhile, the Brand Image variable has a significant effect on Purchase Interest as an Intervening variable on Purchase Decisions.
Pengaruh Risiko Kredit dan Risiko Likuiditas terhadap Profitabilitas Perusahaan Perbankan yang terdaftar di BEI Nurasyidputri, Aqida
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1552

Abstract

This research aims to determine the effect of credit risk (NPL) and liquidity risk (LDR) on the profitability of banking companies listed on the Indonesia Stock Exchange (BEI) for the 2019-2022 period. The population in this research is all banking companies registered on the IDX. The sampling method used a purposive sampling method, a sample of 11 banking companies was obtained. The research method used a descriptive quantitative method. The analysis method uses multiple regression analysis with classical assumption tests. The research results show that credit risk partially has a significant effect on profitability. This is proven by the calculated - t value < - t table and the significance value is smaller than 0.05. The research results show that partial liquidity risk has no effect on the profitability value. This is proven by the t count < t table and the significance value is greater than 0.05. The research results show that simultaneously credit risk and liquidity risk have a positive effect on profitability. This is proven by obtaining a calculated F value of 15.75 and an F table of 3.175, meaning calculated F > F table and with a significance value of 0.000. The resulting significance value is smaller than 0.05 (p < 0.05).
Konvergensi IFRS di Indonesia: Analisis Dampak terhadap Manajemen Laba dan Transparansi Laporan Keuangan Yusuf, Muh. Fathir Maulid; Ilham Akbar Garusu; Dian Mayafaty Rauf
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1836

Abstract

The convergence of International Financial Reporting Standards (IFRS) in Indonesia has become a crucial policy in improving the quality of financial reporting and attracting global investors. However, the effectiveness of this convergence in curbing earnings management and enhancing transparency remains debatable, with empirical findings varying across sectors and corporate governance conditions. This study employs a systematic literature review using thematic synthesis and the PRISMA protocol to integrate various credible sources, including Scopus, Web of Science, SSRN-indexed journals, OJK regulatory reports, and international accounting textbooks. The findings indicate that IFRS positively influences transparency, particularly in firms audited by Big Four auditors, with high institutional ownership and ERP-based technologies. Nevertheless, earnings management practices persist, especially in the property sector and family-owned firms. Factors such as audit quality, corporate governance, operational complexity, and local paternalistic culture moderate the effectiveness of IFRS implementation. Additionally, limitations in PSAK standards for digital assets, regional disparities, and regulatory inconsistencies pose significant challenges. This study emphasizes the need for an adaptive approach to IFRS in developing countries and recommends regulatory harmonization and institutional capacity-building for more effective implementation.
Analisis Tantangan Dan Solusi Industri Layanan Teknologi Di Indonesia: Studi Kualitatif Rolando, Benediktus; Mulyono, Herry
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1851

Abstract

The technology services industry is a strategic sector in global economic growth facing various complex challenges, from technology adaptation to cybersecurity. While research on technological innovation is abundant, there remains a gap in in-depth analysis of strategic solutions for challenges faced by technology companies in developing countries, particularly Indonesia. This study aims to analyse the main challenges in the technology services industry and offer innovative solutions through a systematic literature review with content analysis methodology. Data was obtained from the Scopus database through a systematic filtering process from 720 initial articles to 50 final articles based on strict inclusion and exclusion criteria. Articles were selected based on topic relevance, methodological quality, and contribution to understanding industry challenges and solutions within the 2019-2024 timeframe. The research identifies four key areas requiring attention: (1) investment in research and development to drive sustainable innovation, (2) human resource development through comprehensive training programs, (3) strengthening strategic collaboration among stakeholders, and (4) regulatory framework enhancement to support industry growth. This study recommends an integrated approach combining digital transformation, workforce competency improvement, and cross-sector collaboration to enhance competitiveness and sustainability in Indonesia's technology services industry.
Digital Marketing Strategies for Sales Growth in Indonesian Home Industries Rolando, Benediktus; Mulyono, Herry
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1852

Abstract

This study investigates the role of digital marketing as a global marketing tool for enhancing sales in home industries within the digital economy era. Using a systematic literature review methodology through the PRISMA framework, the research analyzed 46 peer-reviewed articles to explore how home industry entrepreneurs implement digital marketing strategies to expand their market reach and improve sales performance. The findings indicate that the adoption of digital marketing significantly boosts visibility and sales for home industries, allowing them to connect with consumers beyond local markets. The study emphasizes that effective digital marketing methods foster a better understanding of consumer preferences, which is crucial for tailoring marketing efforts and enhancing customer engagement. Social media emerges as a critical component, facilitating direct interaction with consumers and providing real-time feedback essential for refining marketing strategies. The study's limitations include its focus on Indonesian home industries, potentially limiting generalizability, and its reliance on existing literature rather than primary data collection. The rapid evolution of digital technologies also suggests findings may require regular updates to remain relevant. The research has practical implications for home industry owners in implementing effective digital marketing strategies, for policymakers in supporting digital literacy and infrastructure development, and for practitioners in understanding the specific needs of home industries. The study also highlights that training and capacity-building initiatives are vital for empowering home industry owners to effectively utilize digital marketing tools, as many still lack adequate knowledge in this area. In conclusion, the integration of digital marketing strategies is essential for home industries to remain competitive in the global marketplace, driving sales growth and ensuring long-term sustainability in an increasingly digital world

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