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Journal of Trends Economics and Accounting Research
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27457710     DOI : https://doi.org/10.47065/jtear.v2i4.266
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Trends Economics & Accounting Research memuat artikel pada bidang Ekonomi, Akuntansi dan Manajemen. Namun tidak tertutup untuk menerima artikel pada bidang sejenis, seperti: 1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. Risk Management, 15. Syariah banking, 16. Economics of Sharia, 17. Islamic Capital Market, 18. Financial accounting, 19. Managerial accounting, 20. Behavioral accounting, 21. Tax accounting, 22. Public Sector Accounting, and 23. Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 379 Documents
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Pengaruh Faktor-Faktor Makroekonomi Terhadap Harga Cryptocurrency: Analisis Multi-Koin (2016-2024) Ammar, Muflih; Maya Sari; Netti Siska Nurhayati
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.1973

Abstract

This study analyzes the impact of inflation (Consumer Price Index/CPI) and interest rates (Federal Funds Rate) on the prices of five major cryptocurrencies—Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Dogecoin (DOGE), and Stellar (XLM)—over the period 2016–2024. Employing a quantitative approach, the study develops five separate multiple regression models, each representing one cryptocurrency as the dependent variable (Y). The results indicate that BTC, ETH, and DOGE are positively influenced by both inflation and interest rates. In contrast, XRP and XLM are only significantly and positively affected by inflation, while interest rates show no significant impact on their prices. The F-tests for each model confirm that inflation and interest rates simultaneously exert a significant effect on the prices of all five cryptocurrencies. These findings support the Arbitrage Pricing Theory (APT), which posits that asset valuation is determined by systematic risk factors, implying that even cryptocurrencies are not immune to the influence of inflation and interest rates.
Meningkatkan Minat Kunjungan Kembali Wisatawan Melalui Kualitas Pelayanan dan Kepuasan Pengunjung Agustina; Maulany, Soesanty
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.1991

Abstract

This study aims to analyze the effect of service quality on revisit intention mediated by visitor satisfaction. A quantitative approach is used with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis method. The population of this study was visitors to the cultural tourism object of Keraton Kasepuhan Cirebon. Sampling used accidental sampling with a sample size of 120 respondents. The data collection technique used a questionnaire with a Likert scale. The results of the study showed that service quality had a significant effect on visitor satisfaction and revisit intention. In addition, visitor satisfaction was also proven to have a significant effect on revisit intention. Other findings revealed that visitor satisfaction mediated the effect of service quality on revisit intention. These results emphasize the importance of optimal service quality management to create a satisfying visiting experience and encourage tourist loyalty.
Viral Marketing, Brand Awareness, dan Lifestyle: Dampaknya Terhadap Keputusan Pembelian Melalui Minat Beli Widiyanti, Aprillia Putri; Sukarno, Aji; Rosyada, Fani Yulia; Koranti, Komsi; Artanti, Anisrina
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2006

Abstract

This study aims to analyze the influence of viral marketing, brand awareness, and lifestyle on purchasing decisions with the mediation variable of purchase interest at Point Coffee Indomaret. This study uses primary data collected through the distribution of questionnaires from 250 respondents who are consumers of Point Coffee Indomaret, using purposive sampling. Data were analyzed using partial least square-structural equality modeling (PLS-SEM) with the help of the SmartPLS statistical application. The results of the study indicate that viral marketing, brand awareness, and lifestyle have an effect on purchase interest. Viral marketing, lifestyle, and purchase interest have an effect on purchasing decisions. Viral marketing has an effect on purchasing decisions with purchase interest as a mediation variable, brand awareness has no effect on purchasing decisions with purchase interest as a mediation variable, lifestyle has an effect on purchasing decisions with purchase interest as a mediation variable.
Studi Empiris Pengaruh Kualitas Produk dan Promosi terhadap Minat Beli Konsumen Shopee di Era Digital Rofi'ah; Endang Setyaningsih; Silvia Avira; Suryandari Sedyo Utami
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2050

Abstract

This study aims to examine the relationship between product quality and consumer interest in making purchases on Shopee, the influence of promotion on consumer purchase intention on Shopee, and the combined effect of product quality and promotion on consumer buying interest on the platform. The research uses a quantitative approach with data collected through surveys. The population in this study consists of Shopee users in Jakarta, with samples selected using purposive sampling. A total of 68 respondents participated through questionnaire distribution. Data analysis techniques include descriptive analysis and multiple linear regression. The results show that product quality has a positive and significant effect on purchase intention, promotion also has a positive and significant impact on purchase intention, and product quality and promotion simultaneously have a significant influence on consumer purchase intention on the Shopee marketplace.
Analisis Pemanfaatan Google Maps sebagai Fungsi Promosi dan Media EWOM pada Tempat Usaha Kuliner Rizqiawan, Hendrik; Novianto, Iful; Permana, Galuh Argo; Wahyudi, Aris Candra
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2054

Abstract

This research was conducted with a quantitative approach using primary data from the distribution of questionnaires to 97 respondents. The purpose of this study is to test and analyze the extent to which Google Maps can function as an effective promotional tool and EWOM media, which has an impact on visitor decisions at culinary business locations / places in Surabaya, especially for potential customers who will visit for the first time or customers who have rarely come. The regression analysis results show that the significance values for the independent variables, which include menu features (food and beverages) and photo and video features that act as promotional functions or tools, and review and rating features that represent EWOM media, are 0.019, 0.007, and 0.030 respectively on the dependent variable of visiting decisions. This shows that the menu (food and beverage) feature variables, photo and video features, and review and rating features have a significant influence on visitor decisions to culinary business locations/places in Surabaya City. This research proves that Google Maps is worth considering as a function or promotional tool and effective EWOM media, especially by culinary business managers in Surabaya.
Pengaruh Kemitraan, Dukungan Lingkungan Eksternal, dan Inovasi Terbuka terhadap Kompetensi Digital Pelaku UMKM Kuliner Widyanti, Oktarina Nur
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2072

Abstract

This study aims to examine the influence of partnerships, external environmental support, and open innovation on the digital competence of culinary MSME actors in Bogor City. The research is motivated by the low adoption of digital technology in the culinary MSME sector, despite the proven potential of digitalization to significantly enhance operational efficiency and market reach. Employing a quantitative approach with an explanatory design, this study involved 154 culinary MSME owners actively using digital platforms, selected through convenience sampling. The research instrument was developed using a five-point Likert scale and consisted of 51 indicators representing four main constructs. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all independent variables have a positive and significant effect on digital competence: partnership (β=0.518; p<0.001), external support (β=0.231; p=0.013), and open innovation (β=0.177; p=0.032). The R-square value of 0.735 indicates that the model has a strong explanatory power for digital competence. These results highlight the importance of strategic collaboration, ecosystem engagement, and access to innovative external resources in shaping MSMEs’ digital readiness. The study contributes theoretically to the literature on innovation and digital transformation, and provides practical implications for policymakers and MSME practitioners in formulating collaborative digitalization strategies. It recommends strengthening cross-sector partnerships and facilitating open innovation as key drivers for enhancing the sustainability of MSMEs in the digital economy era.
Optimalisasi AI Dalam Digital Marketing UMKM Pariwisata Yogi Putra; Furqan
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2086

Abstract

This research aims to analyse the optimisation of Artificial Intelligence (AI) in digital marketing strategies to support the development of tourism MSMEs in Sugihen Village in the Society 5.0 era. The background of this research is driven by the low level of adoption of AI-based digital technology by MSME players, even though this technology has great potential in increasing promotional effectiveness, consumer engagement, and competitiveness of local products. The method used is a descriptive qualitative approach, with in-depth interview techniques and observation of 10 local MSME players in the tourism sector. The results showed that most MSME players have utilised social media in promotion, but have not optimally integrated AI technology. The main barriers are lack of training, digital literacy, and limited infrastructure. Nonetheless, there is strong interest in AI as a future marketing solution. This research proposes a strategy to strengthen the digital capacity of MSME players through training, community-based mentoring, and collaboration with technology stakeholders. By optimising AI, Sugihen Village MSMEs have the potential to increase consumer engagement, expand markets, and contribute to sustainable local economic growth.
Pengaruh Media Digital dan Kompetensi Digital terhadap Ekspansi Usaha Kuliner UMKM Juli Meliza; Vidya Fathimah; Hafizah
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2090

Abstract

This study aims to provide empirical evidence on the importance of digital competency development and digital media utilization as strategic efforts to enhance business expansion in the digital era, focusing on the Makcik Cam culinary MSMEs. Makcik Cam operates in the production and sale of traditional Malay cakes and local market snacks in Medan, North Sumatra. The study was conducted from January to March 2025. The population includes all micro and small culinary business actors within the Makcik.cam network, both as primary producers and affiliated resellers or outlets coordinated under the Makcik Cam MSMEs. A simple random sampling technique was used. Multiple regression analysis revealed that digital media utilization has a significant effect on business expansion (t = 9.040, Sig. = 0.000). However, digital competency showed no significant partial effect (t = 0.805, Sig. = 0.425). Nonetheless, jointly, both variables significantly influence business expansion. The findings highlight the critical role of digital transformation, online marketing strategies, and digital skills training to improve business readiness and operational efficiency.
Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Purchase Decision Jihan Sulaiman; Yunika Ardianna Br Sebayang; Sulaiman, Fahmi
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2092

Abstract

This study aims to determine the effects of social media marketing (SMM) and electronic word of mouth (e-WOM) on purchase decisions at Treat Coffee and Beans. The study population consisted of 2,623 followers of the Coffee Shop Medan social media account. The sample was taken using purposive sampling with specific criteria and calculated using the Slovin formula, resulting in 100 respondents. This study employs a quantitative approach, utilizing a questionnaire on SMM, e-WOM, and purchase decisions that have been validated for validity and reliability. Data analysis was conducted using multiple linear regression. The results of the study indicate: (1) SMM and e-WOM together have a significant influence on purchase decisions (calculated F = 79.003 > table F = 2.41; sig. 0.000 < 0.05); (2) SMM has a positive and significant influence on purchase decisions (T calculated = 5.198 > T table = 2.365; sig. 0.000 < 0.05); (3) e-WOM also has a positive and significant effect on purchase decisions (T calculated = 2.98 > T table = 2.365; sig. 0.001 < 0.05).
Analisis Dinamika Volatilitas Indeks Harga Saham Gabungan (IHSG): Aplikasi Model Threshold GARCH Ahmad Albar Tanjung; Muliyani; Dian Purnama Sari
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2096

Abstract

The Jakarta Composite Index (JCI) is an important indicator for assessing the condition of the Indonesian economy, especially amidst the current trade war between the United States and China. The problem is that many stock movements are asymmetric, with differences in volatility occurring during increases and decreases in stock returns. This study aims to determine the best model and analyze the volatility dynamics of the Jakarta Composite Index (JCI) using the Threshold GARCH model. The data used are secondary stock return data from https://id.investing.com/indices/idx-composite-historical-data. The data range is from January 2019 to April 2025, with a daily period, with 1,523 observations. The results of this study indicate that the best model for observing asymmetric volatility is TGARCH(1,1), as it meets the non-negativity constraint assumption. The Composite Stock Price Index (IHSG) has volatility with an asymmetric effect with a gamma value () = 0.01336 and is significant, meaning that negative shocks in the form of negative news, such as the trade war crisis and Covid-19, cause greater volatility than positive shocks.

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