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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 48 Documents
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Search results for , issue "Vol. 4 No. 4 (2025): November 2025" : 48 Documents clear
Pengaruh Tingkat Kecanduan Media Sosial terhadap Perilaku Mabuk Gawai di Antara Teman Sebaya Salsa Septi Rahmadhani; Moh. Mudzakkir
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.4548

Abstract

This study aims to analyze the influence of the level of social media addiction on gadget intoxication behavior among adolescents in the city of Surabaya. The approach used was quantitative with a survey method, involving 286 adolescent respondents aged 17–19 years who actively use social media every day. The research instrument was compiled based on indicators from the theory of behavioral addiction and analyzed using Pearson correlation test and simple linear regression. The results of the study showed that the level of social media addiction was in the high category and had a positive and significant influence on gadget drunk behavior. A correlation coefficient of 0.682 and an influence contribution of 46.5% showed that almost half of the variation in gadget drunk behavior was influenced by social media addiction. In addition, relationships with peers also reinforce these behavioral tendencies through social pressure and digital conformity. This research emphasizes the importance of digital literacy, self-regulation, parental supervision, and the active role of schools and society in preventing adolescents' addictive behavior towards gadgets and excessive use of social media.
Peran Komunikasi Efektif dalam Kehidupan Sehari-hari I Gusti Agung Satria; Rieka Yulita Widaswara; Sayu Kadek Jelantik
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.4864

Abstract

Effective communication is a fundamental aspect of human life that plays an important role in building harmonious interpersonal relationships, both in the family, education, and organizational environments. This study aims to analyze the role of effective communication in everyday life, analyze the benefits of effective communication in everyday life, the application of effective communication in the family, school and campus or organizational environment so as to determine the impact of effective communication in various environments based on theory and previous research results. Through the literature study method, it was found that effective communication not only involves delivering clear messages, but also listening with empathy and creating a shared understanding. The benefits of effective communication include misunderstandings that occur when communicating, increasing cooperation in various activities, and achieving common goals. The application of good communication in various contexts, such as family, campus, and society, shows a significant positive impact on the quality of relationships, life satisfaction, and productivity. Therefore, developing effective communication skills is an important investment to achieve personal and professional goals.
Strategi Komunikasi Digital Komunitas Pencak Silat Indonesia dalam Membangun Identitas Budaya M. Syafril Marib Setiawan Lebba; Drina Istyaswati; Priyono Sadjijo
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.4950

Abstract

This study aims to examine the digital communication strategies used by the Indonesian pencak silat community on social media platforms to enhance cultural imagery and encourage participatory engagement. The study seeks to understand how the community uses content, narratives, and interactions to maintain cultural identity while expanding its reach among younger audiences. Using a qualitative descriptive approach, data were collected through netnographic observation of social media activity on Instagram, TikTok, and YouTube, combined with in-depth interviews with key community members and followers. The results reveal that visual storytelling, hashtag campaigns, and interactive challenges are effective tools for cultural preservation and engagement. In addition, the community strategically positions silat not only as a martial art but also as a symbol of national identity. The study highlights how digital platforms can be participatory spaces that empower local traditions. The findings contribute to the discourse on digital cultural communication and offer practical insights for cultural communities seeking wider recognition in the digital era.
Analisis Ekonomi Politik Media Televisi (Studi Tentang Komodifikasi Creative di ANTV) Rifka Hanifah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5103

Abstract

As the Indonesian television industry continues to develop, it requires many media workers to produce programs that are liked by viewers, which enables them to get high ratings and shares. One of these media workers is the creative workers. These individuals often face demanding routines and workloads that do not align with their job descriptions. Additionally, they also have to face the risk of layoffs that rampantly hit major media in Indonesia, including on ANTV. This condition indicates the existence of commodification practices carried out by the media organization. In the commodification practices by Vincent Mosco, it is stated that media workers tend to receive low wages compared to their workload. Therefore, this study aims to explain how creative workers are commodified as media workers at the ANTV. To conduct the research, qualitative methods and a case study approach are used. As for the collection of research data, it was carried out through interviews, observations, and documentation. The findings reveal that commodification practices had occurred at the ANTV but were not noticed by the creative. Furthermore, creative workers are often required to complete multiple tasks outside of their job scope, despite receiving inadequate wages.
Komunikasi Budaya dalam Seni Pertunjukan Ogoh-Ogoh Hindu Bali di Tengah Transpormasi Media Kadek Arya Juniati; Astraguna, I Wayan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5125

Abstract

Balinese art has its own peculiarities that are very attached to religious nuances. Its values are reflected in three main elements: satyam (truth, honesty), sivam (purity), and sundaram (beauty). As an integral part of Hindu culture, performing arts in Bali are not only a form of entertainment, but also a medium to convey religious teachings, mythology, and social and cultural values that are passed down through generations. In this case, cultural communication has a crucial role in building understanding, appreciation, and tolerance between cultural groups. This study uses a descriptive qualitative method to examine how digital media transformation affects the form, presentation, and meaning of Ogoh-ogoh performing arts. Data was obtained through digital observation of @infotampaksiring Instagram accounts and analyzed interpretively with a theoretical approach to cultural communication and digital media. Ogoh-ogoh symbolizes bhuta kala, a symbol of negative energy that needs to be neutralized ahead of Nyepi Day. The emergence of social media such as Instagram and TikTok has changed the way people present and interpret this tradition. Although it presents opportunities for cultural preservation, a contextual narrative is needed so that the spiritual and philosophical values of Ogoh-ogoh are maintained in the midst of the rapid flow of digitalization.
Komunikasi Inovasi Platform PaDi UMKM pada PT. Telkom Indonesia Yogi Robiansyah; Asep Suryana; Meria Octavianti
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5228

Abstract

This research explores the Pasar Digital Usaha Mikro, Kecil, dan Menengah (PaDi UMKM) platform, a notable B2B procurement platform that has attracted 127,000 MSMEs. Despite this, internal data indicates a significant participation gap. We applied a qualitative case study method, conducting interviews with employees and MSME actors, observing employee routines, and analyzing platform documentation. The study aimed to understand PaDi UMKM's innovation characteristics, development process, and communication strategies. Our findings categorize the platform as an innovative product, aligning with Rogers' innovation characteristics. Its development process is comprehensive, involving insight gathering, problem identification, research, idea generation, approval, testing, and launch. Innovation communication efforts were divided into five stages: knowledge, persuasion, decision, implementation, and confirmation. These were executed through various channels like social media content, brand activation programs, external collaborations, and MSME educational mentoring to foster sustainable adoption. Key barriers to long-term adoption identified were low digital literacy, platform bugs or errors, and administrative incompleteness. The study emphasizes the critical need for active involvement from diverse stakeholders to ensure the platform's sustained success.
Konstruksi Sosial Kritis dalam Pemberitaan Tirto.id terhadap Reaksi Publik pada Kasus Pelarangan Pengecer Jual LPG 3 Kg Syaifuddin Muhammad Mirza; Hendra Alfani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5239

Abstract

This study aims to analyze the critical social construction developed by the online media Tirto.id in its coverage of the government policy banning retailers from selling 3 Kg LPG cylinders, issued by the Minister of Energy and Mineral Resources in February 2025. The policy sparked broad public reaction due to its sudden implementation, lack of proper dissemination, and failure to consider the geographical and economic access of marginalized communities. In this context, media functions as a reality-construction agent that frames issues through particular perspectives. Using Robert N. Entman’s framing analysis model, this study explores how Tirto.id defines the problem, diagnoses the causes, makes moral judgments, and offers remedies regarding the issue. The findings show that Tirto.id consistently aligns with marginalized groups, presenting narratives, citizen testimonials, and expert critiques against the policy. The dominant framing emphasizes government failure to anticipate social impacts and highlights a lack of coordination among state agencies. Therefore, Tirto.id acts not only as an information channel but also as a public opinion shaper, advocating for social justice through its editorial stance. This study underscores the importance of media literacy and the role of critical journalism in holding public policies accountable.
Digital Marketing Ketan Susu & Kopi Sagara dalam Meningkatkan Brand Awareness Dede Andri Saputra; Iva Fikrani Deslia
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5240

Abstract

This research aims to analyze the digital marketing strategy implemented by Ketan Susu & Kopi Sagara in increasing brand awareness through social media platforms. The approach used is the SOSTAC model (Situation, Objectives, Strategy, Tactics, Action, Control) as an analytical framework. Data was obtained through interviews with business owners, observation of social media content, as well as documentation of insights and netizen interactions. The results showed that Ketan Susu & Kopi Sagara relies more on promotion through third-party accounts such as @info_nongkrongjogja than personal business accounts. This strategy is considered effective because it succeeds in reaching a wider target market of young people through visual reels content, communicative captions, the right upload time, and the use of contemporary language styles. The strategy evaluation showed that this digital promotion resulted in high engagement, increased customer visits, and positive testimonials through comments and user generated content (UGC). Thus, collaborative digital marketing strategies have proven effective in increasing brand awareness of culinary MSMEs in the digital era.
Strategi Parental Control sebagai Praktik Komunikasi Keluarga dalam Menghadapi Kecanduan Game Online pada Remaja: Studi Kasus SMP di Makassar Rezky Febrianti; Arianto, Arianto; Muh Akbar
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5270

Abstract

The development of digital technology has introduced new challenges to family parenting, particularly in addressing online game addiction among junior high school adolescents. This study aims to analyze the parental control strategies implemented by parents and to explore family communication patterns in managing online game addiction. The research employed a qualitative approach using a collective case study in several junior high schools in Makassar. Data were collected through in-depth interviews and observations with parents of children aged 12–15 years. The findings reveal that effective parental control strategies include time restrictions, direct supervision, and content filtering. However, the success of these strategies is highly dependent on the quality of communication within the family. An authoritative approach that combines clear rules with open dialogue proves more successful in shaping healthy digital behavior than an authoritarian approach. The main challenges in applying these controls include parents’ limited digital literacy and time constraints. The study concludes that effective parental control depends not only on technical measures but also on the quality of emotional relationships and communication within the family. Therefore, the collaboration among parents, schools and communities is essential to establish an adaptive and sustainable digital parenting model.
Analisis Framing Berita Nasional Kompas.com dan Lokal Lombokpost.jawapos.com dalam Pemberitaan Kasus Juliana WNA Brasil di Rinjani Desak Putu Adistya Andini; Rieka Yulita Widaswara; Kariana, I Nengah Putra
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5276

Abstract

The death of Juliana Marins, a Brazilian national who fell while hiking Mount Rinjani, received widespread attention from both national and local media, each presenting the event with different framing approaches. This study aims to analyze the news framing of Kompas.com (national media) and Lombokpost.jawapos.com (local media) using a qualitative descriptive method and Robert N. Entman’s framing theory, which includes four elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. Eight articles published between June 21 and July 1, 2025, were analyzed to examine differences in perspective. The results show that Kompas.com framed the event from a structural and formal viewpoint, emphasizing institutional roles and critiques of safety procedures. In contrast, Lombokpost.jawapos.com highlighted emotional aspects and human interest stories, focusing on the local guide’s account and volunteer efforts. These differences reflect each media’s editorial orientation and geographical proximity. The study affirms that media framing is influenced by social context, institutional positioning, and narrative strategies toward audiences.

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