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All Journal GANEC SWARA Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Jurnal Ilmu Komunikasi Nuras : Jurnal Pengabdian Kepada Masyarakat Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Journal of Digital Media Communication
I Wayan Astraguna
Sekolah Tinggi Agama Hindu Negeri Gde Pudja Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Komunikasi Estetik Dalam Pementasan Tari Topeng Sidhakarya Pada Praktik Keagamaan Masyarakat Hindu Bali I Wayan Astraguna
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 4 No 1 (2022)
Publisher : Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v4i1.629

Abstract

Kebudayaan dalam bentuk kesenian seperti tari topeng sidhakarya dapat dipahami dengan berbagai pendekatan atau sudut pandang dari berbagai disiplin ilmu dan teori sebagai piranti analisis dan penjelas. Tulisan ini menyajikan hasil telaah kesenian tari dalam perspektif komunikasi seni dengan akar ilmu komunikasi. Menempatkan seni dalam konteks komunikasi dapat menjadikan seni sebagai media atau sistem komunikasi, hal ini menegaskan bahwa eksistensi seni selalu menyatu dan tidak dapat lepas dari dimensi kehidupan manusia. Penelitian ini dirancang dalam jenis penelitian kualitatif dengan model fenomenologi. Berdasarkan hasil penelitian ditemukan temuan penting bahwa komunikasi bersifat omnipresent sebab komunikasi hadir dimana-mana termasuk dalam peristiwa seni. Komunikasi estetik dalam kesenian tari topeng sidhakarya dalam praktek keagamaan masyarakat Hindu Bali di Kota Mataram merupakan proses pertukaran nilai-nilai estetik sebagai pesan yang menyimpan makna atau nilai antara seniman (komunikator) dan masyarakat pendukung seni tersebut atau publik seni (komunikan) sebagai peserta komunikasi. Pementasan kesenian tari topeng sidhakarya dalam praktek keagamaan pada masyarakat Hindu Bali di Kota Mataram tidak hanya dilihat dari keindahan tampilan seni yang dilakukan oleh seniman semata, melainkan sebagai sesuatu yang dimaknai dan dinilai sesuai dengan kehidupan.
KONTRUKSI KOMUNIKASI ANTAR BUDAYA PADA KELUARGA BEDA ETNIS (ETNIK TORAJA DAN ETNIK BALI) DI KECAMATAN TOMONI TIMUR, KABUPETEN LUWU TIMUR, PROVINSI SULAWESI SELATAN I WAYAN ASTRAGUNA
GANEC SWARA Vol 16, No 2 (2022): September 2022
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v16i2.325

Abstract

East Tomoni District, East Luwu Regency, South Sulawesi Province is an area with a pluralistic society, this plurality is characterized by the existence of community groups from various ethnicities, cultures, religions, customs and so on who live together for a long time and establish social relations The construction of intercultural communication in this study aims to find out how the process of intercultural communication occurs in families of different ethnicities and also how to establish harmonious family relationships. between these two ethnic groups so that it has a positive impact on building social harmony. This study was designed with a qualitative research with a phenomenological approach. Sources of data in this study are primary data and secondary data with data analysis with two data collection techniques, namely observation data and literature study. Data analysis in this study uses three stages, namely: reduction, data presentation, and conclusions. Checking the validity of the data is done by data triangulation. Based on the results obtained, it can be concluded that communication in different ethnic families can be built with intercultural communication. Because with intercultural communication, the two ethnically different families (Ethnic Bali and Ethnic Toraja) can understand each other's culture. In an effort to maintain inter-ethnic family harmony, several things need to be done including increasing inter-ethnic cultural education, increasing the intensity of inter-ethnic interaction and communication, assimilation, accommodation and also cultural adaptation
ANALISA PROSES KOMUNIKASI PARIWISATA BERBASIS MODERASI BERAGAMA DI DESA WISATA SADE LOMBOK TENGAH Jelantik, Sayu Kadek; Astraguna, I Wayan
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 2 (2023): Februari 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.661 KB) | DOI: 10.53977/pyt.v1i2.719

Abstract

Tourism communication activity, namely conveying tourism messages in the form of tourism products in Sade Tourism Village, aims to analyze the communication process that occurs with the study of Berlo's S-M-C-R theory. The research method used is descriptive qualitative research with primary data, namely tourism activists and tourists who occur in Sade Tourism Village. This study analyzes the tourism communication process that applies the values ​​of religious moderation that occur in Sade Tourism Village, Central Lombok. The analysis used uses Berlo's S-M-C-R theory, namely there are 4 important elements in the tourism communication process, namely: the first element of the source is the sender of messages by tourism activists in Sade Tourism Village in the form of tourism products from direct or indirect communication in the form of art performances. The source or travel message sender has good communication skills and good cultural understanding. The second element is a tourist massage (message) sent in the form of non-verbal messages and verbal messages. The third element is the channel or media used in the communication process, which refers to the five senses, namely sight, hearing, taste when enjoying tourism products in the Sade tourism village. The fourth element is the receiver or recipient of tourism messages, namely tourists, tourism products are received with good communication skills by tourists and good cultural knowledge.
STRATEGI KOMUNIKASI KRISIS SEBAGAI UPAYA RESILIENSI EKONOMI PARA PETERNAK BABI PASCA SERANGAN VIRUS ASF Astraguna, I Wayan; Kartika, Komang Reza; Cahyani, Ni Kadek Gita
Waisya : Jurnal Ekonomi Hindu Vol 3 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i1.1607

Abstract

The ASF (African Swine Fever) virus outbreak resulted in a 100% mortality rate among the pig population in Tomoni Timur District. This situation has severely impacted the local economy, with a significant portion of the community losing their sources of income. The government has implemented crisis communication strategies as an effort to enhance the economic resilience of the local community. This research aims to explore effective crisis communication strategies for bolstering the economic resilience of pig farming communities following an ASF virus outbreak. The study adopts a qualitative approach with a case study design. Data sources include observations, interviews, documentation, and literature review, with data analysis stages comprising data collection, data presentation, and conclusions. The findings of this research reveal that economic resilience efforts within the community can be facilitated through the implementation of crisis communication strategies, including Crisis Communication Plan Development, Proactive and Transparent Communication, and Reconstruction of Trust and Livestock Subsector Resilience. Furthermore, the community's response to crisis communication strategies involves increased awareness levels, active public engagement in government decisions, and impacts on economic resilience.
INTERCULTURAL COMMUNICATION IN INTERETHNIC FAMILIES IN PAGUTAN BARAT VILLAGE, MATARAM CITY Widiantari, Made; Jelantik, Sayu Kadek; Astraguna, I Wayan
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11589

Abstract

This research is based on phenomena observed by the researchers where families with different ethnic backgrounds maintain harmony within the family and community despite their diverse ethnicities. Therefore, this research analyzed the factors, forms, and impacts of intercultural communication in interethnic families in Pagutan Barat Village, Mataram City. The method used is qualitative, employing non-participant observation for data collection. Primary data sources include three married couples, community leaders, neighborhood heads, and religious figures, gathered through semi-structured interviews and documentation. Secondary data sources include books, journals, and photographs. The analysis involves three stages: data reduction, data presentation, and conclusion drawing. The study utilizes Communication Accommodation Theory and Interpersonal Communication Theory to analyze the research questions. The results indicate that love and family are the main factors leading to interethnic marriages. The forms of communication used include verbal and non-verbal communication, intrapersonal communication, and interpersonal communication. The positive impacts of intercultural communication in interethnic families are the integration of values and traditions, uniting differences through joint activities, conflict resolution, and space management, the use of a common language, and a broader community. However, the negative impacts include potential internal conflicts arising from differences in religious symbols, rituals, and space arrangements.
HAMBATAN KOMUNIKASI ANTAR BUDAYA MAHASISWA RAGAM ETNIS DI ASRAMA MAHASISWA IAHN GDE PUDJA MATARAM Kartika, Komang Reza; Astraguna, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2157

Abstract

This study aims to uncover and understand the various barriers to intercultural communication faced by students at the IAHN Gde Pudja Mataram Student Dormitory. As a higher education institution with a significant diversity of ethnicities and cultures among its students, the dormitory presents a unique social dynamic. However, this diversity can lead to conflict if not managed properly. The research uses a qualitative approach, employing data collection techniques such as participatory observation, semi-structured interviews, and document analysis. The findings reveal that factors such as language differences, social norms, ethnocentrism, and a lack of cultural awareness are the primary causes of intercultural communication barriers at the dormitory. Students tend to interact mostly within their own ethnic groups, avoiding communication with those from other ethnic backgrounds, which often leads to misunderstandings and prejudice. Moreover, a closed attitude and a lack of respect for cultural differences further worsen the social atmosphere within the dorm. The study concludes that initiatives from both students and dormitory management are needed to foster cultural understanding, enhance empathy, and create opportunities for cross-ethnic interactions in order to promote a better social harmony. The findings are expected to provide guidance for developing more effective intercultural communication policies in multicultural higher education environments.
EFEKTIFITAS PENGGUNAAN HUMOR DALAM KOMUNIKASI DOKTER TERHADAP PASIEN RAWAT INAP DI RUMAH SAKIT UMUM DAERAH I LAGALIGO KABUPATEN LUWU TIMUR Yanti, Icha Budha; Sugiana, Tantrika; Astraguna, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2504

Abstract

Effective communication between medical personnel and patients is an important component in the success of health services, but is still faced with various challenges, such as limited consultation time and rigid hierarchical relationships. This study aims to explore the role of humor in building therapeutic communication between doctors and inpatients at RSUD I Lagaligo, Luwu Timur Regency. The study used a qualitative-descriptive approach with data collection techniques through participatory observation, in-depth interviews with medical personnel and patients, and supporting documentation. Analysis was conducted using thematic method to identify communication patterns involving humor in clinical interaction. The results showed that humor, when used appropriately and contextually, is able to melt emotional tension, strengthen empathy, and increase patient openness in conveying honest and complete health information. In addition, the use of humor helped to create a more humane atmosphere in the medical relationship, which resulted in increased patient satisfaction and adherence to treatment. These findings confirm that humor is not just entertainment, but a potential communication strategy in strengthening the quality of healthcare. This study recommends empathic communication training that integrates the ethical use of humor for health workers
Akomodasi Komunikasi Komunitas Hindu Bali Sebagai Penduduk Pendatang Di Daerah Transmigrasi Astraguna, I Wayan
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 01 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i01.2447

Abstract

This research aims to examine the communication strategies used by the Balinese Hindu community in adapting as a migrant group in the transmigration area of ​​South Sulawesi. Using a descriptive qualitative approach and Howard Giles' Communication Accommodation theory, this research found that the Balinese Hindu community implemented convergence and divergence strategies in maintaining social harmony. The active participation of women and vulnerable groups also shows inclusiveness in the adaptation process. This research confirms that communication is a key factor in successful social integration and preventing conflicts with SARA nuances (Ethnicity, Religion, Race) that can arise due to economic inequality. Thus, the findings of this research lie in emphasizing that the success of social integration is not only determined by economic aspects or state policy, but is deeply influenced by cross-cultural communication skills carried out consciously, strategically and participatively by the community itself.
CULINARY ECHOES OF LOMBOK: NARASI RASA DALAM JEJARING SOSIAL Astraguna, I Wayan; Kartika, Komang Reza; Mahardika, I Made Ngurah Oka
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 1 (2025): Agustus 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i1.2780

Abstract

This study aims to explore in depth how the narrative and representation of Lombok’s traditional cuisine are constructed and disseminated through social media, while also evaluating the effectiveness of digital media as a promotional strategy for regional tourism development. The research is grounded in the fact that, despite Lombok’s abundant natural resources and strong tourism potential, the sector has yet to become a primary economic driver. Similarly, local culinary heritage—which holds substantial appeal for tourists—has not been strategically leveraged by formal institutions through digital platforms. Adopting a descriptive qualitative approach, data collection was carried out through digital observation, in-depth interviews, and documentation of social media content. Informants were selected using purposive sampling based on their active engagement in producing Lombok culinary content and their involvement in digital tourism promotion. Data analysis followed the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The findings indicate that Lombok culinary content circulating on social media predominantly features iconic dishes such as ayam taliwang, plecing kangkung, and sate rembiga. Most widely shared content is created by non-formal actors, including food vloggers and individual travelers, while contributions from formal stakeholders remain minimal. This study, therefore, recommends the need for cross-sector collaboration to maximize the role of social media in enhancing culinary promotion and strengthening Lombok’s tourism image.
Inside the Minds of Traders: Strategi Komunikasi Pemasaran para pedagang di Pasar Tradisional Karang Jasi, Kota Mataram Astraguna, I Wayan
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3160

Abstract

The Karang Jasi market is a miniature of socio-cultural behavior and community economic activities in the city of Mataram, West Nusa Tenggara Province. Product marketing activities on the market traditional Karang Jasi is very competitive, thus every business actor must know how effective marketing communication strategies in increasing sales. This research was analyzed using a qualitative descriptive approach data collection using observation techniques, interviews and documentation with The analysis uses three stages, namely 1) data reduction, 2) data display, and 3) verification Data. The results of the research show that an effective marketing communication strategy is carried out by traders in the Karang Jasi market is by direct marketing techniques Marketing and personal selling which is an integrated marketing communication strategy. The conclusion that an effective marketing strategy that can be done by the sword In the Karang Jasi market, besides the integrated marketing strategy, there are other strategies that are used by traders in increasing sales, namely:1) Understanding the mindset of traders, 2) Customer retention in the Karang Jasi market, 3) Sellers build relationships with buyers, and 4) Sellers build customer trust by providing good service
Co-Authors Anom, Anak Agung Istri Cahyani, Ni Kadek Gita Desak Putu Saridewi Gede Eka Puja Dyatmika I Made Ngurah Oka Mahardika I Nyoman Wijana Kadek Arya Juniati Kartika, Komang Reza Kasih, I Gede Ni Putu Listiawati Ni Putu Listiawati Sayu Kadek Jelantik Sugiana, Tantrika Widiantari, Made Wijana, I Nyoman Yanti, Icha Budha