Scriptura : Jurnal Ilmiah
Jurnal Ilmiah Scriptura is published biannually, in January and July, by Petra Christian University. Jurnal Ilmiah Scriptura aims to promote a comprehensive approach to communication incorporating viewpoints of different disciplines, strengthen academic exchange with other institutions, and encourage scientist, practicing engineers, and others to conduct research and other similar activities. Jurnal Ilmiah Scriptura welcomes papers with the above aims and scopes. The editorial board decides papers to be published in Scriptura after review by reviewers appointed by the board. Authors will be advised of reviewers comments and suggestions.
Articles
109 Documents
<![CDATA[MUSEUM AS A HEALTH AND WELLBEING FACILITATOR IN PANDEMIC ERA: A PERSPECTIVE FROM MUSEUM COMMUNICATION ]]>
<![CDATA[Ciwuk Musiana Yudhawasthi]]>
<![CDATA[ Scriptura Vol. 12 No. 1 (2022): JULY 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.1.1-12
<![CDATA[During the pandemic, museums in the world began to move to expand their role in social interaction. Referring to the proposed new museum definition from ICOM which is still being discussed, museums are expected to contribute to the health and well-being sector. Currently, all museums in the world are changing the way they work by using technology and carrying out all activities remotely by utilizing various applications to stay connected with their visitors. What about the condition of museums in Indonesia? how museums in Indonesia carry out their role as direct actors of social development beyond their educational role? Are museums in Indonesia more proactive in improving society lives with special consideration for marginalized groups, like a senior adult, disabled person, special need, people with dementia, schizophrenia, or people with mental health? How museums in Indonesia use technology to communicate with their users? Researchers use qualitative studies and virtual ethnographic methods to explore museums that use social media. The results of the study show that most of the museums in Indonesia are not aware of their role to contribute to the quality of urban life, especially during the pandemic. And museum communication skills in the pandemic era must be expanded through the use of the internet while still paying attention to the ethics and limitations that apply to each type of collection owned.]]>
<![CDATA[HEALTH COMMUNICATION LITERACY IN EMPOWERMENT OF COMMUNITY HEALTH IN INDONESIAN TOURISM AREA ]]>
<![CDATA[K. Y.S. Putri]]>;
<![CDATA[Vera Wijayanti Sutjipto]]>;
<![CDATA[Wiratri Anindhita]]>;
<![CDATA[Nada Arina Romli]]>;
<![CDATA[Yesi Andriani]]>;
<![CDATA[Diva Rheva Deianeira]]>
<![CDATA[ Scriptura Vol. 12 No. 1 (2022): JULY 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.1.25-32
<![CDATA[The pandemic has made people really need health information in order to maintain the health of themselves and their families. Previous research has discussed a lot about maintaining health through new media. The formulation of the research problem is whether there is an influence of health communication literacy on people's attitudes in maintaining health in tourist areas in Indonesia. The purpose of the study was to determine the literacy of health communication in empowering public health in tourist areas. The concept used in the study is literacy of health communication and public attitudes in maintaining health in the pandemic, 2021. The research method used is quantitative by distributing questionnaires to respondents. The results of the research are descriptively all variables in the study are positive. This has an impact on the next research process, namely that there is a strong influence of health communication literacy in health empowerment. This states that the alternative hypothesis is accepted by the study and the null hypothesis is rejected. Media content, skills in using new media and understanding of health information together have a strong influence on people's attitudes in maintaining health in tourist areas in Indonesia in 2021. People in tourist areas are also very concerned about mutual health. Because they are very aware that the economic condition is very dependent on tourism. Therefore, if the entire population in the tourist area is healthy, then tourism in the area will be visited by many local and foreign tourists. Research suggestion is that this research can be developed by elaborating other knowledge studies, and elaborating other methods.]]>
<![CDATA[BUDAYA BELANJA ONLINE GENERASI Z DAN GENERASI MILENIAL DI JAWA TENGAH (Studi Kasus Produk Kecantikan di Online Shop Beauty by ASAME) ]]>
<![CDATA[Rani Apsari Utamanyu]]>;
<![CDATA[Rini Darmastuti]]>
<![CDATA[ Scriptura Vol. 12 No. 1 (2022): JULY 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.1.58-71
<![CDATA[Perkembangan teknologi informasi membawa imbas pada perubahan aktivitas belanja masyarakat Indonesia dari belanja konvensional ke belanja online. Yang menarik, perubahan perilaku belanja ini terjadi pada semua generasi, termasuk Generasi Z dan Generasi Milenial yang memiliki karakter yang sangat berbeda. Tujuan dari penelitian ini adalah untuk mengetahui budaya belanja online Generasi Z dan Generasi Milenial serta strategi persuasi pada Generasi Z dan Generasi Milenial di Jawa Tengah. Dengan menggunakan pendekatan kualitatif dan desain penulisan studi kasus, penelitian ini menemukan bahwa pertama, perilaku belanja online Generasi Milenial sangat ditentukan oleh ulasan atau review dari orang kepercayaan, sedangkan perilaku belanja Generasi Z sangat ditentukan oleh pendapat dari KOL (Key Opinion Leader) yang mereka jadikan panutan. Harga, lokasi dan iklan menjadi faktor yang penting bagi Generasi Z dan Generasi Milenial dalam perilaku belanja mereka. Kedua, mengunggah konten secara konsisten setiap harinya di sosial media menjadi strategi digital marketing Beauty by ASAME dalam persuasi khalayak.]]>
<![CDATA[STRATEGI KOMUNIKASI PUBLIC RELATIONS DALAM MEMBANGUN BRAND AWARENESS PROGRAM INTERNASIONAL ]]>
<![CDATA[Alice Vitri Yanti]]>;
<![CDATA[Lina Sinatra Wijaya]]>
<![CDATA[ Scriptura Vol. 12 No. 1 (2022): JULY 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.1.43-57
<![CDATA[Program Internasional merupakan salah satu cara bagi kebanyakan universitas untuk meningkatkan citra universitas di masyarakat. Tetapi pada kenyataannya banyak mahasiswa tidak mengetahui tentang kegiatan kegiatan yang disajikan oleh biro yang menangani program internasional. Penelitian ini ingin melihat bagaimana public relations (PR) dari Biro Kerjasama dan Hubungan Internasional (BKHI) Universitas Kristen Satya Wacana (UKSW) dalam membangun brand awareness program internasional dengan menggunakan konsep PDCA (Plan, Do, Check, Act) dan P.E.N.C.I.L.S (Publication, Event, News, Community Involvement, Inform or Image, Lobbying and Negotiation, Social Responsibility) strategy sebagai alat ukurnya. Teknik penelitian ini menggunakan penelitian deskriptif kualitatif dengan metode penelitian studi kasus. Pengumpulan data dilakukan dengan wawancara dan observasi serta mengumpulkan dokumentasi kegiatan. Hasil dari penelitian ini menunjukkan strategi komunikasi public relations yang dilakukan adalah dengan menerapkan PDCA dan P.E.N.C.I.L.S strategi secara konsiten dan bertahap agar seluruh kegiatan yang direncanakan dan akan dilaksankaan dapat menghasilkan hasil yang maksimal pada program internasional di mahaiswa UKSW. Strategi yang dilakukan adala dengan publikasi secara rutin melalui berbagai media sosial serta melaksanakan social responsibility dengan melibatkan mahasiswa dari program pertukaran pelajar dari Taiwan dan Jepang untuk mengajar bahasa dan budaya mereka ke Sekolah Dasar (SD) di Salatiga. Dari penelitian ini ditemukan bahwa program internasional BKHI UKSW berada pada posisi brand recognition.]]>
<![CDATA[POLA KOMUNIKASI KELUARGA DI MATA GENERASI Z ]]>
<![CDATA[Desi Yoanita]]>
<![CDATA[ Scriptura Vol. 12 No. 1 (2022): JULY 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.1.33-442
<![CDATA[Relasi orang tua dan anak yang menginjak usia dewasa muda (Gen Z) bisa digambarkan sebagai ‘love and hate relationship’. Ketegangan muncul karena di usia tersebut anak sudah memiliki kesadaran akan kemandirian, sementara orang tua masih menjalankan otoritas penuh atas mereka. Pola Komunikasi Keluarga menggambarkan relasi orang tua dan anak dalam dua bentuk, yaitu conformity orientation dan conversation orientation. Penelitian ini mendeskripsikan bagaimana pola komunikasi diterapkan dalam keluarga 10 informan yang berusia 18-25 tahun. Menggunakan metode studi kasus, Peneliti menganalisis data hasil Focus Group Discussion (FGD) secara tematik dan menghasilkan temuan sebagai berikut: 1) kebersamaan dalam keluarga memerlukan komitmen; 2) setiap keluarga memiliki batasan keterbukaan yang berbeda dan keterbukaan tidak selalu terjadi dua arah; 3) orang tua masih berotoritas atas isu jangka panjang atau yang membutuhkan dana besar; 4) memperlakukan anak sebagai orang dewasa merupakan wujud trust dan penghargaan orang tua; 5) relasi antara orang tua menjadi role model kehangatan dalam keluarga; 6) Ayah menjadi sosok penting dalam menciptakan kehangatan. ]]>
<![CDATA[KETERBUKAAN DIRI (SELF DISCLOSURE) PENCARI JODOH DALAM MENEMUKAN PASANGAN HIDUP MELALUI APLIKASI KENCAN DARING TINDER ]]>
<![CDATA[Monica Catellya]]>;
<![CDATA[Fitria Ayuningtyas]]>;
<![CDATA[Dian Tri Hapsari]]>
<![CDATA[ Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.2.92-99
<![CDATA[Currently, Tinder is in great demand because it is proven by the presence of several couples who have made it to the stage of marriage. Factors of tension, anxiety, anxiety, shyness to an unattractive appearance make a person reluctant to do self-disclosure when having a face-to-face relationship. This research aims to find out how the motives, experiences, and meaning of self disclosure of mate seekers in finding a life partner through the Tinder application. This research uses a qualitative method with phenomenological approach. The theory in this research was the self-disclosure theory. Data collection techniques in this research were observation, and interviews. This research succeeded in revealing the motives of the informants to open themselves with their Tinder partners, namely to know more deeply and adapt to their Tinder partners. The experience of self-disclosure with a Tinder partner resulted in a positive and enjoyable experience because they could get to know their Tinder partner better. Interpreting self-disclosure as life as it is without lying to each other and a bridge between two different heads]]>
<![CDATA[KRITIK SOSIAL DALAM KARIKATUR (Analisis Semiotika Terkait Kritik Sosial dalam Postingan Instagram Gejayan Memanggil) ]]>
<![CDATA[Agusly Irawan Aritonang]]>
<![CDATA[ Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.2.122-132
<![CDATA[Social criticism arises when there is no satisfaction with an existing order. In the political context, social criticism is often conveyed when the government system doesn’t run optimally and ideally. Many parties can convey social criticism and many ways how to to convey social criticism. The emergence of social media makes it easier to convey social criticism. Caricatures have long been known as a form of conveying social criticism, both in the form of satire and sarcastic statements. This paper seeks to see how social criticism is conveyed through the form of caricatures. Using Pierce's semiotics method, tracking the combination of icons, indexes, and symbols that appear from the caricatures posted by the @gejayanmemanggil account. The chosen caricature is a caricature that is the result of the creation by @gejayanmemanggil account admin, not a reposted caricature because it is the result of someone else's creation. As a result, criticism emerged targeting President Joko Widodo and his circle including his ministers as being the contradictive, anti-criticism and stifling freedom of expression. Criticism to members of the Council was also conveyed for not immediately ratifying the law that was deemed important as well as criticism of the Omnibus Law. In addition, a post related to Marsinah was raised as a reminder and a moral gesture to urge solve of her case.]]>
<![CDATA[YOUTUBE ADVERTISEMENT SEBAGAI IMPLEMENTASI KOMUNIKASI BISNIS PADA PRODUK SKINCARE LOKAL ]]>
<![CDATA[Sabila Nurul Fauziah]]>;
<![CDATA[Cecep Safa’atul Barkah]]>;
<![CDATA[Lina Aulina]]>;
<![CDATA[Iwan Sukoco]]>
<![CDATA[ Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.2.82-91
<![CDATA[Skincare is an industry that’s being warmly discussed for its development. The emergence of many local skincare brands has begun to color competition in beauty industry. In expanding market and introducing its products to potential customers, company carries out promotional activities, that’s advertising on YouTube. Purpose of this study was to find out the application of Youtube advertisements to local skincare products by reviewing the delivery of messages by MS Glow, Scarlett and Somethinc. Research method used is qualitative approach with descriptive research. In addition, content analysis was also carried out by reviewing message delivery, visuals displayed, and reactions/reviews from consumers who were carried out through Youtube Ads. Local skincare brands such as MS Glow, Scarlett, and Somethinc have their own characteristics in conveying their messages and visual concepts that are displayed through their Youtube Ads. Ms. Glow by conveying soft sell that leads to consumer feelings and visual concept of comedy, Scarlett uses soft sell and fresh and colorfull visuals, while Somethinc uses hard sell by directing the invitation to buy her product and white visuals depicting the coolness. Youtube Ads as implementation of business communication will convey all information that company wants to convey to its consumers.]]>
<![CDATA[REPRESENTASI PATRIARKI DALAM FILM “YUNI” ]]>
<![CDATA[Nadya Febiola]]>;
<![CDATA[Agusly Irawan Aritorang]]>;
<![CDATA[Daniel Budiana]]>
<![CDATA[ Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.12.2.100-112
<![CDATA[Patriarchy in Indonesia is still strong, as can be seen from high cases violence against women. Patriarchy occurs from the presence of gender differences. This research is made to discover how patriarchy is represented in the movie ‘Yuni’. ‘Yuni’ is a movie with the setting taken in Serang, West Java, produced by FourColor Films. The movie ‘Yuni’ reveals the practice of patriarchy in everyday life in Indonesia. The type of research used is descriptive qualitative, using a semiotic analysis method by Roland Barthes with scenes from ‘Yuni’ film as the subject of research and analyzed representation of patriarchy in the film ‘Yuni’ as the object of research. The research results in showing that patriarchy is implemented through religion and culture, and that the cause of patriarchy is materialism. Furthermore, 5 aspects such as patriarchy controls women's sexuality, patriarchy limits women's education, patriarchy limits women's job in the domestic sphere, patriarchy encourages early marriage and patriarchy limits women's movement and rights.]]>
