BISMA (Bisnis dan Manajemen)
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
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237 Documents
<![CDATA[Pengaruh Word Of Mouth, Kesadaran Merek dan Kualitas Produk terhadap Keputusan Pembelian (Studi Pada Mie Akhirat di Surabaya) ]]>
<![CDATA[Linggar Apriliya]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 8 No. 2 (2016) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v8n2.p237-252
<![CDATA[The development of food bussiness in Indonesia which growing rapidly make the competition even more intense. As one of the bussiness of food Mie Akhirat must have competitive superiority in order to survive to win the competition in culinary bussiness. This study used 188 samples, the sampling method is nonprobability sampling with purposive sampling technique. While measuring instrument used was a questionner, the data were analyzed using multiple regression analysis with SPSS for Windows 16. The results of this study showed that brand awareness and product quality has significant impact on purchase decision. While word of mouth has no significant impact on purchase decision.]]>
<![CDATA[Faktor Kreativitas dalam Pengembangan Model Inkubator Bisnis di Era Digital ]]>
<![CDATA[Anna Pudianti]]>;
<![CDATA[Anita Herawati]]>;
<![CDATA[Anna Purwaningsih]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 10 No. 2 (2018) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v10n2.p145-155
<![CDATA[A business incubator is a program to encourage the emergence of students entrepreneurs in various universities, including Universitas Atma Jaya Yogyakarta. The model applied in generating new entrepreneurs through business incubators at Universitas Atma Jaya Yogyakarta is described in three (3) stages of pre-incubation, incubation, and post-incubation. In the third stage of the incubation process, post incubation, the students have been assessed their readiness before finally tenant plunge as an entrepreneur. In the previous study, the motivation or desire to become an entrepreneur is a major factor to support success in business. However, in the next stage to support business sustainability, especially in the digital era as it is today, the strong capital motivation is not enough. This study aims to examine more deeply the capabilities that must be built to support business sustainability, especially in the digital age with all the technological advances. The qualitative approach is used by using successful tenants as case studies of several types of business, in order to enrich the results of the research. Triangulation and member check processes are applied to generate the results of the research. The resulting model of this study is a refinement of the initial model by emphasizing the sustainability factor of business in the digital era that emphasizes the importance of creative ability and thinking ahead.]]>
<![CDATA[Model Strategi Pengembangan Positioning Kafe di Surabaya ]]>
<![CDATA[Arasy Alimudin]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 10 No. 2 (2018) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v10n2.p156-168
<![CDATA[The purpose of this research is to know and build café position, the method used is descriptive quantitative by collecting consumer perception and based on approach to consumer and based on condition of current situation and condition. The positioning of Jumbo Juice cafe compared to its main competitor is done by frequency distribution analysis technique. The results showed that the strategy model for the development of Jumbo Juice cafe positioning in Surabaya was; Promotion of café location by giving direct appointment of cafe existence very clear and easy to see around cafe environment. The custodian must keep the very cheap price offered to form a strong image among the cafe's consumers. Provide a full menu and a menu of new dishes not shared by competitor cafes. Improving service quality should be sustainable. Toilet facilities should be kept clean, safe and adequate parking. Sauna cafe must be developed so it will create a different susana with other competing cafes. And provide a sense of security to the cafe's visitors.]]>
<![CDATA[Pengaruh Adversity Quotient dan Learning Organization terhadap Kinerja Pegawai Pusdiklat Kemensetneg RI ]]>
<![CDATA[Hermawan Setiaji]]>;
<![CDATA[Anik Herminingsih]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 7 No. 2 (2015) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v7n2.p73-80
<![CDATA[The progress of the reformation in the field of bureucracy is slower than the other fields. It is believed that the concept of the clean government and good governance must be applied in order to give the optimal results for the citizen. In this case, the quality or work of those who worked in the bureaucracy of the State Secretariat Training Center of the Republic of Indonesia did not show any optimal results. As a matter of fact, there were several factors that contributed to the results, for instances adversity quotient and learning organization. Furthermore, this research aimed to determine the effect of adversity quotienent and learning organization of employee performance. The research was conducted at the Training and Education Centre State Secretary of The Republic of Indonesia in Jakarta. Research design that used is causality, with descriptif quantitative analysis, using instrument questionnaire to population sample. The result showed that: (1) there is a positive correlation and significant effect of adversity quotient on the performance of employee; (2) there is a a positive correlation and significant effect of learning organization on the performance of employee; (3) and these is a positive and significant effect simultanuoesly adversity quotient and learning organization on the performance of employee.]]>
<![CDATA[Pengaruh Faktor Sosial, Faktor Pribadi, Faktor Psikologi, Faktor Kebudayaan terhadap Keputusan Pembelian Kartu Three ]]>
<![CDATA[Putri Anggreni]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 7 No. 2 (2015) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v7n2.p81-89
<![CDATA[Introduction to consumer demand for a product is the beginning of the decision-making process. The need to communicate is a very important thing in human life. With respect to the existence of diverse consumers and their behavior then the management should really responsive to observations of what is wanted. In connection with the research done on the title : The Effect of Social Factors, Personal Factors, Psychological Factors, Cultural Factors Against Three Card Purchase Decision In Singaraja City, based on the results of multiple linear regression analysis was done in this study, obtained the following regression equation: Y = 6.604 + 0.254X1 + 0.494X2 - 0.298X3 + 0.526X4. The results obtained by the analysis of social factors that variable (X1) has a regression coefficient of 0.254 (is positive) to the purchasing decision (Y) and t value of 1.116 with a significance level of 0.275 (> 0.05). This means that social factors (X1) has no significant influence on purchasing decisions (Y). Thus Hypothesis This means that Ho accepted and Ha is rejected, the analysis results obtained that individual factor variables (X2) has a regression coefficient of 0.494 (is positive) to the purchasing decision (Y) and t value of 3.149 with a significance level of 0.004 (> 0.05 ). This means that individual factors (X2) has a significant influence on purchasing decisions (Y). Thus the hypothesis Ho is rejected and Ha accepted, results obtained by analysis of the psychological factors that variable (X3) has a regression coefficient of 0.298 (negative sign) to the purchasing decision (Y) and t value of -0.781 with a significance level of 0.442 (> 0.05). This means that the psychological factor (X3) does not have a significant influence on purchasing decisions (Y). Thus Hypothesis This means that Ho accepted and Ha is rejected, results obtained by analysis of the cultural factors that variable (X4) has a regression coefficient of 0.526 (is positive) to the purchasing decision (Y) and t value of 1.604 with a significance level of 0.121 (> 0.05 ). This means that cultural factors (X4) does not have a significant influence on purchasing decisions (Y). Thus Hypothesis this means that : Ho accepted and Ha is rejected, adjusted R-square value obtained for 0.480 or 48.0%. Than customer satisfaction (Y) can be explained by the variable quality of service (X1), product (X2), promotion (X3), while 52.0% can be explained by factors-factors not examined in this study.]]>
<![CDATA[Strategi Pemasaran untuk Meningkatkan Omzet Penjualan Air Minum Dalam Kemasan pada CV. Satria Putra Jaya di Tabanan ]]>
<![CDATA[Putri Anggreni]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v8n1.p1-15
<![CDATA[CV. Satria Putra Jaya is a company plant Drinking Water (bottled water). In conducting its business, the marketing strategy is a process that plays an important role against companies that market goods and services to consumers because every company has an equal chance in producing goods or services, so it can only be competition between companies and competitors in the market to seize, in addition to marketing strategy the role of existing employees also affect the increase in sales volume. Results of the analysis of internal factors is the main force that the company uses its own capital (a score of 0.340). The Company has no burden to return the money to the Bank. While the main weaknesses in internal factors, namely the lack of education and training for employees (score 0.151). Total score of 2,640 IFE matrix shows that the company is currently in a state of being. The result of external factors which are the main opportunities CV. Satria Putra Jaya namely the cooperation join label logo on the packaging for the hotel, restaurant and cafe (score 0.396). While the main threats that arise for the company which is the number of new competitors entering the drinking water industry (score 0.163). Total score of 2,576 EFE matrix shows that the condition of the company is currently in a state of moderate/average. Both results IFE and EFE matrix when inserted into the matrix of IE then conditions the company is currently in a quadrant V, which means the conditions to keep and maintain. Alternative strategies derived from the SWOT matrix, namely, 1) Utilizing a strategic location in order to attract potential customers, 2) Maintaining price and improve product quality, 3) Improve the quality of human resources, 4) Adding a branch and distribution network to increase sales volume, 5) Increases vehicle distribution to increase the coverage and seeking greater market share by penetrating the market]]>
<![CDATA[Pemetaan Kompetensi untuk Pengembangan Penilaian Kinerja Berbasis Kompetensi di Unit Kerja Perawatan Intensif (ICU) Rumah Sakit Adi Husada Kapasari Surabaya ]]>
<![CDATA[Widodo Dwi Utomo]]>;
<![CDATA[Suryanto Suryanto]]>;
<![CDATA[Falih Suaedi]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v8n1.p16-26
<![CDATA[Adi Husada Kapasari Hospital is one of the companies that is engaged in the field of health care services which prioritize the development of human resources to achieve strategic objectives of the company. Relating to the company's priorities, Adi Husada Kapasari Hospital require a good performance appraisal systems, including for employee of Intensive Care Unit (ICU). The Development of a competency-based performance appraisal is one of the alternatives to evaluate employees performance objectively. Competency-based performance appraisal performance appraisal is based on the competencies that is needed in order to make the job can be implemented effectively which the criterias of the assessment obtained from the job descriptions and the job specifications. In other words, a competency-based performance appraisal want to connect whether the competency of an employee can meet the demands of a position or a job, so it can be performed well. The Competency mapping which conducted in the job analysis successfully identified a number of competencies of each position in the intensive care unit, which divided into core competencies, general competencies , and specific competencies. The combination of three kinds of competence is referred to as the competency profile. The Competency profile of each position becomes the performance assessment criteria that will be used to evaluate performance each of the incumbent.]]>
<![CDATA[Pengaruh Jumlah Uang Beredar terhadap Inflasi dan BI Rate serta Dampaknya terhadap Indeks LQ45 di Bursa Efek Indonesia (BEI) Periode 2010 2014 ]]>
<![CDATA[Fathorrahman Fathorrahman]]>;
<![CDATA[Imam Suaydi]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v8n1.p27-34
<![CDATA[The capital market is an important instrument in the economy of a country, because the capital market also reflects the state of the country's economy. Capital market in Indonesia is the Indonesia Stock Exchange (IDX) based in the capital city, Jakarta. In the Indonesian stock exchange there are different classifications of stock indices, but the stock index movements are frequently used reference is LQ45. Many factors affect the movement of shares in the Indonesia Stock Exchange (IDX) especially LQ45, among others, the money supply, inflation and the BI Rate. On the other hand, the money supply also has an influence on inflation and BI Rate. The purpose of this study was to determine how the effect of the money supply directly against inflation and BI Rate, and how it impacts indirectly against LQ45 through inflation and BI Rate in Indonesia during the period 2010-2014. In this study, the population used is LQ45 and sample research is LQ45 period 2010-2014. Data analysis method used in this research is the analysis of the path (path analysis). In this study the data Inflation, BI Rate in the data each month during the study period of 2010 to 2014 on the website of Bank Indonesia (BI) (www.bi.go.id) and the data amount of money every month during the study period of 2010 to 2014 in Central Bureau of Statistics. The test results show the effect of which has been carried out during the study period (2010 - 2014) that the first structure money supply shows the influence of the (positive) is significant, in both structure money supply showed a positive effect (not significant), And the third structure shows that the money supply effect (positive) significant to LQ45, money supply no effect on inflation, money supply shows effect results (not significant) of the BI Rate. And for intervening results show that the variable inflation and BI rate can not be used as an intervening variable in the study]]>
<![CDATA[Pengaruh Kesesuaian Kerja terhadap Keterampilan Kerja dengan Keterikatan Kerja sebagai Variabel Mediasi ]]>
<![CDATA[Firda Ayu Noviyana]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v8n1.p32-42
<![CDATA[This study aims to identify and explain the influence of person job fit, job crafting and work engagement in Semen Indonesia Company. This study used saturated sample with the sample 50 respondents. Methods of the statistical analysis that used were SEM Partial Least Square (PLS) with smartPLS 2.0 sofware. The results of this research explained that person job fit has a positive to job crafting. Work engagement posiive to job crafting. Person job fit positive to work engagement. And work engagement not mediates the person job fit and job crafting.]]>
<![CDATA[Pengaruh Inovasi Produk dan Selebriti Endorser terhadap Niat Beli Ulang Sepeda Motor Otomatis Honda ]]>
<![CDATA[Rezkianto Akbar]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v8n1.p43-49
<![CDATA[ Honda Automatic motorcycle is best-selling Automatic motorcycle in Indonesia, in September 2014 - February 2015 Honda Automatic motorcycle sales declined notably Honda Vario Series amounted to 24.8%, and at the end of January 2015 Honda launched its newest Honda Automatic motorcycle Vario 150 ESP with various innovations performed, as well as using VJ Daniel Mananta as a celebrity endorser for communicating the latest product. This study are to analyze and discuss the influence of product innovation and celebrity endorser to re-purchase intention of Honda Automatic motorcycle. Based on the results of the t test is known that a product innovation has significant effect, while celebrity endorser has no significant effect on purchase intentions on Honda Automatic motorcycle. The contribution of product innovation and celebrity endorsers to the re-purchase intention of Honda Automatic motorcycle is 21.4%, while the rest influenced by other variables that are not used in this study.]]>
