cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Trias Madanika Kusumaningrum
Contact Email
triaskusumaningrum@unesa.ac.id
Phone
+6282220117476
Journal Mail Official
jurnalbisma@unesa.ac.id
Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
Location
Kota surabaya,
Jawa timur
INDONESIA
BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 243 Documents
 7   8   9   10   11 
Variabel Brand Image yang Mempengaruhi Keputusan Pembelian Telepon Seluler (Ponsel) Nokia Tin Agustina Karnawati; Andoni Qoiru Cokro
BISMA (Bisnis dan Manajemen) Vol. 5 No. 2 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.384 KB) | DOI: 10.26740/bisma.v5n2.p147-157

Abstract

Increasingly rapid development of communication technology, especially cellular phones. Cellular phones becomes a very important thing to facilitate  communication. Nokia as one of the leading companies in telecommunications have to think of a strategy to win market share there. One strategy is to brand image that can provide a positive influence on purchase decisions Nokia mobile phone. This reseach aimed to find influence of brand image that consists of a sub-variable corporate image, user image, and product image to the cell phones Nokia buying decision on student STIE Asia Malang either partially or simultaneously. The data was collected by distributing questionnaires to students STIE Malang Asia are divided into 87 people. Answer of respondents processed using multiple linear regression analysis, t test, F test, and determination coefficient (R2). Based on the results of t test analysis of variables known that sub-variable corporate image (thitung = 3.529), user image  (thitung = 3.637), and product image (thitung = 4.518). Sub variables that have a dominant influence is the product image. From the test results of the F value is known Fhitung = 28. 299 (significant F value = 0.000). This means that the partial and variable simultaneous brand image consists of a sub-variable corporate image, user image  and product image significantly influence purchasing decisions on student Nokia cell phones STIE Asia Malang. R2 value is found to be 50.6%, meaning that the variable purchasing decisions of cell phones Nokia on student STIE Asia Malang influenced by sub-variable corporate image, user image, and product image by 50.6%, while the remaining 49.4% are influenced by variables outside brand image variables.
Penentuan Portofolio yang Optimal dengan Menggunakan Single Index Model pada Perusahaan Manufaktur yang Terdaftar di BEI Mira Dwiastuti; Evaliati Amaniyah; Echsan Gani
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.356 KB) | DOI: 10.26740/bisma.v5n1.p1-9

Abstract

The purpose of study is to determinan optimal portofolio by using Single Index Model at manufacturing company in BEI. The method used in this study is descriptive method. By using purposive sampling method is obtained 11 sample of the manufacturing company. The result of this study  is only three company that make up the optimal portfolio from 11 company because they  have ERB more than cut off point (0,086198) and These companies are PT. Gudang Garam, TBk, PT Astra outopart Tbk dan PT. Unilever Indonesia Tbk.  The proportion of stock in the portfolio are 19.68% PT Gudang garam Tbk, 72.83%  PT Astra outopart Tbk and 7.49% PT. Unilever Indonesia Tbk.  The expected return portfolio is. 10.11% greater  than expected return risk free (SBI) that only 0.534%, risk portfolio 0.2261 smaller than some risk individual stock and beta portfolio 0.9342
Perbandingan Kinerja Keuangan PT. HM Sampoerna Tbk Sebelum dan Sesudah Akuisisi Menggunakan Metode Financial Value Added (FVA) dan Market Value Added (MVA) Tri Heri Nurdianto
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.66 KB) | DOI: 10.26740/bisma.v5n1.p10-16

Abstract

Financial performance measurement within companies is very essential to make a policy about evaluation process of a company. Most research about company's financial performance in the past was measured by traditional accounting methods (financial ratios). Unfortunately, financial performance measurement using accounting method has a weakness for ignoring the cost of capital invested by investors. Financial Value Added (FVA) method is a measure of financial performance of companies that aims to evaluate financial value of the company, while the Market Value Added (MVA) method is a measure of financial performance of companies that aims to identify the value added of companies by analyzing the external conditions. This research was conducted to compare financial performance before and after acquisition using FVA and MVA. The data is processed using the program Microsoft office excel 2007.  The results of this study implies, that there are differences in financial performance as measured by the method of FVA and MV. It was shown that the average value of FVA after the acquisition is greater than value of FVA before the acquisition, while the average value after the acquisition of MVA is greater than MVA before the acquisition. The result shows different conclusion between the FVA and the MVA, because there are differences approach about those two measurements.FVA is a method to measure financial performance which is influenced by sales and money invested by the company. The more money invested by the company, the value of FVA become smaller. On the contrary, MVA is a method to measure financial performance which is influenced by a company's stock price. The higher closing price of a company, the bigger MVA
Pengaruh Profitabilitas, Investasi Aktiva Lancar, Perputaran Persediaan, dan Perputaran Piutang terhadap Tingkat Pendanaan Jangka Pendek Perusahaan Retail yang Listing di BEI Periode 2004-2008 Suciani Suciani
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.789 KB) | DOI: 10.26740/bisma.v5n1.p17-24

Abstract

To overcome the complexity of competition in the market of retail industry, retail company should make an optimal financing decision. This research focus on short term debt financing of Retail company which is listing in Indonesia Stock Exchange during period (of time) 2004-2008. At that moment, the SBI rates showed progressively trend and degradation of customer purchasing power because of increasing price of goods and competitor of other retail company. Based on the empirical fact, this research aims to examine the influences of profitability, current asset investment, inventory turnover, and receivable turnover to Short Term Debt Financing of retail companies. The technique analyze used multiple linear regression. The result of regression test concluded that simultaneously profitability, current asset investment, inventory turnover, and receivable turnover had significantly influences for short-term debt financing. Also in partially test, profitability, current asset investment, inventory turnover, and receivable turnover also had significantly influences for short-term debt financing
Pengaruh Komitmen Organisasional terhadap Resistance to Change di Organisasi Sektor Publik Moh. Nasih
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.314 KB) | DOI: 10.26740/bisma.v5n1.p25-32

Abstract

Changes in the organizational environment sometimes is needed and even inevitable. Local government as one of the public sector organizations also deal with the changes. One of the changes faced by the public sector is a change from the cash basis accounting system into accrual basis. This study examines the effect of organizational commitment on resistance to change of local civil servants. The total sample of this study used a total of 77 respondents from one local government in East Java. This study found that higher normative commitment of local government employees, level of resistance to change will be lower. This study didnt found any effect of afective commitment and continuance commitment to the resistance to change
Pengaruh Kualitas Layanan terhadap Keputusan Pemilihan Tempat Pendidikan (Studi pada TK Raudlatul Jannah Pepelegi Waru - Sidoarjo) Indah Rahmawati
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.342 KB) | DOI: 10.26740/bisma.v5n1.p33-43

Abstract

The service quality is an advantage that is expected and the control towards this advantage is managed to meets the needs and expectations of the customers. Every business must have good service quality, this apply to in educational institutes services. The quality is an important point of consideration for purchasing. Education has very important role in development and progress of next generation of a nation. Kindergarten or pre school education is a golden ages which is in this ages, a child will be easy to accept and remembering a lesson. To assess the service quality using service quality dimension with indicators such as, (1) tangible: buildings, library, worship area, policlinic, canteen, parking lot, sport square, playground, (2) reliability: students programming, (3) responsive: serving students academic, serving students administration, responsive toward problems, (4) assurance: high quality teacher, security, serving in hospitable and friendly attitude, (5) empathy: information of teach and learn process, student-teacher interaction, students participation opportunity, providing solution. This research is trying to understand whether the service quality in educational institutes can affecting the students parent in making decision simultaneously and partially in choosing of TK Raudlatul Jannah. The population of this research is the students parent of TK Raudlatul Jannah, with the sample total of 56 parents, using saturated sampling technique. The analysis technique being used is the multiple linier regression and simple linier regression. The research using multiple linier regression acquired the significant influence from  service quality variables is 77% to the decision of students parent in preferring educational institutes variable. The result from simple linier regression test there are influence oaf each variables. The influence of tangbles variable is 44,3%, reliability variable is 42,7%, responsiveness variabel is 53,7%, assurance variable is 48,5%, and emphaty variable is 46,4% to the dicision students  parent in preferring educational institutes. 
Pengaruh Tangibility, Growth Opportunity, Size, Profitability, dan Risk Terhadap Struktur Modal: dalam Perspektif Pecking Order Theory pada Perusahaan Automotive and Allied Products di BEI Devi Wahyu Nuarsari
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v5n1.p44-50

Abstract

This research aims to test influence of tangibility, growth opportuity, size, profitability, and risk on the capital structure. This research is conducted on Automotive and Allied Products companies at BEI period 2004-2009, that still listed in the Indonesian Capital Market. The result of the test concluded that tangibility and size has a positive influence to the capital  structure, but profitability dan risk has a negative influence to the capital structure, and growth opportunity has a negative influence to the capital structure but not significant.
Pengaruh Earning Per Share (EPS) dan Price Earning Ratio (PER) terhadap Return Saham pada Perusahaan Manufaktur yang Listing di Bursa Efek Indonesia (BEI) Periode 2006-2009 Lina Wulan Sari
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.236 KB) | DOI: 10.26740/bisma.v5n1.p51-56

Abstract

In particular brokerage stocks, the information has a dominant role  Investors who make investments in capital market activities need different kinds of informations consists of fundamental and technical. Both this of information could be used as a basis for investors to predict the return. Information on in the financial statements consist of several financial ratios such as liquidity ratios, activity ratios, the market ratio, profitability ratios. One of the tools for predicting the stock return is the Earning Per Share (EPS) and Price Earning Ratio (PER). The population used in the study were manufacturing companies listed on in the BEI. The is year observation period is from 2006 to 2009. The analytical method used is descriptive techniques, the classic assumption test (test of multicollinearity, heteroscedasticity, autocorrelation and normality test data), multiple linear regression analysis, coefficient determination and hypothesis test. From this study, it is concluded that a simultaneously exist between the EPS and PER effects on stock returns of manufacturing firms in the BEI. Partially, influenced EPS aend PER while the stock return has effect on stock returns. Thus the only variable influencing EPS eand PER are variables that influencing to stock return. Furthermore, beside , but other than EPS aend PER,  investors also need to consider other fundamental factors which are not examined in this study such as ROE, CR, PBV and others
Peran Asosiasi Merek Berdasarkan Fungsi Merek dalam Upaya Meningkatkan Kesediaan Pembelian Perluasan Merek Betadine pada Kategori Produk Lainnya Nindria Untarini
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v5n1.p57-68

Abstract

This paper studies the deminsions of equity brand. Focusing on the functions or value of the brand as perceived consumers. In this way, four categories of functions are indentified: guarantee, personal identification, social identification and status. It has objective, to know the influence of brand associations based on function toward consumers willingness to buy brand extensions. By way hypotheses, it has been proposed that these functions have positive influence on the consumers willingness to buy brand extensions. The hypotheses have been tested in the Surabaya antiseptic drug market and were partially supported and simultaneously supported. The result obtained confirm the convenience of analyzing brand associations separately and simultaneously enable the ascertaining of brand associations that are most relevant in order to attain certain the consumers willingness to buy  brand extensions. Future research would also be interesting to conduct a comprehensive multicategory analysis in order to indetify the relative importance of various brand fuctions in different product categories, the more various sampling techniques and more samples, and selection of other brands so that to represent all users antiseptic drug in Surabaya
Analisis Strategi Keunggulan Bersaing (Competitive Advantage) Sektor Usaha Kecil Menengah di Kota Gorontalo (Studi Industri Meubel di Kota Gorontalo) Idris Yanto Niode
BISMA (Bisnis dan Manajemen) Vol. 4 No. 2 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.455 KB) | DOI: 10.26740/bisma.v4n2.p91-101

Abstract

This research aims to: (1) Identified and analyzed the factors that would influences external and internal environment of SMEs in order to maintain their competitive advantages; (2) to found and analyzed what kind of effort that SMEs and government does in order to maintain and supporting the competitive advantage of SMEs at Gorontalo; (3) to analyzed the competitive advantage strategy of SMEs to winning the competition. The method used in this research is a survey method by doing data collection from interviewing, observation, and questionnaire spread up. Analysis doing by identified current external and internal environment, until move to the particular circumstances of competitive advantage strategy in the future. In order to formulating the competitive advantage strategy, researcher used SWOT analysis. The result shown, to achieve competitive advantage between competitors, SMEs must use œaggressiveœ Strategy which is by decreasing a cost, create new product, quality improvement, market expansion. In addition another strategy based on SWOT matrix that could used to achieve competitive advantage are: create a fresh business plan; get more credit to have more capital; fixing and improving product quality; labor insurance (work safety); enter and conquer the market; service quality improvement; and promotion intensity.

Page 9 of 25 | Total Record : 243

 7   8   9   10   11 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol. 18 No. 1 (2025) Vol. 17 No. 2 (2025) Vol. 17 No. 1 (2024) Vol. 16 No. 2 (2024) Vol. 16 No. 1 (2023) Vol. 15 No. 2 (2023) Vol. 15 No. 1 (2022) Vol. 14 No. 2 (2022) Vol. 14 No. 1 (2021) Vol. 13 No. 2 (2021) Vol. 13 No. 1 (2020) Vol. 12 No. 2 (2020) Vol. 12 No. 1 (2019) Vol. 11 No. 2 (2019) Vol. 11 No. 1 (2018) Vol. 10 No. 2 (2018) Vol. 9 No. 2 (2017) Vol. 9 No. 1 (2016) Vol. 8 No. 2 (2016) Vol. 8 No. 1 (2015) Vol. 7 No. 2 (2015) Vol. 7 No. 1 (2014) Vol. 6 No. 2 (2014) Vol. 6 No. 1 (2013) Vol. 5 No. 2 (2013) Vol. 5 No. 1 (2012) Vol. 4 No. 2 (2012) Vol. 4 No. 1 (2011) Vol. 3 No. 2 (2011) Vol. 3 No. 1 (2010) Vol. 2 No. 2 (2010) Vol. 2 No. 1 (2009) Vol. 1 No. 2 (2009) Vol. 1 No. 1 (2008) Vol. 10 No. 1 (2017) More Issue