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Strategic: Journal of Management Sciences
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : -     EISSN : 27980049     DOI : https://doi.org/10.37403/strategic.v1i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Strategic Journal of Management Sciences with E-ISSN 2798-0049 is a peer-reviewed journal published three times a year in April, August, and December by the Masters Program (S-2) Master of Management Science Sekolah Tinggi Ilmu Ekonomi Sultan Agung The Management Journal is intended as a journal for publishing articles that report research results in the field of management science. Strategic: Journal of Management Sciences invites manuscripts on various topics including marketing management, financial management, strategic management, operations management, human resource management, e-business, consumer behavior, international business, business economics, entrepreneurship but not limited to management education, regional development management, and public policy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 53 Documents
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KINERJA APARAT KEPOLISIAN DALAM PELAYANAN ADMINISTRASI KEPEGAWAIAN PADA BAGIAN SUMBER DAYA MANUSIA KANTOR KEPOLISIAN RESOR MOROWALI UTARA Batulapa, Yulius; Juemi, Juemi; Afnita, Ince Dian
Strategic: Journal of Management Sciences Vol. 5 No. 1 (2025): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i1.324

Abstract

his study aims to analyze the performance of police officers in administrative personnel services at the Human Resources Division of the North Morowali Police Resort. This research employs a qualitative method with a descriptive approach, selecting informants through purposive sampling. Data were collected through observation, interviews, and documentation. The findings indicate that productivity, responsibility, and accountability in administrative personnel services have been well implemented. Police officers are capable of operating technology-based administrative systems such as the SiSDM application to support work efficiency. However, service quality and responsiveness still face challenges, including limited personnel, unstable network access to the system, and a lack of continuous training. Overall, while administrative personnel services have been functioning adequately, improvements in technological infrastructure and human resource development are necessary to enhance service effectiveness and quality.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, TOTAL ASSET TURN OFFER, RETURN ON ASSET DAN INFLASI TERHADAP RETURN SAHAM Azahra, Keysha; Riyadi, Rizal; Pradipto, Didit
Strategic: Journal of Management Sciences Vol. 5 No. 1 (2025): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i1.325

Abstract

This study focuses to analyze the influence of the Current Ratio (CR), Debt to Equity Ratio (DER), Total Asset Turnover (TATO), Return on Assets (ROA), and inflation on stock returns in pharmaceutical companies listed on the Indonesia Stock Exchange during the 2018–2023 period. The research employs a multiple linear regression analysis approach using secondary data from company financial reports. The findings indicate that CR, DER, and ROA have a significant impact on stock returns, while TATO and inflation do not exhibit a significant effect. Simultaneously, all independent variables contribute to changes in stock returns. These findings provide insights for investors in evaluating financial factors that influence stock returns in the pharmaceutical sector. Future research is recommended to expand the scope of variables to enhance the accuracy of stock return prediction models.
PENGARUH LITERASI KEUANGAN DAN INKLUSI KEUANGAN TERHADAP KEMAMPUAN MANAJEMEN KEUANGAN UMKM DENGAN FINANCIAL TECHNOLOGY SEBAGAI VARIABEL MEDIASI Miftahunnajah, Nimas Aulia Pambajeng
Strategic: Journal of Management Sciences Vol. 5 No. 2 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i2.338

Abstract

Objective This study aims to analyze the influence of financial literacy and financial inclusion on the financial management capabilities of MSMEs in Jepara Regency, with financial technology (fintech) as a mediating variable. This research is essential, considering that weak financial management remains a major barrier to the sustainability of MSMEs, despite increasing access to financial services through digital technology. Research Method. A quantitative approach was employed using a survey method involving 100 MSME actors from various business sectors in Jepara Regency. The sample was selected through purposive sampling. Data processing and analysis were carried out using the Structural Equation Modeling (SEM) technique with the Partial Least Squares (PLS) method, assisted by SmartPLS version 4.0. Results. The findings show that financial literacy has a positive and significant effect on financial management capabilities, while financial inclusion shows a positive but weak effect. Fintech serves as a moderating variable that strengthens the effect of financial literacy on financial management but weakens the effect of financial inclusion on financial management. Conclusion. This study concludes that the optimal use of fintech requires adequate financial literacy. Relying solely on expanding financial access without improving financial understanding may lead to ineffective financial management. Therefore, MSME empowerment strategies must emphasize the integration of financial literacy, financial inclusion, and the wise use of financial technology.
MEDIASI NILAI PELANGGAN DAN EFISIENSI TRANSAKSI PADA PENGARUH DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN Wijaya, Dody Sakti; Lukiastuti, Fitri; Retnosary, Rieke
Strategic: Journal of Management Sciences Vol. 5 No. 2 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i2.339

Abstract

This research aims to examine the influence of digital marketing, customer value and transaction efficiency on customer satisfaction, the influence of digital marketing on customer value and transaction efficiency. Testing the mediating role of customer value and transaction efficiency on the influence of digital marketing on customer satisfaction. The population in this study were all customers of PT. Uwinfly has as many internet users as the sample size is 100 respondents. Analysis uses partial least squares (PLS) with the smartPLS analysis tool. The results of this research, digital marketing, customer value and transaction efficiency have a significant positive effect on customer satisfaction, digital marketing has a significant positive effect on customer value and transaction efficiency. Customer value and transaction efficiency mediate the positive influence of digital marketing on customer satisfaction. The implications of this research contribute to the theory of co-creation of customer value and transaction efficiency and analyze the consequences of digital marketing on customer behavior from the perspective of customer satisfaction.
KINERJA PEGAWAI DALAM PEMBUATAN SURAT PERINTAH TUGAS PADA SATUAN RESERSE KRIMINAL UMUM KANTOR KEPOLISIAN RESOR MOROWALI Ariani, Nora; Sarlian
Strategic: Journal of Management Sciences Vol. 5 No. 2 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i2.340

Abstract

This study aims to analyze the performance of employees in the preparation of the Task Order Letter (SPT) at the General Criminal Investigation Unit (Satreskrim) of the Morowali Police Resort, focusing on three performance dimensions: responsiveness, responsibility, and accountability. The study employs a qualitative approach with data collection techniques including in-depth interviews, observation, and document studies involving employees of Satreskrim Polres Morowali. The findings indicate that employee performance in terms of responsiveness is generally good, although there are coordination issues between units that cause delays and document revisions. In terms of responsibility and accountability, administrative errors were found, highlighting the need for improved attention to detail, oversight, and the more optimal use of information technology. The study concludes that measures such as optimizing digital systems, enhancing employee training, and improving supervision mechanisms are essential to increase efficiency and accountability in the preparation of SPT at Satreskrim Polres Morowali.
PENGARUH KEAKTIFAN BERORGANISASI DAN PRESTASI AKADEMIK TERHADAP KESIAPAN KERJA DENGAN SOFT SKILL SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Mahasiswa Universitas Bina Insan) Angiasari, Heni; Aprianto, Ronal; Fitria; Sari, Wisdalia Maya
Strategic: Journal of Management Sciences Vol. 5 No. 2 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i2.386

Abstract

This study aims to examine the influence of organizational involvement and academic achievement on students’ job readiness, with soft skills serving as an intervening variable, focusing on students at Universitas Bina Insan. The research employed a quantitative descriptive approach, involving 85 respondents selected from a population of 543 students using a combination of stratified random sampling and purposive sampling techniques. The analysis revealed that active participation in student organizations does not have a significant effect on job readiness, either directly or indirectly through soft skills. In contrast, academic achievement was found to significantly influence job readiness, both directly and indirectly through enhanced soft skills. Furthermore, when analyzed simultaneously, both organizational involvement and academic achievement demonstrated a significant combined effect on students’ job readiness. These findings highlight the critical role of academic performance and soft skill development as key factors in preparing students to meet the demands of an increasingly competitive labor market.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN STRUKTUR MODAL PADA PERUSAHAAN PLASTIK DAN KEMASAN YANG TERDAFTAR DI BURSA EEFEK INDONESIA TAHUN 2021-2023 Syahputri, Anggraini; Putri, Debi Eka; Ervina, Nelly; Putra, Hendrick Sasimtan
Strategic: Journal of Management Sciences Vol. 5 No. 2 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i2.387

Abstract

This study aims to analyze the effect of asset structure and profitability on capital structure in plastic and packaging companies listed on the Indonesia Stock Exchange during the 2021–2023 period. Capital structure serves as the dependent variable, while asset structure and profitability are the independent variables. The population in this study includes all plastic and packaging companies listed on the Indonesia Stock Exchange, with a sample of 13 companies selected using purposive sampling. Data were obtained through documentation of annual financial reports and analyzed using multiple linear regression analysis. The results show that asset structure has no significant effect on capital structure, with a significance value of 0.701 (> 0.05). In contrast, profitability has a negative and significant effect on capital structure, with a significance value of 0.050 (= 0.05). These findings indicate that companies with higher profitability tend to rely more on internal financing rather than debt.
ANALISIS KOMPARATIF DIGITAL MARKETING DAN DIRECT SELLING DALAM PENINGKATAN VOLUME PENJUALAN PRODUK HIDROPONIK Asmari, Andri; Susanti, Desi
Strategic: Journal of Management Sciences Vol. 5 No. 3 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i3.392

Abstract

Objektif. Penelitian ini bertujuan untuk menganalisis secara komparatif efektivitas strategi digital marketing dan direct selling dalam meningkatkan volume penjualan produk hidroponik pada komunitas petani Baraja Hydrofarm – Central Hidroponik Bandung Selatan. Metode Riset. Penelitian dilakukan dengan pendekatan kualitatif menggunakan metode wawancara dan focus group discussion (FGD). Hasil. Hasil penelitian menunjukkan bahwa strategi digital marketing yang dilakukan melalui Shopee, Facebook, dan WhatsApp lebih berfungsi sebagai media branding daripada peningkatan penjualan, dikarenakan tingginya ongkos kirim dan tidak stabilnya ketersediaan produk. Sebaliknya, strategi direct selling terbukti lebih efektif dalam meningkatkan volume penjualan karena memungkinkan pelayanan langsung, bahkan untuk pembelian dalam jumlah kecil. Kesimpulan. Berdasarkan analisis SWOT dan hasil studi komparatif, direct selling lebih sesuai diterapkan pada kondisi aktual Baraja Hydrofarm yang memiliki kapasitas produksi terbatas dan jaringan distribusi lokal. Penelitian ini menyarankan penguatan jaringan distribusi lokal dan pemanfaatan digital marketing secara selektif dan terfokus.
STRATEGI PENGEMBANGAN USAHA BUMDES MELALUI PARTISIPASI WARGA DESA SEBAGAI UPAYA PENGUATAN EKONOMI DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus pada BUMDes EmHa Desa Melirang) Nuriyah, Mubarikhatun; Saputra, M. Nasyah Agus; Hafiliyah, Diah Fithrah
Strategic: Journal of Management Sciences Vol. 5 No. 3 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i3.401

Abstract

Objektif. Penelitian ini dilatarbelakangi oleh pentingnya penguatan ekonomi desa melalui peran Badan Usaha Milik Desa (BUMDes) sebagai instrumen pembangunan berbasis potensi lokal dan partisipasi warga. Tujuan utama penelitian ini adalah untuk menganalisis strategi pengembangan usaha BUMDes EmHa Desa Melirang melalui keterlibatan aktif masyarakat dalam perencanaan, pelaksanaan, dan evaluasi program, serta meninjaunya dalam perspektif ekonomi Islam. Metode Riset. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil. Penelitian menunjukkan bahwa partisipasi warga desa mendorong terbentuknya unit usaha produktif seperti simpan pinjam, jasa pembayaran, serta pengolahan pupuk guano, yang memperkuat rasa kepemilikan dan tanggung jawab kolektif. Dari sudut pandang ekonomi Islam, BUMDes EmHa telah mengimplementasikan nilai-nilai syirkah, partisipasi, transparansi, dan akuntabilitas, meskipun masih ditemukan kelemahan pada penerapan prinsip syariah dalam unit simpan pinjam. Kesimpulan. Penelitian ini menyatakan bahwa pengembangan usaha BUMDes berbasis partisipasi warga dan prinsip ekonomi Islam mampu mendorong kemandirian dan keberlanjutan ekonomi desa secara lebih inklusif.
Pengaruh E-system Perpajakan, Kualitas Pelayanan Pajak, dan Sanksi Pajak Terhadap Kepatuhan Wajib Pajak Orang Pribadi : Studi Pada Wajib Pajak Orang Pribadi Pegawai Universitas Islam Darul 'Ulum Lamongan Cahyani, Anik Nur; Handayani, Sutri; Zulkarnaen, Have
Strategic: Journal of Management Sciences Vol. 5 No. 3 (2025): Strategic Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v5i3.402

Abstract

Kajian ini didasari oleh keutamaan pajak sebagai bagian dari faktor sumber penerimaan negara. Perkembangan teknologi melalui penerapan e-system perpajakan, diharapkan dapat mengoptimalkan tingkat kepatuhan wajib pajak. Kajian ini menggunakan studi pada pegawai Universitas Islam Darul ‘Ulum (UNISDA) untuk melihat bagaimana e-system pajak, kualitas layanan pajak, dan sanksi pajak berdampak pada kepatuhan wajib pajak orang pribadi. Penelitian ini menggunakan pendekatan kuantitatif serta data primer yang didapatkan melalui kuesioner kepada responden yang merupakan pegawai UNISDA. Metode purposive sampling guna memilih sampel dengan hasil sejumlah 116 responden. Pengolahan data dilakukan menggunakan perangkat lunak Eviews 13, dengan analisis meliputi uji instrumen dan analisis regresi linier berganda untuk uji hipotesis. Penelitian menemukan e-system pajak tidak memberikan dampak signifikan terhadap kepatuan wajib pajak orang pribadi. Kualitas pelayanan pajak, dan sanksi pajak memberikan dampak signifikan terhadap kepatuhan wajib pajak orang pribadi. seluruh variabel secara simultan memberikan dampak signifikan terhadap kepatuhan wajib pajak orang pribadi. Implementasi e-system pajak yang efektif, pelayanan pajak yang berkualitas, dan sanksi pajak yang disiplin dapat mengoptimalkan kepatuhan wajib pajak orang pribadi. Disarankan agar Direktorat Jenderal Pajak terus mengoptimalkan e-system perpajakan, meningkatkan kualitas pelayanan melalui pelatihan petugas pajak, serta menerapkan sanksi secara konsisten. Kajian selanjutnya dapat memperluas objek dan variabel untuk memperoleh hasil yang lebih komprehensif.

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