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El Madani: Jurnal Dakwah dan Komunikasi Islam
Published by Institut PTIQ Jakarta
ISSN : 26205998     EISSN : 27217167     DOI : doi.org/10.53678/elmadani
Core Subject : Religion, Humanities, Education,
Religion Humanities Languange, Linguistic, Communication & Media
El Madani Jurnal Dakwah dan Komunikasi Islam is a scientific journal with a focus on the study of dakwah and islamic communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 103 Documents
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Metode Dakwah pada Suku Anak Dalam (SAD) Jambi M Hambali
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 4 No. 02 (2023): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v4i02.1334

Abstract

The Indeginous tribe is a minority tribe in Jambi. They have animism and dynamism beliefs that are hereditary in herited. In its development the Indeginous tribe, they have left their and cestors’ beliefs and preferred to embrace Islam. The process of trasfering faith is obtained at the instigation of the preacher. The first question in this research is, how are the da’wah strategies by applying the principles of Islamic Communication, tablîgh, taghyîr, takwîn al-ummah/amar makruf nahi munkar, dan khairiyah al-ummah/akhlâq as an effort to spread the religion of Islam in the Indeginous tribe?. While the second question is, what are the obstacles of da’wah faced by preachers in spreding Islam in the Indeginous tribe? The main theory used in this research is the theory of Islamic communication by Andi Faisal Bakti (2010) and Edi Amin (2017). The theory says that da’wah is done by four stages, namely tablîgh, taghyîr, takwîn al-ummah/amar makruf nahi munkar, dan khairiyah al-ummah/akhlâq. While the supporting theory used is attribution theory by Fretz Heider (1958) to know the obstacles of da’wah, namely ecological, psychological, and semantic. The results of this research indicate that da’wah done in the Indeginous tribe were in accordance with the stages of the islamic communication theory. Da’wah was done with a long proccess so that it changed. The changes occurred at the encouragement of culture and religions. The changes contineles to achieve physical and non-physical development, the peak of the Indeginous tribe formed the communities which religions values were well guided in da’wah, there were several obstacles, both internally and externally. Internal obstacles were influenced by semantic factor, while external obstacles were influenced by ecological and psychological faktors. The colclusion is the proccess of da’wah in the Indeginous tribe were in accordance with the stages of the islamic communication theory. There was a change both physically and non-physically in the Indeginous tribe into a positive and constructive directions. The external obstacles were more dominant such as environmental ecological than psychological and semantic.
Manajemen Media TV9: Telaah Perkembangan Bisnis Dakwah di Era Media Baru Anggit Pamungkas; Umi Halwati
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 4 No. 02 (2023): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v4i02.1403

Abstract

Da'wah of Islam using the media is a form of strategic application for Muslims regarding the need to spread Islamic teachings with a wider reach, so that it is hoped that it will be able to attract the interest of the general public to listen to the calls of Islamic teachings. Using media in da’wah is an innovative process in carrying out da'wah so that the "message of wisdom" conveyed can be conveyed well and optimally. Along with the development of information technology and globalization, the mass media industry is also experiencing significant changes. These changes are clearly visible in aspects of structure, work and operational mechanisms, and mass media content. This ultimately urges various media institutions to follow the business competition patterns of the media industry in order to survive. The tight competitive climate in the mass media industry ultimately has an effect on the increasingly strong values ??of economic interests (profit) over the idealistic values ??of the media. This research method is qualitative with a descriptive approach. The media management applied to TV9 is the same as other media companies, what makes TV9 different is that there is still an inherent Islamic boarding school culture, because it is a religious TV whose spirit was born from the Islamic boarding school students. Regarding media management activities related to market push issues and issues of public interest, among business interests and da'wah, it tends to be more towards a da'wah orientation because da'wah is the vision and mission of TV9 and most of its programs are da'wah programs
Fenomena Gerakan Hijrah Virtual: Studi Grup WhatsApp Kelas Cewe Hijrah (September) Nofia Natasari
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 4 No. 02 (2023): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v4i02.1440

Abstract

In the era of globalization and advances in information technology, the virtual migration movement has become an interesting phenomenon that reflects changes in people's behavior in facing the challenges of the modern world. This research explores the Virtual Hijrah Movement in the Hijrah Girls Class (September), an online community that adopts a faith-based lifestyle, particularly Islam, in a digital context. Through a qualitative approach, this study explores the motivation and meaning of hijra and its impact on members' daily lives. The results of the interviews showed positive changes in the quality of worship, increased knowledge, and the formation of positive relationships. Within the theoretical framework of symbolic interactionism, this study looks at how group members create meaning through virtual social interaction. The conclusion of this study provides insight into the potential and challenges of the Virtual Hijra Movement in the context of the social and spiritual development of modern society.
Dakwah Digital dalam Komik Line Webtoon Laa Tahzan: Don’t Be Sad dalam Perspektif Semiotika Ahmad Rofi Syamsuri; Sunaryanto; Afnan Nadjib Helmy
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 4 No. 02 (2023): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v4i02.1460

Abstract

Line Webtoon comics can be used as a digital da'wah tool that conveys da'wah messages through a cultural approach. But the problem is, even though it can be used as a means of digital da'wah, Line Webtoon Comics actually develop through industrial interests and media capitalism. The industrialization process for Line Webtoon Comics can develop well because the process uses what is known as glocalization. This research analyzes the meaning of digital da'wah in the Line Web Comic Ton Laa Tahzan: Don't be Sad episodes #88 #89#90 and #116. The research method used is textual analysis with semiotic theory. This research found digital preaching in The Line Webtoon: Laa Tahzan Don't Be Sad in four episodes, namely using matchsticks, glasses, hijab, beach, translated text of the Koran and hadith. The markers used in the four episodes are Arno, Hatta, Uda Sheng, Aliya and Aya. The signs used are learning, discipline, knowledge, patience, honesty, not lying, the power of Allah SWT, piety, faith, power of Allah SWT, surrender to Allah SWT, mistakes towards Allah SWT, injustice towards Allah SWT. If we conclude, the meaning of digital preaching of this comic is divided into three important points, namely aqidah, morals and muamalah. The denotational meaning is the importance of knowledge, the importance of fasting, the meaning of the tarawih prayer rakat, and the prohibition of shirk towards Allah SWT. The current connotation means that Muslims have not yet developed knowledge, fasting that has not been practiced properly, conflict due to differences in the rakats of tarawih prayers, and shirk towards Allah SWT.
Dinamika Dakwah Islam dalam Era Digital: Kajian terhadap Strategi Implementasi dan Tantangan yang Dihadapi Agustriani Muzayanah; Yasser Muda Lubis
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 4 No. 02 (2023): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v4i02.1461

Abstract

This paper discusses the strategies and challenges of da'wah in the digital age. Currently, information and communication technology media is developing very rapidly. This of course must be followed by the development of the tools or means of da'wah used. At present da'wah activities are not only carried out by face-to-face methods, but can also be carried out by remote methods using digital media facilities such as internet media and social media. The development of this technology is a big challenge for every Muslim community in carrying out their da'wah activities, because not all of them are able and able to adapt to the development of these technological media. So every Muslim community needs to understand and determine what strategic steps to implement and what challenges Da'wah will face. Strategic steps that every Muslim must have in preaching include enriching himself with scientific insights, prioritizing a critical attitude towards the information received, utilizing advances in information technology as a means of preaching, having high creativity in creating quality da'wah content , and set a good example by prioritizing good ethical values. The challenge of da'wah in the digital age is in the form of the ability to digitize religious books, creating applications that contain religious content based on Android, increasing the number of podcast media that contain religious understanding as a medium for da'wah.
Optimalisasi Pesan Moderasi Beragama di Era Digital: Studi Website NU Online Muhammad Fanshoby; Khofifah Nur Hidayat
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 01 (2024): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v5i01.1722

Abstract

This research focuses on optimizing religious moderation messages through Search Engine Optimization (SEO) on NU Online, an Islamic website platform in Indonesia. Using a constructivist paradigm with a descriptive qualitative approach, this study explores how religious moderation messages are constructed and disseminated through Computer-Mediated Communication (CMC) and SEO. Data was collected through interviews, observations, and documentation, with a specific analysis on the popular article titled "Moderation of Religion and Its Urgency" on NU Online. The results show that NU Online has effectively implemented keyword research and On-Page SEO but is lacking in Off-Page SEO implementation. This indicates that the religious moderation messages are not yet fully optimized on this website. These findings underscore the importance of comprehensive SEO strategies to enhance the visibility and dissemination of religious moderation messages. The study recommends increasing the use of Off-Page SEO on Islamic websites. This includes the development of models or practical guides to optimize online religious content, encompassing aspects of keyword research, inclusive content, and effective campaign strategies. These implications are crucial for expanding the reach and impact of religious moderation messages, especially in the current digital era. The study also opens opportunities for further research on the influence of SEO on the dissemination of religious messages on the internet. The implementation of effective SEO strategies is expected to enhance the effectiveness of disseminating religious moderation messages through NU Online and other Islamic websites in Indonesia.
Meme sebagai Media Dakwah: Analisis Konten Memeislam.id di Kalangan Milenial Muhasyim; Abdul Azhar Putra
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 01 (2024): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v5i01.1723

Abstract

Penelitian ini mengangkat masalah fenomena dakwah menggunakan meme di Instagram, yang berbeda dari dakwah tradisional seperti di masjid, majelis, dan halaqoh. Penelitian ini bertujuan untuk menganalisis konten Memeislam.id sebagai media dakwah di kalangan milenial serta penerapan metode dakwah dalam kontennya. Teori yang digunakan adalah teori komunikasi virtual Joseph Walther yang mengkaji pengembangan hubungan dalam format Computer Mediated Communication (CMC). Teori ini mencakup tiga perspektif: komunikasi impersonal, interpersonal, dan hyperpersonal. Pendekatan penelitian ini adalah kualitatif deskriptif dengan metode observasional online dan analisis teks. Hasil penelitian menunjukkan bahwa Memeislam.id berkomunikasi dengan komunikan melalui tiga tahapan CMC: impersonal, interpersonal, dan hyperpersonal. Pada tahapan impersonal, emotikon dan meme digunakan untuk menggantikan bahasa nonverbal. Pada tahapan interpersonal, meme yang relevan dengan masyarakat digunakan untuk membuka diri dan mendapatkan respon berupa like, comment, follow, dan share. Pada tahapan hyperpersonal, variabel sender, receiver, channel, dan feedback digunakan secara efektif. Konten Memeislam.id juga menerapkan tiga metode dakwah dalam QS. An-Nahl 125: hikmah, mauidhah hasanah, dan mujadalah, menjadikan dakwah lebih mudah diterima dan dipahami oleh kalangan milenial. Penelitian ini memberikan kontribusi penting dalam memahami strategi dakwah digital dan mengusulkan arah baru bagi penelitian lanjutan tentang penggunaan media sosial sebagai platform dakwah yang efektif.
Strategi Komunikasi Pemasaran dalam Mempertahankan dan Meningkatkan Omzet Pedagang Muslim Pasar Jaya Gondangdia Jakarta Pusat Mokhamad Iqbal Khomaeni; Arfan Juliyendi
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 01 (2024): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v5i01.1724

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang digunakan oleh pedagang di Pasar Jaya Gondangdia dalam upaya mempertahankan dan meningkatkan omzet, serta memberikan rekomendasi praktis untuk mengoptimalkan penggunaan berbagai instrumen komunikasi pemasaran guna meningkatkan daya saing dan kinerja bisnis mereka. Penelitian ini diangkat karena adanya penurunan penghasilan para pedagang, meskipun lokasi pasar strategis, diapit oleh gedung perkantoran dan transportasi KRL Stasiun Gondangdia. Pendekatan penelitian yang digunakan adalah kualitatif, dengan metode wawancara face to face dan observasi yang dilengkapi dokumentasi. Hasil penelitian menunjukkan bahwa sebagian besar pedagang masih mengandalkan metode pemasaran tradisional dan kurang memanfaatkan saluran pemasaran online, seperti media sosial dan platform e-commerce. Namun, pedagang yang telah menggunakan pemasaran online melaporkan peningkatan jumlah pelanggan dan penjualan. Temuan ini mengindikasikan bahwa penerapan konsep STP (Segmenting, Targeting, Positioning) dan strategi komunikasi pemasaran yang melibatkan iklan, promosi penjualan, public relations, personal selling, serta online dan direct marketing dapat membantu pedagang dalam menentukan target pasar yang tepat dan meningkatkan omzet. Selain itu, pedagang perlu lebih proaktif dalam mengadopsi teknologi digital dan memanfaatkan berbagai platform online untuk mempromosikan produk mereka. Dengan demikian, diharapkan penelitian ini dapat berkontribusi pada pengembangan pasar tradisional di Indonesia dalam menghadapi tantangan era digital.
Analisis Kritis pada Kompetensi Da’i di Era Digital Sunardi Bashri iman; Mastori
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 01 (2024): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v5i01.1725

Abstract

Di era digital saat ini, dakwah mulai masuk ke berbagai lini kehidupan masyarakat. Satu sisi, keadaan ini membawa dampak positif bagi semaraknya penyebaran nilai-nilai dakwah Islam. Namun, pada sisi yang lain panggung dakwah kerap diisi oleh da’i-da’i yang kurang kompeten dalam bidangnya. Oleh sebab itu, dengan menggunakan metode kualitatif penelitian ini membahas beberapa permasalahan, yaitu: Pertama, bagaimana urgensi da’i bersanad secara keilmuan? Kedua, bagaimana komptensi dan karakteristik da’i yang ideal dalam dakwah? Berdasarkan rumusan masalah tersebut ditemukan hasil penelitian berikut: Pertama, setiap da’i wajib memiliki sanad keilmuan yang bersambung. Sumber-sumber utama ajaran Islam yakni al-Qur’an dan Sunnah disusun menggunakan metode sanad yang bersambung sampai pada sumber utama. Kedua, kompetensi dan karakter da’i yang ideal memiliki beberapa ciri yaitu: a). Narasi dakwahnya informatif. b). Menjadikan dakwah sebagai wahana pengajaran, pendidikan, dan pembelajaran, c). Muatan dakwah sarat dengan nilai, serta inspirasi. d). Tidak mengesampingkan usur hiburan yang bisa menyejukkan.
Strategi Komunikasi Humas Universitas PTIQ Jakarta dalam Mengelola Media Sosial sebagai Media Publikasi Naila Mafayiziya Hayat
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 01 (2024): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v5i01.1726

Abstract

Strategi komunikasi Humas Universitas PTIQ Jakarta dalam mengelola media sosial sebagai media publikasi merupakan aspek krusial dalam membangun citra dan menjalin interaksi positif dengan berbagai pemangku kepentingan. Penelitian ini mengeksplorasi pendekatan yang digunakan oleh Humas Universitas PTIQ Jakarta dalam memanfaatkan media sosial sebagai sarana efektif untuk menyampaikan informasi, meningkatkan visibilitas, dan membangun keterlibatan dengan masyarakat. Metode penelitian ini melibatkan analisis konten, wawancara, dan observasi terhadap aktivitas media sosial universitas. Hasil penelitian menunjukkan bahwa Humas Universitas PTIQ Jakarta mengadopsi strategi komunikasi yang terarah dan kreatif untuk memaksimalkan dampaknya di media sosial. Mereka secara aktif menyusun konten yang relevan dan menarik, melibatkan berbagai pihak, termasuk mahasiswa, dosen, dan alumni, serta merespons cepat terhadap interaksi pengguna. Penerapan teknologi dan algoritma kecerdasan buatan juga menjadi bagian integral dari strategi mereka untuk meningkatkan visibilitas konten. Keberhasilan strategi ini tercermin dalam peningkatan jumlah pengikut, interaksi positif, dan reputasi yang baik di kalangan masyarakat. Implikasi temuan ini menggarisbawahi pentingnya peran strategis Humas dalam merancang dan melaksanakan komunikasi yang efektif di era digital. Langkah-langkah ini relevan untuk meningkatkan citra universitas, meningkatkan partisipasi, dan membangun jejaring yang kuat dengan publik.

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