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Eddy M. Sutanto
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INDONESIA
Jurnal Manajemen dan Kewirausahaan
Published by Universitas Kristen Petra Surabaya
ISSN : 14111438     EISSN : 23388234     DOI : https://doi.org/10.9744/jmk
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Kewirausahaan or Journal of Management and Entrepreneurship is published biannually, in March and September, by Petra Christian University. JMK aims to promote recent research results on Management and or Entrepreneurship, publish only research results on Management, such as Marketing Management, Financial Management, HR Management, Operation or Production Management, Business Management, etc., and or Entrepreneurship as a knowledge development. JMK welcomes papers with the above aims and scopes. The editorial board decides papers to be published in JMK after reviewed by appointed reviewers or double blind review. Authors will be advised of comments from reviewers and suggestions.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 141 Documents
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BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS Indah Fintikasari; Elia Ardyan
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.951 KB) | DOI: 10.9744/jmk.20.1.23-30

Abstract

Lifestyle, variety seeking, customer trust and pro­motion are some factors that can be a trigger. The sample of respondents used in this study is 385 respondents’ smartphone users who have experience of brand switching, while the analysis of this study using structural equation modelling (SEM) and to process this research data used AMOS version 20. The result indicated that lifestyle and variety seeking is able to increase brand switching, especially on smartphone pro­duct users. Consumer trust in a particular brand still unable to reduce their desire to switch brand significantly, an­other result also indicated that promotion unable to increase the desire to switch brands.
GAP ANALYSIS OF TRAVELOKA.COM: HOTEL CONSUMERS’ EXPECTATIONS AND PERCEPTIONS OF THE WEBSITE Fransisca Andreani; Gabriella Winata; Eunike Halim
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.657 KB) | DOI: 10.9744/jmk.20.1.31-37

Abstract

Traveloka.com is one of the famous online travel agents to make hotel reservation in Indonesia. Consumers making online hotel reservation can sometimes find that the performance of the website does not meet their needs. This study is to analyze the gap between hotel consumer expectations and perceptions on the website dimensions of traveloka.com. It is a quantitative method with 150 respondents who made hotel re­ser­vations through traveloka.com. The analysis techniques used are mean test and paired t-test. The results show that there are significant gaps between consumer expectations and perceptions on the website dimensions of traveloka.com. The biggest gap is on the images displayed which are in accordance with the real conditions.
INTERNAL AND EXTERNAL FACTOR INFLUENCE ICT ADOPTION: A CASE of INDONESIAN SMEs Lucy Chairoel; Tri Rachmat Riski
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.343 KB) | DOI: 10.9744/jmk.20.1.38-44

Abstract

The using of Information Communication Technology (ICT) in the industry is growing fast. Ne­ver­theless, Small Medium Enterprises (SMEs) in Indonesia do not follow these conditions. The in­fluen­cing factor of ICT adoption has been identified as internal and external factors. Accordingly, the objective of the study is to identify the influence factor of using ICT adoption in Indonesian SMEs. The conceptual model in this study was the combination between Diffusion of Innovation (DOI) theory and The Technology-Or­ganization-Environment (TEO) theory. The survey method for 146 SMEs selected conve­nient­ly in Indonesia. The distribution of data by online and data obtained is analysed using SEM/Smart-PLS program. The study has exogenous variable including technology, organization, mana­ge­rial charac­te­ris­tic, and envi­ron­ment. The endogen variable is ICT adoption. The research found that ICT used was pre­dic­ted by charac­teristic of management, organizational and technology.
THE EFFECT OF GOLD PRICE CHANGES, USD/IDR EXCHANGE RATE CHANGES AND BANK INDONESIA (BI) RATE ON JAKARTA COMPOSITE INDEX (JCI)’S RETURN AND JAKARTA ISLAMIC INDEX (JII)’S RETURN Robiyanto Robiyanto
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.74 KB) | DOI: 10.9744/jmk.20.1.45-52

Abstract

This study examines the effect of gold price (in Rupiah) changes, US Dollar exchange rate changes against Rupiah (USD / IDR), and BI rate on Jakarta Composite Index (JCI) return and Jakarta Islamic Index (JII) return in Stock Exchange Indonesia during the period of  June 2008 to September 2017. The data used in this study was obtained from the official website of Bank Indonesia and Bloomberg. Data analysis was done by using multiple regression techniques by previously doing classical assumption test. The result of this re­search is that the exchange rate of USD / IDR changes and BI rate has a significant negative effect on JCI re­turn.
MARKETING ON POLITICS AND PUBLIC LEADERSHIP Purwanto Purwanto; Eddy Madiono Sutanto; Asmara Indahingwati
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.235 KB) | DOI: 10.9744/jmk.20.1.53-62

Abstract

This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public le­a­dership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership.
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER Mohd Amirul Adenan; Jati Kasuma Ali; Dayang Humida Abang Abdul Rahman
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.396 KB) | DOI: 10.9744/jmk.20.1.63-72

Abstract

This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision ma­king when purchases these products. Implication and future research also discussed.
LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA Budhi Haryanto; Awang Febrianto; Edi Cahyono
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.942 KB) | DOI: 10.9744/jmk.21.1.74-88

Abstract

This study discusses the relationship between lifestyle and individual preferences in choosing local or foreign brands. The sample consisted of 250 people, taken randomly through surveys in several public places in Surakarta - Indonesia, including the department stores, traditional markets, or other public areas, where many people were there and were willing to become research participants. Fur­thermore, the collected data is processed using factor analysis to reduce lifestyle dimensions, and logistic regression analysis is used to explain the relationship between lifestyle dimensions and pre­ferences in choosing a local brand or foreign brand, in this case represented by Wong Solo Grilled Chicken (WSGC) or Kentucky Fried Chicken (KFC).The test results indicate 13 dimensions of lifestyle, and only 5 dimensions are significantly related to brand preference: (1) individuals who have a fashion consciousness lifestyle tend to choose KFC rather than WSGC, (2) individuals with health consciousness lifestyles tend to choose WSGC rather than KFC, (3) individuals with leadership lifestyles tend choosing KFC rather than WSGC, (4) individuals with attentiveness lifestyle tend to choose WSGC rather than KFC, and (5) individuals with extroversion lifestyles tend to choose KFC rather than WSGC. This study also discusses the implications of studies related to the contribution of theory, practitioners, and possibilities for future studies
CAUSAL OR EFFECTUAL? AN EXPLORATORY STUDY ON WOMEN’S ENTREPRENEURIAL BEHAVIOR AND DECISION-MAKING LOGIC Annie Banikema; Thrycia Tite
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 2 (2018): SEPTEMBER 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.442 KB) | DOI: 10.9744/jmk.20.2.73-79

Abstract

Basing on the principle of causation vs effectuation, we try in this research to undersantand women’s entrepreneurial process and their decision-making logic in the process of entrepreneurial action. Specifically, we seek (1) to understand under what conditions female entrepreneurs mobilize effectual rationality or causal rationality to make decisions and act and (2) to explain the preference for causal or effectual behavior among female entrepreneurs. Research method includes a qualitative approach, through In-depth and semi-structured interviews. Those were conducted with 10 female entrepreneurs, at different stage of their entrepreneurial process, and analyzed through a content analysis. Consistent with existing literature, our results highlight variables that can potentially influence the use of effectual or causal logic: Entrepreneurial expertise and entrepreneurial uncertainty. More interesting this research points out the link between entrepreneurial mo-tivations and the type of decision-making logic used by female entrepreneurs
THE INFLUENCE OF INFLATION RATE, BI RATE, AND EXCHANGE RATE CHANGES TO THE FINANCIAL SECTOR STOCK PRICE INDEX RETURN IN THE INDONESIAN STOCK MARKET Yunita Yunita; Robiyanto Robiyanto
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 2 (2018): SEPTEMBER 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.651 KB) | DOI: 10.9744/jmk.20.2.80–86

Abstract

The objective of this study is to find out how macroeconomic factors such as exchange rate changes, BI rate and inflation rate can affect the financial sector stock price index in IDX from 2011 until 2017. Generalize Autoregressive Conditional Heteroscedasticity (GARCH) is used as the analysis method in this research to find the fittest model. The results are, only exchange rate change that has significant effect to financial sector stock price index. Inflation and BI rate have no significant effect to financial sector stock price index.
ANALYSIS OF AUTONOMY FACTOR OF ENTREPRENEURSHIP INTENTION WITH REFERENCE TO STUDENTS OF SELECTED UNIVERSITIES OF NORTH-INDIA Tusshar Mahajan; Vikas Arora
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 2 (2018): SEPTEMBER 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.399 KB) | DOI: 10.9744/jmk.20.2.87–91

Abstract

Entrepreneurship leads to economic growth and social development. Entrepreneurship is a risk-taking activity which needs dedication and focused approach. In case of students, starting a new venture is not an easy task, due to inclusion of high risk and uncertain future. There are many factors that trigger Entre-preneurship Intention of students; Autonomy is one such factor. The present study analyzed autonomy factor of entrepreneurship intentions of students with reference to North-India region. Students were found to have more inclination towards entrepreneurship with respect to autonomy factor. The study implied that Non-Metropolitan area students and especially Non-Metropolitan female students are more inclined towards entrepreneurship due to aspiration of autonomy.

Page 3 of 15 | Total Record : 141

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