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Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2024): August 2024" : 8 Documents clear
Partisipasi Masyarakat dalam Pengelolaan Mangrove Petengoran sebagai Objek Ekowisata di Desa Gebang Lampung Zulfahmi Agustiadi; Afrilia Elizabet Sagala
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.3973

Abstract

Ecotourism is a form of tourism that is responsible for preserving nature, provides economic benefits, and maintains the cultural integrity of local communities. This study used qualitative research methods. Community participation in participating in the management of Petengoran Mangrove ecotourism starts from the decision making stage, implementation stage and monitoring and evaluation stage. Overall, community participation in participating in the management of Petengoran Mangrove ecotourism starting from the decision making stage, implementation stage and monitoring and evaluation stage tends to be in the medium category with a percentage value of 60%. Government participation can be seen from the aspects of financing, implementation of activities and role in the decision-making process. Based on the support of facilities and infrastructure in the Petengoran Mangrove ecotourism, the majority of respondents assessed that the support of existing facilities and infrastructure was classified as high or adequate, namely 87%. Facilities and infrastructure that are classified as high according to respondents are parking facilities, prayer rooms, gazebos, toilets, photo spots. Ease of access is one of the main factors that helps travelers in planning visits to tourist areas.
Pencak Silat Sebagai Atraksi Wisata Budaya Desa Gardu Mutiara Pratiwi; Noveriza Pusparani; Eki Priady Sinaga; Rizqullah, Muhamad; Widanti, Afrima
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.3984

Abstract

Pencak silat is a cultural heritage that has been passed down from generation to generation in Gardu Village, North Bengkulu, Bengkulu Province. This martial art is not only a form of self-protection from threats or attacks in the surrounding environment, but also a local wisdom that is still maintained by the village community. This research aims to explore the practice of pencak silat in Gardu Village as well as its potential as a cultural tourism attraction. A descriptive method with a qualitative approach was used in this study to obtain comprehensive data and information. The results of observations and interviews show that the martial art of pencak silat in Gardu Village has strong historical and cultural values, and can be developed as an attractive tourist attraction for tourists. Pencak silat in Gardu Village is performed only by men and is still preserved to this day. This practice is passed down from generation to generation. This research provides valuable insights into the potential of pencak silat as a cultural asset that can be utilized for tourism development in Gardu Village. The findings can serve as a basis for efforts to preserve and promote local cultural heritage, as well as encourage community economic improvement through the culture-based tourism industry.
Pengaruh Pelatihan terhadap Kinerja Karyawan Housekeeping di Hotel SB Kuta Nyoman Gandha Pradipta Adisastra; Ni Desak Made Santi Diwyarthi; Ni Luh Gde Sri Sadjuni
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4049

Abstract

This research aims to analyze the effect of traiing on employee performance in the Housekeeping Department at SB Hotel, Kuta. Through quantitative methods, this study uses simple linear regression analysis to test the effect of training variables on employee performance. Data was collected through questionnaires distributed to Housekeeping employees and analyzed using SPSS 16.0 software. The results showed that there is a significant influence between training and employee performance. This is indicated by the results of the t test, where the calculated t value of 4,992 is greater than the t table of 2.045, which indicates a real relationship between the two variables. In addition, the results of the determination analysis show that training contributes 46.2% to improving employee performance, while the remaining 53.8% is influenced by other variables not mentioned in this study. The conclusion of this study is that training has a significant influence on the performance of Housekeeping employees at SB Hotel, Kuta, but there  are other variables that also play an important role in influencing employee performance. Therefore, hotel management is advised not only to focus on training, but also to pay attention to other factors that can improve overall employee performance.
Pengaruh Online Reviews di Tripadvisor terhadap Minat Beli pada Hotel Zuri Express Jimbaran Bali I Putu Bagus Rama Wira Saputra; Ni Made Suastini; Clearesta Adinda
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4050

Abstract

This research aimed at investigate the decline in purchasing interest at the Zuri Express Jimbaran Bali Hotel in early 2024, primarily due to a decrease in visits to the hotel's website. The study uses data collection techniques such as documentation and questionnaires, including searches on Tripadvisor and other online review platforms. The analysis approach includes quantitative descriptive, classical assumption tests, multiple linear regression, F test, t test, and coefficient of determination. The findings reveal that purchase interest at the hotel is significantly influenced by review quality, consistency, quantity, and recency, with review quality, consistency, and quantity having a positive and significant effect. However, review recency does not significantly influence purchase interest. The study highlights the importance of online reviews in influencing consumer behavior and purchasing decisions.
Pengaruh Promosi melalui Instagram terhadap Minat Beli di Alila Ubud Ayu Gania Pradyumna; Ni Made Suastini; Clearesta Adinda
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4053

Abstract

The lodging industry is as of now creating, which has made competition between inns, making it fundamental to supply techniques that can increment tourists' buying intrigued. This ponder points to decide the impact of advancements by means of Instagram on obtaining intrigued at Alila Ubud. The sort of think about utilized is quantitative information. Information collection was carried out by conveying surveys employing a Likert scale with 12 articulation things. The populace of this think about is domestic and outside visitors who know Alila Ubud, conjointly Alila Ubud's Instagram supporters, numbering 45,200. This consider delivered a test decided utilizing the Slovin equation with a add up to of 100 respondents. This think about appears that advancement through Instagram (X) contains a positive or noteworthy impact on Buy Intrigued (Y) at Alila Ubud. Promotion by means of Instagram has very a huge commitment in impacting buying intrigued as much as 57.7% is still within the direct category, at that point the remaining 42.3% impacts other viewpoints that have not been investigated in this ponder such as item quality, brand, cost, and so on
Pengaruh Motivasi dan Pelatihan Kerja terhadap Kinerja Karyawan di Hotel HR Bali Ida Ayu Nyoman Yuni Devi Antari; Ni Desak Made Santi Diwyarthi; I Wayan Jata
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4054

Abstract

This research aims to determine the influence of motivation and job training on employee performance at HR Bali Hotel. This research was conducted using proportional area random sampling, randomly selected based on the population of employees in each sub-population. Therefore, the sample to be used in this study consists of 100 individuals from HR Bali Hotel. The analysis techniques used include validity testing, reliability esting, classical assumption testing, simple linear regression analysis, the coefficient of determination test, and the t-test. The data analysis technique used is multiple regression analysis with the help of the Statistical Program for Social Science (SPSS). The research design employed is a quantitative design with a survey approach. The population used in this study involves all employees working at HR Bali Hotel, totaling 313 individuals. The sample used in this study is employees working at HR Bali Hotel, totaling 100 individuals. The sampling technique used is proportional random sampling using the Slovin formula. The results of the study show that motivation and job training, both partially and simultaneously, have a positive and significant effect on employee performance at HR Bali Hotel.
Pengaruh Harga Kamar dan Kualitas Pelayanan terhadap Keputusan Menginap di Westin Resort & Spa Ubud, Bali Ni Wayan Cittin Atiramaniya; Ni Made Suastini; Nyoman Gede Mas Wiartha
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4060

Abstract

This study aims to determine the influence of room price and service quality on the decision to stay at The Westin Resort & Spa Ubud, Bali. The population of this study comprises individuals who stayed at The Westin Resort & Spa Ubud, Bali, in the last month up to March, totaling 1250 people, with a sample size determined using simple random sampling technique amounting to 93 samples. Data collection method involved questionnaires analyzed using multiple linear regression analysis. The data analysis results show that room price and service quality have a positive and significant influence on the decision to stay. The regression value obtained is F-statistic of 36.852, which is greater than the critical F-value of 2.70. The strength of the relationship between Room Price (X1) and Service Quality (X2) as independent variables in this study with the percentage of Stay Decision as the dependent variable is 0.871. This indicates a very strong and positive relationship between the independent variables and the dependent variable. The magnitude of the influence of room price and service quality on the decision to stay is 75.8%. Recommendations from the researcher include enhancing room price strategies to compete with nearby hotels. Additionally, management should consider aligning prices with room quality to improve guest stay decisions. For future research, it is suggested to investigate other factors influencing stay decisions such as location, promotions, and advertising
Crowd Control Analysis in Organizing The 2024 Religious Celebration Festival: A Qualitative Approach Allana Leonardus; Ayu Asriyani; Hilary Quenella Moeis; Mirza Balqis Salwa Salmira; Jessica Ignatia Tambunan
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.4105

Abstract

One of the largest religious celebration festivals in Indonesia, attracting tens of thousands of visitors both domestically and internationally, involves complex event management. Therefore, the event is required to have a comprehensive risk management strategy to ensure safety, security, and smooth operation. This research aims to examine and analyze crowd control during the religious celebration festival in 2024. The method used by the researchers is a qualitative approach, collecting data through in-depth interviews and participatory observation. The data processed comes from sources who are event organizers involved in crowd management. Furthermore, data analysis is conducted using thematic analysis methods to identify risk categories and the mitigation strategies applied. This research shows that the highest level of risk at the religious celebration festival is crowd control. Therefore, the mitigation policies implemented by the event organizers include contingency planning, training and simulations for security personnel, backup plans for weather changes, and collaboration with various related parties. It is hoped that this research can provide insights for religious event organizers in managing and facing risks in similar events in the future

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