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Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 5 No. 1 (2026): Februari 2026" : 13 Documents clear
Implementasi Kualitas Pelayanan terhadap Kepuasan Pengunjung di Bali Zoo Gianyar Pradipta Nugraha; Kanah, Kanah; Ni Luh Eka Armoni; Elvira Septevany
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6512

Abstract

This study aims to examine the implementation of service quality and its influence on visitor satisfaction at Bali Zoo, Gianyar. The service quality in this research is analyzed using the five dimensions of the SERVQUAL model: tangibles, reliability, responsiveness, assurance, and empathy. The study employs a descriptive quantitative approach with a survey method conducted on 100 respondents who visited Bali Zoo. The data analysis techniques used include descriptive statistical analysis, validity and reliability tests, correlation analysis, simple linear regression, and t-test, with the assistance of SPSS software.The results indicate that all five dimensions of service quality are categorized as highly implemented, with the highest average score found in the empathy dimension, reaching 48.376. The correlation analysis shows a significant positive relationship between service quality and visitor satisfaction, with a correlation coefficient of 0.690. Regression analysis reveals that service quality has a significant influence on visitor satisfaction (Sig. 0.000 < 0.05), contributing 47.6% to the visitor satisfaction variable. Based on these findings, it is recommended that Bali Zoo maintain its strength in the empathy dimension while making improvements in the tangible and reliability aspects to enhance overall visitor satisfaction.
Optimalisasi Komponen Pariwisata 4A: Studi Kasus Taman Wisata Alam Punti Kayu Palembang Nurvia Nathasya; Debby Fifiyanti; Fernando Africano
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6612

Abstract

Punti Kayu Nature Tourism Park (TWA) in Palembang is one of the natural tourism areas with great potential; however, it has experienced a decline in visitor interest. This is due to poorly maintained facilities that are no longer functional. Many supporting tourism amenities are damaged or not functional optimally, thus reducing visitors comfort. Several activities such as the animal park children’s playground, and water availability shown signs of declining quality. Therefore, more optimal management is needed to maintain ecological sustainability and enhance tourism appeal. This study aims to analyze the tourism components in the development of TWA Punti Kayu, focusing on the aspects of attraction, amanities, accessibility, and ancillary services. The method used is a qualitative approach through interviews, observations, and documentation. The research subjects include the managers of TWA Punti Kayu and visitors. The results are expected to provide a comprehensive overview of the actual conditions of the area and offer management strategy recommendations that can help optimize the natural tourism potential of TWA Punti Kayu, enabling it to compete and regain popularity.
Dampak Lokawisata Baturraden terhadap Kondisi Sosial dan Budaya Masyarakat Desa Karangmangu, Kecamatan Baturraden Kabupaten Banyumas Arina Nindyar Saraswati; Hardiman, Hardiman; Zamzam Masrurun; Eki Melina Widanti; Azmy Hanif
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6770

Abstract

The Baturraden tourist attraction is nature tourism located in Karangmangu Village, Baturraden District, Banyumas Regency. The Baturraden tourist attraction is leading nature tourism because it has won various awards in the last ten year. This is supported by exciting objects to be visited such as natural scenery from the Mount Slamet hillside, waterfalls, Pancuran Telu, Pancuran Pitu, suspension bridges, Baturraden natural theater, and swimming pools. Based on statistical data, the Baturraden tourist attraction is ranked first with the most visitors.This research was conducted to determine the impact of the Baturraden tourist attraction on the social and cultural conditions of the people of Karangmangu Village as a tourism support village. The impacts were examined by observation, interviews, and literature study.The results of the study show that the Baturraden tourist attraction impacts the social condition that occur in society are increased quality of life, building of new communities, and the emergence of crime. Other impacts are in the form of cultural impacts such as tourist visits affecting the existence of local culture, the commercialization of cultural arts, and open behavior of the community towards tourists. Due to the positive and negative impacts that occurred in the Karangmangu Village community, social and cultural impact management strategy was formulated. The steps taken in community-based tourism impact management are determining the participation role of local communities involved, mapping the impact of tourism, making decisions on managing social and cultural impacts, making efforts to educate the community, monitoring and evaluation.
Penerapan Inovasi Digital dalam Meningkatkan Kualitas Layanan di Kantor Depan (Studi Kasus ValStar Hotel Canggu) Endrayani, Endrayani; Ida Bagus Nyoman Krisna Prawira Yuda
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6803

Abstract

This study examines the application of digital innovation in improving service quality in the front office. This study aims to determine what innovation technologies have been implemented in the front office and the extent of their utilization in the check-in, check-out, guest information, complaint handling and payment processes and how the application of digital innovation in the front office department contributes to improving service quality according to the SERVQUAL dimension theory. The method used is the phenomenon method with interviews, observations and document analysis. The results of the study show that the non-cash payment system (QRIS) is scanned on the POS machine (contactless payment), 2. QR codes integrated with the hotel website are available in each guest room, 3. Customer relationship management (CRM) is connected to an AI chatbot. Based on the SERVQUAL dimension analysis, digital innovation has a positive impact on the dimensions of tangibles, reliability, responsiveness and assurance, while the empathy dimension of the hotel management team strives to improve guest needs, because this is a point of influence on service quality. This study contributes to providing an overview for the ValStar Hotel management team in formulating the SERVQUAL dimension theory of service quality.
Integrasi Ekowisata dan Community-Based Tourism (CBT) dalam Pengelolaan Berkelanjutan Clungup Mangrove Conservation (CMC) Tiga Warna Zaki Alif Ramadhani; Annisa Lazuardina; Nadya Mutiara Yasin; Rizky Ja'far Sodig
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.6907

Abstract

Clungup Mangrove Conservation (CMC) Tiga Warna is a coastal ecotourism destination managed through a community-based approach that successfully integrates environmental conservation with local empowerment. This study aims to analyze the application of ecotourism and community-based tourism (CBT) principles in the area and assess their contribution to ecological and economic sustainability. The findings indicate that the restoration of mangroves, coral reefs, and coastal ecosystems is directly supported by strict visitor management, carrying-capacity regulation, and the reinvestment of tourism revenue into conservation programs. Field evidence reveals that ecological improvements have led to increased fish catches, improved freshwater availability, enhanced soil fertility, and reduced environmental risks for surrounding communities. Economically, CMC has experienced increasing revenue trends from 2022 to 2024, with profits fully reinvested into conservation and community operations. The integration of ecotourism and CBT principles is reflected in strong community participation in decision-making, financial transparency, equitable benefit distribution, and the development of local capacities in conservation and tourism services. Overall, CMC Tiga Warna demonstrates that a community-based management model can effectively support ecotourism objectives while enhancing the well-being and resilience of coastal communities.
Analisis Variasi Lanskap Linguistik di Taman Nasional Way Kambas (TNWK) sebagai Daya Tarik Wisata Doni Alfaruqy; Harits Setyawan
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.7143

Abstract

The use of appropriate and effective language in public spaces can help provide clear information to tourists. The purpose of this study is to identify the variations of linguistic landscape found in Way Kambas National Park (TNWK) and to determine the language functions reflected in its linguistic landscape. Analysis of the linguistic landscape variations used on signboards, information boards, educational media, and public facilities throughout the tourist area serves as an evaluation of information readability for visiting tourists. This study employs a descriptive qualitative method. The data were collected by photographing public facilities, information boards, signboards, educational media, and warning signs located within the tourist area. Each object was photographed twice, and from the two images obtained, the clearer one was selected. Based on the findings, the most frequently observed linguistic landscape variation in Way Kambas National Park is monolingualism. This indicates that TNWK management needs to anticipate the readability needs both  local and international visitors.
Implementasi HACCP dan SSOP dalam Menjamin Kualitas Produk di Industri Pangan UMKM. Narrative Literature Review Bimo Kuncoro Jati; Putri Viona Amalia; Sheryl Candra Sasi
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.7286

Abstract

Food safety is a critical issue in the food industry, as each stage of production poses potential hazards that may reduce product quality and endanger consumer health, particularly in micro, small, and medium enterprises (MSMEs). Inadequate sanitation practices and weak process control remain major causes of food contamination. This study aims to examine the effectiveness of implementing Hazard Analysis Critical Control Point (HACCP) and Sanitation Standard Operating Procedures (SSOP) in ensuring food quality and safety based on previous research findings. The study employed a Narrative Literature Review approach with qualitative analysis through document review and content analysis of relevant scientific articles published between 2015 and 2025. The literature was analyzed to identify HACCP and SSOP implementation practices, types of food industries, hazard control measures, and challenges in their application. The results indicate that consistent implementation of HACCP and SSOP is effective in reducing microbiological contamination risks, improving product quality, and enhancing production processes. However, several obstacles remain, including limited sanitation facilities, low worker discipline, weak documentation systems, and insufficient internal supervision, particularly among MSMEs and online food businesses. It can be concluded that HACCP and SSOP are fundamental pillars of food safety management systems, yet their effectiveness strongly depends on human resource commitment, hygienic work culture, and continuous training and facility support. Therefore, strengthened assistance, capacity building, and collaboration among stakeholders are essential to achieve effective and sustainable food safety implementation.
Pengaruh Pelayanan Prima Front Dest Agent terhadap Kepuasan Tamu di The Zuri Hotel Pekanbaru Lisa Lestari; Rusella wong; Febdarina, Sri Febdarina; Maryantina, Maryantina; Asur Suryana
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.7367

Abstract

This study aims to identify front desk agent human resources profile, describe Standard Operational Procedures implementation for excellent service, measure implementation level, and analyze the effect of front desk agent excellent service on guest satisfaction at The Zuri Hotel Pekanbaru. This study uses a mixed method combining qualitative and quantitative approaches. The qualitative approach explores HR profile and SOP implementation, while the quantitative approach measures excellent service effect on guest satisfaction. The research sample consisted of 104 hotel guests selected through purposive sampling and three key informants: one front office manager and two front desk agents. Data collection was conducted through questionnaires, in-depth interviews, and documentation. Data were analyzed using descriptive statistics and simple linear regression with SPSS version 29.0.1.0. Results indicate that front desk agents possess relevant hospitality education and adequate work experience. The implementation of excellent service SOPs is performed effectively through friendly greetings, magic words, welcome drinks provision, and personalized service. The excellent service implementation level is in very good category with average score of 4.27. Regression analysis shows that excellent service has positive and significant effect on guest satisfaction with coefficient of determination of 82.1 percent and t-value of 21.747 at significance level 0.05. Guest satisfaction level is in very satisfied category with average score of 4.29. This study recommends that hotel management optimize service quality through regular training and consider adding Guest Relations Officer to continuously improve guest loyalty.
Penerapan SOP Waiter/waitress terhadap Kualitas Pelayanan untuk Meningkatkan Kepuasan Tamu di Restaurant Peterseli Kitchen Asur Suryana; Ika Fitria Hasibuan; Sri Febdarina; Dini Ramadhani; Maryantina, Maryantina
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.7426

Abstract

Service quality is a crucial factor in determining customer satisfaction in the restaurant industry. This study aims to analyze the implementation of waiter/waitress SOPs, service quality, and guest satisfaction at Peterseli Kitchen Restaurant Pekanbaru. This research employed a qualitative descriptive method with data collection techniques through interviews, observations, and questionnaires. Research respondents consisted of 99 restaurant guests, 10 waiters/waitresses, 1 head captain, and 1 manager. Service quality was measured using five SERVQUAL dimensions (Tangible, Empathy, Reliability, Responsiveness, and Assurance), while guest satisfaction was measured through three indicators (meet expectation, repurchase intention, and willing to recommendation) using a 5-point Likert scale. The results showed that the implementation of waiter/waitress SOPs has been carried out very well through 15 consistent operational procedure stages. Service quality obtained an average score of 4.9, which is categorized as very good, with all dimensions showing optimal performance. Guest satisfaction was also in the very satisfied category with an average score of 4.9, indicating that guests have a high interest in making repeat visits and recommending the restaurant to others. This study concludes that the implementation of structured SOPs and strict supervision have a positive effect on service quality and guest satisfaction. It is recommended that the restaurant continues to maintain existing service standards while developing product diversification strategies to expand market segments.
Kajian Atraksi, Aksesibilitas, Amenitas dan Ancilliary pada Kawasan Strategis Pariwisata di Kabupaten Wonosobo Zam Zam Masrurun; Arina Nindyar Saraswati; Hardiman, Hardiman; Atika Nur Hidayah; Andreas Yogi Prasetyo
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.7520

Abstract

This study examines the condition of attractions, accessibility, amenities, and ancillary services within the Strategic Tourism Area of Kertek, Wonosobo Regency. Using a descriptive qualitative approach supported by field observations, interviews, and secondary document analysis, the research provides an integrated assessment of tourism components that shape the area’s development potential. Findings reveal that the region possesses a strong concentration of natural, special-interest, agro-tourism, and cultural–religious attractions, forming a diversified tourism landscape. Accessibility is supported by national and regional road networks, although local village roads and public transport connectivity remain limited. Amenities are primarily concentrated in urban corridors, resulting in service gaps in rural areas where key attractions are located. Ancillary support involving government agencies, local communities, and private actors is present but requires stronger institutional coordination to ensure cohesive governance. The study concludes that the Kertek tourism area holds substantial potential to strengthen Wonosobo’s tourism competitiveness. However, maximizing these potential demands improvements in intra-area connectivity, equitable distribution of visitor facilities, and enhanced collaborative governance to support sustainable tourism development.

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