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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 708 Documents
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Examining Factors Driving University Students’ Transition to Online Purchasing During the Post-Pandemic Era: A Case Study on Double-Double Sales Karen, Chong Kah Yee; Xu, Cheah Shu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.607

Abstract

The COVID-19 pandemic had a tremendous impact on customer behavior, specifically among university students, initiating a move towards online purchases. This change has affected traditional retail sectors and resulted in new e-commerce trends. Before the outbreak of COVID-19, people were accustomed to purchasing goods physically. Consequently, many organisations have adopted various marketing strategies to entice customers. One such tactic frequently employed by e-commerce organizations is the “Double-Double” sale. The objective was to identify key factors prompting students to engage in online shopping. To comprehend the factors motivating Malaysians, particularly university students, to participate in online shopping during Double-Double sales, this study conducted semi-structured interviews with 13 Malaysian university students. The findings revealed that convenience, pricing, and social media advertisements are key drivers of Malaysian university students’ shift from traditional to online shopping.
Understanding Gender Perceptions of Long-Distance Romantic Relationships Vien, Goh Vi; Xu, Cheah Shu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.608

Abstract

Lon-distance romantic relationships (LDRRs) were often seen as challenging and unfeasible before the advent of the Internet. Communication was limited to the traditional medium, such as expensive phone calls, letters, and occasional visits, which made it difficult to maintain a relationship. However, with the emergence of new media, communication has become simpler and more accessible, making it easier for people to maintain close connections with their partners, even when separated by distance. To maintain a successful LDRR, it is essential to understand how men and women perceive such relationships. Unfortunately, there are limited studies on gender perceptions and acceptance towards LDRRs. Therefore, this study aims to determine how Malaysian male and female between the age of 20 to 30 years old perceive LDRRs and investigate gender differences in their perception of LDRRs. The data was collected through online semi-structured interviews with six male and six female, and a thematic analysis method was used to analyse the data collected. The study discovered that female participants believed that LDRRs should be independent and that gender characteristics influence the coping mechanisms of couples. On the other hand, male participants believed that physical presence is essential for a relationship and that the coping mechanism is based on personal personality. Nonetheless, both genders acknowledge that communication and sincerity are vital components of LDRRs, and both genders share similar strategies for sustaining the relationship.
Analysis of Digital Branding Social Media Instagram Universitas Muhammadiyah Sidoarjo on Fortama 2023 Content Elfiqi, Deliza Novian; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.609

Abstract

Nowadays, disseminating information via social media is the one of the most important aspects. Many businesses use social media to brand their brands. Social media, especially Instagram, can be used as a digital branding strategy because it allows a brand to communicate directly with consumers. By choosing the right strategy, digital branding can help companies not only to increase brand awareness, but to build good relationships with consumers. Aspects of digital branding include; visual design, brand messaging, quality content, user experience, online reputation or social interaction. There are indicators of Instagram social media including participation, openness, conversation, community and interconnectedness. The purpose of this research is to understand the aspect of digital branding and social media indicators in visual and text content uploaded on UMSIDA Instagram @umsida1912, especially on FORTAMA 2023 content. The research used a qualitative methode with a descriptive approach. Yhe analysis used is a social media analysis. The results showed that UMSIDA Instagram @umsida1912 in the FORTAMA 2023 content was able to apply digital branding aspects and social media indicators so as to create strong and positive interactions between new students.
Analysis of The Use of EXO Brand Ambassador on Scarlett Whitening Instagram Social Media Nuriyanti, Shinta; Aestetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.610

Abstract

Brand Ambassadors in the marketing industry, especially in the digital age where social media plays an increasingly dominant role. The presence of celebrities as brand ambassadors has become a common strategy for brands to strengthen their brand image on social media. EXO's presence as Scarlett whitening brand ambassador on the Instagram platform. The purpose of this research is to analyze the use of EXO brand ambassadors, the focus of this research is on content involving EXO on Scarlett whitening's instagram. this research provides benefits to be able to understand the types of content that are attractive to instagram followers, in order to help in designing more interesting and relevant content. The theory in this research is Brand ambassador theory which will help in developing an understanding of the dynamics of the relationship between celebrities, brands, and consumers in the context of social media. The research method used is qualitative using content analysis. Content analysis will be conducted to identify and evaluate the types of content posted by Scarlett Whitening's Instagram account featuring EXO Brand Ambassador. Primary data will be obtained from Scarlett whitening's Instagram posts related to the presence of EXO as a brand ambassador. Secondary data will be obtained from literature and previous research relevant to this topic. The findings that the use of EXO's Brand Ambassador as a Brand Ambassador succeeded in attracting the attention of Instagram users, increasing interaction, and expanding the reach of Scarlett Whitening products. Scarlett whitening utilizes transference, congruence, credibility, attractiveness and also power. Thus, Scarlett Whitening is effective in achieving promotional goals and providing many positive responses from the products being promoted.
Digital Branding of Mafia Pentol Through Tiktok Firdaus, Muhammad Allan; Dharma, Ferry Adhi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.611

Abstract

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.
Face Negatiation Communication of The Demokrat Party in The Koalisi Perubahan Untuk Persatuan Towards The 2024 Presidential Election Putri, Adelia Kharisma; Abadi, Totok Wahyu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.612

Abstract

The Koalisi Perubahan untuk Persatuan in the 2024 Presidential Election, which is nominating Anies Baswedan as Presidential Candidate, appears to be discord. The Demokrat Party which also supported Anies had to swallow the bitter pill after AHY, which was predicted to be a party with the Mercy logo, failed to be selected by Anies as the vice presidential candidate who would accompany him in the 2024 presidential election. Unilaterally, Nasdem, who was nominating Anies as the 2024 presidential candidate, 'switched his heart' to PKB by declaring Muhaimin Iskandar as the vice presidential candidate accompanied Anies. Suddenly, this incident made the Demokrat and their cadres angry, and turned their backs on Anies. This research aims to explain the Demokrat Party's facial negotiation communication in the Koalisi Perubahan untuk Persatuan towards the 2024 Presidential Election. This qualitative research uses Stella Ting-Toomey's Facial Negotiation perspective as the theoretical basis. The primary data for this research was obtained from YouTube social media related to AHY and the Demokrat Party after the AMIN Declaration. The units of analysis used in this research are words, phrases, clauses, sentences, and images in videos of AHY and the Demokrat Party on YouTube media. The analysis technique used is descriptive. The research results show three ways in the Demokrat Party's face negotiation communication perspective, namely facework, face-threatening actions, and conflict management which tend to give in and it is better to leave the Koalisi Perubahan untuk Persatuan by looking for and finding a new more solid coalition.
AIDA's Strategy in Alfina's Food Jatikalang Prambon Sidoarjo via Instagram (@bociinaja.sda) Savana, Ylin Diva; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.613

Abstract

The Instagram application is currently widely used as a marketing medium. Such as the form of implementing a new marketing strategy on Alfina's food business through its Instagram account. The purpose of this study is to find out the form of sales increase strategies in Alfina's food marketing through Instagram, by interviewing the owner, 10 Instagram followers, and several literature. Using a descriptive qualitative method using the AIDA effect hierarchy model theory. The results of the research obtained are Alfina's food marketing communication strategy in Instagram media is included in a strategy that uses the theory of the AIDA effect hierarchy model of E.St.Elmo Lewis carried out by means of digital marketing such as introducing products to target consumers, uploading posts containing information and promoting products more attractively, making a promo or discount on product purchases, and make it easier for consumers to make purchases and also provide good and fast service responses. So that it can produce a purchase action that comes from consumer interest and confidence in the product.
Analysis of Personal Branding Content Creators on @vinamuliana's Instagram Account Novianti, Anandita Putri; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.614

Abstract

Advances in communication technology have given rise to social media platforms such as Instagram, which are now used for personal branding, one of which is Vina Muliana. Vina, a professional in the HR field at BUMN, is also successful as a content creator. With the Instagram account @vinamuliana which is followed by 1.4 million people, Vina actively shares educational content related to careers, including tips for applying for jobs, making CVs and job interviews. This research aims to analyze Vina Muliana's personal branding through her Instagram using the eight main concepts of personal branding according to Montoya. This research uses a qualitative descriptive method, focusing on personal branding analysis and the research object is the Instagram account @vinamuliana. Data was collected through observation and interviews, which was then analyzed using a classification based on the theory of eight personal branding concepts. The results show that Vina Muliana succeeded in implementing these concepts well through her content. Vina stands out in career discussions, showing strong leadership, a friendly and energetic personality, and distinguishing herself from other content creators with a focus on education. Consistency and determination in maintaining her personal branding, coupled with the ethics and good intentions that Vina shows, make her content very useful for her followers.
TikTok Users' Perception of Natasha Surya's Personal Branding on Social Media Ratti, Kara Thania; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.615

Abstract

This study aims to find out the perception of Tiktok users towards Natasha Surya's personal branding on TikTok social media. This study uses a descriptive qualitative method to find data related to audience perception in seeing the success rate of Natasha Surya's personal branding and emphasizes more on the theory used to reach the conclusion stage, data collection through primary interviews with Whatsapp media and the content of Natasha Surya's account on TikTok. Data mining was carried out by means of open interviews. This study refers to Bernard Barelson's Theory of Perception in researching the perception of Natasha's personal branding. The results of the analysis show that Natasha Surya has succeeded in building a strong and effective personal branding perception on Tiktok through aesthetic, relevant, and inspiring visuals.
Analisis Wacana Van Djik pada Kompas.com dalam Pemberitaan Staycation Karyawati Cikarang Sagita, Faikatul Anggola; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.616

Abstract

As for the critical discourse analysis is one way to analyze the discourse, both delivered orally and in writing by containing the problems being studied how the text of the news in the media membenuk a public opinion. In this study aims to analyze the discourse on van djik kompas.com in the use of diction reporting staycation Cikarang employees. News that seized the attention of the people of Indonesia for some time is one of them written by the online news portal, Kompas.com. Critical Discourse Analysis Study on Kompas news.com is considered important to know how a news text made by the mass media develops in society and understand what kind of maker of the news content. To study the meaning of the word stayction in the news aired by Kompas.com, the researcher applied Van Dijk model critical discourse analysis method in descriptive qualitative approach in analyzing news. The results of this study showed that the reporting of cases of staycation by Kompas.com wrapping the meaning of “staycation " as a choice of words that actually leads to a taboo that is the deviation of harassment that befell keryawati in Cikarang by her superiors.

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