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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 708 Documents
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Personal Branding Analysis of @tasyafarasya as a Beauty Influencer on TikTok Haris, Utari Kencana; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.617

Abstract

In the digital age, personal branding is becoming a crucial strategy for individuals who want to highlight their skills and interests on social media. This study aims to analyze the personal branding strategy implemented by Tasya Farasya, a beauty influencer, on the TikTok platform. Using the eight principles of personal branding proposed by Montoya (2002), this study sought to understand how Tasya built and maintained her identity as an influencer in the beauty industry. This study used a qualitative descriptive method, with primary data obtained through observation of the TikTok account @tasyafarasya, in-depth interviews with three of her active followers, and direct interviews with Tasya Farasya to get an in-depth perspective on the personal branding strategy she implemented. The analysis was conducted to evaluate the extent to which the principles of personal branding are applied by Tasya in her activities on social media. The results showed that the principle of specialization, which emphasizes the importance of focusing on one particular area, is dominant in Tasya's personal branding strategy. She consistently presents content focused on beauty and makeup product reviews, which distinguishes her as an authoritative figure in the industry. In addition, Tasya has also successfully implemented other principles such as content consistency, active interaction with followers, and honesty and transparency in product reviews, all of which contribute to increased audience visibility and engagement. The research provides practical insights into how personal branding can be built and strengthened on social media platforms, particularly TikTok, as well as the effectiveness of the strategies used in building relationships and trust with audiences.
Audience Perception Of YouTube Podcast Content' Login ' Episode 12 Wibowo, Mohammad Satriyo; Rochmania, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.618

Abstract

This study aims to examine audience perceptions of the "Login" program broadcast on Deddy Corbuzier's YouTube channel as a medium for da'wah and education. The study employs the S-O-R (Stimulus-Organism-Response) theory, which explores the perception process through three main stages: sensation, attention, and response. The findings indicate that the "Login" program consistently captures the audience's attention, as evidenced by the high frequency and duration of viewing. The program is able to meet the audience's need for information and entertainment, which in turn enhances their level of attention. Respondents also reported that the show not only entertains but also provides new insights and influences their views on the topics discussed. Overall, the "Login" program successfully shapes strong perceptions among viewers through the S-O-R process, where the stimulus from the show effectively captures attention and influences audience responses, both emotionally and cognitively. This suggests that the "Login" program can function effectively as a medium for conveying messages of da'wah and education
Representation of Feminism in Bene Gesserit Members in Dune Film : Part Two (Semiotic Analysis of John Fiske) Risvandi, Achmad Rian; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.619

Abstract

Film is one form of mass communication media in the form of moving images that always influences and shapes society through the messages behind it. The messages and values contained in films not only provide entertainment but also education, giving people an understanding of the storyline, meaning, and messages within. One such film is Dune: Part Two, the third fictional adaptation of the novel by Frank Herbert (1965), which tells the story of human life in the future. In this film, female characters are depicted as active subjects of the narrative, conveying messages of feminism. The topic of feminism attracts the attention of researchers as it strives for justice and liberation from the oppression of women. The purpose of this research is to understand the semiotic code meaning regarding the representation of feminism in Dune: Part Two. To achieve the research objectives, the researcher employs a qualitative approach using John Fiske's semiotic analysis, based on three categories of feminism: reality, representation, and ideology. The results of the study show feminist values in the reality category through codes of appearance, makeup, costumes, speech, body movements, and expressions. In the representation category, feminist values are shown through camera codes, characters, and conflicts. Meanwhile, in the ideology category, feminist values are represented through specific dialogues and attitudes that reflect feminist behavior.
Transformation of the Meaning of Reog Cemandian Dance in the People of Cemandi Village Apriliza, Addis Fadilah; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.620

Abstract

This study describes the form of changing the meaning of the Cemandi Reog Dance as a form of entertainment for the Cemandi Village Community. Transformation is a change from the old form to the new form. The factors of change in the Art of Reog Cemandi Dance in this writing use a descriptive qualitative method to obtain a general and comprehensive overview of the social situation being studied or the object of research. The Cemandi Reog Dance is a traditional performing art that is believed by the people in Cemandi village as a rejection of reinforcements during the colonial period which created elements of rituals, dance movements, and music. The methods used in collecting data for this study include observations, interviews, and descriptions of the collected documentation. The qualitative data analysis approach by producing data in the form of narrated words to describe the phenomena that are happening in the field, before and after the transformation. The changes in the art of Reog Cemandi Dance are influenced by the factors of globalization. In this change, the results of research that lead to changes in the Reog Cemandi Dance not only occur as a form of ritual, but also experience changes caused by changing times, changing community conditions, people's mindsets, and also the environment. This art is still presented as a means of entertainment without eliminating the identity of the indigenous people of the culture itself and also without leaving the existing rituals.
Act or Wait and See the Challenges: Artificial Intelligence for Analysing Schizophrenia Syndromes in Social Media Gulati, Akash; Arora, Sugandh; Longani, Kirti Dang
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.621

Abstract

Schizophrenia is a complicated and crippling mental illness that makes it hard to find and treat early on. With the rise of social media, there is a lot of information available to help people learn more about mental health issues, such as schizophrenia syndromes. It might be possible to find possible signs of schizophrenia and improve the diagnostic process by using artificial intelligence (AI) techniques to look at social media data. The frequent use of social media can be indicative of linguistic impairments or alterations brought on by symptoms shared by a variety of mental health illnesses. Over the past 25 years, the detection of these linguistic cues has been studied; however, with the pandemic, interest and methodological advancement have increased dramatically. It is possible that within the next ten years, trustworthy techniques for utilising social media data to forecast mental health status will emerge. This could have an impact on public health policy and clinical practise, especially when it comes to early intervention in mental health treatment.
Utilizing Instagram as Social Media Marketing on the @bssexhaustofficial Account Hafidz, Akbar Zaelani; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.622

Abstract

Marketing activities that utilize digital media or the internet are often referred to as digital marketing. One of the strategies of digital marketing is to utilize social media as a marketing medium, commonly referred to as social media marketing. One of the social media platforms used as a means of promotion and communication between companies and their consumers is Instagram. Through this research, the researcher aims to examine how Instagram is utilized as social media marketing on the account @bssexhaustofficial. This study aims to understand the application of the AISAS theory (Attention, Interest, Search, Action, and Share) in leveraging Instagram as social media marketing on the account @bssexhaustofficial. The method used in this research is qualitative descriptive research. The results of the research above indicate that the BSS Exhaust Official store utilizes various Instagram features to market its products through a soft selling concept, enhancing audience understanding of the products and building interaction with the audience.
The Influence of Tiktok Media’s Popular Language on Students Communication Styles Akbar, Azriyansyah Fadil; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.623

Abstract

TikTok media has become an important part of everyday life because TikTok is a popular social media platform, TikTok has developed into a global phenomenon with millions of users. This study aims to explore the influence of popular language on TikTok social media on the communication styles of students at Universitas Muhammadiyah Sidoarjo (UMSIDA), using the diffusion of innovations theoretical framework. The influence of popular language in TikTok media on the communication style of Communication Science students of Universitas Muhammadiyah Sidoarjo class of 2021 is the subject of this study. This study uses quantitative methods. The hypothesis was tested with Simple Linear Regression Test. The results of the study show that the popular language of TikTok media has an effect on the communication style of the 2021 class of Communication Science students at Muhammadiyah Sidoarjo University, with a significance level of 0.000 <0.05. The results of this study indicate that the effect of using the popular language of Tiktok media on the Communication Style of Communication Science students of Muhammadiyah Sidoarjo University class of 2021 is very significant with a coefficient of determination or R square value of 64,6%. While the remaining 35,4% is influenced by other factors.
Public Opinion on the Pring Sewu Cultural Market in Binangun Hamlet Nurrafi, Deajeng; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.624

Abstract

Communication is a basic human activity, by communicating humans can relate to each other in everyday life wherever humans are. Intrapersonal communication is a communication process that occurs within a person. This communication involves an individual's thoughts, feelings and perceptions of something. The Pring Sewu Cultural Market exists as an effort to preserve local cultural values. This research aims to understand how society responds to unique market innovations, such as the use of bamboo coins as a transaction tool. This cultural market is a local initiative that aims to preserve and promote cultural heritage and support the local economy. This research uses qualitative methods. Data was collected through interviews, observation and documentation. In this research, the majority of public opinion agrees with the existence of a cultural market. Some people appreciate cultural activities as a way of preserving local traditions, while others criticize them because they are deemed not in accordance with the community's social values. The results of this research provide a positive response to the existence of the Pring Sewu Cultural Market, the majority of people are of the opinion that they provide many ideas or input for the Pring Sewu market, such as making trash cans from bamboo, adding traditional food menus and collaborating with local residents to create art performances.
Social Communication of the Village Government in Socializing Waste Management in Bejijong Village Fitria, Dhyava Barela Rahmani; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.625

Abstract

Social communication is a way for the village government to socialize waste management to residents, with social communication making it easier for the village government to socialize waste management because it is carried out jointly in a large forum and has feedback from residents. The research aims to explore information on how social communication conveyed by the Bejijong Village Government in socializing waste management, so that it can be applied by the community in Bejijong Village, especially in Rt 02 Rw 01 Bejijong Hamlet, Rt 02 Rw 01 Kedung Wulan Hamlet, Rt 03 Rw 01 Bejijong Hamlet. The problems contained in this study are the participation, perception and attitude of the community towards the social communication provided by the village government to the community for the socialization of waste management. This study uses a descriptive qualitative approach by focusing on research data that will be produced from words through a form of observation and interview. This study describes the field phenomenon through direct observation by visiting the location of socialization carried out by the village government, then conducting direct interviews with residents and village officials, and the results can be analyzed to obtain research results. The results of this study show that the social communication of the village government to the residents of Bejijong Village is very good and can be well received by the residents, with indicators in it such as understanding, fun, influence on attitudes, better relationships, and true principles of brotherhood.
Critical Discourse Analysis of Positive Narratives About Prabowo Subianto in YouTube Video of Helmy Yahya Berbicara Widianti, Dwi; Sufyanto, Sufyanto
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.626

Abstract

This study analyzes Helmy Yahya's video entitled "Learning from Prabowo's Victory" using Van Dijk's discourse analysis approach, which involves macrostructures, superstructures, and microstructures. The purpose of this research is to understand how Helmy Yahya builds a positive narrative about Prabowo Subianto and how the discourse affects public perception. The results of the study show that Helmy Yahya effectively utilizes the macro structure to set a big theme in the form of a positive image of Prabowo as an ideal leader. The superstructure is used to compose a narrative logically and systematically, starting with an introduction to the political context, a detailed discussion of Prabowo's advantages, to a conclusion that strengthens the image. Microstructure, through the use of persuasive language and positive terms, serves to strengthen the narrative and influence the opinion of the audience. The discourse built in this video has the potential to affect public perception, especially among voters who are still hesitant or uninformed. By highlighting Prabowo's strengths and using an effective rhetorical strategy, Helmy Yahya succeeded in forming public opinion that is more supportive of Prabowo as an candidate for Indonesia's leader.

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