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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 777 Documents
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The Influence of Service Quality and Facilities on Tourist Satisfaction at Kawah Putih: Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Wisatawan di Kawah Putih Maybell Dian Fajri Andini; Sherly Widya Tama; Alifiyatul Habibah; Agustin Dwi Wulandari; Vera Firdaus
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/gq3ga173

Abstract

General Background: Tourism development serves as a major strategic sector for national economic growth across Indonesia. Specific Background: West Java records high tourist destination visits, requiring optimal management at unique attractions like the Kawah Putih volcanic lake in Ciwidey. Knowledge Gap: Prior studies exhibit empirical discrepancies regarding whether physical infrastructure or interpersonal service predominantly dictates visitor contentment in nature-based destinations. Aims: This quantitative research evaluates the effects of service quality and facility provision on tourist satisfaction at Kawah Putih. Results: SmartPLS evaluation reveals that service quality exerts a positive and significant effect, whereas facilities show a positive but insignificant effect, with an R-squared value of 0.887. Novelty: This study establishes that interpersonal service interaction outweighs physical infrastructure development in determining visitor fulfillment within mountainous nature tourism settings. Implications: Destination managers should prioritize service excellence training while maintaining physical amenities to secure sustainable tourism growth. Highlights: Service quality demonstrates a dominant and significant statistical relationship with visitor contentment. Physical amenities display a positive yet statistically insignificant effect on destination fulfillment. Structural evaluation accounts for eighty-eight point seven percent of the total variance in tourist satisfaction levels. Keywords: Service Quality, Facility Provision, Tourist Satisfaction, Kawah Putih, Mountain Tourism
Integrating Personal Branding, Coffee-Based Educational Tourism, and Digital Marketing as a Consumer Loyalty Strategy for Cikole Bandung Kopi Luwak: Integrasi Personal Branding, Wisata Edukasi Kopi, dan Digital Marketing sebagai Strategi Loyalitas Konsumen Kopi Luwak Cikole Bandung M. Bagus Achsanul Qolbi; Irfat Nur Nafisah; Ivan Pratama; Sumartik
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/8rzkhk16

Abstract

General Background Coffee consumption in Indonesia continues to rise rapidly, positioning the country significantly in global coffee consumption and transforming coffee into a modern lifestyle element. Specific Background This qualitative descriptive study examines consumer loyalty toward Kopi Luwak Cikole Bandung by analyzing personal branding and marketing strategies through a literature review. Knowledge Gap Comprehensive research integrating personal branding, digital marketing, and educational tourism experiences to determine consumer loyalty within niche premium coffee destinations remains scarce. Aims This study aims to analyze the role of personal branding and marketing strategies in shaping consumer loyalty toward Kopi Luwak Cikole Bandung. Results Findings indicate that personal branding successfully strengthens product identity and consumer trust, while digital marketing strategies, promotions, tourism integration, and service quality build customer loyalty. Novelty This research demonstrates that combining strong personal branding with adaptive digital marketing serves as a critical mechanism for maintaining competitiveness in modern coffee businesses. Implications These insights suggest that coffee business operators must strengthen personal branding and adaptive marketing strategies to maintain competitiveness and secure consumer loyalty in the modern era. Highlights: Personal branding successfully elevates product identity and builds consumer trust for local coffee enterprises. Digital marketing strategies, promotional efforts, tourism integration, and service quality play vital roles in cultivating customer loyalty. Adaptive marketing frameworks and strong personal identities provide essential competitive advantages in contemporary coffee markets.   Keywords: Personal Branding, Marketing Strategy, Consumer Loyalty, Civet Coffee, Digital Marketing
Instagram Sales and Branding Strategies in Building Experiential Value for Kopi Luwak Cikole Lembang Consumers: Strategi Penjualan dan Branding Instagram dalam Membangun Experiential Value pada Konsumen Kopi Luwak Cikole Lembang Aidah Safira Maharani; Septy Eka Cahyani; Rahma Puspa Dewi; Avril Ravelia; Sumartik
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/cqnvab82

Abstract

General Background The contemporary coffee industry experiences rapid growth, transforming coffee into an essential lifestyle and experiential product worldwide. Specific Background This qualitative descriptive study examines the sales and Instagram branding strategies implemented by CV Kopi Luwak Cikole Lembang to build consumer experiential value. Knowledge Gap Research analyzing how Instagram branding and sales strategies collectively construct consumer experiential value while addressing out-of-region purchasing barriers remains limited. Aims This study aims to analyze sales and Instagram branding strategies in building consumer experiential value and to understand out-of-region consumer acquisition obstacles. Results Findings indicate that Instagram functions as a primary medium for building brand identity and generating consumer interest through visual content, while limited e-commerce sales channels hinder out-of-region consumers from acquiring products and achieving optimal experiential value. Novelty This research reveals that digital branding visibilities must integrate directly with accessible e-commerce channels to convert online consumer interest into optimal experiential value. Implications These insights suggest developing digital sales channels integrated with Instagram branding strategies to expand market access and enhance experiential value. Highlights: Instagram serves as a primary medium for establishing brand identity and generating consumer interest via visual content showcasing product uniqueness. Experiential value formation encompasses aesthetics, playfulness, service excellence, and consumer return on investment dimensions. Limited e-commerce sales channels hinder out-of-region consumers from acquiring products, necessitating integrated digital sales development. Keywords: Sales Strategy, Instagram Branding, Experiential Value, Local Coffee, Digital Marketing
Optimizing the Business Potential of Kopi Luwak Cikole Amid Production Limitations: A SWOT Analysis Approach: Optimasi Potensi Bisnis Kopi Luwak Cikole Menghadapi Keterbatasan Produksi: Pendekatan Analisis SWOT Devi Sheila Putri; Fatimah Az Zahra; Jesica Lanna Gabriela; Dewi Komala Sari
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/q4fhy190

Abstract

General Background: Specialty coffee markets and agrotourism have positioned civet coffee among the world's most exclusive commodities. Specific Background: Kopi Luwak Cikole in Lembang operates as an ethical agrotourism enterprise featuring animal welfare-based care and educational tourism. Knowledge Gap: Prior studies examined visitor decision-making and internal-external factors, but strategic formulations addressing production scarcity remain scarce. Aims: This study formulates optimal business strategies for overcoming production limitations through SWOT analysis. Results: Evaluation reveals animal welfare certification, educational tourism experience, and storytelling branding as strengths, while production capacity limits and reactive digital marketing represent weaknesses, and specialty coffee demand serves as an opportunity against counterfeit threats. Novelty: The study offers an integrated SWOT framework reframing production scarcity as a value-creation asset rather than an operational constraint. Implications: Results provide practical recommendations for the business and a conceptual contribution for agrotourism ventures facing similar limitations. Highlights: Animal welfare certification and educational tourism experiences serve as primary internal strengths for specialty coffee agrotourism. Strategic management reframes natural production limitations as value-creation assets rather than operational constraints. Recommended actions prioritize digital marketing standardization and premium pricing models to capture cross-border demand. Keywords: SWOT Analysis, Production Limitation, Agrotourism, Business Strategy, Kopi Luwak
Building Premium Brand Image through Value-Based Branding: Evidence from an Ethical Civet Coffee Agritourism Enterprise: Membangun Citra Merek Premium melalui Branding Berbasis Nilai: Bukti dari Perusahaan Agrowisata Kopi Luwak yang Etis Aris Wijayanto; Mukhammad Hafid; Mochammad Najib Ardiansyah; Retty Novianti; Muhammad Yani
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jk0za672

Abstract

General Background Building a strong brand image is typically associated with heavy promotional investments, extensive digital marketing, and mass-market distribution. Specific Background Conversely, Kopi Luwak Cikole operates an ethical civet coffee agritourism business in Lembang, Indonesia, commanding premium prices and retaining loyal international buyers from over 55 countries despite intentionally avoiding mass-market e-commerce platforms and limiting its social media presence. Knowledge Gap Research concerning how small-scale agritourism enterprises establish premium equity through core values, authenticity, and supply constraints rather than heavy promotion remains scarce in the literature. Aims This study investigates the value-based branding strategy employed by Kopi Luwak Cikole and analyzes the underlying mechanisms driving its premium brand image. Results Findings reveal that the brand image is constructed through four interlocking pillars: science-based production credibility, certified animal welfare transparency, organic word-of-mouth promotion, and deliberate supply scarcity. Novelty This research demonstrates that an enterprise can achieve brand equity by rejecting conventional mass distribution and leveraging ethical production as a signal of quality. Implications These insights offer a replicable value-based branding model for niche agritourism operators with limited promotional budgets who rely on verifiable operational integrity. Highlights:  The enterprise maintains premium positioning through four interlocking pillars: science-based production credibility, certified animal welfare transparency, organic word-of-mouth promotion, and deliberate supply scarcity. Operational practices deliberately eschew mass-market e-commerce and intensive advertising in favor of verified authenticity and strict supply limitations. The formulated value-based branding framework offers an alternative strategic model for niche agritourism businesses seeking international customer retention. Keywords: Branding Strategy, Premium Brand Image, Civet Coffee, Agritourism, Animal Welfare
Behind the Notifications: Direct Marketing Strategies via WhatsApp at Cikole Lembang Luwak Coffee Agrotourism: Di Balik Notifikasi: Strategi Pemasaran Langsung via WhatsApp di Agrowisata Kopi Luwak Cikole Lembang Julia Rachmitayanti; Devania Aulia; Tantika Wachyuning Putri; Fatma Maria Ulva; Dewi Komala Sari
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/xmjgx843

Abstract

General Background Digital communication technologies have fundamentally transformed how tourism businesses interact with customers, with WhatsApp emerging as a dominant marketing communication channel in Indonesia. Specific Background Direct marketing through WhatsApp offers high open rates, minimal distribution costs, and strong personalization capacities, making it a critical strategic infrastructure for agrowisata facilities like Kopi Luwak Cikole in Lembang. Knowledge Gap Despite high adoption, research specifically exploring how field staff manage and interpret direct marketing functions through this platform remains extremely limited. Aims This single case study aims to explore the direct marketing strategy through WhatsApp implemented at Kopi Luwak Cikole from the operational staff's perspective and formulate developmental recommendations. Results Findings indicate that WhatsApp functions across five key activities—promotional broadcasts, reservation confirmations, pre-visit services, post-visit follow-ups, and product inquiries—where reservation confirmation is most effective and post-visit follow-ups remain unsystematic. Novelty This study uncovers that staff-managed direct marketing via WhatsApp remains reactive and dependent on individual initiative rather than a structured framework. Implications Standardizing message templates, developing post-visit workflows, and migrating to the WhatsApp Business API will support the scalability and structural optimization of marketing communication. Highlights: WhatsApp functions primarily across promotional broadcasts, reservation confirmations, pre-visit services, post-visit follow-ups, and product inquiry responses. Reservation confirmation serves as the most effective operational activity, whereas post-visit follow-up procedures are currently unorganized. Recommended improvements include message standardization, workflow development, and migration to business platform application programming interfaces. Keywords: Direct Marketing, WhatsApp Business, Digital Marketing Communication, Agrowisata, Kopi Luwak Cikole
Branding and Service Digitalization Strategies of Bank BJB in Enhancing Customer Loyalty: A Case Study of Bank BJB Bandung: Strategi Branding dan Digitalisasi Layanan Bank BJB dalam Meningkatkan Loyalitas Nasabah: Studi Kasus Bank BJB Bandung Usriyatul Maghfiro; Jihan Hanifah Sanusi; Lolidya Pramay Sella; Esti Wulandari; Muhammad Yani
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/1407m955

Abstract

General Background The rapid evolution of internet accessibility and digital payment systems has fundamentally altered banking consumer behavior, necessitating financial institutions to provide seamless electronic service experiences. Specific Background As a regional development institution, Bank BJB must simultaneously maintain its localized identity while expanding its modern digital infrastructure, specifically through its DIGI platform, to retain its diverse consumer base. Knowledge Gap Existing literature predominantly examines electronic banking and brand identity as separate entities within national or Islamic banks, leaving a critical theoretical void regarding how these elements interact to secure consumer retention within localized regional banks. Aims This literature review investigates the conceptual integration of brand identity strategies and service digitalization in fostering sustainable consumer retention at Bank BJB. Results Findings indicate that a strong regional identity builds initial trust and sets expectations, while reliable, secure, and user-friendly digital applications fulfill these expectations through daily interactions. Novelty This study introduces an integrated conceptual framework demonstrating that electronic service quality acts as the direct functional proof of localized brand promises, specifically within the competitive context of regional development banks. Implications Regional financial institutions must align their localized promotional messaging with consistent technological upgrades, ensuring that digital applications provide secure and accessible platforms that continuously validate the brand's identity and secure long-term consumer retention. Highlights: A robust regional brand identity sets initial expectations and significantly builds consumer trust. Reliable electronic platforms serve as the functional proof of modern brand promises. Aligning promotional messaging with consistent technological upgrades secures long-term consumer retention. Keywords: Service Digitalization, Brand Identity, Regional Banks, Consumer Retention, Electronic Service Quality

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