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The Transformation of PT Kereta Api Indonesia (KAI): Improve in Service, Human Resource, and Recruitment Systems from Past to Present: Transformasi PT. Kereta Api Indonesia (KAI) Peningkatan Layanan, SDM, dan Sistem Rekrutmen dari Dulu hingga Sekarang Putri Nila Agustin; Rifatul Hidayah; Dhea Trisnias Fals; Liiza Widya Putri; Vera Firdaus
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pfx9e373

General Background State-owned enterprises often undergo structural organizational modernization to improve institutional performance and rebuild public confidence in public transport sectors. Specific Background This study investigates the comprehensive organizational transformation of PT Kereta Api Indonesia (KAI) since 2009, specifically focusing on service modernization, human resource development, and recruitment system reforms from the pre-reform era to the present. Knowledge Gap Prior studies regarding recruitment and human resource development generally examine general management aspects without specifically analyzing the systematic human resource restructuring and continuous service evolution of PT KAI from past to present. Aims This study aims to analyze the transformation process of PT KAI in terms of service improvement, human resource development, and recruitment system reform. Results Utilizing a qualitative case study approach with documentary data evaluated through interactive analysis, the results show that PT KAI successfully enhanced service quality via digital ticketing and station facility upgrades, strengthened human resources through the AKHLAK core values and merit-based training, and reformed recruitment using transparent competency-based selection aligned with Good Corporate Governance. Novelty This work demonstrates that PT KAI's organizational success is driven by the dynamic integration of service innovation, professional recruitment, and continuous human resource development. Implications These findings establish that sustainable corporate restructuring requires a synchronized combination of digital service enhancements, fair recruitment systems, and effective personnel management. Highlights: PT KAI modernized railway services through digital innovations such as online ticketing, e-boarding passes, and upgraded station facilities. Human resource capacity was strengthened by implementing the AKHLAK core values, ongoing professional training, and objective performance evaluations. Recruitment reform was achieved through transparent, competency-based merit systems aligned with Good Corporate Governance principles. Keywords: Organizational Transformation, State-Owned Enterprises, Service Innovation, Human Resources, Recruitment System

Customer Retention Strategy Through Brand Image and Product Quality: A Case Study on Repurchase Intention at PT Joyci Nusantara Cemerlang: Strategi Mempertahankan Pelanggan Melalui Brand Image Dan Kualitas Produk: Studi Kasus Niat Pembelian Kembali Pada Pt Joyci Nusantara Cemerlang Natasya Novelia; Sephia Widya W; Vaulya Natasya; Detak Prapanca
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/mt9yb043

General Background: Customer retention represents a critical challenge for companies navigating increasingly competitive and dynamic business environments. Specific Background: PT Joyci Nusantara Cemerlang faces similar challenges in maintaining customer relationships and understanding consumer repurchase intentions. Knowledge Gap: Prior studies often overlook how integrated frameworks combining brand equity, product quality, and customer satisfaction drive long-term repurchase behavior in competitive markets. Aims: This study aims to analyze customer retention strategies at PT Joyci Nusantara Cemerlang by focusing on brand image and product quality to encourage repurchase intentions. Results: Findings indicate that brand image and product quality heavily influence repurchase decisions, with customer satisfaction acting as a crucial mediating bridge. Novelty: This study uniquely integrates literature regarding brand perception, product excellence, and customer relationship management to build a comprehensive retention model. Implications: Enterprises should continuously refine product quality, reinforce brand identity, and implement customer relationship management programs to secure sustainable business growth. Highlights: Brand image builds consumer trust and fosters stronger emotional connections with the enterprise. Product quality elevates customer satisfaction while strengthening perceived value. Customer relationship management programs support long-term loyalty and repeat purchase behaviors. Keywords: Brand Image, Product Quality, Customer Satisfaction, Customer Loyalty, Repurchase Intention

AI-Driven Human Capital: BJB University’s Human Resources Transformation and Adaptation Strategies in the Digital Age: AI-Driven Human Capital: Strategi Transformasi dan Adaptasi SDM BJB University di Era Digital Rendy Adi Saputra; M. Hilmi Fajar; Ariel Yussi Muhammad; Syahrizal Pahlevi Utomo; Ika Oktaviyanti
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/j1jmvy88

General Background: Rapid advances in artificial intelligence and digital transformation have fundamentally changed workforce needs in the banking sector. Specific Background: Bank BJB examines employees' digital competency readiness and adaptation challenges to respond to technological developments through BJB University. Knowledge Gap: Existing literature largely focuses on technology performance rather than qualitative insights into employee adaptation and human resource transformation strategies within regional development banks facing artificial intelligence. Aims: This study aims to analyze employee digital competency readiness, adaptation challenges, and human resource transformation initiatives at Bank BJB. Results: Findings reveal that competency gaps stem from generational differences and unit engagement levels, with adoption lag causing cultural friction, while BJB University serves as a learning infrastructure that improves artificial intelligence literacy, data skills, and analytical roles. Novelty: This qualitative case study uniquely documents how regional development banks leverage corporate university frameworks to manage adoption lag and human resource restructuring during automated banking shifts. Implications: Institutions must execute cohesive investments in organized educational programs, foster adaptive organizational cultures, and strengthen human resource skills to ensure sustainable digital transformation. Highlights: Employee digital competency gaps stem from generational differences and varying division engagement levels in digitalization. Adoption lag creates cultural friction between legacy systems and newly introduced digital frameworks. Institutional learning infrastructure improves artificial intelligence literacy and shifts employee duties from routine administration to analytical decision-making. Keywords: Artificial Intelligence, Digital Transformation, Employee Adaptation, Organizational Learning, Bank BJB

The Role of Experiential Marketing and Store Atmosphere on Purchase Intention via Consumer Trust: A Study of Cikole Luwak Coffee: Peran Eksperiental Marketing Dan Store Atmosphere Terhadap Minat Beli Melalui Kepercayaan Konsumen Pada Kopi Luwak Cikole Dian Salsabila Nurjanah; Siti Nurika Amalia; Hafifah Adelia; Selfa Devi; Rizky Eka Febriansah
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/dq6d0z21

General Background: Indonesia holds a strategic global position in coffee production and agritourism development. Specific Background: Kopi Luwak Cikole in Lembang, West Java, operates as an ethical civet coffee enterprise founded by a veterinarian to integrate animal welfare with agricultural tourism. Knowledge Gap: Prior research frequently isolates green business practices, animal welfare, and civet coffee production without comprehensively examining how single-species conservation, selective-scale management, and conventional marketing strategies collectively foster sustainable competitive advantage. Aims: This qualitative case study analyzes the holistic implementation of green business principles, common palm civet conservation, and conventional marketing at Kopi Luwak Cikole. Results: Findings demonstrate that integrated operational pillars—comprising animal welfare-based coffee production, civet conservation, and socio-environmental education—allow the enterprise to maintain premium competitiveness independently of digital platforms. Novelty: This study establishes that authentic green business models in wildlife-based agribusiness can simultaneously generate economic value, support wildlife conservation, and utilize conventional marketing frameworks. Implications: Agribusiness practitioners can replicate ethical production standards and transparency-driven engagement to secure consumer trust and long-term sustainability. Highlights: Common palm civet conservation serves as an ethical and scientific foundation for sustainable agritourism. Selective-scale management combined with conventional marketing maintains premium market positioning without digital platforms. Integrated operational pillars align economic profitability with wildlife protection and socio-environmental education. Keywords: Civet Conservation, Sustainable Business, Educational Agritourism, Animal Welfare, Conventional Marketing

Analysis of Technical Competence, Work Ethics and Product Knowledge in improving the welfare of BJB Bandung bank employees: Analisis Kompetensi Teknis, Etika Kerja dan Product Knowledge dalam meningkatkan kesejahteraan karyawan bank BJB Bandung Sandy Putra Wibawa; Trifonia Putri Nahung Nahung; Moch. Rizki Ari Saputra; Dava Raihan Putra Setiawan; Dewi Andriani
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kj008r18

General Background: Modern human resource management recognizes employees as knowledgeable assets whose well-being ensures sustainable organizational success. Specific Background: Bank BJB Bandung faces intense banking competition requiring skilled human resources to meet institutional targets and maintain employee support. Knowledge Gap: Existing banking studies predominantly employ quantitative approaches focusing on employee performance rather than examining qualitative perceptions of technical competence, work ethics, and product knowledge as drivers of employee well-being. Aims: This study aims to examine how technical skills, work ethics, and product knowledge contribute to improving employee welfare at Bank BJB Bandung. Results: Findings indicate that technical competence reduces technostress and boosts career growth, work ethics foster a supportive organizational culture, and product knowledge improves customer service while securing financial rewards. Novelty: This qualitative investigation uniquely applies the Job Demands-Resources model to evaluate how operational capabilities and ethical standards protect banking staff from job strain and elevate overall well-being. Implications: Banking institutions must continuously implement targeted training programs, reinforce ethical values, and expand product understanding to optimize workforce quality and employee welfare. Highlights: Technical skills reduce job demands and increase task execution speed for staff. Professional values establish a supportive organizational environment and build trust. Product understanding supports target achievement and improves financial rewards. Keywords: Technical Competence, Work Ethics, Product Knowledge, Employee Welfare, Qualitative Methods

Analysis of Experiential Marketing and Consumer Education in Building Customer Satisfaction at Kopi Luwak Cikole Lembang: Analisis Experiential Marketing dan Edukasi Konsumen dalam Membentuk Kepuasan Pelanggan pada Kopi Luwak Cikole Lembang Tofan Tri Nugroho; Dita Diah Nyorismawati; Andy Wahyu Saputra; Fitri Feby Suwarno; Fariz Akbar Maulana Indiarto
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/dr4p3r13

General Background The global specialty beverage industry increasingly shifts from functional commodity trading toward interactive agricultural tourism. Specific Background Within Indonesia, destinations like Kopi Luwak Cikole integrate ethical conservation narratives and direct sensory interactions to commercialize high-value products. Knowledge Gap Previous literature predominantly evaluates conventional functional attributes of destination choice, largely neglecting the combined affective mechanisms and cognitive dimensions that drive buyer contentment in specialty tourism. Aims This study investigates how direct sensory involvement and interactive cognitive learning synergistically shape buyer contentment at Kopi Luwak Cikole. Results Utilizing a qualitative descriptive method with interviews and observations, findings reveal that observing the ethical breeding process and participating in the roasting stages provide strong cognitive justification for high pricing. Furthermore, the multisensory interaction between staff and visitors transforms initial skepticism into profound trust and positive emotional connections. Novelty This research demonstrates that bridging emotional brand connection with transparent production knowledge fundamentally elevates agricultural commodities into comprehensive, highly valued tourist experiences. Implications Destination management should prioritize transparent multisensory tours and interactive learning to justify high economic value, fostering long-term brand loyalty among domestic and international tourists. Highlights: Multisensory tours and interactive learning provide strong cognitive justification for high economic pricing. Transparent ethical breeding demonstrations effectively eliminate visitor skepticism regarding animal welfare. Affective brand connections transform traditional agricultural commodities into highly valued tourist experiences. Keywords: Multisensory Experience, Brand Loyalty, Cognitive Learning, Ethical Conservation, Specialty Commodities

Pandan Civet Conservation: A Sustainable Business Opportunity for Educational Tourism: Konservasi Musang Pandan : Peluang Bisnis Yang Berkelanjutan Untuk Wisata Edukasi Salma Rizky Awalya; Azza Silviatul Rochmah; Fevi Firdausi; Maryam Rizka; Rifdah Abadiyah
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/665dzx74

General Background: Indonesia holds a strategic global position in coffee production and agritourism development. Specific Background: Kopi Luwak Cikole in Lembang, West Java, operates as an ethical civet coffee enterprise founded by a veterinarian to integrate animal welfare with agricultural tourism. Knowledge Gap: Prior research frequently isolates green business practices, animal welfare, and civet coffee production without comprehensively examining how single-species conservation, selective-scale management, and conventional marketing strategies collectively foster sustainable competitive advantage. Aims: This qualitative case study analyzes the holistic implementation of green business principles, common palm civet conservation, and conventional marketing at Kopi Luwak Cikole. Results: Findings demonstrate that integrated operational pillars—comprising animal welfare-based coffee production, civet conservation, and socio-environmental education—allow the enterprise to maintain premium competitiveness independently of digital platforms. Novelty: This study establishes that authentic green business models in wildlife-based agribusiness can simultaneously generate economic value, support wildlife conservation, and utilize conventional marketing frameworks. Implications: Agribusiness practitioners can replicate ethical production standards and transparency-driven engagement to secure consumer trust and long-term sustainability. Highlights: Common palm civet conservation serves as an ethical and scientific foundation for sustainable agritourism. Selective-scale management combined with conventional marketing maintains premium market positioning without digital platforms. Integrated operational pillars align economic profitability with wildlife protection and socio-environmental education. Keywords: Civet Conservation, Sustainable Business, Educational Agritourism, Animal Welfare, Conventional Marketing

Utilizing Instagram Social Media as a Means of Promoting Cikole Luwak Coffee Products: Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Produk Kopi Luwak Cikole Chusnul Damayanti Kassanah; Inggit Nur Tazdiq Damayanti; Mustika Arasyi Al Kundie; Nadia Septia Nengrum; Satrio Sudarso
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/6cg52653

General Background The global coffee industry increasingly relies on digital platforms to adapt to modern consumer behavior and competitive markets. Specific Background Luwak coffee possesses high economic value but faces significant consumer skepticism regarding authenticity, production hygiene, and animal welfare. Knowledge Gap While previous literature extensively covers social media for sales conversion, there is a lack of empirical evidence on how open digital documentation addresses complex ethical and production concerns in traditional commodities. Aims This study investigates the strategic use of Instagram Feeds and Reels by Kopi Luwak Cikole to deliver transparent information and build brand trust. Results Utilizing a qualitative descriptive method grounded in Integrated Marketing Communications, findings demonstrate that permanent Feeds structure essential certification and processing details, whereas dynamic Reels provide interactive, empirical proof of ethical animal treatment and hygienic production. This integrated openness successfully eliminates consumer uncertainty and translates skepticism into strong buyer confidence without aggressive selling. Novelty The research shifts the digital marketing paradigm from mere promotional volume to radical visual clarity as a mechanism for resolving ethical commodity controversies. Implications Traditional producers must prioritize open, authentic digital documentation to secure consumer confidence, suggesting that future frameworks should fully integrate interactive features like direct messaging to sustain long-term market positioning. Highlights: Dynamic short videos provide empirical proof of ethical animal treatment and hygienic manufacturing. Permanent profile features successfully deliver structured certification details to reduce buyer uncertainty. Open digital communication directly converts consumer skepticism into profound brand trust. Keywords: Digital Marketing, Integrated Marketing Communications, Animal Welfare, Brand Trust, Traditional Commodities

Quiet by Choice: Digital Marketing Strategy and Exclusivity Positioning at Kopi Luwak Cikole Lembang Agrotourism: Quiet by Choice: Strategi Pemasaran Digital dan Positioning Eksklusivitas di Agrowisata Kopi Luwak Cikole Lembang Dyah Atia Mayang Fa'una; Fany Risky Firmansyah; Ananda Ratih Ayu Kumalasari; Muhammad Hayazee; Mas Oetarjo
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/f1t88e50

General Background: Global tourism has experienced unprecedented digital transformation, prompting widespread efforts to maximize digital visibility and online channel reach. Specific Background: Kopi Luwak Cikole operates in Lembang, West Java, managing ethical civet coffee agrotourism backed by government certification and strict animal welfare constraints. Knowledge Gap: Existing literature heavily emphasizes volume-driven digital expansion while largely neglecting how artisanal agrotourism operators can maintain premium positioning without mass-market platforms. Aims: This qualitative case study documents and analyzes the digital marketing strategy and exclusivity positioning of Kopi Luwak Cikole. Results: The facility successfully sustains its competitive advantage through a four-pillar architecture involving targeted search discovery, verified trust credentials, organic user-generated content amplification, and in-person scarcity narratives. Novelty: This study conceptualizes exclusivity-first digital positioning as a viable alternative framework for niche artisanal operators rejecting mass e-commerce channels. Implications: Agrotourism enterprises can leverage selective digital channel selection and authenticity-driven scarcity to secure sustainable brand integrity and international market penetration. Highlights: Deliberate restriction of mass e-commerce platforms preserves premium product integrity. Targeted search tools combine with verified government certification to secure international market trust. Unsolicited visitor-generated media functions as the primary mechanism for organic brand reach. Keywords: Exclusivity Positioning, Digital Marketing Strategy, Agrotourism, Civet Coffee, Scarcity Marketing

Optimizing Advertising and Customer Education Strategies Through SWOT Analysis at Kopi Luwak Cikole in Bandung: Optimalisasi Strategi Advertising dan Edukasi Pengunjung Melalui Analisis SWOT di Kopi Luwak Cikole Bandung Vania Aulia Satya Rukmana; Abela Listianti Agustin; Dwi Mey Yustia; Fadilla Hamidah; Vera Firdaus
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/twg0wx70

General Background: Indonesian tourism contributes significantly to national economic growth through experience-based agriculture and educational tourism sectors. Specific Background: Kopi Luwak Cikole in West Java operates as a premium coffee agrotourism destination featuring unique natural fermentation and educational programs. Knowledge Gap: Prior SWOT studies on coffee enterprises generally focus on general business models and infrastructure without integrating digital advertising and visitor education simultaneously within one framework. Aims: This qualitative case study aims to analyze internal and external conditions using a SWOT matrix to formulate optimal advertising and visitor education strategies. Results: Evaluation reveals an IFAS score of 2.79 and an EFAS score of 2.71, positioning the destination in Quadrant I with coordinates (+1.67, +1.31) which recommends aggressive growth strategies. Novelty: This research uniquely integrates SWOT analysis with dual focal points of digital advertising and visitor education for a premium civet coffee agrotourism destination. Implications: Management can leverage transparency in production processes to mitigate animal welfare threats while maximizing aggressive market expansion and structured educational delivery. Highlights: Internal and external matrix evaluations place the agrotourism enterprise in Quadrant I for aggressive growth strategies. Production transparency converts external animal welfare threats and product counterfeiting into differentiation opportunities. Integrated digital marketing and structured educational programs improve competitive positioning in the national tourism market. Keywords: SWOT Analysis, Advertising Strategy, Visitor Education, Agrotourism, Civet Coffee

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Mahardika Darmawan Kusuma Wardana

Contact Email
p3i@umsida.ac.id

Phone
+6285646424525

Journal Mail Official
p3i@umsida.ac.id

Editorial Address
Majapahit 666 B Sidoarjo Universitas Muhammadiyah Sidoarjo

Location
Kab. sidoarjo,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mahardika Darmawan Kusuma Wardana

Contact Email p3i@umsida.ac.id

Phone +6285646424525

Journal Mail Official p3i@umsida.ac.id

Editorial Address Majapahit 666 B Sidoarjo Universitas Muhammadiyah Sidoarjo

Location Kab. sidoarjo, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Mahardika Darmawan Kusuma Wardana

Contact Email
p3i@umsida.ac.id

Phone
+6285646424525

Journal Mail Official
p3i@umsida.ac.id

Editorial Address
Majapahit 666 B Sidoarjo Universitas Muhammadiyah Sidoarjo

Location
Kab. sidoarjo,

Jawa timur

INDONESIA