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GENESIS SEMBIRING DEPARI
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Formosa Journal of Applied Sciences (FJAS)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29626447     DOI : https://doi.org/10.55927/fjas.v1i2
Core Subject : Science, Education, Social, Engineering,
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences
Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, environmental, business and economics, finance, mathematics and statistics, geology, engineering, computer science, social sciences, natural and technological sciences, linguistics, medicine and architecture, food science, environmental science, agricultural engineering. Journal of Applied Sciences now accepting new submissions. Submit your best articles via online submission. Formosa Journal of Applied Sciences (FJAS) publishes articles monthly under Formosa Publisher.
Arjuna Subject : Umum - Umum
Articles 29 Documents
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Search results for , issue "Vol. 3 No. 1 (2024): January, 2024" : 29 Documents clear
Risk Management Analysis in Minimizing the Risk of Problematic Credit on KECE Loans at BRI Medan Regional Office Damanik, Anisa Nandita Hafiz; Simanjorang, Feronica
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7184

Abstract

The aim of this research is to find out and analyze the factors causing the risk of problem credit and to know and analyze risk management in minimizing the risk of problem credit on KECE loans at the BRI Medan regional office. The form of research used in this research is descriptive qualitative research. Data was obtained from primary and secondary data. The results of the research show that problematic credit on KECE loans at BRI Medan regional office is caused by internal and external factors, the implementation of risk management carried out by BRI Medan regional office on KECE loans, namely active supervision of the board of commissioners and directors (managers), adequacy of policies, procedures and determination risk limits, processes for identifying, measuring, monitoring and controlling risks and internal risk control systems.
Recruitment and Selection Strategy for Employee Performance at the Tanjungpinang City Job Training Center (BLK) Nasuha, Muhammad Rafi Akbar; Ramadhan, Aditya Rizal; Heni, Diyah Rosita
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7334

Abstract

This research discusses the large number of workers in Tanjungpinang, workers are encouraged to take part in non-formal learning and work counseling to increase their knowledge and abilities because of the pressure in the world of work on competent work effectiveness. The aim of this research is to find out how well the Tanjungpinang City BLK initiative is in reducing unemployment. To obtain data for this research, a qualitative approach was used, especially literature studies and interviews. This data shows that the Tanjungpinang City UPTD BLK program has not completely succeeded in reducing the unemployment rate. Only one of the five UPTD BLK effectiveness initiatives in Tanjungpinang City is running well. Even though the other four Tanjungpinang City BLK UPTD effectiveness projects have not been completely successful, the Tanjungpinang City BLK UPTD has been able to reduce the unemployment rate.
The Influence of the Blended Learning Model on Student Learning Outcomes in the Ornamental Plants Agribusiness Subject Class XI ATPH SMK Negeri 4 Gowa Putri, Alvira; Kaseng, Ernawati Syahruddin; Yanto, Subari
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7336

Abstract

The research carried out aims to evaluate student learning achievements through the Blended Learning model approach in the Ornamental Plant Agribusiness subject. The population for this research was all students in class XI ATPH consisting of four classes. The research sample was class XI ATPH 1 as the experimental class and class XI ATPH 4 as the control class, each with 23 students. Data was obtained through pretest and posttest before and after learning to measure student learning outcomes regarding material related to requirements for ornamental plant growing media. The results of the analysis show that the pretest average for the experimental group is 37.39 and the control group is 36.74. The posttest average for the experimental group increased to 80.65 while the control group became 65.87. The experimental class has an average N-Gain of 0.69, higher than the control class, which has an average N-Gain of 0.45.
Analysis of the Influence of Celebrity Endorsers: Case Study of Audience Attitudes towards Advertising and Brands and the Influence of Consumer Purchase Interest on the Product "Lemonilo X NCT Dream" in Bekasi Putri, Amanda Dwi; Hadita, Hadita
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7401

Abstract

Given the importance of the needs that must be met by humans as living beings, food is one of the elements that must be fulfilled so that humans can survive. Food is increasingly innovating but until now instant food is still favored by many people. Instant food that is often found and easy to make is Instant Noodles, there are many Instant Noodle brands in Indonesia, especially Lemonilo. Lemonilo does its marketing strategy by hooking NCT Dream as its celebrity endorser or brand ambassador. It is said to be the right decision because it turns out that celebrity endorsers through audience attitudes towards advertising and brands have a significant positive influence on buying interest in Lemonilo products.
Factors that Influence Employee Early Retirement Decision Making in the HR Unit of PT. Telekomunikasi, Tbk Bandung Maharani, Putie; Inarie, Yefke Inarie; Zakharia, Anantha
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7461

Abstract

Companies must be careful in managing early retirement policies. In designing, implementing and administering it. If the company does not do it properly, problems will arise for the company. For example, many employees retire early while they are still needed by the company. This research is aimed at examining the extent to which these four factors can change employees' intentions in making decisions to retire early. Using the case study method of PT. Telekomunikasi Indonesia Bandung HR unit. The research method uses binary number calculations. For the instrument, a questionnaire was distributed to 50 respondents. The variables studied are differences in personal interests (difference variables) and organizational factors which significantly influence the intention to participate in an early retirement program. Meanwhile, opportunities in career paths and external factors have little influence on employees' intentions to take early retirement.
The Effect of Molasses Concentration on the Growth of Yeast Saccharomyces Cereviceae in Making Single Cell Proteins the Effect of the concentrate on of Waste Molasses on the Growth of Yeast Saccharomyces Cereviceae in the Making of Single Cell Proteins Bahtiar, Virdhalya Kartika; Patang, Patang; Indrayani, Indrayani
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7462

Abstract

The aim of the research was to determine the optimal molasses concentration for the growth of Saccharomyces Cereviciae yeast and the protein content of Saccharomyces cerevisiae yeast in making PST. This research used an experimental method with a quantitative approach and used a Completely Randomized Design (CRD) with 5 treatments and 3 replications. The concentrations in this study were 10%, 15%, 20%, 25% molasses and control. The results obtained showed that the protein levels obtained ranged from 13-47%. Apart from that, the highest specific growth rate (SGR) and protein productivity were found in the M1 treatment with 10% molasses.
Implementation of Marketing Mix in Efforts to Increase Sales Volume at the Wildan Sandals Store Fauziah, Syifa; Hadita, Hadita
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7463

Abstract

The aim of this research is to determine the implementation of the marketing mix strategy used through the 4P aspects including product, price, place and promotion with efforts to increase sales volume at the Wildan Sandal Store. This type of research uses descriptive qualitative. Data collection in this research uses primary data taken in direct observations and interviews with the business owner. The results obtained from this research are that the products marketed at the Wildan Sandal Shop have various models with different sizes ranging from children to adults. The conclusion resulting from this research is that implementing a good marketing mix strategy in business can have an influence on increasing the sales volume of the Wildan Sandal Store.
Utilization of Instagram Social Media as a Marketing Promotion Media for Coffee Shops in Bekasi (Study on Instagram Account @Janjiancoffee) Aulia, Adinda Dwi Nurul; Hadita, Hadita
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7481

Abstract

Seeing the development of coffee shops which is currently increasingly rapid, it is a threat to other coffee shop business people in terms of determining marketing strategies. One form of marketing strategy that is currently being implemented by many coffee shop business people is using Instagram social media to reach a wider market. This research discusses the use of social media Instagram as a marketing promotion medium for coffee shops in Bekasi (Study on the Instagram account @janiancoffee). This research method uses a qualitative descriptive approach. This research uses primary data and secondary data. Based on the results of the research and discussion, there are efforts made by Promise Coffee to increase sales by utilizing Instagram accounts, namely: conducting consumer interactions, collaborations, and holding events. This proves an increase in sales of coffee appointment products.
Implementation of Social Media as a Digital Marketing Strategy using Aida Analysis in Event Organizers Rahma, Alvionita Zakiyatur; Kustini, Kustini
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7579

Abstract

Event Organizer is a team that conceptualizes an event and implements and evaluates each agenda that has been implemented. To make the wishes and dreams of many people come true, especially at weddings, event organizers offer professional services that can reach the entire community to make these dreams come true. Having a professional team such as an Event Organizer greatly influences the success of an event, from small events organized by companies, concerts or public entertainment to personal events such as weddings. The people of Surabaya already know and trust the professional service team that can plan wedding processions, namely Mahar Agung Organizer. In introducing the Creative Industry Business, Mahar Agung Organizer uses digital promotion strategies through social media such as YouTube, Instagram, TikTok, and Websites to carry out promotions. This research aims to describe strategies for how an event organizer business can develop social media such as Instagram and TikTok as the main promotional media to get clients. Through AIDA analysis (attention, interest, desire, action). The method in this research is descriptive qualitative by describing in detail and analyzing the results of field observations, literature studies, interviews and documentation. This research shows the results that social media has a big influence on clients' interest in using the professional services of Mahar Agung Organizer which always has attractive offers and informative content regularly.
The Role of Shopee Live Discounts: Case Study of Online Seller of Kemaiu Shampoo in Driving Transactions Dwiyanti, Novita Putri; Mandasari, Virginia
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7580

Abstract

This research analyzes the role of discounts on the Shopee Live platform with a case study of online shampoo seller Kemaiu. Shopee Live, as an innovative feature of Shopee, allows direct interaction between sellers and potential consumers through live video broadcasts. Discounts are the main focus as a strategy to increase transactions. Using qualitative descriptive methods, this research involved interviews with Kemaiu owners and observations during live streaming on Shopee. The research results show that discounts, such as regular price cuts and vouchers, have a significant role in encouraging potential consumers' buying interest. Shopee Live has proven effective in increasing interactions and transactions. Even though competition is considered low, the existence of the TikTok Shop platform is considered a factor that can influence sales.

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