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Economic Reviews Journal
Published by Masyarakat Ekonomi Syariah Bogor
ISSN : -     EISSN : 28306449     DOI : https://doi.org/10.47467/mrj
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from academics, researchers and practitioners in the fields of Islamic economics, management, finance, accounting, zakat, waqaf, shadaqah, industries, and business research. E-ISSN 2830-6449
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 565 Documents
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Pengaruh Influencer Marketing dan Viral Marketing Terhadap Keputusan Pembelian Nadifa Ariya Maulinda; Slamet
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.735

Abstract

Purchase decisions are the primary goal of marketing, impacting a company's profitability through increased sales. The decision-making process is often influenced by external factors. Therefore, marketers need to understand the driving factors behind consumer preferences and provide information to reduce the risk of negative preferences. The rapid development of electronic media, particularly social media, facilitates easier access to information. Marketing strategies such as influencer marketing and viral marketing are used to expand the reach of product information. This study aims to examine the influence of influencer marketing and viral marketing on the purchase decision of Azarine sunscreen products in Malang City. This research uses a qualitative approach. The object of this study is Azarine sunscreen and its consumers as subjects, with an unknown probability category of population selection. The sampling technique used is purposive sampling. A total of 104 respondents in Malang City were obtained as samples. The research data was collected through a survey using a Likert-scale questionnaire distributed directly to the respondents. The data will be analyzed using descriptive analysis techniques and SmartPLS version 4 statistics. The results of this study indicate that: (1) Influencer marketing has a significant positive effect on the purchase decision of Azarine sunscreen products. (2) Viral marketing has a significant positive effect on the purchase decision of Azarine sunscreen products.
Formulasi Kebijakan dalam Pelayanan Pembayaran Pajak Waris Bea Perolehan Hak Atas Tanah dan Bangunan di Badan Pendapatan Kota Palembang Akbar, Muhammad Hamka; Putra, Raniasa; Iriani, Atrika; Abduh, Muhammad
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.736

Abstract

Service is an obligation that must be carried out by the government to its citizens with community services to live prosperously and prosperously as mandated in the 1945 Constitution of the Republic of Indonesia and Law Number 1 of 1974 Article 1 concerning Marriage is a physical and spiritual bond between a man and a woman as husband and wife with the aim of forming a happy and eternal family based on the Almighty God and Law Number 25 of 2009 concerning Public Services. The mechanism of inheritance tax services for Land and Building Acquisition Fees at the Palembang City Regional Revenue Agency in accordance with Regional Regulation Number 4 of 2023 concerning Regional Taxes and Levies, inheritance is property passed down by parents to their biological children.
Manajemen Kelas Unggulan dalam Membentuk Karakter Siswa di Madrasah Muhammad Haidar Baihaqqi; Supriyanto
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.738

Abstract

The role of education is not only focused on academics, but through education it can also contribute to the formation of students' character. In the world of education, especially in the madrasa environment, it is very important to instill character education in responding to social and moral challenges. The role of madrasas in education has a crucial role, especially in the formation of religious character possessed by students and can integrate several religious values ​​into learning activities. The purpose of this writing is to provide analytical results related to superior class management in forming student character in madrasas. The research method used in this writing adopts a qualitative research method. The findings of the study are that superior class management in forming student character in madrasas can pay attention to several aspects in its application, including teacher exemplary behavior, individual and differentiation approaches, student involvement, and positive discipline. Furthermore, in supporting the formation of student character through the application of superior class management strategies, several things can be considered, including periodic character evaluations, educational rewards and punishments, Islamic character habits, and the application of active learning methods.
Analisis Minat Mahasiswa pada Program Indonesian International Student Mobility Awards (IISMA) di Program Studi Kosmetik dan Perawatan Kecantikan Universitas Negeri Jakarta Fatma Zahra; Aniesa Puspa Arum; Dwi Atmanto
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.743

Abstract

This research is a quantitative research conducted based on the low participation of students of the Cosmetics and Beauty Care Departement batch 2022-2023 in the Indonesian International Student Mobility Awards (IISMA) program. The purpose of this study was to determine the level of student interest in the IISMA program. The research method used is descriptive quantitative. Respondents in this study were 40 active students from the Cosmetics and Beauty Care Departement, batch 2022-2023. Data collection techniques involved questionnaires, and the data were analyzed using descriptive statistical methods. The analysis results show that the average percentage of overall student interest in the IISMA program is 75%, categorized as “Moderately interested.” Analysis of interest based on year of class obtained results, the interest of 2022 students in the IISMA program has a percentage of 72.5% with the category “Moderately Interested” while in the 2023 class, student interest in the IISMA program has a percentage of 78% with the category “Interested”. The analysis of student interest based on aspects obtained results: aspects of attitude (75%), motivation (86%), talent (65%), educational environment (71%), peers (76%), and family (76%). It can be concluded that the initial interest of the students of the Cosmetics and Beauty Care Departement in the Indonesian International Student Mobility Awards (IISMA) program is still at the stage of situational interest, triggered by external factors, but has not yet developed into a long-term individual interest.
Strategi Pemasaran UMKM Ikan Sagarurung dalam Meningkatkan Daya Beli di Desa Tanjung Baru Kabupaten Pali Menurut Perspektif Ekonomi Islam Novita Julianti; Zuul Fitriani Umari; Zulfikri
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.744

Abstract

This research aims to determine the Marketing Strategy of UMKM in Tanjung Baru Village. The data collection method in this research uses qualitative methods. There are two types of data that researchers use in this research, namely primary data and secondary data. In this research, the data techniques used include observation, interviews and documentation. The respondents in this research were 3 MSME traders of sagar urung fish in Tanjung Baru Village. Based on the results of this research, it can be concluded that the marketing strategy process for sagarurung fish UMKM in Tanjung Baru Village uses social media strategies such as Instagram, WhatsApp and Facebook. The MSME marketing strategy for sagarurung fish in Tanjung Baru village also uses the traveling method. This is done because of the encouragement of daily food needs. To get sagarurung fish, consumers need quite a long time to buy it at the market. Because the market is quite far from residential areas, the idea arose for the MSME Sagarurung fish traders to sell their fish to consumers by getting around using motorbikes or other means of transportation.
Tujuan Ekonomi Islam Terhadap Implementasi Akad Salam dalam Transaksi Jual Beli Online di Marketplace Tiktok Ridhoan Damara; Idwal; Katra pramadeka
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.745

Abstract

This study discusses the implementation of the salam contract in online buying and selling transactions on the TikTok marketplace and its relevance to Islamic economic principles. Using a qualitative descriptive method with interviews and observations, the research reveals that salam contracts are commonly applied in pre-order transactions, where full payment is made before the goods are delivered. The study identifies several challenges, including delivery delays, product discrepancies, and limited Sharia-compliant payment options. Nevertheless, the application of salam offers transaction security and predictability. The study recommends more transparent product specifications, stricter regulations, and effective dispute resolution mechanisms to align with the goals of Islamic economics.
Pengaruh Influencer Marketing dan Brand Image Terhadap Minat Beli pada Produk Ms Glow di Gorontalo Erika Hasan; Rizan Machmud; Umin Kango
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.746

Abstract

Digital marketing strategies through influencers are increasingly popular, including in Gorontalo. MS Glow is one of the brands that has successfully leveraged this trend. Amidst the fierce competition in beauty products, brand image and influencer impact are considered to play a significant role in shaping consumer purchase intention. This study aims to determine the influence of influencer marketing and brand image on the purchase intention of Ms Glow products in Gorontalo. This research uses a descriptive quantitative method. Primary data were collected through questionnaires distributed to 100 consumers of Ms Glow products in Gorontalo, who were selected as respondents. The data collected were tested using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Data analysis was carried out using SPSS Version 21. The results of the analysis show that both influencer marketing and brand image have a positive and significant effect on the purchase intention of Ms Glow products in Gorontalo. Influencer marketing contributes 14.2% to purchase intention (t-value = 2.571, ρ value = 0.012), while brand image contributes 67.7% (t-value = 9.331, ρ value = 0.000). Simultaneously, influencer marketing and brand image significantly affect purchase intention by 98.9% (F-value = 4,181.363, ρ value = 0.000, R Square = 0.989). It can be concluded that both Influencer Marketing and Brand Image have a positive and significant influence, both partially and simultaneously, on the Purchase Intention of Ms Glow Products in Gorontalo.
Implementasi Pengembangan Strategi Pemasaran Syariah di Pasar Minulyo Pacitan Pratondo Sinung Nugroho; Malta Anantyasari
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.751

Abstract

Trading business in Minulyo market in Pacitan City run by both parents and other traders triggers to look for alternatives to increase purchasing power and income in terms of sharia. However, the decreasing purchasing power of consumers causes the market area to be quiet. Buyers flock between 02.00 in the morning until 10.00 WIB. After 10.00, the Minulyo market begins to feel quiet, even only the sellers are seen filling the market area. In this study, the researcher used a descriptive qualitative method. The data collection technique was carried out directly in the field using observation techniques, documentation, and in-depth interviews and the data sources used were from primary and secondary data. Based on the results of the study above, the Minulyo market has several shortcomings in the form of honesty ethics, sales creativity, lack of technological knowledge, and selling prices. The researcher explained the lack of buyer interest due to dishonest actions in trading ethics and ignorance of selling according to sharia law had a major impact on running a trading business. Based on the conclusion above, traders in Minulyo market have a strong spirit and determination when worshiping in Islam, but in contrast to their worship, their selling methods mostly use conventional methods rather than sharia methods, the comparison is that traders who sell using sharia methods are 20% less than conventional methods, 80% more. From here it can be concluded that the majority of Minulyo traders use conventional methods more.
Pengaruh Implementasi Akuntansi Berbasis Akural dan Sistem Pengendalian Internal Terhadap Akuntabilitas Kinerja Instansi Pemerintahan pada Lembaga Manajemen Aset Negara Gladys Dwika Aprilia; Puja Rizky Ramadhan; Irawan
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.764

Abstract

The research analysis aims to determine the effect of the implementation of financial-based accounting and internal control systems on the accountability of government agency performance at the State Asset Management Institute. The data analysis technique used is an associative research method with the help of the SPSS version 19 program. This research uses multiple linear regression analysis. The sample in this study was 92 respondents. Primary data collection uses a questionnaire. The research results show that the tcount value is 3.324 > ttable of 1.98 with a significant value of 0.001 <0.05, so the hypothesis H1 is accepted and H0 is rejected, meaning that accounting standards have a partially positive and significant effect on the accountability of the performance of government agencies at the State Asset Management Institute. The test results show a tcount value of 4.554 > ttable of 1.98 with a significant value of 0.000 <0.05, so hypothesis H2 is accepted and H0 is rejected, meaning that the internal control system has a positive and partially significant effect on the accountability of government agency performance at the Asset Management Institute Country. The research results show that accrual-based accounting and internal control systems have a positive and significant effect on performance accountability with a calculated F value of 16.521 which is greater than 3.10 and a significant value of 0.000 which is smaller than 0.05.
Identifikasi Minat Konsumen Ditinjau Dari Harga dan Kualitas Produk Studi Susu Kambing Etawa Desa Liman Sari Rahfi Nurazizah; Nur Syamsiyah; Yuyun Yunarti
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.799

Abstract

This study aims to examine and evaluate the effect of price and product quality on the interest in purchasing goat milk in the residents of Liman Sari Village. This study uses a quantitative causal research methodology. The population of this study was 800 people of productive age (20-40 years) so that 89 samples were obtained using the Slovin formula. This study used a questionnaire as a data collection method. Data analysis techniques used include research instrument testing (validity and reliability tests), classical assumption tests (normality, heteroscedasticity, and multicollinearity tests), multiple linear regression analysis, evaluation of the coefficient of determination, and hypothesis testing (t-test and f-test) using SPSS version 25. The results of this study indicate that price has a positive and significant effect on purchasing interest, while product quality also has a positive and significant effect on purchasing interest. The price and product quality factors together have a positive and quite large effect on purchasing interest.

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