cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedi Junaedi
Contact Email
dedijunaedi@mes-bogor.com
Phone
+628118114379
Journal Mail Official
dedijunaedi@mes-bogor.com
Editorial Address
MASYARAKAT EKONOMI SYARIAH BOGOR Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150
Location
Kota bogor,
Jawa barat
INDONESIA
Economic Reviews Journal
Published by Masyarakat Ekonomi Syariah Bogor
ISSN : -     EISSN : 28306449     DOI : https://doi.org/10.47467/mrj
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from academics, researchers and practitioners in the fields of Islamic economics, management, finance, accounting, zakat, waqaf, shadaqah, industries, and business research. E-ISSN 2830-6449
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 565 Documents
 53   54   55   56   57 
The Influence of Digital Service Quality and Customer Experience on User Satisfaction and Loyalty of Shopee in Indonesia Using SEM–PLS Dinar Fasya, Diva; Herdianto, Herdianto; Ahtisya, Syauqi; Heikal, Jerry
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.983

Abstract

This study aims to analyze the influence of digital service quality and customer experience on user satisfaction and loyalty among Shopee users in Indonesia using the Structural Equation Modeling–Partial Least Squares (SEM–PLS) approach. Digital transformation has reshaped consumer behavior, positioning service quality and customer experience as key success factors in e-commerce. Data were collected through an online survey using a Likert scale from active Shopee users. The results indicate that customer experience has the most dominant influence on satisfaction, while digital service quality acts as a fundamental factor shaping users’ positive perceptions of the platform. Customer satisfaction is proven to be a significant mediating variable linking service quality and customer loyalty. Users who experience positive and consistent interactions tend to be more satisfied and demonstrate stronger long-term loyalty to Shopee. These findings highlight the importance of enhancing digital experiences that are both engaging and personalized to sustain customer loyalty in an increasingly competitive e-commerce environment.
Analyzing the Influence of Promotion on Consumer Purchase Decisions Using a Binary Logistic Regression Model in Car Salon Services Ahtisya, Syauqi; Herdianto, Herdianto; Fasya, Diva Dinar; Heikal, Jerry
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.984

Abstract

This study aims to analyze the influence of promotion on consumer purchasing decisions for car salon services using the binary logistic regression model. Promotion plays a crucial role in marketing strategy, particularly in service industries, as it helps build awareness and stimulates consumer decisions. Data were collected from 150 respondents who had been exposed to promotional activities conducted by car salon businesses. The independent variables examined in this research include promotion, price, brand switching, and prior experience, while the dependent variable is the consumer’s purchase decision. The data were analyzed using the binary logistic regression method with IBM SPSS 25 software. The results show that promotion and customer experience have a positive and significant effect on purchasing decisions, whereas price and brand switching have a significant negative effect. The final model achieved a classification accuracy of 74,0%, indicating that the selected variables can effectively explain consumer decision-making behavior. These findings highlight that effective promotional strategies and positive customer experiences significantly increase the likelihood of purchase, while high price perceptions and brand-switching tendencies reduce it. This study provides managerial implications for car salon service providers to enhance promotional effectiveness and improve customer satisfaction to foster long-term loyalty.
Integrasi Content Marketing Model AIDA dan Customer engagement dalam meningkatkan Brand Awareness serta Implikasinya terhadap Keputusan Pembelian Produk Skintific Dewi, Ni Kadek Lia Setia; Adriati, I Gst. Ayu Wirati; P, Komang Widhya Sedana Putra; Widiantari, Komang Sri
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1003

Abstract

The development of the digital era has fundamentally transformed the global industrial landscape, especially in the beauty and skincare industry. In Indonesia, a similar phenomenon has occurred significantly. The Central Statistics Agency (2022) noted that the cosmetics industry, including skincare, experienced a growth of 9.61% in 2022. Skintific was able to dominate the market in 2024, successfully breaking through sales figures of IDR 70 billion with its strong digital marketing strategy. This study aims to empirically prove the integration of the AIDA content marketing model and customer engagement in increasing brand awareness and its implications for purchasing decisions for Skintific products. This study uses quantitative analysis techniques. The research population consists of Gen Z buyers of Skintific products in Denpasar City, using non-probability sampling with a purposive sampling technique and a Partial Least Squares - Structural Equation Modeling approach. Based on this sampling technique, 140 Gen Z buyers of skintific products in Denpasar City were selected as samples. The type of data used is primary data using questionnaires and utilizing mediation regression analysis to determine the influence between independent variables, dependent variables, and mediating variables. The results of this study show that the AIDA content marketing model and customer engagement have a significant positive effect on brand awareness. The AIDA content marketing model, customer engagement, and brand awareness have a significant positive effect on purchasing decisions, and brand awareness can strengthen the influence of the AIDA content marketing model and customer engagement on purchasing decisions.
Studi Literature Pemahaman Bagi Hasil dan Kepercayaan Masyarakat dalam Keputusan Menabung di Bank Syariah Sari, Nopita
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1004

Abstract

This study aims to analyze the relationship between public understanding of profit-sharing mechanisms and their level of trust in making saving decisions in Islamic banks. Using a literature review method, the research examines various scholarly sources such as journals, books, research reports, and regulations related to Islamic banking. The findings indicate that profit-sharing mechanisms, particularly the Mudharabah and Musharakah contracts, hold significant potential in attracting customers because they offer ethical alternatives aligned with Sharia principles. However, their effectiveness greatly depends on the level of Islamic financial literacy within society, as well as public perceptions of fairness, transparency, and risk management in their implementation. In addition, trust in Islamic banks built through service quality, oversight by the Sharia Supervisory Board, and public education plays a crucial role in influencing customer loyalty and saving decisions. The study also highlights several challenges, including low financial literacy, regulatory limitations, credit risk, and moral hazard, all of which can hinder the optimal application of the profit-sharing model. Overall, the findings emphasize the importance of enhancing Islamic financial literacy, strengthening governance, and promoting product innovation to build greater public trust and encourage wider participation in the Islamic financial system.
Pengaruh Citra Merek, Promosi, dan Online Customer Review Terhadap Keputusan Pembelian Konsumen pada Shopee di Kota Bekasi Maharani, Rani; Dananjaya, Irwandaru
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1005

Abstract

The advancement of information technology has driven rapid development across various fields, including traditional, digital, and fundamental research methods. This study aims to analyze the effect of brand image, promotion, and online customer reviews on consumer purchase decisions on Shopee in Bekasi City, both partially and simultaneously. Primary data were collected from 200 respondents using a questionnaire with purposive sampling, and analyzed using SPSS through validity and reliability tests, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results show that brand image (t = 6.141; p < 0.001) and online customer review (t = 10.195; p < 0.001) have a significant partial effect on purchase decisions, while promotion also shows a significant partial effect (t = 5.289; p < 0.001). Simultaneously, these three independent variables significantly influence purchase decisions with F = 110.198; p < 0.001 and adjusted R² = 0.622, indicating that 62.2% of the variation in purchase decisions can be explained by these variables. These findings confirm that brand image, promotion, and customer reviews play a crucial role in enhancing consumer confidence and purchase decisions on Shopee in Bekasi City.
Peran Kepercayaan Memediasi Pengaruh Kemudahan dan Keamanan Terhadap Keputusan Penggunaan QRIS di Kalangan UMKM Kota Denpasar Martini, Ida Ayu Oka; Jaya, I Ketut Wira Dharma
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1006

Abstract

This phenomenon indicates that QRIS adoption among MSMEs in Denpasar City is not yet fully equitable. The persistence of business actors who have not actively used QRIS illustrates the gap between the availability of technology and the ability of MSMEs to utilize it optimally. The decision to use a digital payment system is influenced by various variables, including convenience and security. Trust plays a crucial role in bridging the relationship between convenience and security on the decision to use QRIS. High trust makes MSMEs feel confident that QRIS services are reliable, thus encouraging them to continue using it. Conversely, when trust decreases, either due to security factors or suboptimal convenience, the decision will be affected. This study used a purposive sampling method with 105 selected respondents. Data collection was conducted through a 5-point Likert scale questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results showed that convenience significantly influences the decision to use. Convenience significantly influences trust. Security significantly influences the decision to use. Security significantly influences trust. Trust significantly influences the decision to use. Convenience does not significantly influence the decision to use through trust. Security does not significantly influence usage decisions through trust.
The Influence of Work Discipline and Work Conflict on Perfoemance throuch Work Morale as an Intervening Variable at Satpol PP East Kutai regency Majid, Abdul; Latif, Imam Nazarudin; Permana, Meiki
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1008

Abstract

This study aims to analyze the determinants of Employee Performance at the Civil Service Police Unit (Satpol PP) of East Kutai Regency. This study is motivated by the challenges of fieldwork that require high discipline and mental resilience in facing potential conflicts, which impact organizational performance. The variables tested include Work Discipline (X1) and Work Conflict (X2) as independent variables, and Work Morale (Z) as an intervening variable. The research method uses an associative quantitative approach. The sample consisted of 105 respondents from a total population of 142 employees, determined using the Slovin formula with the Proportionate Stratified Random Sampling technique. Data analysis was carried out using SEM-PLS with the help of WarpPLS 8.0 software. The test results show that Work Discipline has a positive and significant influence on both Work Morale and Employee Performance, and is the most dominant variable. Interestingly, Work Conflict was found to have a positive and significant influence on Employee Performance, confirming the existence of productive functional conflict, although Work Conflict did not have a significant influence on Work Morale. Work Morale was shown to act as a partial mediator, especially in mediating the influence of Work Discipline on Performance. These findings suggest that organizations should focus on enforcing discipline and maintaining morale to maximize employee performance.
Analisis Pengaruh Personalisasi Berbasis AI terhadap Niat Beli Konsumen Generasi Z di Shopee melalui Persepsi terhadap Personalisasi Diva Aryana, I Kadek; Adhiswari Wedagama, Dewa Ayu Trisna
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1010

Abstract

This study aims to analyze the effect of artificial intelligence (AI)-based personalization on Generation Z consumers’ purchase intention on Shopee through perceived personalization as a mediating variable. This research employed a quantitative approach using a survey method involving 120 Generation Z respondents who actively use Shopee. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that AI-based personalization has a positive and significant effect on purchase intention. Perceived personalization also has a positive and significant effect on purchase intention and plays a mediating role in the relationship between AI-based personalization and Generation Z consumers’ purchase intention. This study highlights the importance of AI-driven personalization strategies in enhancing consumer engagement and purchase intention in e-commerce platforms.
Analisis Efektivitas Artificial Intelligence dalam Keputusan Pembelian Generasi Z: Studi Kasus pada Produk Gaenier di Platform Shopee Saputra, Rico Dharma; Wedagama, Dewa Ayu Trisna Adhiswari
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1011

Abstract

This study aims to analyze the effectiveness of artificial intelligence (AI) in influencing Generation Z consumer purchasing decisions with trust (trust) as a mediating variable. This study focuses on Garnier cosmetic products marketed through the Shopee e-commerce platform. The research approach used is quantitative with a survey method of 160 Generation Z respondents who are active Shopee users and have experience using AI-based features, such as skin analysis and product recommendations. Data were collected through a questionnaire and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 4 software. The results show that artificial intelligence has a positive and significant effect on consumer trust. In addition, trust has a positive and significant effect on purchasing decisions. Artificial intelligence also has a direct effect on purchasing decisions, while trust is proven to partially mediate the relationship between artificial intelligence and purchasing decisions. This study confirms that the use of AI technology has an important role in building consumer trust and supporting Generation Z purchasing decision making on e-commerce platforms.
Analisis Transformasi Digital Terhadap Efektivitas Pengawasan Koperasi dan Implikasinya Terhadap Perilaku Karyawan Pada Koperasi Sedana Ibu Wahini Tabanan Jaya, I Ketut Aditya; Adriati, I Gusti. Ayu Wirati; Sari, Desak Made Febri Purnama; Martini, Ida Ayu Oka
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1012

Abstract

This study aims to analyze the impact of digital transformation on the effectiveness of cooperative supervision and its implications for employee behavior at Koperasi Sedana Ibu Wahini Tabanan. The background of this study lies in the weakness of the cooperative’s internal supervision system, which is still conducted manually through conventional record-keeping and monitoring using CCTV, making it less effective in supporting organizational transparency and accountability. Digital transformation is viewed as a strategic effort to strengthen the supervisory function while fostering more disciplined, responsible, and adaptive employee behavior in response to technological developments. This research employs a descriptive qualitative approach, with data collected through semi-structured interviews, participatory observation, and documentation. Data analysis is carried out using an interactive model consisting of data reduction, data display, and conclusion drawing and verification. The findings indicate that the supervision system at Koperasi Sedana Ibu Wahini Tabanan remains manual through attendance recording and direct monitoring by management, resulting in supervision that is not yet optimal and difficult to measure objectively. Furthermore, the interview results show that employees and cooperative members demonstrate readiness and openness to adapting to the implementation of digital systems; however, support in the form of training is still needed to enhance their understanding of digital system usage. This study is expected to provide insights into the influence of digital transformation on supervision and employee behavior, as well as practical recommendations for cooperatives in designing appropriate digitalization strategies.

Page 56 of 57 | Total Record : 565

 53   54   55   56   57 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2025): Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal Vol. 2 No. 2 (2023): Economic Reviews Journal Vol. 2 No. 1 (2023): Economic Reviews Journal Vol. 1 No. 2 (2022): Economic Reviews Journal Vol. 1 No. 1 (2022): Economic Reviews Journal More Issue