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INDONESIA
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai
Published by Universitas Ngurah Rai
ISSN : 20854544     EISSN : 2809011X     DOI : https://doi.org/10.47329/jurnalakses.v14i1
Core Subject : Economy, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai, Denpasar, dan merupakan jurnal ilmiah multi disiplin. Tulisan yang masuk ke Redaksi akan diseleksi dan melalui tahap review mitra bestari (double blind review by peer group system) sebagai syarat untuk dapat dimuat. Jurnal Akses diterbitkan secara online dua kali setahun oleh LPPM Universitas Ngurah Rai. Yaitu di bulan Juni dan Desember.
Arjuna Subject : Umum - Umum
Articles 97 Documents
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PEMBUATAN CATALOGUE BUKU PRODUK KERAJINAN BAMBU DALAM MENINGKATKAN PEMASARAN MELALUI MEDIA SOSIAL SEBAGAI UPAYA PENGUATAN EKONOMI LOKAL DI DESA KAYUBIHI Lis Julianti; Anak Agung Putu Wiwik Sugiantari; Putu Dhiyo Hadi Pramana
Jurnal AKSES Vol 13 No 1 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.315 KB) | DOI: 10.47329/jurnalakses.v13i1.718

Abstract

Kerajinan bambu merupakan sektor industri unggulan di Kabupaten Bangli. Bangli merupakan sentra tanaman bambu di Bali salah satunya adalah Desa Kayubihi. Di tengah pandemi Covid-19, pemasaran kerajinan bambu mengalami penurunan. Selain itu, banyaknya saingan produk serupa di pasaran yang dihasilkan para pengerajin di Cina menjadi penyebab menurunnya pemasaran produk kerajinan bambu lokal. Lesunya ekspor kerajinan bambu telah mengakibatkan banyak pengerajin yang beralih merebut pasar lokal dan beralih profesi. Tujuan dan target yang ingin dicapai a dalah membantu pemasaran produk Kerajinan Bambu dalam rangka meningkatkan kembali perekonomian masyarakat di Desa Kayubihi, Bangli melalui pembuatan Catalogue Buku
PENGARUH KREATIVITAS PEMASARAN DAN PROMOSI ONLINE TERHADAP KINERJA PEMASARAN PENGRAJIN PATUNG GARUDA WISNU KENCANA DI DESA PAKUDUI KABUPATEN GIANYAR Made Mulia Handayani
Jurnal AKSES Vol 13 No 1 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.712 KB) | DOI: 10.47329/jurnalakses.v13i1.719

Abstract

Marketing creativity and online promotion are factors that affect marketing performance. The formulation of the problem in this study is: does marketing creativity and online promotion partially or simultaneously affect the marketing performance of the Garuda Wisnu Kencana sculpture craftsman in Pakudui Village, Gianyar Regency. The purposes of this study are: To determine the effect of marketing creativity and online promotion partially and simultaneously on the marketing performance of the Garuda Wisnu Kencana sculpture craftsman in Pakudui Village, Gianyar Regency. Gianyar Regency. The types of data used are quantitative and qualitative data. The data sources used are primary data and secondary data obtained from the marketing performance craftsmen of Garuda Wisnu Kencana sculpture craftsmen in Pakudui Village, Gianyar Regency. Sampling was done by using purposive sampling as many as 90 craftsmen. Data collection methods used are observation, interviews, questionnaires and documentation studies. Data were analyzed using classical assumption test, multiple linear regression analysis, analysis of determination, partial significance test (t-test) and simultaneous significance test (F-test). The results showed that there was a positive and partially significant effect between marketing creativity and online promotion on the marketing performance of the Garuda Wisnu Kencana sculpture craftsman in Pakudui Village, Gianyar Regency. Simultaneously, the results show that there is a simultaneous positive and significant influence between marketing creativity and online promotion on the marketing performance of the Garuda Wisnu Kencana sculpture craftsman in Pakudui Village, Gianyar Regency
CITRA MEREK DAN PROMOSI SEBAGAI VARIABEL PENTING UNTUK MENINGKATKAN KEPUTUSAN PENGGUNAAN TRANSPORTASI GRAB ONLINE DI KABUPATEN GIANYAR I Wayan Meryawan; Wirya Gupta
Jurnal AKSES Vol 13 No 1 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.452 KB) | DOI: 10.47329/jurnalakses.v13i1.720

Abstract

Building an increase in online transportation users can be done by increasing the brand image and conducting online and offline promotional activities. One of the most popular applications today is PT. Gojek Indonesia, Gianyar branch. The purpose of the study was to determine the effect of brand image and promotion partially and simultaneously on the decision to use Gojek Online transportation by using a sample in this study of 98 respondents from the Gojek application user community in Gianyar Regency which were taken representatively. The data analysis technique used multiple linear regression analysis, t test, F test, and determination test. The results of multiple linear regression analysis Y= 1.124 + 0.162 X1 + 0.967 X2 with positive results. The results of the t-test show that partially brand image and promotion have a positive and significant effect where the result of the t-test is greater than the t-table. Simultaneously shows that brand image and promotion have a positive and significant effect on the decision to use Gojek with the result that the F-count value of 206.008 is greater than the F-table value of 3.09.
SOSIALISASI PELAKSANAAN PROTOKOL KESEHATAN DEMI MENINGKATKAN KESADARAN MASYARAKAT DALAM PENANGGULANGAN WABAH COVID-19 SERTA TATA CARANYOBLOS PEMILU DI ERA PANDEMI COVID-19 DI DESA PENATIH DANGIN PURI KECAMATAN DENPASAR TIMUR KOTA DENPASAR - BALI I Wayan Sugiartana; I Made Adi Suwandana; I Wayan Suweca
Jurnal AKSES Vol 13 No 1 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.2 KB) | DOI: 10.47329/jurnalakses.v13i1.721

Abstract

The study focuses om socializing the implementation of health protocol in order to increase public awareness in dealing with the covid-19 outbreak and the procedures for voting for elections in the era of the covid-19 pandemic in Dangin Puri Village, East Denpasar District, Denpasar City-Bali. During the current pandemic, the implementation of elections is very vulnerable to the transmission of the covid-19 election cluster. The Bali provincial government program has implemented a new era order protocol program since July 5, 2020, which is stated in the circular letter of the governor of Bali No. 3355 of 2020. However, when viewed from the situation on the ground, there are still many people who do activities outside their homes without implementing health of protocols. The government has made every effort to reduce the number of new cases or the number of spread of this disease. The success of the new era order protocol program launched by the government will not succeed if there is no cooperation and high understanding among the community to help the success of the new era order protocol program
STRATEGI BIJAK MENGGUNAKAN MEDIA SOSIAL DALAM MENGURANGI TINGKAT KECEMASAN PADA MASA PANDEMI COVID-19 DI DESA BEDULU, KECAMATAN BLAHBATUH, KABUPATEN GIANYAR Ni Putu Noni Suharyanti; Putu Angga Pratama Sukma; Dyo Rama Saputra
Jurnal AKSES Vol 13 No 1 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.47 KB) | DOI: 10.47329/jurnalakses.v13i1.746

Abstract

Fenomena berita bohong (hoax) di Indonesia terkait pandemi Covid-19 telah mebingungkan masyarakat hingga menimbulkan kecemasan berlebihan yang mengakibatkan stres dan gangguan mental yang berdampak pada turunnya imunitas dan kondisi kesehatan. Observasi yang dilakukan khususnya di Desa Bedulu, Kecamatan Blahbatuh, Kabupaten Gianyar, menunjukkan beberapa permasalahan psikologi akibat beredarnya berita hoax di media sosial. Hal ini disebabkan oleh minimnya pengetahuan orang tua dalam memilih berita yang benar tentang pandemi Covid-19 di media sosial serta kurangnya interaksi atau keikutsertaan anak-anak muda dalam membantu para orang tua untuk bijak menggunakan media sosial. Solusi untuk menangani dampak psikologi tersebut dilaksanakan melalui program kerja pengabdian masyarakat yang meliputi edukasi tentang media sosial secara luring dan daring yang menargetkan para anak muda dan orang tua, melakukan praktek tentang cara menggunakan media sosial dengan baik dan benar, serta memperkenalkan teknik relaksasi sederhana seperti yoga dan senam tertawa untuk mengurangi kecemasan berlebihan pada masa pandemi Covid-19. Tujuan dari diselenggarakannya kegiatan ini adalah untuk mengajak masyarakat agar lebih bijak menggunakan media sosial serta menurunkan dampak psikologis yang ditimbulkan oleh berita hoax yang beredar di media sosial. Metode yang digunakan adalah metode sosialisasi, pelatihan, dan praktek yang diselenggarakan secara luring dan daring. Hasil kegiatan pengabdian ini menunjukkan bahwa masyarakat Desa Bedulu mampu memahami secara mendalam tentang cara memilih dan memilah informasi di media sosial, meningkatnya interaksi antara anak dengan orang tua dalam berbagi informasi positif yang beredar di media sosial, serta mampu mengelola stres dan emosi dengan baik dalam menghadapi pandemi Covid-19.
AN ERROR ANALYSIS ON OUTGOING E-MAILS IN USING PLURAL FORM OF NOUNS (A CASE STUDY OF FRONT OFFICE DEPARTMENT AT ATTA MESARI VILLAS UBUD I Gusti Ayu Agung Yuni Lestari; I Gusti Ngurah Bagus Yoga Widiadnya
Jurnal AKSES Vol 13 No 2 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.588 KB) | DOI: 10.47329/jurnalakses.v13i2.777

Abstract

In linguistics, grammatical number is a grammatical category of nouns, pronouns, and adjective and verb agreement that expresses count distinctions. English and other languages present number categories of singular or plural. In the hospitality industry, there are many kinds of English terms used by the staffs. This study was designed to find an error in used plural form of noun in Atta Mesari Villas Ubud by the Staff and this study employed a qualitative method. The subject of this study is the staff of Front Office department. The data were obtained through collecting data randomly for 30 outgoing emails at 2018 and review of the documents. According to the result of simple statistical calculation it is obtained the type of Error in Omission 52%, and Misformation 42% while the lowest error in addition is 6%.
FAKTOR PROFITABILITAS, KEBIJAKAN HUTANG, KEBIJAKAN DIVIDEN, KEPUTUSAN INVESTASI DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PERBANKAN Ni Nyoman Ayu Suryandari; Anak Agung Putu Gede Bagus Arie Susandya; I Gede Wisnu Eka Wijaya
Jurnal AKSES Vol 13 No 2 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.698 KB) | DOI: 10.47329/jurnalakses.v13i2.778

Abstract

Company value plays an important role in showing the prosperity of shareholders in the company. High company value indicates shareholder prosperity. This study aims to examine the effect of variable profitability, debt policy, dividend policy, investment decisions and firm size on firm value. The population in this study includes all banking companies listed on the Indonesia Stock Exchange for the 2018-2020 period as many as 46 banking companies. Determination of the sample using purposive sampling technique. The sample in this study were 12 banking companies with a total of 36 observations. The analytical technique used was multiple linear analysis. The results showed that the variables of profitability and investment decisions have a positive effect on firm value. Meanwhile, debt policy, dividend policy and firm size have no effect on firm value.
ANALISA TINGKAT KERUSAKAN JALAN DAN PERENCANAAN LAPIS TAMBAHAN (OVERLAY) (Studi Kasus: Ruas Jalan Bangsing-Padangan, Kecamatan Pupuan, Kabupaten Tabanan) Gede Sumarda; I Made Sudarma; I Kadek Darma Wirawan
Jurnal AKSES Vol 13 No 2 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.131 KB) | DOI: 10.47329/jurnalakses.v13i2.779

Abstract

Bangsing-Padangan road is a road located in Pupuan District, Tabanan Regency. This road is a Class IIIC Local road type. Bangsing-Padang road is traversed by 4 villages. The damaged section is 2km. The most visible types of damage are cracks, large holes, sinking, and peeling. The damage is very disturbing to road users, therefore it is necessary to analyze the level of road damage and plan additional layers (Overlay). The PCI (Pavement Condition Index) method and the bina marga component analysis method were used in this study. From the analysis results, it was found that subsidence damage was more dominant than other types of damage, namely 57.44%, 35.27% cracked damage, and 38.29% hole damage. The results of the PCI (Pavement Condition Index) method obtained are 47.9% in moderate (Fair) conditions. From the results of the calculation of the bina marga component analysis method, the results obtained are D0 (Overlay) = 6.05cm using Laston material, D1 (Surface Layer) = 7cm using Lapen material, D2 (Upper Foundation Layer) = 15cm using stabilization material with lime, D3 (Foundation Layer) bottom) = 11cm using class A sirtu material.
PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS, DIVIDEND PAYOUT RATIO DAN FINANCIAL LEVERAGE TERHADAP PRAKTIK PERATAAN LABA PADA PERUSAHAAN MANUFAKTUR I Gusti Ayu Asri Pramesti; Ni Made Sunarsih
Jurnal AKSES Vol 13 No 2 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (866.723 KB) | DOI: 10.47329/jurnalakses.v13i2.781

Abstract

Laba merupakan salah satu informasi yang sangat penting untuk pengambilan keputusan. Penelitian ini bertujuan untuk menguji pengaruh ukuran perusahaan, profitabilitas, dividend payout ratio dan financial leverage terhadap praktik perataan laba pada perusahaan manufaktur. .Pemilihan sampel dilakukan dengan metode purposive sampling, sehingga terpilih sebanyak 45 perusahaan melalui kriteria yang telah ditentukan. Total sampel selama 3 tahun penelitian yaitu 135 sampel. Indeks Eckel digunakan untuk mengidentifikasi perusahaan yang melakukan perataan laba dan yang tidak melakukan perataan laba. Pengujian hipotesis dilakukan dengan regresi logistik melalui program SPSS.Hasil penelitian ini menunjukan ukuran perusahaan dan profitabilitas berpengaruh negatif terhadap praktik perataan laba. Sedangkan dividend payout ratio dan financial leverage tidak berpengaruh terhadap praktik perataan laba..
KEBIJAKAN PEMERINTAH PROVINSI BALI DALAM PENYELENGGARAAN PARIWISATA DIGITAL BUDAYA BALI Cokorde Istri Dian Laksmi Dewi
Jurnal AKSES Vol 13 No 2 (2021): Jurnal Akses
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (761.296 KB) | DOI: 10.47329/jurnalakses.v13i2.782

Abstract

The Covid-19 pandemic has had implications for the decline in the number of tourist visits. In response to this, the government introduced a digital tourism policy. This policy is also followed by the Provincial Government of Bali. This study will discuss the basic legal policies of the Bali Provincial Government in the implementation of digital tourism and the scope of digital tourism policies. This research is a normative juridical research, especially in reviewing the Bali Provincial Regulation Number 5 of 2020 concerning Standards for the Implementation of Balinese Cultural Tourism. The basic legal policies of the Bali Provincial Government in implementing digital tourism are carried out in series with regional autonomy. The implementation of digital tourism for Balinese culture includes tourism inspiration; tourist arrivals; Tourism destinations and activities; post-visit tourist treatment; Bali Tourism One Stop Portal; and digital documentation of Balinese Cultural Tourism. Sociologically, this policy is based on the declining condition of Bali tourism, but on the other hand there is an increase in the use of information technology.

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