Bulletin of Management and Business
Bulletin of Management and Business or abbreviated as BMB is national journal, peer reviewed, open access, online journal of applied research in the field of management and business area. it is designed to provide a rapid dissemination of original, up to date ideas and timely and significant contributions to the development of management science and its further application to business processes. Bulletin of Management and Business is managed by The Study Program of Management, Economic and Business Faculty, Widyagama University of Malang. BMB is published twice a year, published in march and october in electronic format with free online access, and also in printed form. submitted papers can be indonesian but abstracts must be written in indonesian and english for the initial review stage by the editor and the process of further review with reviewers. ISSN 2722 2373 online, 2745 6927 print. These Topics Are Discussed In Complete Academic Articles, Critical Statements About Current Problems, Development Practices, And Book Based Signal Review And Image Processing. The Purpose Of This Journal Is To Publish Original And High Quality Research Papers In The Fields Of Management That Encompass Financial Management, Marketing Management, Human Resource Management, Operational Management, Strategic Management Which Are All Closely Related To The Companys Business Processes And Small And Medium Businesses. This Encourages Debate And Interdisciplinary Exchanges In Various Approaches.The Journal Will Be Published Research Papers On The Following Topics, But Not Limited To Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management Of Sharia, Knowledge Management, Entrepreneurship, Capital Market, Corporate Business, Smes Business, E Business.
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<![CDATA[Customer Satisfaction: The Role of Excellent Service Factors at Bale Madukara Purwakarta Public Service Mall ]]>
<![CDATA[Widiya Avianti]]>;
<![CDATA[Fitria, Dissy]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i2.294
<![CDATA[One of the causes of weak public services is the low performance of public services as measured by the criticism given by the public regarding the slow service process. There is an additional factor that contributes to the cause of weak public services, namely that the government in offering this type of public assistance is overly regulated towards formal implementation and responsibility. Quantitative methods were applied for this study by conducting associative field research. Services excellent at the Bale Madukara Public Service Mal (MPP) in Purwakarta is the focus of this associative research. The results of this study indicate that partially the independent variable, namely Service Excellent, affects the dependent variable, namely Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP) and simultaneously Services Excellent affects Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP). And the most dominant indicator of services excellent that affects customer satisfaction is the "Appearance" indicator. Visitors who come to MPP Bale Madukara Purwakarta are satisfied with the]]>
<![CDATA[The Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable ]]>
<![CDATA[Ariefien, Mesra Surya]]>;
<![CDATA[Hakim, Mesra Berlyn]]>;
<![CDATA[Putri, Yushinta Alya]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i2.299
<![CDATA[The research aims to examine the Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable. This study is categorized as a survey research, where the research instrument is in the form of a questionnaire. The population in this study consists of all House Of Yush customers who have made purchases throughout Indonesia. The sample includes 100 respondents determined by non-probability sampling using purposive sampling techniques. Data were analyzed using the SPSS for Windows version 26.0 software. The results indicate that the direct influence of social media marketing and personal selling is greater than the indirect influence on purchase decisions through purchase interest. The overall findings imply that social media marketing and personal selling are factors in increasing purchase interest to achieve improved purchase decisions at House Of Yush production house.]]>
<![CDATA[Employee Performance: An Assessment Model Based on Motivation and Discipline ]]>
<![CDATA[Erlina]]>;
<![CDATA[Priyatna, Soeganda]]>;
<![CDATA[Miswan]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i2.300
<![CDATA[The purpose of this research is to determine the extent of the combined influence of motivation and discipline on employee performance at the West Bandung Regency Education Office Secretariat. The population of this study consists of employees at the West Bandung Regency Education Office Secretariat. The sample used in this study consisted of 38 respondents. The data analysis method employed a quantitative descriptive approach and multiple linear regression analysis using the SPSS tool. Data collection was obtained from respondents through questionnaires. The results of this research indicate that there is an influence of motivation on employee performance, an influence of discipline on employee performance, and a combined influence of motivation and discipline on employee performance at the West Bandung Regency Education Office Secretariat, amounting to 91.8%. This means that motivation and discipline can explain 91.8% of the variation in employee performance at the West Bandung Regency Education Office Secretariat.]]>
<![CDATA[Does an Improvement in Competency Lead to Enhanced Employee Performance? ]]>
<![CDATA[Mukhlis, Dadang]]>;
<![CDATA[Kurhayadi]]>;
<![CDATA[Suryaman, Warman]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i2.301
<![CDATA[The purpose of this research is to analyze the influence of competence on employee performance at the Public Works and Spatial Planning Agency of Cimahi City. The research method employed is a survey method, and the study is characterized as a descriptive correlational research. The population for this study comprises the employees of the Public Works and Spatial Planning Agency of Cimahi City. Sample selection in this research uses a saturated sampling technique (census), resulting in a sample size of 42 individuals. Data analysis is conducted using descriptive analysis and simple linear regression analysis with the assistance of SPSS data processing tool. The research findings indicate that competence has a significant influence on employee performance at the Public Works and Spatial Planning Agency of Cimahi City. The extent of influence of the competence variable on employee performance is 70.3%, while the remaining 29.7% is influenced by other factors.]]>
<![CDATA[Optimizing the Simponi Application for Non-Tax State Revenue at the Rendani Class II UPBU Office ]]>
<![CDATA[Sugiarsih, Titik]]>;
<![CDATA[Rusdianti, Imanita Septian]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i2.302
<![CDATA[This research discusses the Optimization of the Simponi Application on Non-Tax State Revenue at the Class II Rendani UPBU Office. The study was conducted with the aim of providing an overview of activities related to Non-Tax State Revenue (PNBP) at the Class II Rendani UPBU Office. The research used a qualitative descriptive approach in the form of field research. Data sources were obtained through observations and interviews with relevant subjects, using data triangulation methodology. This method is useful for enhancing the validity and accuracy of the data obtained as precise information for analysis material. The research results showed that the Simponi Application, in general, greatly assisted in PNBP service implementation due to the presence of tutorials and guidance. The application is highly dependent on the availability of the internet network. The research results indicated that negligence occurred due to the unstable internet network; thus, network mapping and bandwidth improvement are required. Delayed payments and unrecorded receivables happened because there was a lack of specific reminders related to billing codes that were due or unpaid, necessitating special notifications when approaching the payment deadlines.]]>
<![CDATA[Strategic Management: Enhancing Employee Performance through Professionalism Initiatives ]]>
<![CDATA[Supriadi, Dedi]]>;
<![CDATA[Sucipto, Bambang]]>;
<![CDATA[Saepudin, Aep]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i2.304
<![CDATA[Achieving good employee performance and achieving organizational goals requires professionalism from every employee. It is undeniable that the professionalism of employees will greatly affect their performance. The better the performance of employees will further increase the efficiency of completing their tasks. With the better performance of its employees, the performance of the agency will be good too. This is where professionalism plays a role in organizations at various management levels to mobilize existing human resources rationally so that performance achieves the goals and objectives to be achieved. This study aims to determine the effect of employee professionalism on employee performance in the South Cimahi District. The method used is a quantitative method with a population and sample of all employees in the South Cimahi District. The data analysis technique used in this study is a simple linear regression analysis technique. The results showed that there was an influence South Cimahi District Cimahi City employees which was very significant, namely 0.931 or 93.1% which indicated that professionalism affected employee performance in the South Cimahi District environment and the remaining 6.9% was influenced by other variables not examined. in this research. Therefore, the hypothesis in this study is accepted because it is supported by the significance value]]>
<![CDATA[Bibliometric Analysis and Visualization of Bootstrapping Strategy Articles by Indonesian Authors ]]>
<![CDATA[Suci, Rahayu Puji]]>;
<![CDATA[Iswari, Hanif Rani]]>;
<![CDATA[Purwanto, Arief]]>;
<![CDATA[Sodik, Sodik]]>;
<![CDATA[Kirana, Prambayu Candra]]>;
<![CDATA[Ainun, Siti Nur]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v5i1.316
<![CDATA[This research aims to analyze bibliometric characteristics and trends of crowdfunding bootstrapping strategy articles indexed by Indonesian authors. Information was extracted from the Google Scholar database. The study employed bootstrapping and its variations as search terms, with Indonesian author affiliations considered. Simple statistical techniques were applied, and VOS Viewer software was utilized for bibliometric analysis. In this study, patterns of keyword co-occurrence, document citations, citation relationships, and bibliographic coupling were visualized. The results indicate that the main trend in current startup research is the adoption of bootstrapping strategy, particularly network-based bootstrapping, due to its ability to support startup growth without relying on external funding but rather on a network.]]>
<![CDATA[Diving Into Gen Z's Eco-Friendly Business Visions and Entrepreneurial Journeys in Metropolitan Malang ]]>
<![CDATA[Kirana, Prambayu Candra]]>;
<![CDATA[Suci, Rahayu Puji]]>;
<![CDATA[Purwanto, Arief]]>;
<![CDATA[Supriyadi, Ana Sopanah]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v5i1.317
<![CDATA[In today's evolving business realm, sustainable entrepreneurship is paramount, especially in terms of social and environmental accountability. This study explores eco-friendly business visions and entrepreneurial paths among Generation Z in Malang's vibrant Metropolitan Area. Through descriptive analysis, it navigates the aspirations and journeys of young entrepreneurs towards sustainability. Utilizing questionnaire data from 250 participants, the research offers an overview of how education on Sustainable Development Goals (SDGs) and familiarity with the Green Economy intersect with Generation Z's entrepreneurial spirit in Malang. By uncovering significant correlations between SDGs education, Green Economy knowledge, and entrepreneurial intentions, the study provides compelling insights. It also examines the catalytic effects of information technology infrastructure and local government support. Advocating for integrating sustainability principles into education and economic policies, the paper stresses collaborative efforts among businesses, academia, and government entities. Furthermore, it underscores equitable access to technology and the crucial role of local government in nurturing socially and environmentally conscious businesses. Lastly, the paper calls for further research to evaluate the efficacy of SDGs education in equipping Generation Z with entrepreneurial skills for the future.]]>
<![CDATA[Spicy Snacks, Sweet Prices: How Does Brand Image Determine Consumer Choices? ]]>
<![CDATA[Sihombing, Elisabet]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i2.425
<![CDATA[This study aims to analyze the effect of price on purchase intention mediated by brand image among consumers of XYZ spicy snack products in Malang City. In the highly competitive snack industry in Indonesia, price and brand image play an important role in influencing consumer behavior. This study explores how brand image can act as a mediating factor that strengthens the relationship between price and purchase intention. An explanatory quantitative approach was used in this study by distributing questionnaires to 60 consumers selected through a purposive sampling technique. Data were analyzed using the Partial Least Squares method with the help of SmartPLS 4.0 software. The results showed that price has a limited direct effect on purchase intention, but has a significant impact on brand image. Brand image, in turn, has a strong and positive influence on purchase intention. Furthermore, brand image significantly mediates the relationship between price and purchase intention. These findings suggest that XYZ spicy snack products should not only focus on affordable pricing strategies but also on enhancing brand image to drive consumer purchasing decisions more effectively.]]>
<![CDATA[The Role of Economic Feasibility in Advancing Technology Adoption among UMKM ]]>
<![CDATA[Iswari, Hanif Rani]]>;
<![CDATA[Ainun, Siti Nur]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i2.453
<![CDATA[Technology hilirization in micro, small, and medium enterprises (UMKM) often encounters barriers not primarily rooted in technical limitations, but in economic uncertainty and decision-making constraints. Many technologies with proven technical performance fail to be adopted due to unclear value propositions, ambiguous cost structures, and limited financial comprehension among UMKM actors. This study aims to examine the role of economic feasibility as a critical bridge between technical readiness and technology adoption in resource-constrained UMKM contexts. Using a qualitative explanatory approach combined with techno-economic analysis, this study investigates how feasibility indicators such as production cost, break-even point, investment recovery, and perceived financial risk influence adoption decisions. Empirical insights are drawn from UMKM cases involved in food and agro-processing technology hilirization. The findings reveal that economic feasibility does not merely function as a financial evaluation tool, but also as a cognitive framing mechanism that shapes risk perception, confidence, and managerial commitment toward innovation adoption. Technologies accompanied by clear, transparent, and context-relevant feasibility information demonstrate significantly higher acceptance and readiness for adoption. This study contributes to the literature by positioning economic feasibility as an adoption readiness instrument rather than a post-implementation assessment. Practically, the results suggest that successful hilirization strategies for UMKM should integrate economic feasibility analysis alongside technical validation to ensure sustainable and scalable technology adoption.]]>
